Hotel industry has been in crisis since the Pandemic. Thus, hotel industry is changing their management methods & strategies and is responding to various challenging management environments in line with changes and trends based on core human resources through personnel restructuring. The purpose of this study was to investigate the impact of challenging job experience on adaptive performance of hotel employees, and examine whether perceived supervisor support is moderating between challenging job experience and adaptive performance. The survey was conducted, and a total of 220 questionnaires were used for statistical analysis. The results of this analysis were as follows: first, the challenging job experience of hotel employees was a positive impact on adaptive performance. Second, perceived supervisor support played a moderating role between challenging job experience of hotel employees and adaptive performance. This study was an opportunity to look at the quantitative approach of the hotel employee's job experience, and the results could be provide more structured data on the hotel employee's challenge job experience and adaptive performance to further refine the hotel employee's job design and distribution.

With today's growing focus on human services in which employees meet customers for the most hours of their work, the present study was conducted to verify the effects of organizational competency on organizational commitment and customer orientation, involving hotel employes engaged in food and beverage (F&B) service encounters with customers. In the study, a total of 350 questionnaires were distributed offline for a one-month period between January 20 and February 20, 2018, and 337 questionnaires (96.2%) were used for a final analysis. As a result of the analysis, all sub-factors of organizational competency, which were organizational direction, system capabilities, leadership capabilities, and member capabilities, had positive effects on organizational commitment. In addition, the three subfactors of organizational direction, system capabilities, and member capabilities, excluding leadership capabilities, had positive effects on customer orientation. Finally, organizational commitment positively affected customer orientation. Based on these findings, the present study sought practically applicable improvements for hotel employees engaged in F&B service encounters to respond to today's faced-based work environment and suggested implications to help improve their customer orientation.

The purpose of this study is to find out through empirical analysis of hotel company's eco-friendly policy operation plan and whether eco-friendly hotel policy affects the hotel company's image, satisfaction, and brand loyalty. As a result of the analysis, First, it was found that the reduction policy had a significant positive (+) effect on the relationship between the impact relationship of the eco-friendly hotel policy on the quality image and the reduction policy on the impact relationship on the brand image. Second, in the relationship between the effect of eco-friendly hotel policy on satisfaction and brand loyalty, 1) reduction policy had a significant positive (+) effect on satisfaction, and 2) protection policy had a significant positive (+) effect on brand loyalty. appeared to have an impact. Third, it was found that both satisfaction and brand loyalty had a significant positive (+) effect on quality image and brand image in the relationship between hotel company image and brand loyalty. As an implication based on the research results, an efficient and sensible eco-friendly system should be introduced so that the hotel itself can provide eco-friendly services as the efficient and sophisticated reduction policy among eco-friendly hotel policies affects the quality image, brand image, and satisfaction.

This study set the hypothesis based on hotel service employees, modeled it and empirically verified it with the purpose of examining the structural relationship among knowledge sharing, innovation behavior, organizational commitment, job performance psychological empowerment, and prosocial service behavior. To verify the hypothesis, preceding studies were considered and the questionnaire was prepared. Via selecting the judgment sampling, the study proceeded with the employees who worked more than a year at the moment among the service contact employees working in the 5 stars hotels in Seoul. A total of 350 questionnaires were distributed, and 313 valid samples were applied to the study. Collected data was analyzed by using SPSS 22.0, AMOS 22.0, PROCESS macro 3.0 statistical program. As a result of hypothesis verification, first, knowledge sharing has a positive(+) effect on job performance. Second, the indirect effect of innovation behavior and organizational commitment was statistically significant in the influence relationship on the knowledge sharing and job performance. Third, innovation behavior and organizational commitment sequentially played a mediating role in the influence relationship on the knowledge sharing and job performance of the hotel service encounter employees. Through this empirical analysis, the effects of hotel service encounter employee's knowledge sharing, innovation behavior, organizational commitment, and job performance is to be verified. Through this, academic implications, practical implications, and the direction for the future research are to be presented.

The purpose of the study was to analyze selection attributes of hotel reservation applications for MZ Generation. As making hotel room reservation by mobile applications has been growing, marketers want to develop the most fit application service for their customers. They pay attention to MZ Generation who are digital native and one of the powerful consumers in hotel industry. Using revised IPA, 206 validated questionnaires(customers born in 1981-2003) were analyzed. To find out selection attributes of hotel reservation application, 24 items were sorted into 6 factors(Diversity, Price, Communication, System Quality, Contents Quality, Safety) These results are based on research, and the outcomes are as follows: First, it was shown that customers gave the high mark on safety when they made reservation by mobile. As Safety, System Quality, and Communication factors got high satisfaction, they were in “Keep up the good work Quadrant(High Importance-High Satisfaction)”. Second, what we have to focus is Contents Quality and Diversity factor. They were in “Concentrate here Quadrant(High Importance-Low Satisfaction)” It shows that MZ generation needs more useful and accurate contents with other customers' reviews to choose their hotels. They also wants various interesting experiences by getting facilities' photos & videos, and choosing payment methods they want. To attract MZ generation, hotels and online travel agencies have to provide more enhanced experiences of hotel reservation application.

This study demonstrates the moderating role of political engineering on the relationship between perceived risk of dismissal and intention to stay, and presents relevant implications. The study sample consisted of full-time sales employees from a five-star tourist hotel in Seoul. The survey period lasted for 10 days from June 21 to June 30, 2021, and 260 structured questionnaires were distributed via convenience extraction method(240 copies (92%)were used in the final analysis). The findings are as follows. First, in regards to academic findings, the results showed perceived risk of dismissal had an effect on intention to stay, political engineering had an effect on intention to stay, and it was confirmed that the moderating role of political engineering had an effect on the interaction between perceived risk of dismissal and intention to stay. Second, under COVID-19, from a practical point of view, the results suggest the need for managers to prepare strategic alternatives that will minimize the damage to the company in the event of unpredictable and uncontrollable catastrophes. In addition, the data suggests the need for employees' self-development as part of the awareness of disasters and as a defense strategy.

The objective of this study is to verify the relations of learning presence, learning flow, and learning satisfaction in online education environment, and also to understand which factors of learning presence would have significant effects on learning flow and learning satisfaction. To achieve the objective of this study, a survey was conducted targeting the students majoring in hotel & tourism of three universities in Gangwon-do, Gyeonggi-do, and Chungcheongbuk-do for about a month from April 20th to June 18th 2021. After distributing total 180 questionnaires, total 151 questionnaires were used for the analysis by excluding 29 questionnaires with insincere responses. Using the SPSS.18.0 Program, the multiple regression analysis was conducted. In the results of the analysis, of the subfactors of learning presence, the cognitive presence and emotional presence had significantly positive(+) effects on the formation of learning flow and learning satisfaction of students while the social presence did not have significant effects on learning flow and learning satisfaction. Based on such results, this study aims to present the importance of learning presence in online.

This study aims principally to pinpoint the primary predictors of the guests' engagement towards sustainable behavior in hotels. A total of 250 questionnaires were collected through a survey administered to hotel guests in Korea. All hotels were managed by Accor. The methodology consists of a stepwise multiple linear regression applied to predict the outcome with a set of variables related to pre- and post-purchase awareness and post-purchase behavior. The findings confirm that respondents' awareness of hotels cultivating an environment with green plants and decorations, use of green construction material, and care of local communities enhance guests' engagement towards being sustainable. Besides, nationality and age are found to be predictors of engagement. This study gives insights to hoteliers on the major elements to consider augmenting guests' engagement.

This study presented useful information on the quality characteristics of mobile tourism apps by verifying the causal relationship between customer convenience, functionality, information reliability, and desire satisfaction of mobile tourism apps on tourism resource information, attachment to tourist destinations, and revisit. The analysis results are as follows. First, customer convenience and information reliability were found to have a significant effect on tourism resource information. On the other hand, it was found that functionality and customer satisfaction had no significant effect. Second, customer satisfaction was analyzed to have a significant influence on attachment to tourist destinations. However, it was found that customer convenience, functionality, and information reliability had no significant effect on attachment to tourist destinations. Third, customer convenience and customer satisfaction were found to have a significant effect on revisit. On the other hand, functionality and information reliability did not have a significant effect on revisit. Fourth, tourism resource information was found to have a significant effect on attachment to tourist destinations. It was found that tourism resource information did not have a significant effect on revisit. It was found that attachment to tourist destinations had a significant effect on revisit. Therefore, useful implications were presented according to the analysis results.

As 'social distancing' becomes mandatory due to the COVID-19 pandemic, 'Ontact', a method of communicating online with 'Untact', is attracting attention worldwide. For the long-term growth of Hallyu cultural contents, it is essential to develop new markets and understand potential consumers. Therefore, this study first analyzed data from Mexico, Brazil, and Argentina, which are called 'MBA' in Latin America. Second, the Korean Wave response of local people was searched through Internet search. Finally, by comparatively analyzing the activities of KOCIS(Korean Culture and Information Service) in three major Latin American countries, it was attempted to find a foothold for opportunities and challenges for on-tact Korean Wave cultural contents. In other words, the Hallyu cultural contents industry as a whole is a good opportunity to turn a crisis into an opportunity to the extent that it can be called the paradox of the corona pandemic and Latin America is expected to play a pivotal role in leading the continuous Korean Wave.