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한국식품유통학회> 식품유통연구> 로컬푸드 소비자의 관심도가 소비태도와 구매의도에 미치는 영향 -전주지역을 사례로-

KCI등재

로컬푸드 소비자의 관심도가 소비태도와 구매의도에 미치는 영향 -전주지역을 사례로-

Effect of Local Food Consumers' Concern on Consumer Attitudes and Purchasing Intentions -As an Example of Jeonju-

전영삼 ( Chun Young-sam ) , 장동헌 ( Jang Dong-heon ) , 문수희 ( Moon Soo-hee )
  • : 한국식품유통학회
  • : 식품유통연구 39권1호
  • : 연속간행물
  • : 2022년 03월
  • : 25-45(21pages)
식품유통연구

DOI

10.47085/KJFME.39.1.2


목차

Ⅰ. 서론
Ⅱ. 조사지역 로컬푸드 현황과 이론적 고찰
Ⅲ. 연구모형과 설계
Ⅳ. 분석결과
V. 결론
참고문헌

키워드 보기


초록 보기

This study investigated the relationship between local food users' concern, consumer attitude, and purchasing intention in a situation where the number of direct stores of local food and consumers' concern increased. In particular, it is differentiated in that it divides consumers' concerns of local food into health, environment, and safety. The subjects of the questionnaire were local food users in Jeonju, and a total of 136 questionnaires were used for the analysis. As for the analysis method, a structural equation node model was used for frequency analysis, confirmatory factor analysis, validity analysis, and relationship between variables and hypothesis verification. As a result of the analysis, health concern and safety concern among consumers' concerns of local food had a significant effect on consumer attitude and purchasing intention, but healthy concern had no significant effect. In this regard, it is judged that efforts such as public relations and improvement of environment and safety awareness to increase consumers' concern for local food are necessary continuously.

UCI(KEPA)

간행물정보

  • : 사회과학분야  > 경제학
  • : KCI등재
  • :
  • : 계간
  • : 1598-9925
  • :
  • : 학술지
  • : 연속간행물
  • : 1984-2022
  • : 744


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This study investigated the relationship between local food users' concern, consumer attitude, and purchasing intention in a situation where the number of direct stores of local food and consumers' concern increased. In particular, it is differentiated in that it divides consumers' concerns of local food into health, environment, and safety. The subjects of the questionnaire were local food users in Jeonju, and a total of 136 questionnaires were used for the analysis. As for the analysis method, a structural equation node model was used for frequency analysis, confirmatory factor analysis, validity analysis, and relationship between variables and hypothesis verification. As a result of the analysis, health concern and safety concern among consumers' concerns of local food had a significant effect on consumer attitude and purchasing intention, but healthy concern had no significant effect. In this regard, it is judged that efforts such as public relations and improvement of environment and safety awareness to increase consumers' concern for local food are necessary continuously.

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An integrated organization for grape export was established under the leadership of the government to enhance grape exports, but there are limitations because it is currently in the early stages of operation. The purpose of this study is (1) to analyze the factors influencing grape export farmers' satisfaction with the integrated organization for grape export, and (2) to propose improvements in operation of the integrated organization. A binary logit model was used for the foregoing, while the analysis data used the results of a survey conducted on farmers with export experience belonging to the integrated organization for grape export. As a result of the analysis, factors that have a great influence on the satisfaction of grape export farmers in the integrated organization are individual education and consulting, and contribution to income growth in order. Considering that farmers who have not received individual training and consulting for export, that is, farms with relatively high levels of cultivation technology, are highly satisfied with the integrated organization, it is important to improve the level of cultivation technology. In addition, since it is important to increase the contribution to income increase, more attention should be paid to the increase in farm income when operating export support projects.

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발행기관 : 한국식품유통학회 간행물 : 식품유통연구 39권 1호 발행 연도 : 2022 페이지 : pp. 25-45 (21 pages)

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초록보기

This study investigated the relationship between local food users' concern, consumer attitude, and purchasing intention in a situation where the number of direct stores of local food and consumers' concern increased. In particular, it is differentiated in that it divides consumers' concerns of local food into health, environment, and safety. The subjects of the questionnaire were local food users in Jeonju, and a total of 136 questionnaires were used for the analysis. As for the analysis method, a structural equation node model was used for frequency analysis, confirmatory factor analysis, validity analysis, and relationship between variables and hypothesis verification. As a result of the analysis, health concern and safety concern among consumers' concerns of local food had a significant effect on consumer attitude and purchasing intention, but healthy concern had no significant effect. In this regard, it is judged that efforts such as public relations and improvement of environment and safety awareness to increase consumers' concern for local food are necessary continuously.

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(기관인증 필요)

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