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한국이벤트컨벤션학회> 이벤트컨벤션연구> 소셜미디어 텍스트마이닝을 통한 코로나19 전후 축제 키워드 비교 연구: 보령머드축제를 중심으로

KCI등재

소셜미디어 텍스트마이닝을 통한 코로나19 전후 축제 키워드 비교 연구: 보령머드축제를 중심으로

A Comparative Study on the Keywords of the Festival before and after COVID-19 through Social Media Text Mining: Focusing on Boryeong Mud Festival

이해솔 ( Lee Hae Sol ) , 김창수 ( Kim Chang Soo )
  • : 한국이벤트컨벤션학회
  • : 이벤트컨벤션연구 46권0호
  • : 연속간행물
  • : 2022년 05월
  • : 1-23(23pages)
이벤트컨벤션연구

DOI

10.31927/asec.18.2.1


목차

I. 서 론
II. 연구의 이론 고찰
III. 연구 설계
IV. 분석결과
V. 결론 및 시사점
참고문헌

키워드 보기


초록 보기

Purpose - This study aims to examine and compare the opinions of social media users on the Boryeong Mud Festival, which has experience in holding face-to-face festivals before Covid-19 and non-face-to-face festivals afterwards.
Design, data, and methodology - Using Textom, social media data were text-mined for the Boryeong Mud Festival, two years before and after Covid-19. Based on the collected data, TF and TF-IDF analysis, Degree Centrality, and LDA topic modeling were performed.
Result - The 'where' was important for the face-to-face festival, while there were many comments on 'how' to participate for the non-face-to-face festival. For companion, the face-t o-face festival were mainly 'friend', while the non-face-to-face festival were 'children'.
Conclusions - It can be seen that the interest in non-face-to-face festivals have decreased since COVID-19. In order to hold a non-face-to-face festival, evaluations of festivals from the past and specific plans must be made thoroughly. Therefore, this study is meaningful in comparing and examining data so that non-face-to-face festivals can be prepared with differentiation from face-to-face festivals, and using these as basic data to prepare for non-face-to-face festivals. However further research was suggested so that data collection can be balanced and sentiment analysis for each word would be necessary.

UCI(KEPA)

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 계간
  • : 1738-7981
  • :
  • : 학술지
  • : 연속간행물
  • : 2005-2022
  • : 400


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46권0호(2022년 05월) 수록논문
최근 권호 논문
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KCI등재

1소셜미디어 텍스트마이닝을 통한 코로나19 전후 축제 키워드 비교 연구: 보령머드축제를 중심으로

저자 : 이해솔 ( Lee Hae Sol ) , 김창수 ( Kim Chang Soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 1-23 (23 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - This study aims to examine and compare the opinions of social media users on the Boryeong Mud Festival, which has experience in holding face-to-face festivals before Covid-19 and non-face-to-face festivals afterwards.
Design, data, and methodology - Using Textom, social media data were text-mined for the Boryeong Mud Festival, two years before and after Covid-19. Based on the collected data, TF and TF-IDF analysis, Degree Centrality, and LDA topic modeling were performed.
Result - The 'where' was important for the face-to-face festival, while there were many comments on 'how' to participate for the non-face-to-face festival. For companion, the face-t o-face festival were mainly 'friend', while the non-face-to-face festival were 'children'.
Conclusions - It can be seen that the interest in non-face-to-face festivals have decreased since COVID-19. In order to hold a non-face-to-face festival, evaluations of festivals from the past and specific plans must be made thoroughly. Therefore, this study is meaningful in comparing and examining data so that non-face-to-face festivals can be prepared with differentiation from face-to-face festivals, and using these as basic data to prepare for non-face-to-face festivals. However further research was suggested so that data collection can be balanced and sentiment analysis for each word would be necessary.

KCI등재

2지역축제 활성화를 위한 지속가능성 방향 연구 : 장항선셋페스티벌을 중심으로

저자 : 육태용 ( Youk Tae Yong ) , 박병유 ( Park Byoung Yoo ) , 서희정 ( Seo Hee Jung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 25-44 (20 pages)

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초록보기

Purpose - The purpose of this study is to analyze the festival before COVID-19 and analyze the festival after COVID-19 to predict the possibility of future festival and also to present the direction of sustainable development of local festival focus on Janghang Sunset Festival.
Design, data, and methodology - The subjects of study were visitors who attended Janghang Sunset Festival in 2019 and 2020(the festival was canceled so research could not conducted in 2021 / Conducted with expert interview). For data processing, frequency analysis was performed using SPSSWIN Ver. 26,0.
Result - For the revitalization and sustainable development of local festivals, local festivals should be achieved by hosting and attracting local festivals, including cultural and social expectations.In addition, contents should be continuously developed so that the scale of visitors' consumption can be expanded and the profit structure of local residents can be diversified through the festival

KCI등재

3교통 접근성 개선이 관광 공간 상호작용에 미치는 영향

저자 : 김상혁 ( Kim Sang Hyuck ) , 송희원 ( Song Hee Won )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 45-64 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose -The purpose of this study is to examine the effect of transportation accessibility improvement on the tourism spatial interaction and on the tourism spatial structural change as time passed.
Design, data, and methodology -The research design for this study is fold three parts. First, gravity model was used to measure the tourism spatial interaction. Second, the effect of opening high-speed rail was identified by conducting the random-effects model. Third, the mean center and standard deviation distance analysis were used to identify the change of the tourism spatial structure between each region that has high-speed rail station The annual panel data from 2010 to 2019 was used to conduct the empirical analysis. The data were gathered from the Origin-Destination statistics provided by the Korea Transport Database.
Result -The empirical results show that the opening of high-speed rail increased the tourism spatial interaction between each region that has high-speed rail station. In addition, the mean center of tourism spatial interaction has moved from the metropolitan area to regional area, since the high-speed rail has been opened in 2017.
Conclusions -The study reveals that the improvement of transportation accessibility increases the tourism spatial interaction as well as alleviates the concentration of the tourists in the metropolitan area.

KCI등재

4외식배달플랫폼에서 프랜차이즈업체 선택속성이 구매의도에 미치는 영향과 배달외식관여도의 조절효과

저자 : 김승현 ( Kim Seung-hyun ) , 선경아 ( Sun Kyung-a )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 65-88 (24 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to examine the effects of selection attribute of franchise restaurants on purchase intention in food delivery platform and the moderating effects of consumer involvement in the decision making process for online food ordering.
Design, data, and methodology -Survey was conducted on a group of consumers who use online food delivery platforms more than once a week, and 322 responses were used for empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were conducted.
Result - Results demonstrate that delivery service quality, brand awareness, brand visual information, and sales promotions shown at online food delivery platforms have positive effects on purchase intention. Also, consumer involvement moderates the relationship between the selection attributes and the purchase intention.
Conclusions -Findings of the study contribute to the restaurant management literature by documenting the influence of the selection attributes of franchise restaurants on purchase intention in the online food delivery platform.

KCI등재

5팬데믹 상황에서 외식 배달 서비스 특성과 태도 및 지각된 가치, 태도 및 구매의도 간의 관계연구

저자 : 김종봉 ( Kim Jong Bong ) , 유재원 ( Yu Jae Won ) , 서진욱 ( Seo Jin Wook )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 89-113 (25 pages)

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Purpose - The purpose of this study is increasing as the trend of contact-free consumption is rising in the present pandemic situation and to clarify effects of certain characteristics on values perceived by customers as well as their purchase behaviors.
Design, data, and methodology - From Oct. 25 to Nov. 21, 2021. a total of 527 questionnaires were distributed to online survey. Then, the reliability and feasibility of the collected data factors were verified and the hypotheses were verified through moderator regression
Result - The purpose of this study is to study the moderating effect of the perception of infectious disease risk on perceived value.
conclusion - In the relationship between all sub-domains of food delivery service characteristics and functional values, risk susceptibility was found to have no effect as a moderating variable. On the other hand, it was found that risk tolerance did not play a moderating role in the marketability, interaction, and information relationship.

KCI등재

6캠핑객의 목적지 선택속성 도출: LDA토픽모델링

저자 : 김두산 ( Kim Doo San ) , 이병철 ( Lee Byeong Cheol )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 115-134 (20 pages)

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Purpose - Despite the upsurge of demands in camping tourism, less research attention has been conducted to exploring the experience and perceptions of camping tourists. This study aims to derive destination selection attributes based on camping tourists' experience data on social media sites.
Design, data, and methodology -This study collected 33,798 social text data that contains campers' experiences by searching the keyword 'camping' through blogs and cafes in domestic search engines, Naver and Daum. To derive destination selection attributes of camping tourists, LDA topic modeling technique was used.
Result - Based on the results from LDA topic-modeling analysis, we derived seven destination selection attributes: 'family-friendly camping', 'dispersed camping & gastronomic tour', 'facility convenience of campsites', 'camping safety, 'camping meal & night entertainment', 'daily life comping', and 'sentimental mood'
Conclusions - Using social big data, which contains abundant real-life experiences of customers, the study offered practical insights and marketing strategies to increase local camping demand and understand the potential and existing campers' needs with the knowledge of priorities in their destination selection process.

KCI등재

7관광지의 매력성과 이미지가 관광객의 행동 의도에 미치는 영향: 긍정적 감정과 지각된 가치를 중심으로

저자 : 신재원 ( Shin Jae Won ) , 박세종 ( Park Se Jong )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 135-156 (22 pages)

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Purpose - The study attempted to present the direction of local tourist destination marketers by emphasizing the importance of attractiveness and image for tourist destination. This study is to investigate the effect of attractiveness and image of tourist destination on behavioral intentions.
Design, data, and methodology -To perform this study, Total 210 questionnaire were distributed to people who had experienced domestic travel dated from April 5th to July 16th. Excluding unworkable data, usable 174 responses were obtained for empirical analysis.
Result -The main consequences are as following: (1) the attractiveness of tourist destination had a significant effect on the positive emotion. (2) the image of tourist destination did not have a statistically significant effect on positive emotion. (3) the attractiveness of tourist destination had a significant effect on perceived value. (4) the image of tourist destination had a significant effect on perceived value. (5) the positive emotion of tourist has a statistically significant effect on the perceived value. (6) the positive emotion and perceived value of tourist have a significant effect on the behavioral intention.
Conclusions - The results show that in order to increase the formation of positive emotion and perceived values, it is important to intensively manage the attractiveness and image factors perceived as important to provide reliable information to tourists.

KCI등재

8관광객의 친사회적 동기가 공유경제 가치 인식 및 친환경 관광행동에 미치는 영향

저자 : 왕학 ( Wang He ) , 고동완 ( Ko Dong-wan )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 157-178 (22 pages)

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Purpose - The purpose of this study is to analyze the effect of tourists' series of pro-social motivations on sharing economy value perception and eco-friendly behavior in tourist destinations.
Design, data, and methodology - The survey was conducted through an online survey method for a week on June 2020 for tourists using the tourism platform.228 copies were used for analysis. The analysis of the collected data was conducted using SPSS and AMOS.
Result - As a result of path analysis, it was found that altruistic motives showed a significant effect on the perception of value in the sharing economy, and self-centered motives were not significant. Third, the perception of the value of the sharing economy was found to be a positive (+) effect on eco-friendly behavior.
Conclusions - These results have an empirical and informational effect on the shared economy value perceived by tourists through pro-social motives and private collective models, and it is urgent to prepare a strategy to create not only social and environmental values of the shared economy value perceived by tourists.

KCI등재

9한일 풍속화 이벤트 전시를 통한 문화관광 교류 활성화 고찰

저자 : 강준수 ( Kang Jun Soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 179-198 (20 pages)

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Purpose - The purpose of this study is to discuss ways to expand cultural tourism exchanges as well as improve the rigid relationship between the two countries by using Korean genre painting and Japanese Ukiyoe.
Design, data, and methodology - Unlike traditional art enjoyed by the elite, Korean-Japanese genre painting has in common that it is a culture led by the common people. Based on these common points, this study intends to explore ways to utilize the fun, play culture, and value that Korean and Japanese genre painting can provide to modern people through event exhibition experience.
Result - Korean-Japanese genre painting can provide emotional stability to modern people suffering from mental stress through elements of humor and satire. The event exhibition experience can materialize the value as a tourism product while providing a variety of experience programs to visitors by utilizing the function of genre painting.
Conclusions -The purpose of this study is to discuss ways to expand cultural tourism exchanges as well as improve the rigid relationship between the two countries by using Korean genre painting and Japanese Ukiyoe.

1
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KCI등재

1소셜미디어 텍스트마이닝을 통한 코로나19 전후 축제 키워드 비교 연구: 보령머드축제를 중심으로

저자 : 이해솔 ( Lee Hae Sol ) , 김창수 ( Kim Chang Soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 1-23 (23 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - This study aims to examine and compare the opinions of social media users on the Boryeong Mud Festival, which has experience in holding face-to-face festivals before Covid-19 and non-face-to-face festivals afterwards.
Design, data, and methodology - Using Textom, social media data were text-mined for the Boryeong Mud Festival, two years before and after Covid-19. Based on the collected data, TF and TF-IDF analysis, Degree Centrality, and LDA topic modeling were performed.
Result - The 'where' was important for the face-to-face festival, while there were many comments on 'how' to participate for the non-face-to-face festival. For companion, the face-t o-face festival were mainly 'friend', while the non-face-to-face festival were 'children'.
Conclusions - It can be seen that the interest in non-face-to-face festivals have decreased since COVID-19. In order to hold a non-face-to-face festival, evaluations of festivals from the past and specific plans must be made thoroughly. Therefore, this study is meaningful in comparing and examining data so that non-face-to-face festivals can be prepared with differentiation from face-to-face festivals, and using these as basic data to prepare for non-face-to-face festivals. However further research was suggested so that data collection can be balanced and sentiment analysis for each word would be necessary.

KCI등재

2지역축제 활성화를 위한 지속가능성 방향 연구 : 장항선셋페스티벌을 중심으로

저자 : 육태용 ( Youk Tae Yong ) , 박병유 ( Park Byoung Yoo ) , 서희정 ( Seo Hee Jung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 25-44 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose - The purpose of this study is to analyze the festival before COVID-19 and analyze the festival after COVID-19 to predict the possibility of future festival and also to present the direction of sustainable development of local festival focus on Janghang Sunset Festival.
Design, data, and methodology - The subjects of study were visitors who attended Janghang Sunset Festival in 2019 and 2020(the festival was canceled so research could not conducted in 2021 / Conducted with expert interview). For data processing, frequency analysis was performed using SPSSWIN Ver. 26,0.
Result - For the revitalization and sustainable development of local festivals, local festivals should be achieved by hosting and attracting local festivals, including cultural and social expectations.In addition, contents should be continuously developed so that the scale of visitors' consumption can be expanded and the profit structure of local residents can be diversified through the festival

KCI등재

3교통 접근성 개선이 관광 공간 상호작용에 미치는 영향

저자 : 김상혁 ( Kim Sang Hyuck ) , 송희원 ( Song Hee Won )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 45-64 (20 pages)

다운로드

(기관인증 필요)

초록보기

Purpose -The purpose of this study is to examine the effect of transportation accessibility improvement on the tourism spatial interaction and on the tourism spatial structural change as time passed.
Design, data, and methodology -The research design for this study is fold three parts. First, gravity model was used to measure the tourism spatial interaction. Second, the effect of opening high-speed rail was identified by conducting the random-effects model. Third, the mean center and standard deviation distance analysis were used to identify the change of the tourism spatial structure between each region that has high-speed rail station The annual panel data from 2010 to 2019 was used to conduct the empirical analysis. The data were gathered from the Origin-Destination statistics provided by the Korea Transport Database.
Result -The empirical results show that the opening of high-speed rail increased the tourism spatial interaction between each region that has high-speed rail station. In addition, the mean center of tourism spatial interaction has moved from the metropolitan area to regional area, since the high-speed rail has been opened in 2017.
Conclusions -The study reveals that the improvement of transportation accessibility increases the tourism spatial interaction as well as alleviates the concentration of the tourists in the metropolitan area.

KCI등재

4외식배달플랫폼에서 프랜차이즈업체 선택속성이 구매의도에 미치는 영향과 배달외식관여도의 조절효과

저자 : 김승현 ( Kim Seung-hyun ) , 선경아 ( Sun Kyung-a )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 65-88 (24 pages)

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(기관인증 필요)

초록보기

Purpose - The purpose of this study is to examine the effects of selection attribute of franchise restaurants on purchase intention in food delivery platform and the moderating effects of consumer involvement in the decision making process for online food ordering.
Design, data, and methodology -Survey was conducted on a group of consumers who use online food delivery platforms more than once a week, and 322 responses were used for empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were conducted.
Result - Results demonstrate that delivery service quality, brand awareness, brand visual information, and sales promotions shown at online food delivery platforms have positive effects on purchase intention. Also, consumer involvement moderates the relationship between the selection attributes and the purchase intention.
Conclusions -Findings of the study contribute to the restaurant management literature by documenting the influence of the selection attributes of franchise restaurants on purchase intention in the online food delivery platform.

KCI등재

5팬데믹 상황에서 외식 배달 서비스 특성과 태도 및 지각된 가치, 태도 및 구매의도 간의 관계연구

저자 : 김종봉 ( Kim Jong Bong ) , 유재원 ( Yu Jae Won ) , 서진욱 ( Seo Jin Wook )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 89-113 (25 pages)

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Purpose - The purpose of this study is increasing as the trend of contact-free consumption is rising in the present pandemic situation and to clarify effects of certain characteristics on values perceived by customers as well as their purchase behaviors.
Design, data, and methodology - From Oct. 25 to Nov. 21, 2021. a total of 527 questionnaires were distributed to online survey. Then, the reliability and feasibility of the collected data factors were verified and the hypotheses were verified through moderator regression
Result - The purpose of this study is to study the moderating effect of the perception of infectious disease risk on perceived value.
conclusion - In the relationship between all sub-domains of food delivery service characteristics and functional values, risk susceptibility was found to have no effect as a moderating variable. On the other hand, it was found that risk tolerance did not play a moderating role in the marketability, interaction, and information relationship.

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6캠핑객의 목적지 선택속성 도출: LDA토픽모델링

저자 : 김두산 ( Kim Doo San ) , 이병철 ( Lee Byeong Cheol )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 115-134 (20 pages)

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Purpose - Despite the upsurge of demands in camping tourism, less research attention has been conducted to exploring the experience and perceptions of camping tourists. This study aims to derive destination selection attributes based on camping tourists' experience data on social media sites.
Design, data, and methodology -This study collected 33,798 social text data that contains campers' experiences by searching the keyword 'camping' through blogs and cafes in domestic search engines, Naver and Daum. To derive destination selection attributes of camping tourists, LDA topic modeling technique was used.
Result - Based on the results from LDA topic-modeling analysis, we derived seven destination selection attributes: 'family-friendly camping', 'dispersed camping & gastronomic tour', 'facility convenience of campsites', 'camping safety, 'camping meal & night entertainment', 'daily life comping', and 'sentimental mood'
Conclusions - Using social big data, which contains abundant real-life experiences of customers, the study offered practical insights and marketing strategies to increase local camping demand and understand the potential and existing campers' needs with the knowledge of priorities in their destination selection process.

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7관광지의 매력성과 이미지가 관광객의 행동 의도에 미치는 영향: 긍정적 감정과 지각된 가치를 중심으로

저자 : 신재원 ( Shin Jae Won ) , 박세종 ( Park Se Jong )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 135-156 (22 pages)

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Purpose - The study attempted to present the direction of local tourist destination marketers by emphasizing the importance of attractiveness and image for tourist destination. This study is to investigate the effect of attractiveness and image of tourist destination on behavioral intentions.
Design, data, and methodology -To perform this study, Total 210 questionnaire were distributed to people who had experienced domestic travel dated from April 5th to July 16th. Excluding unworkable data, usable 174 responses were obtained for empirical analysis.
Result -The main consequences are as following: (1) the attractiveness of tourist destination had a significant effect on the positive emotion. (2) the image of tourist destination did not have a statistically significant effect on positive emotion. (3) the attractiveness of tourist destination had a significant effect on perceived value. (4) the image of tourist destination had a significant effect on perceived value. (5) the positive emotion of tourist has a statistically significant effect on the perceived value. (6) the positive emotion and perceived value of tourist have a significant effect on the behavioral intention.
Conclusions - The results show that in order to increase the formation of positive emotion and perceived values, it is important to intensively manage the attractiveness and image factors perceived as important to provide reliable information to tourists.

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8관광객의 친사회적 동기가 공유경제 가치 인식 및 친환경 관광행동에 미치는 영향

저자 : 왕학 ( Wang He ) , 고동완 ( Ko Dong-wan )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 157-178 (22 pages)

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Purpose - The purpose of this study is to analyze the effect of tourists' series of pro-social motivations on sharing economy value perception and eco-friendly behavior in tourist destinations.
Design, data, and methodology - The survey was conducted through an online survey method for a week on June 2020 for tourists using the tourism platform.228 copies were used for analysis. The analysis of the collected data was conducted using SPSS and AMOS.
Result - As a result of path analysis, it was found that altruistic motives showed a significant effect on the perception of value in the sharing economy, and self-centered motives were not significant. Third, the perception of the value of the sharing economy was found to be a positive (+) effect on eco-friendly behavior.
Conclusions - These results have an empirical and informational effect on the shared economy value perceived by tourists through pro-social motives and private collective models, and it is urgent to prepare a strategy to create not only social and environmental values of the shared economy value perceived by tourists.

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9한일 풍속화 이벤트 전시를 통한 문화관광 교류 활성화 고찰

저자 : 강준수 ( Kang Jun Soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 46권 0호 발행 연도 : 2022 페이지 : pp. 179-198 (20 pages)

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Purpose - The purpose of this study is to discuss ways to expand cultural tourism exchanges as well as improve the rigid relationship between the two countries by using Korean genre painting and Japanese Ukiyoe.
Design, data, and methodology - Unlike traditional art enjoyed by the elite, Korean-Japanese genre painting has in common that it is a culture led by the common people. Based on these common points, this study intends to explore ways to utilize the fun, play culture, and value that Korean and Japanese genre painting can provide to modern people through event exhibition experience.
Result - Korean-Japanese genre painting can provide emotional stability to modern people suffering from mental stress through elements of humor and satire. The event exhibition experience can materialize the value as a tourism product while providing a variety of experience programs to visitors by utilizing the function of genre painting.
Conclusions -The purpose of this study is to discuss ways to expand cultural tourism exchanges as well as improve the rigid relationship between the two countries by using Korean genre painting and Japanese Ukiyoe.

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