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한국이벤트컨벤션학회> 이벤트컨벤션연구> 외국인 전용 카지노 VIP 고객 보상프로그램이 게임 수익에 미치는 영향 : 무료 식음료 서비스와 게임 칩을 중심으로

KCI등재

외국인 전용 카지노 VIP 고객 보상프로그램이 게임 수익에 미치는 영향 : 무료 식음료 서비스와 게임 칩을 중심으로

The Effect of VIP Customer Reward Program on Game Revenue in Foreigner-only Casino : Focusing on free food and beverage service and game chips

김정효 ( Kim Jung Hyo ) , 김상혁 ( Kim Sang Hyuck )
  • : 한국이벤트컨벤션학회
  • : 이벤트컨벤션연구 44권0호
  • : 연속간행물
  • : 2021년 11월
  • : 41-57(17pages)
이벤트컨벤션연구

DOI

10.31927/asec.17.4.3


목차

I. 서 론
II. 이론적 배경
III. 연구 설계
IV. 분석결과
V. 결론 및 시사점
참고문헌

키워드 보기


초록 보기

Purpose -The purpose of this study is to examine the effect of reward program on the game revenue for VIP customers in foreigner-only casino, with two major services in terms of free food and beverage(F& B)services and providing game chips
Design, data, and methodology - For this study, the dependent variables are the game time and the drop money amount of customer. Free meal order quantity, game chip payment amount, and interaction effect variable between free meal order quantity and game chip payment are used as independent variables. VVIP customer ratio, the number of game customer, promotion day dummy variable are used for the control varia bles. Daily panel data were used for test the suggested hypotheses by conducting panel regression models as an analysis technique.
Result -Empirical results show that only free F&B service had a significant effect on the VIP cusotmer’s game time. Both the free F&B service and the providing the game chip service were significantly influenced on the customer’s drop money amount. In addition, there were existed the interaction effect between the free F&B service and the providing the game chip service
Conclusions - Based on the results of this study, the effectiveness of free F&B services on game revenue for casino VIP customers is revealed. The results of this study would provide important information to establ ish more effective casino customer reward program.

UCI(KEPA)

I410-ECN-0102-2022-300-001003533

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 계간
  • : 1738-7981
  • :
  • : 학술지
  • : 연속간행물
  • : 2005-2022
  • : 391


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1이벤트산업의 규모추정과 코로나19 영향 분석

저자 : 유재희 ( Ryu Jae Hee ) , 이병철 ( Lee Byeong Cheol )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 1-23 (23 pages)

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Purpose - The purpose of this study is to estimate the sales volume and employee size of the event industry and to analyze the changes in sales volume and employee size caused by COVID-19
Design, data, and methodology - Based on standard industry classification code (exhibition, convention and event), a total of 5,657 event companies were included as study population. Secondary data of sales and the number of employees from 2018 to 2020 were collected from a reputable credit information company and online survey were also conducted simultaneously. Sales data of 1,435 in 2018, 1,487 in 2019, and 1,032 in 202 were collected and analyzed.
Result - The estimated sales of event industry were approximately 10.9 trillion won in 2018, 10.8 trillion won in 2019, and 7.6 trillion won in 2020. Regarding change in sales, it slightly decreased to -0.12% in 2019 compared to 2018, but decreased significantly by -29.7% in 2020 compared to 2019. A total of 81.5% (117 companies) of companies rely on the Event(Event agency) business for sales of more than 50%, indicating that they are very dependent on the Event (Event agency) business.
Conclusions - For the continuous growth of the industry, it is necessary to enact an industrial system and industry-related laws through the re-establishment of the concept and scope of the event industry. In line with this, implication and suggestions were discussed.

KCI등재

2한국 체류 중국인의 문화콘텐츠 경험이 문화변용과 목적지 이미지에 미치는 영향

저자 : 반결 ( Pan Jie ) , 노희경 ( Noh Hee Kyung ) , 이승환 ( Lee Seung Hwan )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 25-43 (19 pages)

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Purpose - This study aims to examine the effect of korean cultural contents experienced by Chinese residing in South Korea on their acculturation and Korea destination.
Research Design, data, and methodology -The data collection procedure focused on Chinese residing in Korea with resident visa. Through the online survey, a total of 315 Chinese people were sampled. After the elimination of incomplete, unusable, extreme outlying responses, a total of 302 responses were included for data analysis.
Result -To examine hypotheses, multi-regression analysis was performed. The video contents had significant influence on assimilation, segregation, and integration. The food contents significantly effect on assimilation and integration. fashion and beauty contents had significantly influence only on assimilation. Assimilation and integration had a significant influence on destination image.
Conclusions -This study revealed that korean cultural contents could play a significant role in supporting acculturation of Chinese people residing in Korea. In addition, Chinese would be able to have positive destination image of Korea, if they go through cultural assimilation and integration process experiencing korean cultural contents.

KCI등재

3Motivation to Visit Ethnic Restaurants and its Relationship with Travel Intention

저자 : 장서연 ( Jang Seo Yeon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 45-61 (17 pages)

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Purpose - The purpose of this study is to explore 1) what motivates people to visit ethnic restaurants, 2) to explore if there is any direct link between those motivations and travel intention to visit the origiin country of the restaurants and 3)if there is any influence of ethnic restaurant experience on the link between them.
Design, data, and methodology -Target population was those who had eaten in at least one of ethnic restaurants in Korea. The data was obtained through online survey and a total of 428 valid cases were obtained. Motivations to visit ethnic restaurant were measured by items adopted from previous studies, and factor analysis was performed. Stepwise regress ion analyses were performed to explore relationships between motivations and intention, and the influence of ethnic resturant experience.
Result - General restaurant attributes were found to be a critical factor that motivates people to visit the ethnic restaurants and that has influence on customers' intention to visit the origin country along with cultural elements.
Conclusions - The results offer some insights to owners of ethnic restaurants and marketer s in tourism indutry who hire food as their marketing tool. Theoretically, this study provides motivational factors that attract people to visit ethnic restaurants. This study attempted empi rical test to see if there is any direct link between motivational factors to visit ethnic restaur ants and travel intention.

KCI등재

4대응분석을 활용한 도시관광 매력물의 포지셔닝 분석 -광주광역시를 중심으로-

저자 : 강신겸 ( Kang Shin Kyum ) , 도경록 ( Doh Kyung Rok ) , 황두현 ( Hwang Doo Hyun )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 63-87 (25 pages)

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Purpose - In order to suggest better strategies for improving the quality of city tour, this study developed empirical investigation to reveal competitiveness of attractions in Gwangju.
Design, data, and methodology - With correspondence analysis, this research developed positioning map for city attractions in Gwangju. 24 visiting points and 18 activities based on the frequency of visitors actual performance have been applied to mapping. For better understanding about the location of each attraction on the map, it also investigated their relationships with characteristics of visitors such as demographic and touristic nature.
Result - Cultural and historical assets have been located in opposite side from city and industrial attractions. Meanwhile, natural assets have been located in middle of map. Besides, positioning map based on activities provided further information about the relationship between characteristics of visitors and attractions than others.
Conclusions - The results offer insights into developing the strategies for promoting attract ions in Gwangju city. In spite of exploratory nature of this research due to its statistical approach, correspondence analysis, it still worthwhile for supporting city tour at the point of providing visible and easy access information.

KCI등재

5개별여행의 온라인 구전정보 특성이 구전수용에 미치는 영향

저자 : 김선희 ( Kim Sun Hee ) , 이미혜 ( Lee Mi Hye )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 89-110 (22 pages)

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Purpose - The purpose of this study empirically verifies the effect of the characteristics of online word-of-mouth information on word-of-mouth acceptance.
Design, data, and methodology -Based on literature research, a theoretical system was established for the concept of online word-of-mouth information characteristics, reliability, usefulness, word-of-mouth acceptance of individual travel and the influential relationships between these factors. This study was conducted on 375 individual travelers who searched online travel information reviews and SPSS 23.0 statistical analysis of frequency, factor, reliability, and regression analysis.
Result - The results of this study showed that the characteristics of online word-of-mouth information of individual travel have a significant effect on word-of-mouth acceptance.
Conclusions - Based on these results, it is hoped that the study will be conducted under various perspectives so that the online word-of-mouth information of individual travel can grow from quantity to quality and help individual travelers.

KCI등재

6웰니스관광 체험자의 참여동기가 만족과 재방문의도에 미치는 영향 : 충주지역 웰니스관광 체험자를 대상으로

저자 : 김정준 ( Kim Jeong Joon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 111-130 (20 pages)

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Purpose - The purpose of this study is to examine the effects of the motivation of wellness tourism on satisfaction and revisiting intention.
Design, data, and methodology -Based on extensive literature, this study chose 6 motivation dimensions: 'rest/healing/escape', 'education', 'nature-friendly', 'luxury/reputation', 'improvement of social relation', and 'novelty'. Data were collected from the participants of wellness tourism program operated in Chungju city, South Korea from September, 3 to October, 28, 2021. A total of 226 samples were used for hypotheses test by using regression analysis.
Result-As findings, the 'rest/healing/escape' and 'nature-friendly' motivations exerted significant impacts on satisfaction. 'nature-friendly' and 'novelty' motivations had significant effects on revisiting intention.
Conclusions - This study informed the importance of nature-friendly motivation in increasing the participants' satisfaction and revisit-intention. Based on findings, the practical and the ocratical implications were discussed.

KCI등재

7내부브랜딩에 대한 경영자의 영향에 대한 연구

저자 : 박순영 ( Park Soon Young ) , 김유리 ( Kim Yu Lee ) , 서원석 ( Seo Won Seok )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 131-155 (25 pages)

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Purpose - The purpose of study is to identify the relationship between management commitment to internal branding and brand leadership's influence on internal brand assets of a hotel, and influence on brand citizenship and customer orientation on employees.
Design, data, and methodology -To accomplish this purpose, the survey for employers of hotels in Seoul was progressed. A total of 400 people were surveyed, and 380 sincere respondents among the collected responses were used for anlaysis.
Result - Management commitment amd bramd leadership had a positive effect on internal brand assets. Internal brand assets had a positive effect on customer orientation and brand citizen behavior.
Conclusions - The results suggest that the role of Management for Internal Branding is a success factor. Based on these results, It provides basic data on the Internal Branding of hotel companies in the future.

KCI등재

8대학생의 코로나19에 관한 인식이 관광 행동의도에 미치는 영향

저자 : 박희정 ( Park Hee Jung )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 157-178 (22 pages)

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Purpose - In this study, the purpose of the study is to empirically verify the influence relationship between university students by categorizing the factors of perception of COVID- 19 and categorizing the tourism behavioral intention accordingly.
Research Design, data, and methodology - To achieve the goal of the study, total of 200 surveys were distributed to the field survey. The data were analyzed using the SPSS 24.0 version program. Frequency, Factor analysis and Multiple regression analysis were used.
Result - The results showed that perception of COVID-19 was divided into four factors(emotional anxiety, social anxiety, involvement and access to information), and tourism behavior al intention was divided into three factors(positive, transitional and negative behavioral intention). It was found that university students' perception of COVID-19 had a significant effect on tourism behavior intention.
Conclusions - It was found that only the information accessibility factor had a significant effect on the positive behavioral intention, and the social anxiety factor and the involvement factor had a significant effect on the transitional behavioral intention. Finally, it was confirmed that the emotional anxiety factor had a significant effect on the negative behavioral intention. These findings are expected to help the government and tourism-related companies establish marketing plans and specific basic data on consumer-oriented policies.

KCI등재

9PPM 모델을 적용한 항공사 이용 고객의 전환의도 연구 : 현상유지편향 조절효과

저자 : 서효원 ( Seo Hyo Won )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 179-202 (24 pages)

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Purpose - This study purposes to study the effects and factors on the airline customer's conversion intention focusing on the PPM model and status quo bias.
Research Design, data, and methodology -The selected customers with 2 years of airline experience before the COVID-19 pandemic were used for the survey through the online survey company, and 324 cases were used for the analysis among a total of 400 cases. The analysis had used SPSS 25.0 and AMOS 25.0 statistical analysis programs. Result -As a result of structural equation analysis, all three factors (Push, Mooring, Pull) were found to have a statistically significant effect on conversion intention, and the result of moderating effect by the status quo bias had verified to have a significant moderating effect between the Push and the conversion intention.
Conclusions - irlines should develop a new service and products to prevent the customer's convers ion to the other airlines, and do not have negative service quality and satisfaction reliability by customers. Also, airlines should consider the characteristics of customers' behaviors and develop and pro mote various benefits for airline customers who travel with their friends, families, and colleagues.

KCI등재

10고속철도 개통이 관광수요에 미치는 영향 : KTX 강릉선을 중심으로

저자 : 송희원 ( Song Hee Won ) , 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 45권 0호 발행 연도 : 2022 페이지 : pp. 203-221 (19 pages)

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Purpose -In Korea, cars are a mostly used transportation for the tourism purposes rather than public transportations, such as bus, train, and so on. However, the number of users for the high-speed rail in Korea have been rapidly increased since KTX opened in 2004. Thus, the purpose of this study is to examine the effect of opening high-speed rail on tourism demand and investigate the extent of high-speed rail's opening effect on tourism demand by time line. Research Design, data, and methodology -The research design for this study is fold two parts. First, Reg-ARIMA was used to examine the causal relationship between the opening high-speed rail and the tourism demand in destination. Second, the size of effect due to the opening high-speed rail was identified by performing the counterfactual analysis, comparing the difference between the forcasted and real-measured number of tourists. The monthly time series data from January 2013 to December 2019 was used to conduct the empirical analysis.
Result -The empirical results showed that the opening high-speed rail positively increased the tourism demand in destination with seasonal difference.
Conclusions -The opening high-speed rail not only increases the tourism demand in the destination, but also disperses the demand for tourism during the off-season.

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1홀로그램 텔레프레전스 기술의 체험이 MICE행사 참가자에게 미치는 영향

저자 : 박찬수 ( Park Chan Soo ) , 이지원 ( Lee Ji Won ) , 윤은주 ( Yoon Eun Joo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 1-21 (21 pages)

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Purpose - With the advance of the fourth industrial area, the MICE industries try to adopt these technologies. This study intended to find the influence of Hologram Telepresence Tech nologies on MICE participants's experience absorption, interaction and their satisfaction, using Pine & Gilmore's experience theory.
Design, data, and methodology -Based on the previous studies, this study hypothesized that four experience factors; entertainment, educational, aesthetic and escape experiences will influence experience quality; absorption and interaction each and those will influence the participants' satisfaction. To verify the hypotheses, multi-regression analysis with SPSS were conducted.
Result - The results showed that education and aesthetic experience influenced on both absorption and interaction, additionally entertainment experience had influenced on interaction only. On the other hand, escape experience had no impact on both absorption and interaction. Also, absorption and interaction had impact on the participant's satisfaction.
Conclusions -This study broadened theoretical concept in MICE research by adopting Hologram technology and it provided practical implications on how to effectively operate Holog ram technology in MICE with organizers and hosts.

KCI등재

2음악극 < Songs of Lear >를 활용한 감성마케팅 고찰

저자 : 강준수 ( Kang Jun Soo ) , 송영민 ( Song Young Min )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 23-40 (18 pages)

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Purpose - The purpose of this study is to examine ways to revitalize the consumption needs of modern consumers through emotional marketing using the music play < Songs of Lear >. Grzegorz Bral, the director of the musical play < Songs of Lear >, uses human emotions as a way to satisfy the diverse consumption needs of modern consumers.
Design, data, and methodology -If consumers in the past focused on product functions, modern consumers tend to pursue sensibility not only in product functions but also in product design or image. Consumption patterns are also changing according to the times, and there is a lot of interest in products that stimulate the emotions of modern consumers.
Result -The creation of consumer desire through emotional stimulation of consumers is related to the effective application of emotional marketing. Emotional marketing using performing arts is worth discussing in that it is a way to develop and revitalize various products in the tourism industry.
Conclusion -The implication of this study is that it specifically suggests the means of emotional marketing as a way to create effective consumption desires of modern consumers for performing arts works. On the other hand, the limitation of this study is that there was no discussion on emotional effects that can be developed in various ways as well as emotional marketing using auditory or vision.

KCI등재

3외국인 전용 카지노 VIP 고객 보상프로그램이 게임 수익에 미치는 영향 : 무료 식음료 서비스와 게임 칩을 중심으로

저자 : 김정효 ( Kim Jung Hyo ) , 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 41-57 (17 pages)

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Purpose -The purpose of this study is to examine the effect of reward program on the game revenue for VIP customers in foreigner-only casino, with two major services in terms of free food and beverage(F& B)services and providing game chips
Design, data, and methodology - For this study, the dependent variables are the game time and the drop money amount of customer. Free meal order quantity, game chip payment amount, and interaction effect variable between free meal order quantity and game chip payment are used as independent variables. VVIP customer ratio, the number of game customer, promotion day dummy variable are used for the control varia bles. Daily panel data were used for test the suggested hypotheses by conducting panel regression models as an analysis technique.
Result -Empirical results show that only free F&B service had a significant effect on the VIP cusotmer's game time. Both the free F&B service and the providing the game chip service were significantly influenced on the customer's drop money amount. In addition, there were existed the interaction effect between the free F&B service and the providing the game chip service
Conclusions - Based on the results of this study, the effectiveness of free F&B services on game revenue for casino VIP customers is revealed. The results of this study would provide important information to establ ish more effective casino customer reward program.

KCI등재

4외식업체의 배달음식 소비경험에 의한 감정반응이 이용의도에 미치는 영향

저자 : 김미진 ( Kim Mi Jin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 59-74 (16 pages)

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Purpose - The purpose of this study is to understand the effect of delivery food consumption experience on emotional response and intention to use.
Design, data, and methodology -Consumption experience was divided into four elements: 'symbolicity', 'diversity', 'playfulness', and 'sociality'. Based on previous studies, this study hypothesized that the consumption experience dimension affects the emotional response, which in turn affects the consumer's intention to use. Frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were conducted using the SPSS version 25.0 program.
Result -As a result, it was found that all components of the consumption experience did not affect negative emotions, except for 'playfulness' in the consumption experience. In addition, consumption experience positive emotions among emotional responses had a significant positive (+) effect on 'playfulness', 'diversity', and 'sociality'. However, 'symbolism' did not affect. In the last hypothesis, it was found that the emotional response (negative, positive) had a significant effect on all intention to use.
Conclusions - The results provide some insights into the significant impact of emotional responses on the relationship in which delivery food consumption experience promotes consumer usage behavior.

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5객실승무원의 직무환경이 직무만족과 조직몰입에 미치는 영향: 국내 대형항공사 중심으로

저자 : 정태연 ( Jung Tae Youn )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 75-91 (17 pages)

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Purpose - The purpose of this study is to examine the relationship between the effect of job environment on job satisfaction and organizational commitment for airline cabin crew of full service carrier.
Research Design, data, and methodology -For the purpose of study, 177 survey questionnaires were distributed among the airline cabin crews who are working for Korean airline & Asian airline from 4st Jul, 2021 to 19th Aug, 2021. Due to the reliability of data, 1 samples were discarded and 176 samples were put to actual analysis. For the purpose of the study, SPSS Ver. 26.0 statistics package are used for conduct and analyses.
Result -This study's results are as follows. First, job environment which are consist of human environment, physical environment, compensation environment had significantly positive effect on job satisfaction. Secondly, job satisfaction had significant effects on organizational commitment. Thirdly, job environment positively affected on organizational commitment.
Conclusions - Full service carrier airlines need continuous attention and company-wide management supervision so that their members(airline cabin crew) can actively and actively respond to changes by motivating them through improvement of the job environment and presenting a steady vision for the company's policies.

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6OTA 종사자의 개인-환경 적합성이 직무열의와 혁신 행동에 미치는 영향

저자 : 차민영 ( Cha Min Young )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 93-114 (22 pages)

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Purpose - The purpose of this study is to examine the relationship between personal environment suitability, job engagement, and innovative behavior of OTA employees.
Research design, data, and methodology -A total of 352 surveys of OTA staff were used in the final analysis. For the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed using SPSS WIN 12.0.
Result - The results of the study are as follows: First, it was found that the personal-environmental suitability of OTA workers affects job engagement. Second, it was found that OTA workers' job engagement affects innovation behavior. Third, it was found that the personal-environment suitability of OTA workers did not affect innovation behavior.
Conclusions -In order for online travel agencies to properly respond to rapidly changing and complex situations, organizational understanding of the times and cooperation with workers are absolutely required. Therefore, in this paper, the implications for the human resource management and operation of OTA workers are discussed.

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7카지노 산업의 경제권, 주거권, 학습권, 환경권이 카지노 산업 지지도에 미치는 영향 연구

저자 : 고희선 ( Ko Hee Sun ) , 안수진 ( An Soo Jin ) , 서원석 ( Seo Won Seok )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 115-138 (24 pages)

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Purpose-The purpose of this is to identify the effects of economic, residential, learning, environmental rights of casino industry on degree of trust & support for the casino industry.
Design, data, and methodology -The effects on casino industry were classified into 4 categories through advance research, and this study summarized the implications of casino industry based on the definition of each impact as economic rights, residential rights, learning rights, environmental rights. Also, this study explained confidence and support for the casino industry based on the influence factors.
Result -According to the empirical analysis, it was identified that among the 4 factors of the casino industry, 'the economic rights', 'the residential rights', 'the learning rights' had the positive effects on the 'trust' in the casino industry, and it appear that 'trust' in the casino industry had the positive effects on 'the degree of support' of the casino industry.
Conclusions-Based on the findings, this study investigated the effects of trust based on 4 factors of casino industry on the degree of support for the casino industry, and presented practical implications for increasing support for the casino industry.

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8베이비붐 세대와 밀레니얼 세대간 호텔선택속성 비교연구

저자 : 김태리 ( Kim Tae Ri ) , 홍성화 ( Hong Sung Hwa )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 139-156 (18 pages)

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Purpose - The purpose of this study is to verify the generational differences between Babyboomers(birth from 1955 to 1963) and Millennials(birth from 1980 to 2000) in hotel choice attributes importance and satisfaction.
Research data, and methodology -The survey was conducted through Online survey agency and google analytics questionnaire distribution. Total answer was 412 and 10 answer sheets was excluded due to unscrupulous respondents and inapplicable ages. The collected data analyzed by SPSS 27.0, revised IPA and regression analysis. Each factor was classified into 6 categories: Safety and cleanliness, facilities, extra service, aesthetic image, accessibility, and price.
Result - The result of regression analysis of factors that influence satisfaction, safety and cleanliness, aesthetic and price factors were found to be significant.
Conclusions - As a result of a comparative study between generations, there is a relative difference in the importance and performance of factors for each generation.

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9웨딩이벤트 소비자의 자기결정성에 따른 확장된 계획행동이론이 구매의도에 미치는 영향

저자 : 임소희 ( Im So Hee ) , 이미혜 ( Lee Mi Hye )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 157-178 (22 pages)

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Purpose - In order to derive the rapidly changing trend of wedding event consumers through empirical research, the purpose is to conduct a study on the impact of wedding event consumers ' self-determination, expanded planning behavior, and purchase intention.
Design, Data, and Methodology - literary research, empirical research and analysis were conducted to establish a theoretical systematization of the concept of wedding event consumers' self-de termination, expanded planning behavior, purchase intention, and influence relationship between measurement variables. Self-determination established three constituent factors: autonomy, competence, and relationship, and expanded planning behavior established four constituent factors: attitude toward behavior, subjective norms, perceived control, and prior knowledge. Purchasing intention was measured as a single-dimensional multi-question and the study was conducted.
Results-As a result of hypothesis verification, it was verified that among the factors constituting the crystallinity of the wedding event service, the relationship had a positive (+) effect on all components of the planned behavioral intention. In other words, it seems that consumers of wedding events are highly aware of the relationship between the community connected to others and the quasi-geo group.
Conclusions -The results of this study are hoped that various wedding event strategies well be develiped by wedding event consumers and research on them will continue.

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10AR을 활용한 스마트관광의 경제적 가치 평가: 2단계 가상가치추정법(CVM) 활용

저자 : 김예림 ( Kim Ye Lim ) , 김미성 ( Kim Mi Seong ) , 윤유식 ( Yoon Yoo Shik )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 179-199 (21 pages)

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Purpose - This study aims to measure the net economic value of smart tourism AR service, which has been widely applied recently. This study suggested the smartphone app service using Augmented Reality (Changdeok ARirang) as an example service.
Design, data, and methodology - Dichotomous CVM(Contingent Valuation Method) was used to evaluate. Willingness-to-pay(WTP) data were collected by the online survey. The survey was designed as a two-stage survey to prevent hypothetical bias and overestimation. 178 valid samples out of 183 samples were used for the analysis.
Result - The results showed that WTP collected within the hypothetical situation (stage 1) was more expensive and overestimated than WTP collected within the actual situation (stage 2). WTP for the use of smart tourism AR service was estimated as 3,802 KRW. Regarding the yearly visitors of Changdeokgung(1.8 million), the overall economic value for the service is estimated as 6,843.6 million KRW.
Conclusions - Through the findings, a theoretical implication for future studies and practical implications for effective marketing and developing smart tourism applications and suggestio ns for future study were discussed.

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