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한국리듬운동학회> 한국리듬운동학회지> 피트니스 시장의 디지털 전환 이해하기: 인플루언서 커뮤니티의 네트워크 네러티브 연구

KCI등재

피트니스 시장의 디지털 전환 이해하기: 인플루언서 커뮤니티의 네트워크 네러티브 연구

Understanding the Digital Transformation of the Fitness Market: Networked Narratives Study of the Influencer Community

김가영 ( Kim Kayoung )
  • : 한국리듬운동학회
  • : 한국리듬운동학회지 15권2호
  • : 연속간행물
  • : 2022년 08월
  • : 33-49(17pages)
한국리듬운동학회지

DOI


목차

Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌

키워드 보기


초록 보기

This study aimed to analyze the fitness influencer community’s narrative strategy to understand the fitness market changes in the digital transformation era. Specifically, we analyzed the core narrative strategies of fitness influencers using digital platforms and regarded them as ‘content creators.’ The study subjects searched for popular and well-known fitness influencers using keywords (#) and keywords such as fitness, body shaping, and diet. The network coproduction model (Kozinetz et al., 2010), which helps analyze the word-of-mouth marketing strategy in the online community, was applied as the framework of this study. The core components of this research model are 1) community character narrative, 2) community communication topic, 3) community language and terminology, and 4) community marketing promotion elements. This study found that as marketers, fitness influencers need to communicate sincerely with their followers to achieve market leadership and marketing effects. The results of this study suggested that experts and marketers in the fitness market are necessary to learn digital technology suitable for the digital transformation era and pay attention to targeting the fitness market using a digital platform.

UCI(KEPA)

간행물정보

  • : 예체능분야  > 체육학
  • : KCI등재
  • :
  • : 연3회
  • : 2734-066X
  • : 2734-0678
  • : 학술지
  • : 연속간행물
  • : 2010-2022
  • : 178


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15권3호(2022년 12월) 수록논문
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KCI등재

1농촌형 중년여성 건강여가프로그램(HLP) 모델개발 사례연구

저자 : 황향희 ( Hwang Hyanghee )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 3호 발행 연도 : 2022 페이지 : pp. 1-11 (11 pages)

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The goal of this study is to develop a Korean rural health management model. The developed Health Leisure Program (HLP) model aims to establish a system in which rural residents can operate the program on their own, and to enable sustainable health management. This study is a case study targeting middle-aged women in Nam-myeon, Inje-gun. The study was conducted for a total of 8 months from April to November 2021. As a result of the study, the therapeutic recreation-based health leisure program (HLP) model consisted of four stages: diagnosis and needs assessment stage, prescription and rehabilitation stage, education stage, and health prevention and promotion stage. The HLP is a health management model for middle-aged woman in rural area, and it is meaningful to apply and spread it to other regions.

KCI등재

2장애인의 재활운동 및 체육 전달체계 서비스 모형 개발을 위한 페르소나 모델 연구

저자 : 최문정 ( Choi Muncheong ) , 정이루리 ( Jeong Irully ) , 김태응 ( Kim Taeeung ) , 백성수 ( Baek Seungsoo )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 3호 발행 연도 : 2022 페이지 : pp. 13-19 (7 pages)

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The persona model can be used as a guideline for presenting the most representative virtual person for rehabilitation sports service operation, understanding the needs of operator and user and establishing rehabilitation sports communication system services. Personas do not refer to specific people, but are made up of virtual people who discover patterns and important characteristics and shown by consumers through surveys and gather researchers' insight into those characteristics. This study aims to develop a service delivery system model to effectively provide information on rehabilitation sports services to promote the health of disabled people. As a result, the Ministry of Health and Welfare, the Ministry of Culture, Sports and Tourism, and the Korea Forest Service provide rehabilitation sports-related services to the disabled. However, due to the lack of a delivery system, the information reaching the disabled seems to be insufficient and inefficient. Disabled persons (physically disabled and brain lesions) were on-line interviewed in depth. 'Rehabilitation Period' and 'Stage of Change for Exercise Behavior' were extracted as the main variables for rehabilitation sports service delivery system. According to these two variables, virtual characters were set up: 1) 'Na ga-man' who is not interested in rehabilitation sports service, and 2) 'Kang In-han' who actively practices rehabilitation sports service. Therefore, it is suggested that the persona model can be an effective strategy to reduce sequelae of disability and to disseminate rehabilitation sports services to maintain health through sports for all.

KCI등재

3지역사회 뇌졸중 장애인을 위한 복합운동 기반 재활운동 및 체육 프로그램 개발 및 효과 검증: A Randomized Pilot Study

저자 : 강동헌 ( Kang Dongheon ) , 박지영 ( Park Jiyoung ) , 은선덕 ( Eun Seondeok )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 3호 발행 연도 : 2022 페이지 : pp. 21-32 (12 pages)

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Rehabilitation sports is physical activities performed before the start of sports for all after the end of rehabilitation treatment. Rehabilitation sports for stroke can be operated in various forms, such as the interest in motivation and application of competitive factors in existing exercise programs. In addition, it is expected that the improvement of the quality of life can be expected through the maximization of the exercise effect and the flexible integration with sports for all departments, and it will be connected to sports for all after discharge and will be helpful for the rapid return to society. This study aims to develop combined exercise-based rehabilitation sports that combine circuit training and new sports program and verify the clinical effect as a preliminary step to improve physical ability and advance to sports for all stroke living in the community. Twenty-two people with stroke were divided into an exercise group and a control group, and the program was conducted for 60 minutes/1 sessions three times a week for a total of eight weeks. As a result, lower extremity muscle strength (non-affected side, affected side), upper extremity muscle strength, endurance, balance, and agility were significantly improved. The newly attempted development of a combined exercise-based rehabilitation sports program has a positive effect on the improvement of physical function and is expected to have a positive impact on the development of specialized rehabilitation sports intervention programs in the future.

KCI등재

4코로나19가 한국 요가원 경영에 미친 영향

저자 : 이영직 ( Lee Youngjik ) , 서한교 ( Seo Hankyo )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 3호 발행 연도 : 2022 페이지 : pp. 33-42 (10 pages)

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The purpose of this study was to examine the impact of COVID-19 on yoga studio management in South Korea. Semi-structured interviews were conducted with current South Korean yoga studio owners (N = 6) from Gyeonggi-do and Seoul area. Three themes were emerged inductively from the data analysis including (a) negative effects of COVID-19 - decrease in new and returning membership enrollment; suffer from financial loss (b) COVID-19 policies - safety rules and regulations; stimulus (c) positive effects of COVID-19 - stronger individual sanitation; increased interest in yoga. Overall, there were many negative impacts of COVID-19 on South Korean yoga studio management. Especially, the yoga studio owners struggled with financial problems. The results provide insights to South Korean yoga studio owners as well as administrators and policy makers regarding how to minimize the damage from future pandemics.

KCI등재

5필라테스 센터의 웹사이트 광고가 브랜드 태도, 충성도, 재구매에 미치는 구조적 관계

저자 : 오현옥 ( Oh Hyunok )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 3호 발행 연도 : 2022 페이지 : pp. 43-56 (14 pages)

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In this study, there is a need for research to identify the attributes of Pilates advertisements using the Internet and SNS and to find ways to attract loyal customers based on the perception and attitude of the brand. In addition, McCarthy (1999) and Hansen & Gauthier (1992) support the need for this study as a positive strategy for Pilates operation if they understand which factors influence consumer behavior among the various service quality provided by the website. In this results, First, the location, price, product, and sales factors of website advertisements showed a positive effect on brand attitude. Second, the product and sales factors of website advertisements showed a positive effect on loyalty. Third, the brand attitude of the website showed a positive effect on repurchase. Fourth, loyalty showed a positive effect on repurchase. These results are expected to play an important role in increasing the visit rate by increasing the brand attitude of consumers. In addition, it will be converted to a loyal customer due to the brand attitude, and it is judged that continuous visits will take place.

KCI등재

6댄스스포츠 참여에 따른 여성의 COVID-19 스트레스와 우울의 관계

저자 : 강별님 ( Kang Byeolnim )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 3호 발행 연도 : 2022 페이지 : pp. 57-68 (12 pages)

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The purpose of this study was to develop an appropriate program for relieving the stress and promoting mental health of women due to the prolonged COVID-19, and to provide basic data for effective application by analyzing the effects of COVID-19 stress, depression from women's participation in dancesport and the correlation and influence between each variable. The subjects were women in their 40s and 60s with 15 participants in the participating group and 15 in the control group, a total of 30 people. The COVID-19 stress factors caused by participating in dancesport were effective in reducing difficulties due to social distancing and anger towards others, excluding fear of infection, reducing depression. Also, the higher the difficulty due to social distancing and the higher the anger towards others, the higher the depression. Overall, it was found that participation in dancesport had a positive effect on reducing COVID-19 stress, depression.

KCI등재

7플립러닝 기법을 활용한 신체표현교육 적용 가능성 모색

저자 : 황명자 ( Hwang Myungja ) , 송혜순 ( Song Heysoon ) , 이연수 ( Lee Yeonsu )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 3호 발행 연도 : 2022 페이지 : pp. 69-83 (15 pages)

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This study explores the effects of the application of expression activity class by presenting a creative flip-learning technique model for non-verbal teaching media. It is confirmed that non-verbal teaching medium is established by reorganizing expression activity class based on the teaching methodology, flip learning technique, according to the literature study, and that it is the expression activity class that can be applied to the field. As the result of the study, expression activities with flip learning technique may enhance the learner's artistic sensibility, providing the opportunities for a variety of learning experiences. Second, it is possible to implement three-dimensional convergence education that includes learning contents, goals, and educational activities, according to the vision of the 22nd revised curriculum. Third, it may be positioned as a new educational model as well as a future educational alternative that interconnects elementary school expression classes, curriculum, and creative experience activities. Fourth, it is a self-directed class model centered on the learner activity, which allows the appropriate amount of class to be adjusted and freely operated. Lastly, through the reflection between teachers and learners, it will be possible to quickly procure various educational media required in the field and to respond to the field, thereby nurturing future experts, establishing a system that encompasses industry, academia, and research institutes, and strengthening education as a whole. Educational linkages through flip learning technique improve the reliability of the public education and discover the talents and abilities of the learners at an early stage, thereby suggesting a new paradigm for physical activity education.

1
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KCI등재

1무용전공 예술고등학생의 신체활동 수준과 신체적 자기개념이 삶의 질에 미치는 영향

저자 : 남수미 ( Nam Soo Mi ) , 김민주 ( Kim Min Joo ) , 송영훈 ( Song Younghoon )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 2호 발행 연도 : 2022 페이지 : pp. 1-12 (12 pages)

다운로드

(기관인증 필요)

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The purpose of this study is to investigate the level of physical activity and physical self-description in high school students majoring in dance, and to find out how these physical and mental variables affect their quality of life. An online survey via Google form was collected from 177 high school students majoring in dance at domestic art high schools. The collected data were analyzed by frequency analysis, descriptive statistics analysis, factorial analysis, reliability analysis, and multiple linear regression analysis. The results are as follow. First, 78% of the participants in majoring in dance were found to belong to the health promotion type, where the average physical activity was at the upper level, and most of them were very high. Second, all sub-factors in the physical self-description of the participants majoring in dance showed above average scores, and overall positive perception was strong. Third, excessive physical activity of high school students in dance major was shown to relate to low quality of life, and high physical self-concept seemed to be related to high quality of life. Therefore, future investigation on dance education are required for their healthy life and career considering the special circumstances of students spending excessive time on dance activity.

KCI등재

2신체활동 중재 유형에 따른 성인 발달장애인의 주의집중력, 스트레스에 미치는 효과 비교: 교대중재설계를 기반으로

저자 : 이현주 ( Lee Hyunju ) , 정이루리 ( Jeong Irully )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 2호 발행 연도 : 2022 페이지 : pp. 13-31 (19 pages)

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The purpose of this study was to compare the effects of the face-to-face physical activity intervention and the non face-to-face physical activity intervention on attention and stress of adults with developmental disabilities using alternating intervention design, and to provide basic information for experimental research participants. Three adults with developmental disabilities in their twenties at the D Motor Development Center located in Seoul were gathered through convenience sampling method. Attention and stress were measured during the face-to-face physical activity programs and non face-to-face physical activity programs. The deduced research results are as follows. First, non face-to-face physical activity intervention was effective for stress reduction. Second, face-to-face physical activity programs were effective for self-regulation. Third, both face-to-face physical activity programs enhanced selective attention. However, it can be said that there are no differences in effects between the two physical activity intervention types. Fourth, both face-to-face physical activity programs and non face-to-face physical activity programs enhanced consistent attention. However, it can be said that there are no differences in effects between the two physical activity intervention types.

KCI등재

3피트니스 시장의 디지털 전환 이해하기: 인플루언서 커뮤니티의 네트워크 네러티브 연구

저자 : 김가영 ( Kim Kayoung )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 2호 발행 연도 : 2022 페이지 : pp. 33-49 (17 pages)

다운로드

(기관인증 필요)

초록보기

This study aimed to analyze the fitness influencer community's narrative strategy to understand the fitness market changes in the digital transformation era. Specifically, we analyzed the core narrative strategies of fitness influencers using digital platforms and regarded them as 'content creators.' The study subjects searched for popular and well-known fitness influencers using keywords (#) and keywords such as fitness, body shaping, and diet. The network coproduction model (Kozinetz et al., 2010), which helps analyze the word-of-mouth marketing strategy in the online community, was applied as the framework of this study. The core components of this research model are 1) community character narrative, 2) community communication topic, 3) community language and terminology, and 4) community marketing promotion elements. This study found that as marketers, fitness influencers need to communicate sincerely with their followers to achieve market leadership and marketing effects. The results of this study suggested that experts and marketers in the fitness market are necessary to learn digital technology suitable for the digital transformation era and pay attention to targeting the fitness market using a digital platform.

KCI등재

4무용전공 예술고등학생의 내적동기와 무용지속수행의 관계에서 결과기대의 매개효과

저자 : 남수미 ( Nam Soo Mi ) , 김민주 ( Kim Min Joo ) , 유효정 ( Yoo Hyo Jung ) , 김용세 ( Kim Yong Se ) , 김형남 ( Kim Hyung-nam )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 2호 발행 연도 : 2022 페이지 : pp. 51-62 (12 pages)

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The purpose of this study is to examine the relationship of intrinsic motivation, outcome expectations, and dance adherence in high school students majoring in dance, and to clarify it in a causal context. An online survey was conducted on 179 high school students majoring in dance at domestic art high schools, and the collected data were frequency analysis, descriptive statistics analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and mediated effect analysis. The results are as follows. First, the intrinsic motivation had a positive effect on the outcome expectations. Second, intrinsic motivation also had a positive effect on the dance adherence. Third, the outcome expectations had a positive effect on the dance adherence. Fourth, dance adherence partially mediated the relationship between intrinsic motivation and dance adherence. These results are expected to be used as useful information for high school students majoring in dance to actively participate and sustain dance activities and to create a dance education environment for them.

KCI등재

5국내 청소년의 개인특성이 신체활동 권장기준 충족여부에 미치는 영향

저자 : 김혜진 ( Kim Hyeoijin ) , 조은혜 ( Jo Eunhye )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 2호 발행 연도 : 2022 페이지 : pp. 63-73 (11 pages)

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This study aims to confirm the relationship between the individual characteristics of domestic youth and the recommended standards for physical activity. In order to achieve the purpose of this study, data from domestic youth (204 middle school students and 122 high school students) were selected as the final subjects of the study using the convenience sampling method. A survey was conducted to investigate domestic youth's individual characteristics and physical activity. For the collected data, descriptive statistics, chi-square test, and logistic regression analysis were performed using IBM 25.0, and all statistical significance levels were set to a=.05. The results obtained from the results of this study are as follows. First, among the individual characteristics of youth, male students were 2.40 times more likely to perform than female students in the recommended physical activity standards. Second, in the case of PAPS rating, the higher the rating, the higher the likelihood of following the recommendations for physical activity. Third, it was confirmed that the students who spent more time at the academy than those who did not attend the academy are more likely to meet the recommended standards for physical activity. The results of this study can be used as basic information for policies and research to increase physical activity of domestic youth.

KCI등재

6심리적 복지감 예측요인: 리듬운동 참여자를 중심으로

저자 : 김보람 ( Kim Bo-ram ) , 이유진 ( Lee Yujin )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 2호 발행 연도 : 2022 페이지 : pp. 75-88 (14 pages)

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(기관인증 필요)

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This study was intended to contribute as basic data to the promotion and activation of rhythmic exercise by identifying predictors of psychological well-being of participants in rhythmic exercises. To this end, after distributing a questionnaire to 320 adults participating in rhythm movements at public health centers and cultural centers in Gangwon-do, 312 copies were used for the final analysis. Frequency analysis, descriptive statistical analysis, exploratory factor analysis, reliability analysis, correlation analysis, and hierarchical regression analysis were performed using SPSS 27.0 program. Specifically, psychological well-being was divided into positive and negative aspects and analyzed by dividing into demographic variables, participation level, basic psychological needs variables, and autonomous motivation variables. The results are as follows. First, it was found that it had a positive effect on positive well-being in the order of autonomy, age, internal motivation, relationship, and frequency of participation. Second, it was found that the main factor affecting negative well-being was that relationship had a negative effect, and age had a positive effect in the next order. In conclusion, it will be possible to contribute as more specific data to designing a way to further improve a positive sense of well-being and reduce a negative sense of well-being of participants in rhythm exercise. In addition, the rhythm exercise instructors should be interested in the formation of autonomy, relationship, and intrinsic motivation, and at the same time, should be accompanied by individual efforts of participants.

KCI등재

7뇌기능향상체조가 초등학교 여학생의 건강관련체력과 뇌유래신경영양인자에 미치는 영향

저자 : 김보미 ( Kim Bo-mi ) , 김경래 ( Kim Kyeong-lae )

발행기관 : 한국리듬운동학회 간행물 : 한국리듬운동학회지 15권 2호 발행 연도 : 2022 페이지 : pp. 89-97 (9 pages)

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The aim of this study is to investigate the influence of 12-week Health Happiness Improvement Movement(HHIM) program on health related physical fitness and Brain Derived Neurotrophic Factor(BDNF) in elementary school 6th grade girls. To achieve this purpose, 20 girls at D elementary school in G-city were selected and assigned 10 girls for exercise group and control group respectively. The HHIM program was done 50 minutes, 3 times a week, for 12 weeks by using t-test which examine differences within and between groups. With regard to the changes on health related physical fitness, exercise group revealed significant changes on muscle strength, muscular endurance, cardiopulmonary endurance, flexibility and body fat percentage. Also, BDNF increased within the group. Cardiopulmonary endurance, body fat percentage and BDNF were revealed significant difference statistically between exercise group and control group after the experiment. In conclusion, HHIM program can be a positive and effective program that contribute for improvement on the health related physical fitness and BDNF in elementary school girls.

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