Developing a hotel or investing in the hotel markets requires a lot of initial capital. If developers or investors do not have a clear blueprint with regard to the dynamic and complex environments that can foster the potential market size, those capitals will not generate profits in time and proper returns as planned. This study tried to identify which environmental variables affect the size of the hotel industry market in Seoul, Korea, and present a standardized investment evaluation model accordingly. In order to identify valid environmental variables affecting the market size of the hotel industry, two-equation models have been established. Based on standardized models, differences in market size are defined by administrative districts in Seoul in terms of surplus or shortage for market potential.

The crisis in the hotel industry due to the prolonged COVID-19 is accelerating changes in the employment environment of employees working in the field. As a result, there is a growing need to find out how changes in the employment environment of companies caused by COVID-19 ultimately affect hotel employees. The purpose of this study is to find out the impact of changes in employment of hotel companies caused by COVID-19 and their intention to change jobs. To this end, an empirical analysis was conducted on employees of five-star and four-star hotels in Seoul. According to the results of the study, among the factors that change employment, reorganization and job competency change have a significant impact on job stress. In addition, the factor of reorganization was found to be a preceding factor affecting the intention to change jobs. Finally, job stress had a mediating effect in the relationship between employment change and turnover intention. In particular, reorganization factors were found to be an important factor between job stress and the intention to change jobs. Therefore, based on the research results, it is expected to contribute to the establishment of corporate operation strategies by presenting human resource utilization strategies for hotel companies in the post-COVID-19 era.

Infectious disease risk perception for hotels on travel attitude and switch intention of staycation was investigate. For the sample, online survey was conduct for adults 19 years of age or older who had travel experience from February 2020 to April 2022, and a total of 249 samples were analyzed. For the analysis of this study, exploratory factor analysis and regression analysis were performed using SPSS 20. The results of this study are as follows. First, it was found that physical, economic, social, and psychological factors in the perception of risk of infectious diseases for hotels significantly affected the switch intention of staycation. Second, the economic factors of the perception of the risk of infectious diseases for hotels was found to have a significant negative effect on the positive travel attitude. Third, the positive travel attitude was found to have a significant negative effect on the switch intention of staycation. As the implications of this study, it provides information on the introduction of contactless technology and safe hotel promotion.

This study aims to verify the relationship between green consciousness and pro-environmental behavior intention and other variables (perception image of green CSR, attitude, subjective norm, perceived behavioral control, willingness to sacrifice for the environment) verified in previous studies and to verify structural relationship between all variables based on theory of planned behavior. For empirical analysis, 333 samples were obtained from an online survey company for two weeks from Mar 10, 2022 for a month for customers who have visited green hotel for the past one year. Using the IBM SPSS Ver. 21 program and the IBM AMOS Ver. 21 program, the hypothesis was verified through demographic characteristics and confirmatory factor analysis, correlation analysis, and structural model analysis. The analysis results of the hypothesis test in this study are as follows. H1: CSR image was found to have a significant positive (+) effect on green consciousness as supported. H2: green consciousness was found to have a significant positive (+) effect on green behavior as supported. H3a,b,d: CSR image was found to have a significant positive (+) effect on attitude, subjective norm willingness to sacrifice for the environment as supported. but, not perceived behavior control as not supported of H3c. Also, H4a,b,d were supported. but not supported of H4c. And, H5a,b,c,d were all supported.

Service companies tried to find ways to reduce burnout and turnover intention by finding job stressors of employees for efficient human resource management. In addition, it was intended to prevent sabotage or deviant behavior by employees so that employees can concentrate on their jobs and prevent acts that cause damage to the company. However, recently, research on positive psychology has begun rather than research on these negative aspects. Therefore, the purpose of this study is to empirically investigate the effect of hotel employees' occupational calling and psychological ownership on their job engagement and job performance. To achieve the purpose of this study, a questionnaire survey was conducted with hotel employees, and a total of 180 questionnaires were used for empirical analysis. As a result of factor analysis, occupational calling, psychological ownership, job engagement, and job performance were each classified into a single dimension. As a result of hypothesis testing, it was found that the occupational calling of hotel employees had a significant effect on psychological ownership, job engagement, and psychological ownership of hotel employees had a significant effect on job engagement, and it was verified that job engagement had a significant effect on job performance. In the end, it was studied that a sense of occupational calling and psychological ownership are necessary to increase job engagement and improve job performance of hotel employees.

Although the death rate from industrial accidents in Korea continues to decline, the overall accident rate has been steadily increasing since 2018 and remains higher than that of foreign countries. In this context, various types of industrial accidents related to occupational safety and health can occur in the hotel industry. This study analyzed the discourse on the Hotel Occupational Safety and Health Act through unstructured big data. 2,943 keywords were collected through Naver and Google, and 60 keywords closely related to the hotel Occupational Safety and Health Act were confirmed as analysis targets. As a result, first, first, diverse keywords recognized by the hotel Occupational Safety and Health Act such as 'management', 'industry', 'public', 'law', 'industrial accident', 'education', 'occupational health', 'Korea Occupational Safety and Health Agency', 'construction safety', 'check', evaluation', 'international cooperation', 'professional technology', 'service safety', 'information exchang', 'private organizations' were extracted. Second, as the result of the CONCOR group analysis, four clusters were clustered. The four clusters were 'preventive management and management', 'field violations and responsibilities', 'management consignment and education', and 'information disclosure'. Based on these findings provided various academic implications that can be used as basic data in the field of hotel human resource management and practical implications that can be applied to management manual related to the hotel occupational Safety and Health Act in the practice of the hotel industry.

This study analyzed the cooperation model between hotels and websites connected to the supply chain using the owner-agent model. In this model, hotels determine room rates through competition, and websites charge fees by providing promotional efforts for hotels. As a result of the analysis, first, the demand of hotel guests increases as the degree of publicity efforts of the corresponding hotel increases, and decreases as the degree of publicity efforts of other hotels increases. Second, when a hotel directly operates a website, the two hotels determine the price and publicity efforts at the same level, and the market is divided equally. Third, when the hotel entrusts the website with its public relations efforts, the website does not make any publicity efforts for at least one of the two hotels. Fourth, when the commission for the website increases, the publicity efforts for the hotel are more diligent and the publicity efforts for other companies are reduced.. Fifth, if the sensitivity of the number of visits to the price and the sensitivity of the number of hotel guests to the hotel publicity efforts are sufficiently low, the higher the hotel price, the greater the company's public relations efforts and the less public relations efforts of other companies. Sixth, if the sensitivity of the number of visits to the hotel price and the sensitivity of the number of hotel guests to the hotel publicity efforts are sufficiently low, the higher the hotel price, the greater the company's public relations efforts and the lesser the public relations efforts of other companies. Based on the above research results, hotel companies determine the optimal price.

The purpose of this study is to compare and analyze the changes in business performance based on the financial ratio analysis data by period of tourist accommodation business due to the COVID-19 pandemic. The target of this study were hotel and resort companies, which are tourist accommodation business, and the financial data of the analysis target were disclosed data from the DART. Using a total of 38 companies as analysis samples, 12 major financial ratio variables from 2019 to 2021 of the analysis companies were calculated, and empirical analysis was performed through corresponding sample t-test. As a result of the study, first, in terms of profitability, the decline and rebound of tourist accommodation business by period of COVID-19 appeared to be high, and compared to resorts, it was found that hotels did not recover to the level before COVID-19. Second, in terms of growth, the sales growth rate of hotels decreased significantly due to the outbreak of COVID-19, but it showed a remarkably rebound with COVID-19. As for resorts, the decrease in sales growth rate due to the COVID-19 outbreak was not significant, so the rebound is also not large. Based on the results of this study, implications for the future strategic direction of tourist accommodation business due to COVID-19 were presented.

This study aims to verify the relationship between organizational citizenship behavior and the resulting variables verified in previous studies. Specifically, there are result variables in the positive aspects of job performance, job satisfaction, and job involvement, and there are result variables in the negative aspects of burnout, job stress, and turnover intention. Unlike the scale of organizational citizenship behavior used in previous studies, a scale developed to suit domestic hotel employees was used. For empirical analysis, in this study, a survey was conducted to evaluate organizational citizenship behavior and resulting variables for employees of 4-5 star hotels in Seoul. The survey collection of this study was conducted through a Google questionnaire, and it was conducted for two months from January 14, 2022. The analysis results are as follows. Voluntary behavior, Uncompensatory behavior, Behavior for organizational or peer support has significant effect on job performance. Voluntary behavior, Behavior for organizational or peer support, Behavior that enable the organization to remain in the current state has significant effect on job satisfaction. Voluntary behavior, Uncompensatory behavior, Behavior for organizational or peer support Behavior that enable the organization to remain in the current state has significant effect job involvement. Behavior unrelated to official duties, Uncompensatory behavior has significant effect job stress. Behavior unrelated to official duties, Uncompensatory behavior, Behavior for organizational or peer support, Behavior that enable the organization to remain in the current state has significant effect burnout. Behavior unrelated to official duties, Behavior for organizational or peer support has significant effect turnover intention.

In this study, the effect of overseas tour conductors' occupational calling on job engagement, customer orientation, and job performance was empirically studied. A survey was conducted for overseas tour conductors whose current occupation is an overseas tour conductor and who had experience leading overseas travel before COVID-19, and a total of 196 questionnaires were used for empirical analysis. As a result of the factor analysis, the occupational calling was classified into life purpose and meaning, pro-social value, and transcendental calling, and job engagement, customer orientation, and job performance were classified into a single dimension. As a result of the hypothesis test, it was found that transcendental calling, life purpose and meaning, and pro-social value, which are the components of occupational calling, all had a significant effect on job engagement and customer orientation. It was studied that job engagement had a significant effect on customer orientation and job performance, and that customer orientation also had a significant effect on job performance. In the end, it was studied that the occupational calling of overseas tour conductors increased job engagement, customer orientation, and improved job performance.