An integrated organization for grape export was established under the leadership of the government to enhance grape exports, but there are limitations because it is currently in the early stages of operation. The purpose of this study is (1) to analyze the factors influencing grape export farmers' satisfaction with the integrated organization for grape export, and (2) to propose improvements in operation of the integrated organization. A binary logit model was used for the foregoing, while the analysis data used the results of a survey conducted on farmers with export experience belonging to the integrated organization for grape export. As a result of the analysis, factors that have a great influence on the satisfaction of grape export farmers in the integrated organization are individual education and consulting, and contribution to income growth in order. Considering that farmers who have not received individual training and consulting for export, that is, farms with relatively high levels of cultivation technology, are highly satisfied with the integrated organization, it is important to improve the level of cultivation technology. In addition, since it is important to increase the contribution to income increase, more attention should be paid to the increase in farm income when operating export support projects.

This study investigated the relationship between local food users' concern, consumer attitude, and purchasing intention in a situation where the number of direct stores of local food and consumers' concern increased. In particular, it is differentiated in that it divides consumers' concerns of local food into health, environment, and safety. The subjects of the questionnaire were local food users in Jeonju, and a total of 136 questionnaires were used for the analysis. As for the analysis method, a structural equation node model was used for frequency analysis, confirmatory factor analysis, validity analysis, and relationship between variables and hypothesis verification. As a result of the analysis, health concern and safety concern among consumers' concerns of local food had a significant effect on consumer attitude and purchasing intention, but healthy concern had no significant effect. In this regard, it is judged that efforts such as public relations and improvement of environment and safety awareness to increase consumers' concern for local food are necessary continuously.

This study identifies export determinants by constructing panel data related to the export of the six major fruits(apples, pears, peaches, grapes, tangerines, sweet persimmons) from 2005 to 2020. To this end, an export equation with export volume by fruit as a dependent variable is set, and recent fruit supply and trade conditions are included in the explanatory variable as the previous studies. As a result of empirical analysis through the fixed-effect model, the relative prices(wholesale price / export price), production, GDP per capita in the exporting country, number of exporting countries, labor cost share, and distribution margin rate have significant impacts on fruit exports. Based on these analysis results, strategies and measures to enhance the export competitiveness of six major fruits are presented. More FTAs to be signed in the future could be an opportunity to increase exports of Korean fruits. In addition, it is important to improve export competitiveness because an increase in fruit exports can lead to an increase in the income of fruit farmers. Therefore, specific empirical research and effective policy support should be continued.