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한국무용교육학회> 한국무용교육학회지> Bourgeois, Y.의 안무 특성을 적용한 광고 움직임 분석

KCI등재

Bourgeois, Y.의 안무 특성을 적용한 광고 움직임 분석

An analysis on movement in advertising applying choreographic features of Bourgeois, Yoann

마승연 ( Mah Seung-yeon )
  • : 한국무용교육학회
  • : 한국무용교육학회지 33권2호
  • : 연속간행물
  • : 2022년 06월
  • : 21-39(19pages)
한국무용교육학회지

DOI


목차

Abstract
Ⅰ. 서론
Ⅱ. 광고의 개념 및 예술적 수용
Ⅲ. Bourgeois, Y.의 예술세계
Ⅳ. Bourgeois, Y.의 광고 움직임 분석
Ⅴ. 결론
참고문헌

키워드 보기


초록 보기

This study has been conducted for suggesting the accepting value and implication regarding the arts of dance in the field of advertisement. For the reasoning, the study analyzed the commercials titled 《Bounce, 2019》 for Apple Airpods 2 and 《Pantheon, 2019》 from LG Electronics Korea.
A choreographer Yoann Bourgeois’s favorite components are known as the “Tentatives d’approches d’un point de suspension” which could be characterized as the combination of the gravity in a circus and contemporary dance movement. This “arts of suspension“ simultaneously brought the marketing impact on business by increasing product awareness and promoting the artist.
The acceptance of dance in advertisements creates a new value and sensibility not by unilaterally taking advantages of it to the purpose of setting up the corporate brand images but by interacting complementarily together.
If we consider the commercials as an effective means of artistic marketing, it could trigger the exploration and expansion of the arts of dance so that it could further form another type and progress this specific arts.

UCI(KEPA)

간행물정보

  • : 예체능분야  > 무용
  • : KCI등재
  • :
  • : 계간
  • : 1229-3547
  • : 2733-5461
  • : 학술지
  • : 연속간행물
  • : 2000-2022
  • : 643


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33권3호(2022년 09월) 수록논문
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KCI등재

1몸성性교육의 본원성 탐색

저자 : 오레지나 ( Oh Regina )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 5-15 (11 pages)

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This article illuminates “knowing” which is the essence of education in terms of “doing” which is based on “bodiness.”
Bodiness is about the knowing that is formed in the relations among the various elements of learning based on body. Also, bodiness means the result of the process of the individuals' unique state of learning. “Bodiness”-education is the kind of education that pursues knowledge through practice of body.
The key words of the bodiness are “Body and the Movement,” “Dynamic Relation,” and “the Process.”
Body, the field of study which has limitless resources, realizes new orders in it through learning and expresses “self.” Movement is the aspect of life that represents practical “doing.” The characteristic quality of movement is the dynamic, and one becomes involved in the process of learning through the dynamic.
Various elements of learning influence each other in education. Through the relations among the factors, knowing forms itself in a student. Such characteristics of learning can be called “Dynamic Relation.”
“Process” is the aspect of study that cannot be considered without body. It signifies listless and dynamic change.
Bodiness means the emergence of knowing through process. Bodiness is the process of forming knowledge by dynamic relations, and such characteristics make uniqueness that distinguishes one from the others. Therefore, pedagogy concentrates its effort on the process of expanding the rage of relations for knowing through doing, rather than simply giving information and knowledge.

KCI등재

2세계시민교육과 무용교육의 역할

저자 : 원상화 ( Won Sang-hwa )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 17-32 (16 pages)

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In the 21st century, the importance of coexistence and individuality according to each personality is recognized, and a society where individuals can pursue a happy life is ultimately pursued. Baed on such individual needs, it is now time that a sense of community for the common good beyond the borders of countries and reaches the world, recognizing it as one global village. Our task is to establish the role of the individual as well as the society for which the pursuit of personal happiness coincides with the direction for happiness for all of humanity. This study seeks to clarify the role of dance education in the wider context of global citizenship and Global Citizenship Education. To this end, the role of dance education was examined by analyzing the key elements for cultivating citizenship, as suggested by Oxfam and UNESCO, and comparing them to identify similarities to the goals and methods of dance education. The results revealed that many of Oxfam's core elements on Global Citizenship Education and the educational effects of aesthetic experience shared similarities.
As suggested by UNESCO, Global Citizenship Education means “Learning to Live Together,” and “Teaching Respect for All”. This in the dimension of experience and preception, not knowledge. For this, it is necessary to focus on the role of arts education, which methodologically involves firsthand experiences, and among them. Dance education will be a strong field that is noteworthy in terms of cultivating holistic personality, the basis of Global Citizenship Education.

KCI등재

3Post community dance의 공감 구조와 상담 기능

저자 : 한혜리 ( Han Hea-ree )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 35-47 (13 pages)

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This study is to present the counseling function among the social functions of post-community dance. It explores the structure of dance empathy in the resonance between the body and embodied knowledge, and examines the empathy that arises from establishing relationships with others who pursue different beliefs and values, which is regarded as an act of publicizing the issues raised in the relationship between communities and free individuals that enjoy free will and choice. The study describes the process of empathy, where connection and intimacy with a community with differences and diversity, and individuals' independence in society are recognized as self-esteem, as intercommunication through dance and choreography of the senses and self-expression skills. The embodied knowledge that is generated from the experience of that process is 'Yeokjisaji 易地思之 (Put yourself in someone else' shoes')' as a way of self-awareness and understanding of the other world. It refers to the potential that can be summoned at any time as knowledge possessed in the body, and shows the spontaneity and similarity of embodied knowledge that can be free from external control or rules. As a result, this study suggests that the autonomy of dance empathy, which discovers the context in embodied knowledge, can be defined as a function of dance counseling in the contemporary society that recognizes various communities where differences and variations exist and maintains intimacy with those communities.

KCI등재

4뉴미디어 시대 고등학교 안무실습을 위한 음악 활용방안

저자 : 김은수 ( Kim Eun-soo )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 49-62 (14 pages)

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The purpose of this study is to understand the characteristics of music for choreography and to consider the ways to utilize music for choreography practice for high school in the new media era.
In this study, the characteristics of music for choreography are classified into four : emotional expressiveness, intuitive movement, unconscious immersion, and psychological stability.
The ways to utilize music for choreography practice are mainly considered in two parts: 'music explorations' and 'music design'. Music explorations are classified into four categories: program music, beat music, ambient music, and voice. Choreography ideas were presented through music design using various sound applications.
In the study, it was found that music for choreography practice moves students and provides imagination and creativity for the expression of works.

KCI등재

5무용참여에서 공공 장소의 기능과 공동체 돌봄의 의미

저자 : 황정옥 ( Hwang Jeong-ok )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 65-77 (13 pages)

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The purpose of this study is to analyze the value of care that has been changed in the social system and consider the meaning of community care internalized in community dance. Therefore, based on the characteristics of participation in dance and the accessibility of community dance, this researcher considered the communal meaning of community dance in the public place through relations between social care and the public place.
This study begins with the discussion that if the accessibility of community dance is the function of care as an institutionalized social service, participants' dance behavior (participation in dance) is characterized as community care and the communal function of community dance has roles as social care, and its contents are as written below.
The experience of participating in dance implies the alternative characteristics of social care. It is because they imagine a different kind of system and order with self-reflective attitudes within their lives shared through participation in dance and the potential of community dance to promote transition has roles as community care.
The institutional accessibility of community dance is in line with the physical function of the public place, and the experience of participation works as empathy at this time. Participation in dance at the place where various relationships coexist forms an intimate community as a stable network to recognize codependent relationships at the equal position where individuality is not damaged at all.
Dance in the system of community dance is characterized as community care, and community dance is associated with the social system with the function of community care.

KCI등재

6해외 학교 무용교육 정책 및 방향

저자 : 이한주 ( Lee Han-joo ) , 양승연 ( Yang Seoung-yeon )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 79-93 (15 pages)

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This study compared and analyzed the current status of dance education with foreign cases through dance and the national curriculum in Korea. The possibility of dance education as an independent subject was examined by analyzing data and report documents from the National Curriculum Information Center (NCIC) of the Korea Institute for Curriculum and Evaluation (KlCE). As a result of the study, first, dance education in Korea is not virtually guaranteed the number of hours of classes, composed within the scope of physical education under the Education Act. Second, many countries recognize dance education as one of arts educations. Therefore, it is necessary to forget the academic debate of danceology between pure arts and popular arts for a while and gradually organize environmental factors not to lose their academic identity. It is hoped that dance education will be reorganized as one of the arts subjects in the upcoming changes in Korea's education policy, such as the 2022 revised curriculum and the 2025 high school credit system.

KCI등재

7Ecobody를 위한 Ecomovement Basic Program

저자 : 오레지나 ( Oh Regina ) , 박철희 ( Park Cheol-hee ) , 이주영 ( Lee Joo-young )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 95-108 (14 pages)

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“Ecobody,” meaning the body that realizes nature itself, maintains harmony and balance by natural structure and order. “Ecomovemet” is the method for recovering and achieving the order of body toward the ecobody. “To move” may means “to be alive,” and “to be alive” “to be.” As existence can be recognized by movement, functional activation can be improved by movement.
“EMBP(Ecomovement Basic Program)” is a practical system for recovering the natural structure and order of the body. Therefore, it helps the body to realize a healthy life.
The major goal of EMBP is realizing the subjective movements based on the harmony and balance among the senses, consciousness, and the body. The “subjective movement” means the movement in which one contemplates how his or her body is organized in terms of element, structure, order, and principle.
EMBP to achieve this goal includes Spinal Stabilization based on the coordination of breath and deep local core muscles, Lumbo-pelvic Stabilization through Guy-wire effect connecting the deep erector spinae and Psoas, Lumbo-pelvic-hip joint Stabilization through the activation of Psoas, Gluteus maximus, Gluteus medius, and Shoulder Girdle Stabilization for smooth movements of upper limbs.
EMBP(Ecomovement basic program) is the basic practical method for recovering ideal ecosystem in human bodies through movements. In so-called Centenarian Age, the practice of Ecomovement is essential for a healthy and happy life.

KCI등재

8발제주의 토대 <브레인 파워업> 무용 프로그램의 '감각 만들기' 고찰

저자 : 고현정 ( Go Hyeon-jeong )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 111-121 (11 pages)

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The body has memories and reveals them to others as a sign of living life. We meet with our bodies and understand things and the world through our bodies, and our bodies are closely related to perception, sensing, feeling, and behaviour, which are factors that expand cognition.
The first and fundamental form of human self-awareness is sense representing a sense of the physiological state of the whole, which claims that sensation is a fundamental element of cognition. By the way, the sense of the body is not from the senses, but from human movements. Dance consisting of movement, and is an arts activity optimised to stimulate the senses, feel them, and expand awareness.
This researcher conducted < Brain Power Up >, developed based on cognitive science and enactivism that movement by body intuition creates opportunities for the brain to explore, rationalise, and analyse. < Brain Power Up > is a total of 10 sessions of dance-oriented arts education programs aimed at improving creative, convergent, and insightful skills as a cultural and arts experience that explores the mystery and curiosity of the neuroscience area of the brain and stimulates various areas of the brain. This study discusses the concept and importance of 'sense making', which is the subject of weeks 1 to 3, along with a theoretical review that was the basis for developing this program, and aims to expand the diversity and expansion of dance education program research as follows.
First, by analysing the concept and relationship of sensation/body/feeling, the validity of movement as a cognitive element is provided, and how dance is implemented in the < Brain Power Up > program is discussed to examine how it helps cognitive development. Second, it discusses body knowledge as a basis for understanding sensory creation of this program, and examine the concept of sensory making of this program developed based on a enactivism.

KCI등재

9뉴노멀 시대, Gather.town과 Ifland 앱 활용 초등무용교육 모형 탐색

저자 : 이용희 ( Lee Yong-hee ) , 임정희 ( Lim Jeong-hee ) , 양문가 ( Yang Wen-ke )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 123-142 (20 pages)

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This study aims to explore the prospects of metaverse for an elementary dance education by adopting a teaching strategy to maximize interaction between learners by looking at the New Normal era, Gather.town and Ifland. We examined the actual conditions of learners' experiences and interactions in dance education using metaverse, and designed the education model in four stages from the perspective of interaction, learning immersion, interest, and subjectivity, and social relations. Based on this, the results of the study are as follows. First, it can be seen that in the 'class preparation' stage, learners' interest can be induced by sharing photos and videos of Gather.town, and direct and autonomous experiences can be provided in the lecture content through interactions between professors and learners. Second, in the 'class setting' stage, it can be seen that high-quality classes can be provided because instructors and learners can participate in the virtual world to increase immersion in classes, and learn movement details quickly through all-round visual adjustment. Third, it can be seen that in the 'class performance' stage, learners' autonomy and originality can be improved by improving learners' creativity, observation, and aesthetic ability in a virtual space freely arranged in groups. Fourth, in the 'class evaluation' stage, it can be seen that the instructor can give intuitive guidance and feedback to the learner in the virtual stage environment by the function of the spotlight. Therefore, through the dance class model using Gather.town and Ifland, learners' immersion was increased, and a positive effect was produced in terms of the usefulness of interest in dance classes and participation.

KCI등재

10우울감 해소를 위한 유마니튜드 케어댄스 프로그램의 효과

저자 : 이지원 ( Lee Ji-won )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 3호 발행 연도 : 2022 페이지 : pp. 145-159 (15 pages)

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This study examined the effect of a Humanitude Care Dance Program on depression in the elderly. The subjects of the study were 20 male and female senior citizens aged 65 or older who participated in the program and focused on changes. There were 10 experimental groups and 10 control groups, and 12 programs were conducted twice a week for 6 weeks from Jan. to Feb. 2022. Due to COVID-19, it was divided into two to three people and conducted at home of the study subjects. As a result, a significant change was found in the experimental group, and a significant difference was observed in the comparison of the responses of the control group. It has been confirmed that care dance has reduced depression in the elderly. As a result, it was confirmed that humanitude care dance program can reduce depression in the elderly and affect positive life and quality.

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1즉흥의 원리를 적용한 무용 테크닉 수업 연구

저자 : 이나현 ( Lee Na-hyun )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 2호 발행 연도 : 2022 페이지 : pp. 5-18 (14 pages)

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The purpose of this study is to suggest the dance technique class teaching method that applied the principle of improvisation which emphasizes feeling, knowing, and executing movement from a subjective point of view. This is to connect the opposite points of improvisation and technique class, so that technique class does not stop at imitation of movement, but increases the ability to interpret one's singularity. This study proposed the use of feelings, imagery, and conversation in order to utilize the subjectivity instead of the method of blindly repetitive training in the hierarchical relationship between the instructor and the learner. First, the use of feeling is the most essential, emphasizing the feeling one's body in learning process as the subject of movement. Second, the use of imagery can be divided into metaphorical imagery and external visual imagery. By using metaphorical imagery, it becomes possible to understand and interpret the movement based on feeling instead of copying the form. And by external visual imagery, it is possible to expand and transform the given movements through the clear understand of the change of relation between different body parts and space created by motion. Third, the use of conversation is a means to identify one's feelings and find a solution as a subject of movements.

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2Bourgeois, Y.의 안무 특성을 적용한 광고 움직임 분석

저자 : 마승연 ( Mah Seung-yeon )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 2호 발행 연도 : 2022 페이지 : pp. 21-39 (19 pages)

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This study has been conducted for suggesting the accepting value and implication regarding the arts of dance in the field of advertisement. For the reasoning, the study analyzed the commercials titled 《Bounce, 2019》 for Apple Airpods 2 and 《Pantheon, 2019》 from LG Electronics Korea.
A choreographer Yoann Bourgeois's favorite components are known as the “Tentatives d'approches d'un point de suspension” which could be characterized as the combination of the gravity in a circus and contemporary dance movement. This “arts of suspension“ simultaneously brought the marketing impact on business by increasing product awareness and promoting the artist.
The acceptance of dance in advertisements creates a new value and sensibility not by unilaterally taking advantages of it to the purpose of setting up the corporate brand images but by interacting complementarily together.
If we consider the commercials as an effective means of artistic marketing, it could trigger the exploration and expansion of the arts of dance so that it could further form another type and progress this specific arts.

KCI등재

3메타버스 시대 무용음악의 발전방안

저자 : 김은수 ( Kim Eun-soo )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 2호 발행 연도 : 2022 페이지 : pp. 41-53 (13 pages)

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As online life continued, all area of society, economy, and culture flowed into the metaverse. Such an environment developed educational platforms and improved technologies that increase the sense of immersion in the metaverse.
The purpose of this study suggests a development plan for dance music using various hardware and software created in the metaverse era. As a result, this study classifies the development plan of dance music into two categories: education and practicality.
In terms of education, a blended learning system, the online virtual instrument per student, the artificial intelligence music app, and the participants' evaluation platform, are the propounded methods.
In the matter of practicality, a 3D audio recorder, software audio systems, artificial intelligence music programs, and an NFT system are the four elements proposed.

KCI등재

4한국무용동아리 활동에 관한 사례연구 : 'S 국제고등학교'를 대상으로

저자 : 박수련 ( Park Su-ryun ) , 윤주석 ( Yun Ju-seok )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 2호 발행 연도 : 2022 페이지 : pp. 55-77 (23 pages)

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This study aims to explore the educational value of the Korean dance club activities at International High School, a special purpose high school. To this end, the case study method, which is one of the qualitative research methods, was attempted, where one advisor and three dance club students were selected as the research participants suitable for the research problem. The results of the study are summarized below.
First, through their Korean dance club activities, students had various experiences through community performances, dance education services, charity performances to help North Korean defectors, and overseas cultural exchanges.
Second, the experiences of students participating in the Korean dance club activities could be viewed and interpreted as having educational values, such as 'a place for communication education', 're-exploration of career paths', and 'rediscovery of Korean culture'.
Based on the above research results, it can be seen that the Korean dance club activities, which are creative experiential activities of the national curriculum, provide students with various socio-cultural experiences and contribute to holistic education for well-rounded growth in students' physical expression, cultural understanding, and emotional development.
Therefore, it is expected that students will be able to experience creative and diverse artistic activities within the school curriculum by actively encouraging these art club activities in more school sites.

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5무용전공대학생의 지도자 멘토링이 무용몰입과 무용지속의사에 미치는 영향

저자 : 정유진 ( Jung Yu-jin )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 2호 발행 연도 : 2022 페이지 : pp. 79-98 (20 pages)

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This study conducted a survey of 300 college students majoring in dance in Seoul and Gyeonggi-do to investigate the relationship between leadership mentoring, dance commitment, and dance continuing doctors. As for the research method, one-way random analysis, correlation analysis, medium-multiple regression analysis, and mediating regression analysis were performed using the SPSS 18.0 statistical program. First, psychosocial, a sub-factor of leadership mentoring, had a significant effect on cognitive commitment, and the role model had a significant effect on behavioral commitment. Second, it was found to have a significant positive effect on psychosocial society, career development, and useless continuous intention, which are sub-variables of leader mentoring. Third, in the first stage, leader mentoring had a significant effect on dance commitment, and in the second stage, leader mentoring had a significant effect on dance continuity intention, but in the third stage, dance commitment was found to have a mediating effect in the relationship between leader mentoring and dance continuity doctor. Therefore, the purpose of this study is to promote dance majors by elaborating the relationship between leadership mentoring, dance commitment, and dance continuity doctors to explore variables related to dance majors' continuity and to strengthen their entry as experts.

KCI등재

6무용지도자의 지도행동유형과 성취목표성향이 경쟁불안에 미치는 영향 : 무용전공 예술고등학생을 대상으로

저자 : 이채원 ( Lee Che-won ) , 김혜정 ( Kim Hye-jeong )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 2호 발행 연도 : 2022 페이지 : pp. 101-117 (17 pages)

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(기관인증 필요)

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The purpose of this study is to investigate the effect of dance leaders' leadership behavior type and achievement goal propensity on competition anxiety. A total of 11 arts high schools located in 10 regions, including Seoul, Gyeonggi-do, Gangwon-do, Chungcheongnam-do, and Jeollabuk-do, were randomly selected, and 249 dance major high school students in 1st to 3rd grades were sampled using a questionnaire as a significant sampling method. Data analysis was conducted with correlation analysis and multiple regression analysis, and the following conclusions were drawn. First, the type of guidance behavior of dance leaders has a significant effect on competition anxiety. Second, achievement goal propensity has a significant effect on competition anxiety. Summarizing the above conclusions, it is important to identify the characteristics and discriminatory attributes of the each type to explore guidance methods in consideration of the various perspectives, and to present appropriate goals to immerse students in learning activities.

KCI등재

7무용영재 교육운영의 타당성 검증을 위한 평가도구 개발

저자 : 이진효 ( Lee Jin-hyo )

발행기관 : 한국무용교육학회 간행물 : 한국무용교육학회지 33권 2호 발행 연도 : 2022 페이지 : pp. 119-136 (18 pages)

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(기관인증 필요)

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This study developed a tool to explore and objectively evaluate the educational operation for the gifted dance in order to verify the validity of the education operation for the gifted dance. The research method was conducted as a two-stage survey. In the first stage, the constituent factors of dance gifted education operation were explored through an open questionnaire, and in the second stage, a test tool was developed through a structured questionnaire. As a result, four components and 21 items were derived for dance gifted education operation: discrimination, education, professionalism, and evaluation.

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