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한국이벤트컨벤션학회> 이벤트컨벤션연구> 향토음식이미지가 관광지이미지, 장소애착, 행동의도에 미치는 영향: 광주광역시를 중심으로

KCI등재

향토음식이미지가 관광지이미지, 장소애착, 행동의도에 미치는 영향: 광주광역시를 중심으로

The Effect of Local Food Image on Destination Image, Place Attachment and Behavioral Intention: Focusing on Gwangju MetroPolitan City

박민희 ( Park Min Hee )
  • : 한국이벤트컨벤션학회
  • : 이벤트컨벤션연구 47권0호
  • : 연속간행물
  • : 2022년 08월
  • : 153-169(17pages)
이벤트컨벤션연구

DOI

10.31927/asec.18.3.8


목차

I. 서 론
II. 연구의 이론 고찰
III. 연구설계
IV. 분석결과
V. 결론 및 시사점
참고문헌

키워드 보기


초록 보기

Purpose - This study was conducted to examine the effect of local food image in Gwangju Metropolitan City on destination image, place attachment and behavioral intention and the effect of tourist destination image and place attachment on behavioral intention.
Design, data, and methodology -For tourists who have visited Gwangju Metropolitan City, it was conducted from May 1 to May 20, 2022.
Result - The results of this study are as follows. First, Hypothesis 1-1 was partially accepted as the quality and uniqueness factors of the Gwangju local food image had a positive (+) effect on the cognitive destination image. Also, it was found that the uniqueness factor of the Gwangju local food image had a positive (+) influence relationship on the emotional destination image, so Hypothesis 1-2 was partially accepted. Second, Hypothesis 2 was partially accepted as it was found that two factors, the uniqueness of Gwangju's local food image and food attribute factors, had a positive (+) effect on place attachment. Third, it was found that the emotional factors of the tourist destination image had a positive (+) effect on the behavior intention, so it was partially adopted. Finally, Hypothesis 4 was accepted as it was shown that place attachment had a positive (+) influence on behavioral intention.
Conclusions - This offers that the good quality of local food in Gwangju can represent the image of the region and provide a point of differentiation from other regions.

UCI(KEPA)

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 계간
  • : 1738-7981
  • :
  • : 학술지
  • : 연속간행물
  • : 2005-2022
  • : 412


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47권0호(2022년 08월) 수록논문
최근 권호 논문
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KCI등재

1오프라인 전시컨벤션 참가 편익에 대한 현상학적 연구

저자 : 김은정 ( Kim Eun Cheong ) , 이슬기 ( Lee Seul Ki )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 1-25 (25 pages)

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초록보기

Purpose - This study intends to in-depth understanding of the benefits of offline participation in conventions and exhibitions recognized through the corona pandemic from the participant's point of view and suggest ways to develop them.
Design, data, and methodology-This study adopts the phenomenological research method of Giorgi (1985) to derive and categorize the benefits of offline participation in conventions and exhibitions, based on the statements from 16 actual participants in conventions and exhibitions.
Result-The benefits of offline participation in conventions and exhibitions were categorized into 9 final subjects: 'Encouraging spontaneous and active participation', 'Providing the environment for realistic and immersive experience', 'Leading to creative experience and serendipity', 'Gaining emotional values through direct interaction', 'Creating a platform for communication and networking', 'Promote a sense of community and solidarity', 'Expediting problem-solving and identifying potential business opportunities, 'Presenting a moment to heal, recharging and inspire in new places', 'Other material benefits'
Conclusions-This study has academic significance in that it presented the benefits of participation in the overall concept of offline conventions and exhibitions after the corona pandemic. It is necessary to further develop these core competitive elements of offline events that can survive in an environment where untact will accelerate in the future, thereby attracting continued interest from participants.

KCI등재

2국내 미활용 폐교부지를 활용한 캠핑장 입지분석

저자 : 김진재 ( Kim Jin Jae ) , 임현우 ( Lim Hyun Woo ) , 김성범 ( Kim Sung-bum )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 27-46 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to suggest a systematic framework of determining suitable locations for camping sites using closed schools in Korea. This is achieved by the following procedures.
Design, data, and methodology -First, the relative importance for each locations factor the was derived using Analytical Hierarchy Process (AHP). The distance criteria for each location factor was established using the Geographic Information System (GIS). Then the location measure for each candidate site is calculated as a weighted sum of the location factors and their corresponding relative importances. Next, the derived results were visualize d in a map using spatial interpolation method in GIS.
Result and Conclusions-The candidate sites with relatively high scores were classified into natural (stream & mountain) and urban types to discuss the location specific development plans.

KCI등재

3위험정보탐색처리(RISP) 모형을 적용한 COVID-19 위험지각이 새벽배송 신선식품 구매의도에 미치는 영향

저자 : 김영국 ( Kim Yeong-gug ) , 우은주 ( Woo Eun-ju )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 47-60 (14 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The current study is was empirically analyze risk factors and changes in food purchase consumption perceived by consumers to which the Risk Information Seeking and Processing (RISP) model is applied.
Design, data, and methodology -The online survey was performed, and a total of 310 questionnaires were distributed online. And then 291 questionnaires were used for the analysis. After verifying the reliability, validity and feasibility of the suggested model, the relationship of the research model was analyzed.
Result - This study found out that information seeking and systematic processing promoted buying behaviors to use early-morning delivery services. The present study showed statistically significant results for the all paths.
Conclusions -The results of this current study provides marketing strategic and practical information that can maximize customer behavior. Also the results of this study suggested practical application in the food field. The related to the risk perception of COVID-19 can be more systematically understood and measured quantitatively by food consumers.

KCI등재

4표현주의 기법을 활용한 문화관광 소비 활성화 고찰: 음악극 <말러매니아>를 중심으로

저자 : 강준수 ( Kang Jun Soo ) , 박우택 ( Park Woo Teak ) , 송영민 ( Song Young Min )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 61-80 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to investigate the possibility of enhancing the under standing of visitors, satisfying visitors, and expanding tourism consumption through the use of expressionism techniques based on the subjective mind and inner sensibility of humans.
Design, data, and methodology -This study discussed the way expressionism techniques are specifically reproduced through the musical play < MAHLERMANIA >.
Result -The musical play < MAHLERMANIA > is a cultural tourism product that provides fun and enjoyment to visitors by using various devices such as expressionism techniques, music effects, and stage equipment to suit the circumstances of the times.
Conclusions -The implication of this study is that it is exploring the possibility and direction of the expansion of cultural tourism products for the music play < MAHLERMANIA >, which specifically presents the inner psychology of human beings to the audience using the expressionism technique. On the other hand, the limitation of this study is that the analysis was limited to the music play < MAHLERMANIA > in discussing the expansion of cultural tourism consumption through the use of expressionim techniques.

KCI등재

5호텔산업의 비대면서비스기술에 대한 인적서비스 필요성 인식 고찰에 관한 연구 : 국내 5성급 호텔을 중심으로

저자 : 봉미희 ( Bong Mi Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 81-105 (25 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - This study attempted to structurally examine the relationship between perceived benefits and perceived risks on the necessity of human service and the intention to use non-face-to-face service technology of hotel companies.
Design, data, and methodology -201 copies of samples were extracted by online and offline survey methods. It were performed that frequency analysis using the SPSS program, confirmatory factor analysis and structural equation analysis using AMOS analysis tools.
Result - As a result of the analysis, first, it was found that perceived benefits had a negative(-) effect on the necessity of human service. Second, it was found that the perceived risk had a positive(+) effect on the necessity of human service. Third, it was found that the perceived risk had a positive(+) effect on the intention to use hotels using non-face-to-face service technology. Fourth, it was found that the necessity of human service had a negative(-) effect on the intention to use hotels using non-face-to-face service technology.
Conclusions - From the results of this study, it was found that the existing perception that human services must be the main focus in five-star hotels has changed due to the prolonged COVID-19 pandemic.

KCI등재

6OTA 종사자의 개인-환경 적합성과 자기효능감, 직무만족간의 관계 연구

저자 : 윤선영 ( Yoon Sun Young )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 107-129 (23 pages)

다운로드

(기관인증 필요)

초록보기

Purpose -The objective of this research is to examine the relationship among OTA employees' personal environment fit, self-efficacy and job satisfaction to provide useful human resource strategies that can be used in rapidly changing environment especially pandemic.
Design, data, and methodology -A total of 352 online surveys were collected. The collected data was analyzed using SPSS WIN 20.0. including factor analysis, frequency analysis, correlation analysis, reliability analysis and multiple regression analysis.
Result -The results show that OTA employees' all components of personal environment fit had a significant influence on self-efficacy, and self-efficacy had a significant influence on job satisfaction. Also, person-organization fit, a component of personal environment fit, had a significant influence on job satisfaction. However, person-job fit, a component of personal environment fit, did not appear to have a significant influence on job satisfaction.
Conclusions -OTA needs to have a better understanding of their employees who have different character from traditional travel organization to develop useful human resource strategies and make productive organization management plans.

KCI등재

71925년 근대 관광 및 여가활동에 관한 텍스트 마이닝 분석

저자 : 여경진 ( Yeo Kyung Jin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 131-151 (21 pages)

다운로드

(기관인증 필요)

초록보기

Purpose -This study identfies the types of tourism and leisure activities of Korean people under the Japanese Colonial rule, investigates the differences between the social classes, and classifies the types of tourism and leisure activities according to the social classes from the articles published in Dong-Ah Ilbo in 1925s.
Design, data, and methodology -Text mining techniques are employed to analyze understanding text data. Use Texstorm to analyze test mining. And the NetDraw program is utilizes and the keyword network analysis, sentral analysis, and CONCOR analysis the analysis of collected data.
Result - First, not only traditional play, but also western sports, such as soccer, baseball, and tennis were enjoyed a same time. Second, there were some differences in the types of traditional play and sports played between the social classes.Third, Koran people enjoyed cultural activities, including dance and music concert.
Conclusions -It is shown that the tourism and recreation activities in 1925 established the foundation for the modern tourism of Korea. It is also shown that text mining techniques can be used to identify key information and trends from a vast text data set.

KCI등재

8향토음식이미지가 관광지이미지, 장소애착, 행동의도에 미치는 영향: 광주광역시를 중심으로

저자 : 박민희 ( Park Min Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 153-169 (17 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - This study was conducted to examine the effect of local food image in Gwangju Metropolitan City on destination image, place attachment and behavioral intention and the effect of tourist destination image and place attachment on behavioral intention.
Design, data, and methodology -For tourists who have visited Gwangju Metropolitan City, it was conducted from May 1 to May 20, 2022.
Result - The results of this study are as follows. First, Hypothesis 1-1 was partially accepted as the quality and uniqueness factors of the Gwangju local food image had a positive (+) effect on the cognitive destination image. Also, it was found that the uniqueness factor of the Gwangju local food image had a positive (+) influence relationship on the emotional destination image, so Hypothesis 1-2 was partially accepted. Second, Hypothesis 2 was partially accepted as it was found that two factors, the uniqueness of Gwangju's local food image and food attribute factors, had a positive (+) effect on place attachment. Third, it was found that the emotional factors of the tourist destination image had a positive (+) effect on the behavior intention, so it was partially adopted. Finally, Hypothesis 4 was accepted as it was shown that place attachment had a positive (+) influence on behavioral intention.
Conclusions - This offers that the good quality of local food in Gwangju can represent the image of the region and provide a point of differentiation from other regions.

KCI등재

9온라인 정보특성과 정보신뢰, 그리고 참여의도 간의 영향관계에 대한 연구 : 제주도 음식관광객을 중심으로

저자 : 주기화 ( Ju Gihwa ) , 이상묵 ( Lee Sangmook )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 171-191 (21 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of present study is to verify the effect of online information characteristics on trust and participation intention as perceived by food tourists in Jeju island.
Research design, data, and methodology - Survey method was employed and distributed using online survey as perceived by tourists who have food tour experiences in Jeju Island. Total 521 participants were collected and it used for statistical analysis.
Results - The proposed the hypothesis on the formulated model, only vividness has significantly influenced on both trust and participation intention. Specifically two factors(usefulness and vividness) have significantly impact on trust, and three elements(synonymy, vividness, and entertainingness) have significantly influence on participation intention. Furthermore, the trust was critical predictor of participation intention.
Conclusions - Based on these founding, current study may contribute to suggest important marketing strategic for food tourism industry in Jeju island, and it will be useful to increase profit for related business.

KCI등재

10로컬푸드의 지속가능성을 위한 식품박람회 역할 탐색 : Q방법론 적용

저자 : 최누리 ( Choi Nu Ri ) , 김인신 ( Kim In Sin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 193-211 (19 pages)

다운로드

(기관인증 필요)

초록보기

Purpose -The main purpose of the study was to identify exhibitors' subjective perceptions of participation benefits in food exhibition regarding for sustainable local food.
Design, data, and methodology -The Q methodology was applied to achieve the purpose of the current study, which consists of five steps: Q-pupulation, Q-sample completion, P-sample selection, Q-sorting, and Q-analysis. Q-sample was completed through interviews with 17 experts and data collected from 32 exhibitors in the 'Busan International Food Expo(BO FOOD) 2022' were analyzed using R 4.1.3 program.
Result - Through Q analyses, three types of perception were extracted. The first type is economic sustainability orientation, the second type is cultural sustainability for attracting food tourists, and the third type is trust building with other participants or attendants.
Conclusions -This study emphasized the role of food exhibition for sustainable local food and expanded sustainability theory to the context of local food management. In addition, practical implications were proposed for managing food exhibition and establishing sustainable local food.

12
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1오프라인 전시컨벤션 참가 편익에 대한 현상학적 연구

저자 : 김은정 ( Kim Eun Cheong ) , 이슬기 ( Lee Seul Ki )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 1-25 (25 pages)

다운로드

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초록보기

Purpose - This study intends to in-depth understanding of the benefits of offline participation in conventions and exhibitions recognized through the corona pandemic from the participant's point of view and suggest ways to develop them.
Design, data, and methodology-This study adopts the phenomenological research method of Giorgi (1985) to derive and categorize the benefits of offline participation in conventions and exhibitions, based on the statements from 16 actual participants in conventions and exhibitions.
Result-The benefits of offline participation in conventions and exhibitions were categorized into 9 final subjects: 'Encouraging spontaneous and active participation', 'Providing the environment for realistic and immersive experience', 'Leading to creative experience and serendipity', 'Gaining emotional values through direct interaction', 'Creating a platform for communication and networking', 'Promote a sense of community and solidarity', 'Expediting problem-solving and identifying potential business opportunities, 'Presenting a moment to heal, recharging and inspire in new places', 'Other material benefits'
Conclusions-This study has academic significance in that it presented the benefits of participation in the overall concept of offline conventions and exhibitions after the corona pandemic. It is necessary to further develop these core competitive elements of offline events that can survive in an environment where untact will accelerate in the future, thereby attracting continued interest from participants.

KCI등재

2국내 미활용 폐교부지를 활용한 캠핑장 입지분석

저자 : 김진재 ( Kim Jin Jae ) , 임현우 ( Lim Hyun Woo ) , 김성범 ( Kim Sung-bum )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 27-46 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to suggest a systematic framework of determining suitable locations for camping sites using closed schools in Korea. This is achieved by the following procedures.
Design, data, and methodology -First, the relative importance for each locations factor the was derived using Analytical Hierarchy Process (AHP). The distance criteria for each location factor was established using the Geographic Information System (GIS). Then the location measure for each candidate site is calculated as a weighted sum of the location factors and their corresponding relative importances. Next, the derived results were visualize d in a map using spatial interpolation method in GIS.
Result and Conclusions-The candidate sites with relatively high scores were classified into natural (stream & mountain) and urban types to discuss the location specific development plans.

KCI등재

3위험정보탐색처리(RISP) 모형을 적용한 COVID-19 위험지각이 새벽배송 신선식품 구매의도에 미치는 영향

저자 : 김영국 ( Kim Yeong-gug ) , 우은주 ( Woo Eun-ju )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 47-60 (14 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The current study is was empirically analyze risk factors and changes in food purchase consumption perceived by consumers to which the Risk Information Seeking and Processing (RISP) model is applied.
Design, data, and methodology -The online survey was performed, and a total of 310 questionnaires were distributed online. And then 291 questionnaires were used for the analysis. After verifying the reliability, validity and feasibility of the suggested model, the relationship of the research model was analyzed.
Result - This study found out that information seeking and systematic processing promoted buying behaviors to use early-morning delivery services. The present study showed statistically significant results for the all paths.
Conclusions -The results of this current study provides marketing strategic and practical information that can maximize customer behavior. Also the results of this study suggested practical application in the food field. The related to the risk perception of COVID-19 can be more systematically understood and measured quantitatively by food consumers.

KCI등재

4표현주의 기법을 활용한 문화관광 소비 활성화 고찰: 음악극 <말러매니아>를 중심으로

저자 : 강준수 ( Kang Jun Soo ) , 박우택 ( Park Woo Teak ) , 송영민 ( Song Young Min )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 61-80 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to investigate the possibility of enhancing the under standing of visitors, satisfying visitors, and expanding tourism consumption through the use of expressionism techniques based on the subjective mind and inner sensibility of humans.
Design, data, and methodology -This study discussed the way expressionism techniques are specifically reproduced through the musical play < MAHLERMANIA >.
Result -The musical play < MAHLERMANIA > is a cultural tourism product that provides fun and enjoyment to visitors by using various devices such as expressionism techniques, music effects, and stage equipment to suit the circumstances of the times.
Conclusions -The implication of this study is that it is exploring the possibility and direction of the expansion of cultural tourism products for the music play < MAHLERMANIA >, which specifically presents the inner psychology of human beings to the audience using the expressionism technique. On the other hand, the limitation of this study is that the analysis was limited to the music play < MAHLERMANIA > in discussing the expansion of cultural tourism consumption through the use of expressionim techniques.

KCI등재

5호텔산업의 비대면서비스기술에 대한 인적서비스 필요성 인식 고찰에 관한 연구 : 국내 5성급 호텔을 중심으로

저자 : 봉미희 ( Bong Mi Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 81-105 (25 pages)

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Purpose - This study attempted to structurally examine the relationship between perceived benefits and perceived risks on the necessity of human service and the intention to use non-face-to-face service technology of hotel companies.
Design, data, and methodology -201 copies of samples were extracted by online and offline survey methods. It were performed that frequency analysis using the SPSS program, confirmatory factor analysis and structural equation analysis using AMOS analysis tools.
Result - As a result of the analysis, first, it was found that perceived benefits had a negative(-) effect on the necessity of human service. Second, it was found that the perceived risk had a positive(+) effect on the necessity of human service. Third, it was found that the perceived risk had a positive(+) effect on the intention to use hotels using non-face-to-face service technology. Fourth, it was found that the necessity of human service had a negative(-) effect on the intention to use hotels using non-face-to-face service technology.
Conclusions - From the results of this study, it was found that the existing perception that human services must be the main focus in five-star hotels has changed due to the prolonged COVID-19 pandemic.

KCI등재

6OTA 종사자의 개인-환경 적합성과 자기효능감, 직무만족간의 관계 연구

저자 : 윤선영 ( Yoon Sun Young )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 107-129 (23 pages)

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Purpose -The objective of this research is to examine the relationship among OTA employees' personal environment fit, self-efficacy and job satisfaction to provide useful human resource strategies that can be used in rapidly changing environment especially pandemic.
Design, data, and methodology -A total of 352 online surveys were collected. The collected data was analyzed using SPSS WIN 20.0. including factor analysis, frequency analysis, correlation analysis, reliability analysis and multiple regression analysis.
Result -The results show that OTA employees' all components of personal environment fit had a significant influence on self-efficacy, and self-efficacy had a significant influence on job satisfaction. Also, person-organization fit, a component of personal environment fit, had a significant influence on job satisfaction. However, person-job fit, a component of personal environment fit, did not appear to have a significant influence on job satisfaction.
Conclusions -OTA needs to have a better understanding of their employees who have different character from traditional travel organization to develop useful human resource strategies and make productive organization management plans.

KCI등재

71925년 근대 관광 및 여가활동에 관한 텍스트 마이닝 분석

저자 : 여경진 ( Yeo Kyung Jin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 131-151 (21 pages)

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Purpose -This study identfies the types of tourism and leisure activities of Korean people under the Japanese Colonial rule, investigates the differences between the social classes, and classifies the types of tourism and leisure activities according to the social classes from the articles published in Dong-Ah Ilbo in 1925s.
Design, data, and methodology -Text mining techniques are employed to analyze understanding text data. Use Texstorm to analyze test mining. And the NetDraw program is utilizes and the keyword network analysis, sentral analysis, and CONCOR analysis the analysis of collected data.
Result - First, not only traditional play, but also western sports, such as soccer, baseball, and tennis were enjoyed a same time. Second, there were some differences in the types of traditional play and sports played between the social classes.Third, Koran people enjoyed cultural activities, including dance and music concert.
Conclusions -It is shown that the tourism and recreation activities in 1925 established the foundation for the modern tourism of Korea. It is also shown that text mining techniques can be used to identify key information and trends from a vast text data set.

KCI등재

8향토음식이미지가 관광지이미지, 장소애착, 행동의도에 미치는 영향: 광주광역시를 중심으로

저자 : 박민희 ( Park Min Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 153-169 (17 pages)

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Purpose - This study was conducted to examine the effect of local food image in Gwangju Metropolitan City on destination image, place attachment and behavioral intention and the effect of tourist destination image and place attachment on behavioral intention.
Design, data, and methodology -For tourists who have visited Gwangju Metropolitan City, it was conducted from May 1 to May 20, 2022.
Result - The results of this study are as follows. First, Hypothesis 1-1 was partially accepted as the quality and uniqueness factors of the Gwangju local food image had a positive (+) effect on the cognitive destination image. Also, it was found that the uniqueness factor of the Gwangju local food image had a positive (+) influence relationship on the emotional destination image, so Hypothesis 1-2 was partially accepted. Second, Hypothesis 2 was partially accepted as it was found that two factors, the uniqueness of Gwangju's local food image and food attribute factors, had a positive (+) effect on place attachment. Third, it was found that the emotional factors of the tourist destination image had a positive (+) effect on the behavior intention, so it was partially adopted. Finally, Hypothesis 4 was accepted as it was shown that place attachment had a positive (+) influence on behavioral intention.
Conclusions - This offers that the good quality of local food in Gwangju can represent the image of the region and provide a point of differentiation from other regions.

KCI등재

9온라인 정보특성과 정보신뢰, 그리고 참여의도 간의 영향관계에 대한 연구 : 제주도 음식관광객을 중심으로

저자 : 주기화 ( Ju Gihwa ) , 이상묵 ( Lee Sangmook )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 171-191 (21 pages)

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Purpose - The purpose of present study is to verify the effect of online information characteristics on trust and participation intention as perceived by food tourists in Jeju island.
Research design, data, and methodology - Survey method was employed and distributed using online survey as perceived by tourists who have food tour experiences in Jeju Island. Total 521 participants were collected and it used for statistical analysis.
Results - The proposed the hypothesis on the formulated model, only vividness has significantly influenced on both trust and participation intention. Specifically two factors(usefulness and vividness) have significantly impact on trust, and three elements(synonymy, vividness, and entertainingness) have significantly influence on participation intention. Furthermore, the trust was critical predictor of participation intention.
Conclusions - Based on these founding, current study may contribute to suggest important marketing strategic for food tourism industry in Jeju island, and it will be useful to increase profit for related business.

KCI등재

10로컬푸드의 지속가능성을 위한 식품박람회 역할 탐색 : Q방법론 적용

저자 : 최누리 ( Choi Nu Ri ) , 김인신 ( Kim In Sin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 47권 0호 발행 연도 : 2022 페이지 : pp. 193-211 (19 pages)

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Purpose -The main purpose of the study was to identify exhibitors' subjective perceptions of participation benefits in food exhibition regarding for sustainable local food.
Design, data, and methodology -The Q methodology was applied to achieve the purpose of the current study, which consists of five steps: Q-pupulation, Q-sample completion, P-sample selection, Q-sorting, and Q-analysis. Q-sample was completed through interviews with 17 experts and data collected from 32 exhibitors in the 'Busan International Food Expo(BO FOOD) 2022' were analyzed using R 4.1.3 program.
Result - Through Q analyses, three types of perception were extracted. The first type is economic sustainability orientation, the second type is cultural sustainability for attracting food tourists, and the third type is trust building with other participants or attendants.
Conclusions -This study emphasized the role of food exhibition for sustainable local food and expanded sustainability theory to the context of local food management. In addition, practical implications were proposed for managing food exhibition and establishing sustainable local food.

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