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세계문화관광학회> International journal of culture and tourism research> Creation of a New Tourism Product-Thematic Routes ‘Along the Beer Roads in the Vojvodina Province, Serbia

Creation of a New Tourism Product-Thematic Routes ‘Along the Beer Roads in the Vojvodina Province, Serbia

Ivana Blešić , Tatjana Pivac , Tamara Tanasić , Igor Stamenković , Mirjana Penić
  • : 세계문화관광학회
  • : International journal of culture and tourism research 14권1호
  • : 연속간행물
  • : 2021년 12월
  • : 35-47(13pages)
International journal of culture and tourism research

DOI


목차

Introduction
Beer Tourism in the World
Possibilities of Beer Tourism Development in Vojvodina
Proposal of 1st continental itinerary: “LAND ROUTES OF BEER”
Survey
Conclusion
Acknowledgement
References and Sources

키워드 보기


초록 보기

Autonomus Province of Vojvodina has a significant potentials for the development of thematic routes of beer. Beer tourism is becoming increasingly popular among tourists of various ages and many countries due to this form of tourism movement have created there own distinctive brand and enviable position on the market. By combining of traditional practices of production, distribution and consumption with tourist activities such are: visits, tasting and sales and other attractiveness in the Vojvodina Province, one can create a new and high-quality tourism product. This paper presents two examples of potential beer roads, which are paired up with the attractiveness of the area through which they’re passes and also listed some examples of popular cultural routes in the world. There are the characteristics and description of the routes area and breweries that could create a tourism product in Vojvodina.
The research involved examination of potential stakeholders who would love to participate in this routes, and the reasons why they would choose it. Most of the respondents, as reasons why they are appealing this route, said: they want to meet new friends, spend time with beer consumers, taste beer and to become more familiar with modern production technology. Based on the results of the survey it can be concluded that the beer route is very appealing and attractive because there is a large number of potencial stakeholders. Moreover, the younger population is interested in participating in thematic routes, but they would also like to visit and the other natural and cultural attractions of Vojvodina. Following the current trends in the tourism industry, these routes could be a generator of business development and growth of prosperity of the population in Vojvodina. As well as, they could merge a tradition and the present, the story of beer’s production, beer festivals or visits to breweries and beer museums.

UCI(KEPA)

I410-ECN-0102-2022-000-000933935

간행물정보

  • : 사회과학분야  > 관광학
  • :
  • :
  • : 연간
  • : 2005-6133
  • :
  • : 학술지
  • : 연속간행물
  • : 2008-2021
  • : 130


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초록보기

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The research methods are through literature, field investigation, and interviews. The gathered data were used to trace the origin of the historical street, and the development of wall painting. We conducted in-depth interviews with related people, such as the chairman of the community association, the project staff, cultural works, artists, village chief, and local residents. The interviews were used to understand the ideas and prospects of participants. From analysis and discovery of research process, we hope the case study can provide useful information for future related community researchers and planners to promote community development.

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다운로드

(기관인증 필요)

초록보기

The trunk transportation is the transportation that carries tourists from their home to the gateway of their trip destination, and back. The distance of the trunk transportation and the space of the area tourists travel at the destination show a positive correlation, i.e., the longer the tourists travel to the destination, the wider they tend to travel in the destination. This relationship is known in the Japanese tourism development field as the “Racket Theory.” Tennis rackets have longer handle and a wider hoop area than a table tennis racket, whose handle is shorter and the hoop smaller. Transportation distance is the handle of the racket, and the width of the area at the destination is the racket hoop. This theory was first introduced by the tourism researchers in the 1970s when only 200 plus million people annually traveled in Japan.
. Now after almost five decades and after introduction of new transportation modes and new communication media, and now when approximately 300 million trips take place, does this theory still hold true? To verify the validity of the theory, this study measured and compared the distances and the areas of the package tours actually marketed in Japan by a major travel agency, the width of the regions covered by tour brochure series, and the area of the region covered by the major travel guide books. These study showed that when Japanese travelers travel far from their home, they tend to visit tourist spots in the wider area, endorsing the concept of the Theory. The Racket Theory, by defining an area that a tourist travel, can be a powerful guideline for tourist assets or facilities, in that it reveals which other assets or facilities would come as their competitors\

4Creation of a New Tourism Product-Thematic Routes 'Along the Beer Roads in the Vojvodina Province, Serbia

저자 : Ivana Blešić , Tatjana Pivac , Tamara Tanasić , Igor Stamenković , Mirjana Penić

발행기관 : 세계문화관광학회 간행물 : International journal of culture and tourism research 14권 1호 발행 연도 : 2021 페이지 : pp. 35-47 (13 pages)

다운로드

(기관인증 필요)

초록보기

Autonomus Province of Vojvodina has a significant potentials for the development of thematic routes of beer. Beer tourism is becoming increasingly popular among tourists of various ages and many countries due to this form of tourism movement have created there own distinctive brand and enviable position on the market. By combining of traditional practices of production, distribution and consumption with tourist activities such are: visits, tasting and sales and other attractiveness in the Vojvodina Province, one can create a new and high-quality tourism product. This paper presents two examples of potential beer roads, which are paired up with the attractiveness of the area through which they're passes and also listed some examples of popular cultural routes in the world. There are the characteristics and description of the routes area and breweries that could create a tourism product in Vojvodina.
The research involved examination of potential stakeholders who would love to participate in this routes, and the reasons why they would choose it. Most of the respondents, as reasons why they are appealing this route, said: they want to meet new friends, spend time with beer consumers, taste beer and to become more familiar with modern production technology. Based on the results of the survey it can be concluded that the beer route is very appealing and attractive because there is a large number of potencial stakeholders. Moreover, the younger population is interested in participating in thematic routes, but they would also like to visit and the other natural and cultural attractions of Vojvodina. Following the current trends in the tourism industry, these routes could be a generator of business development and growth of prosperity of the population in Vojvodina. As well as, they could merge a tradition and the present, the story of beer's production, beer festivals or visits to breweries and beer museums.

5Solutions to Maintain the Culture of Floating Markets for the Development of Sustainable Tourism : A Case Study of the Mekong River Delta of Vietnam

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다운로드

(기관인증 필요)

초록보기

Floating Markets are one of the unique cultural features of the Mekong River Delta of Vietnam. The cultural values of the floating markets and the authentic life of local residents have become a valuable cultural resource in tourism activities. Over the past years, floating market tourism has attracted as large number of domestic and international tourists to explore and experience. Currently, Vietnam is entering the period of industrialization and modernization of the country, the maintenance and development of floating market tourism are also encountered some certain difficulties and challenges. This article seeks to analyze the typical cultural values of the Southwestern river region that governed the formation and development of floating markets. The study also points out objective reasons transforming culture of the floating markets and affecting the tourism business in the floating markets. From the perspective of culture and tourism, the study proposes some solutions based on maintaining the typical cultural features of the floating markets, along with the issue of redeveloping them through tourism activities. This is also a solution for sustainable development of floating market tourism.

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1Art Installations for Community Development Jiadong Township, Pingtung County, Taiwan as An Example

저자 : Tzu-yu Lai , Yi-en Tsai , Shiunn-Der Kuo

발행기관 : 세계문화관광학회 간행물 : International journal of culture and tourism research 14권 1호 발행 연도 : 2021 페이지 : pp. 6-16 (11 pages)

다운로드

(기관인증 필요)

초록보기

Jiadong township, located in Pingtung County Taiwan, has the highest density of heritages in this country. People can see five Grade III historical monuments in a ten-minute walk. Geographically, Jiadong township is the only "Liudui" Hakka community near the seashore. In 1994, Taiwan's cultural development institution proposes a “Community Development” policy. The policy hopes to proceed from art and culture to cohere the sense of community, to improve community living standard, and to establish the community culture.The study is subject to Jiadong township,to find out the connection between art creation and social development. The art creation ranges from wall painting with Hakka literature, and decoration of house structure.
The research methods are through literature, field investigation, and interviews. The gathered data were used to trace the origin of the historical street, and the development of wall painting. We conducted in-depth interviews with related people, such as the chairman of the community association, the project staff, cultural works, artists, village chief, and local residents. The interviews were used to understand the ideas and prospects of participants. From analysis and discovery of research process, we hope the case study can provide useful information for future related community researchers and planners to promote community development.

2Investigation on Main Factors in Agricultural Land Use Changes in Touristic Destinations : Noushahr and Chalous Counties as Case Study, Iran

저자 : Mostafa Ghadami , Samira Alizadeh

발행기관 : 세계문화관광학회 간행물 : International journal of culture and tourism research 14권 1호 발행 연도 : 2021 페이지 : pp. 17-26 (10 pages)

다운로드

(기관인증 필요)

초록보기

The relationship between tourism and agriculture has been a challenging affair in tourism development literature. Nature of relation between these two important sectors varies in two different sides, in which it is conflicting on one side and is exchanging on the other side. Whereas, most of destinations have been faced to rapid growth in the world, hence, adjusting the relationship between these two mentioned sectors from a conflicting situation into a compatible one is counted as a challenge in spatial management and planning. As this is a serious problem in destination areas in the north of Iran, this paper aimed to investigate the nature of relationship between tourism and agriculture and to clarify the effective factors in. A survey analysis is used on statistical population which is consisted of farmers, officers, real estate agents, lawyers in two different areas: plain and mountainous areas of Chaloos and Noushahr counties. Using Path Analysis, the results show, relationship between the two mentioned sectors is winner-loser, conflicting and destructive which has happened because of weaknesses in land use management system, deep weaknesses in agricultural sector and spontaneous growth of real estate agencies' activities in the region as well as farmer attitude towards welfare which is not expected to be met by agricultural activity.

3Rediscovering the 'Racket Theory' The Relation between the Trunk Transportation Distance and the Tourist's Touring Area

저자 : Yasuhiro Watanabe

발행기관 : 세계문화관광학회 간행물 : International journal of culture and tourism research 14권 1호 발행 연도 : 2021 페이지 : pp. 27-34 (8 pages)

다운로드

(기관인증 필요)

초록보기

The trunk transportation is the transportation that carries tourists from their home to the gateway of their trip destination, and back. The distance of the trunk transportation and the space of the area tourists travel at the destination show a positive correlation, i.e., the longer the tourists travel to the destination, the wider they tend to travel in the destination. This relationship is known in the Japanese tourism development field as the “Racket Theory.” Tennis rackets have longer handle and a wider hoop area than a table tennis racket, whose handle is shorter and the hoop smaller. Transportation distance is the handle of the racket, and the width of the area at the destination is the racket hoop. This theory was first introduced by the tourism researchers in the 1970s when only 200 plus million people annually traveled in Japan.
. Now after almost five decades and after introduction of new transportation modes and new communication media, and now when approximately 300 million trips take place, does this theory still hold true? To verify the validity of the theory, this study measured and compared the distances and the areas of the package tours actually marketed in Japan by a major travel agency, the width of the regions covered by tour brochure series, and the area of the region covered by the major travel guide books. These study showed that when Japanese travelers travel far from their home, they tend to visit tourist spots in the wider area, endorsing the concept of the Theory. The Racket Theory, by defining an area that a tourist travel, can be a powerful guideline for tourist assets or facilities, in that it reveals which other assets or facilities would come as their competitors\

4Creation of a New Tourism Product-Thematic Routes 'Along the Beer Roads in the Vojvodina Province, Serbia

저자 : Ivana Blešić , Tatjana Pivac , Tamara Tanasić , Igor Stamenković , Mirjana Penić

발행기관 : 세계문화관광학회 간행물 : International journal of culture and tourism research 14권 1호 발행 연도 : 2021 페이지 : pp. 35-47 (13 pages)

다운로드

(기관인증 필요)

초록보기

Autonomus Province of Vojvodina has a significant potentials for the development of thematic routes of beer. Beer tourism is becoming increasingly popular among tourists of various ages and many countries due to this form of tourism movement have created there own distinctive brand and enviable position on the market. By combining of traditional practices of production, distribution and consumption with tourist activities such are: visits, tasting and sales and other attractiveness in the Vojvodina Province, one can create a new and high-quality tourism product. This paper presents two examples of potential beer roads, which are paired up with the attractiveness of the area through which they're passes and also listed some examples of popular cultural routes in the world. There are the characteristics and description of the routes area and breweries that could create a tourism product in Vojvodina.
The research involved examination of potential stakeholders who would love to participate in this routes, and the reasons why they would choose it. Most of the respondents, as reasons why they are appealing this route, said: they want to meet new friends, spend time with beer consumers, taste beer and to become more familiar with modern production technology. Based on the results of the survey it can be concluded that the beer route is very appealing and attractive because there is a large number of potencial stakeholders. Moreover, the younger population is interested in participating in thematic routes, but they would also like to visit and the other natural and cultural attractions of Vojvodina. Following the current trends in the tourism industry, these routes could be a generator of business development and growth of prosperity of the population in Vojvodina. As well as, they could merge a tradition and the present, the story of beer's production, beer festivals or visits to breweries and beer museums.

다운로드

(기관인증 필요)

초록보기

Floating Markets are one of the unique cultural features of the Mekong River Delta of Vietnam. The cultural values of the floating markets and the authentic life of local residents have become a valuable cultural resource in tourism activities. Over the past years, floating market tourism has attracted as large number of domestic and international tourists to explore and experience. Currently, Vietnam is entering the period of industrialization and modernization of the country, the maintenance and development of floating market tourism are also encountered some certain difficulties and challenges. This article seeks to analyze the typical cultural values of the Southwestern river region that governed the formation and development of floating markets. The study also points out objective reasons transforming culture of the floating markets and affecting the tourism business in the floating markets. From the perspective of culture and tourism, the study proposes some solutions based on maintaining the typical cultural features of the floating markets, along with the issue of redeveloping them through tourism activities. This is also a solution for sustainable development of floating market tourism.

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