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한국유통경영학회> 유통경영학회지> 재생에너지 기업의 수출에 대한 정책지원, 기업이질성과 기업 간 스필오버의 영향분석

KCI등재

재생에너지 기업의 수출에 대한 정책지원, 기업이질성과 기업 간 스필오버의 영향분석

The Effects of Government Supports, Firm Heterogeneity, and Inter-Firm Spillover on Export: Evidence from Renewable Energy Technology Industry

성봉석 ( Bongsuk Sung )
  • : 한국유통경영학회
  • : 유통경영학회지 24권5호
  • : 연속간행물
  • : 2021년 10월
  • : 111-123(13pages)
유통경영학회지

DOI


목차

1. 서론
2. 모델설정
3. 변수측정, 자료수집 및 분석방법론
4. 실증분석 및 결과해석
5. 요약 및 결론
References

키워드 보기


초록 보기

Purpose: Little attention has been paid to investigation of direct and indirect of policy and firm-specific factors on export in the renewable energy industry. To fill the gaps in the literature, this paper examines the relative importance of the effects of government supports, firm heterogeneity, and inter-firm spillovers on export.
Research design, data, and methodology: A dynamic panel model is established to investigate the relationships between the variables in question. We use the panel data for solar energy technology firms in Korea to test the relationships. We conduct various diagnostic tests to see whether first-order autocorrelation, cross-sectional dependence, homoscedasticity, and unit-root exist. Considering the results of the diagnostic tests, the empirical model is established to test the nexus between the variables, which is estimated for the full sample of the data and two sub-samples of the data over 1980-2001 and 2002-2019 period, using system generalized method of moments(GMM).
Results: For the full sample, R&D subsidy has a significant positive direct and indirect (spillover) effect on firms’ export. Non-R&D subsidy has a positive spillover effect on firms’ export, but does not directly affects. Total factor productivity has a direct and positive effect on firms’ export. Firms’ export is promoted by firm age, not inter-firm competition.
Implications: Unlike the existing literature focusing on the direct effects of policy supports on export at the industry level, this study contributes to further extending our understanding of the direct and spillover effects of policy supports and firm heterogeneity on export at the firm level. The main results of the study, and policy implications is helpful for increasing realistic policy applicability, by applying them to firms that are actual beneficiaries of public subsidy.

UCI(KEPA)

I410-ECN-0102-2022-300-000882998

간행물정보

  • : 사회과학분야  > 경영학
  • : KCI등재
  • :
  • : 격월
  • : 2384-0137
  • : 2384-0145
  • : 학술지
  • : 연속간행물
  • : 1998-2022
  • : 954


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1외식업체 O2O 배달 앱 서비스 품질이 이용 의도에 미치는 영향에 관한 연구: 기술수용모델과 사용자만족모델의 통합 모델 중심

저자 : 이승환 ( Seung Hwan Lee ) , 박상범 ( Sang-bum Park )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 3호 발행 연도 : 2022 페이지 : pp. 5-18 (14 pages)

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Purpose: The O2O business has a lot of room for development and growth, so it is judged that research on user intentions will have many points to suggest not only to consumers, delivery workers, and food providers but also related organizations, and information and communication related research can be summarized largely in two ways, centering on user satisfaction and technology accommodation, but there is a limit to the partial explanation of the two research flows, so this research will attempt an approach that reflects the special characteristic of a mobile app.
Research design, data, and methodology: This w as a research on the information and communication areas, which established a model that integrated a research-direction centered on user satisfaction with a researchdirection centered on the technology accommodation model, regarding the use of the O2O delivery app for restaurant companies, and for empirical analysis in which a survey was conducted, and a total of 324 responses were received and analyzed. SPSS and AMOS were used as analysis methods.
Results: In the result of the analysis, the fit of the model is shown to be at an appropriate level. The effect of information quality on ease, which is hypothesis H1-2, and the effect of service quality on usefulness, which is hypothesis H3-1, were rejected, and all the remaining hypotheses are adopted.
Implications: Through this study, that the hypothetical attitude of the technical acceptance model affects the intent of use, and the effect of usefulness on intention of use, which is different from the rational action theory in the model of Davis et al.(1989) can be presented as empirical test result of support for the model of Davis et al.(1989), and the information quality, system quality, and service quality presented by the user satisfaction-centered approach all show that they have significant effect on attitudes through the medium of perceived usefulness and perceived ease.

KCI등재

2제조기업과 유통기업의 회계-세법 일치성 수준이 자본구조에 미치는 영향

저자 : 신승묘 ( Seung-myo Shin )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 3호 발행 연도 : 2022 페이지 : pp. 19-30 (12 pages)

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Purpose: There have been some existing studies on the effect of 'book-tax conformity'(hereinafter BTC) on informativeness of accounting income. The purpose of this study is to extend existing studies by investigating the effect of manufacturing and distribution firm's BTC level on capital structure, and so, getting some implication about whether the BTC is positive or negative for the informativeness of accounting income. This study also aims to see whether there is some difference in test results and their implication between manufacturing industry and distribution industry.
Research design, data, and methodology: An empirical analysis is conducted for 463 manufacturing and distribution firms listed in KOSPI, and test period is from year 2012 to year 2021 resulting in 4,630 firm-year observations. First, difference test is performed on each variable in regression model between manufacturing and distribution industry. Second, regression analysis is performed to test the research hypothesis, and additional regression analysis is done for the manufacturing and distribution industry respectively.
Results: First, debt ratio, firm size and free cash flow are higher in case of distribution industry, but collateral assets, profitability and operating risk are higher in case of manufacturing industry. Second, the regression coefficient of BTC on debt ratio is negative for both manufacturing and distribution industry. And the coefficient is significant at less than 1% in case of manufacturing industry but not significant in case of distribution industry.
Implications: First, the effect of BTC on informativeness of accounting income is limited in case of distribution industry, and so, it is proper to implement enhancing BTC for manufacturing industry first if it is needed. Second, additional empirical studies with various research topics or methodologies need to be done, if we are to make more reasonable judgment about the effect of BTC on informativeness of accounting income.

KCI등재

3라이브 커머스 쇼호스트의 특성이 중국 소비자의 구매 의도에 미치는 영향

저자 : Chao Tan , 김문홍 ( Moon-hong Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 3호 발행 연도 : 2022 페이지 : pp. 31-49 (19 pages)

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Purpose: In 2020, New Coronavirus spread all over the world, resulting in a sharp decline in the number of consumers going out, and the frequency of buying goods under the line also dropped dramatically. On the contrary, in order to avoid going out, online shopping broke out, and online consumption has become a daily phenomenon all over the world. Without direct access to goods, the online live broadcasting platform has become one of the favorite tools for consumers. The appearance of the showhost gives consumers an offline shopping experience, so the showhosts are welcomed by consumers. Therefore, this paper mainly solves the following problems: How can the Showhosts' live commerce more accurately convey the information of goods and achieve the effect of consumers' purchase? What characteristics of the Showhosts will affect the consumers' purchase intention?
Research design, data, and methodology: This paper conducts an online questionnaire survey on consumers with purchasing experience, and finally recovers 307 valid samples. Using SPSS 25.0 statistical package program is used to carryout technical statistical frequency analysis, factor analysis and reliability analysis. In order to test the hypothesis, regression analysis and media effect analysis are also carried out.
Results: The results show that the characteristics of Showhost's marketing have positive impact on consumers' attitude, the consumers' attitude(Mood) can affect purchase intention. It is concluded that consumers' attitude(Mood) plays a media role between the characteristics of Showhost marketing and purchase intention. had a positive(+) effect on purchasing intention.
Implications: The research results will contribute to the development of enterprises in marketing. While making use of Showhost for commercial marketing, enterprises should also pay attention to the maintenance of the characteristics of Showhost, maintain the personal reputation of Showhost, and build positive impressions of Showhost in the hearts of consumers, so as to promote the sustainable development of business ecosystem.

KCI등재

4사회적 배제 경험이 소비자의 신기술 사용 의도에 미치는 영향

저자 : 전수현 ( Suhyun Jeon ) , 정혜욱 ( Hyewook Jeong )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 3호 발행 연도 : 2022 페이지 : pp. 51-63 (13 pages)

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Purpose: We can easily experience social exclusion in our daily lives. This study was conducted to confirm the effect of social exclusion on the intention to use new technologies (e.g., VR, MR, or autonomous vehicle) in a rapidly changing modern society and the mediating effect of prevention focus in the process.
Research design, data, and methodology: To test our hypotheses, we conducted two experiments. In experiment 1, we manipulated social exclusion and performed a between-subject design. We empirically tested the hypothesis using logistic regression. In experiment 2, one hundred twenty-one subjects participated. To investigate prevention focus as a mediator, the data was analyzed using Process model 4 with 5000 bootstrap samples.
Results: The results of the experimental study demonstrated that the group who experienced social exclusion showed less intention to use new technologies than the group who experienced social inclusion. In addition, we found that the experience of social exclusion affects consumers' prevention focus, reducing the intention to use new technologies. Results: The results of experimental study demonstrated that the group who experienced social exclusion showed less intention to use new technologies than the group who experienced social inclusion. In addition, we found that the experience of social exclusion affects consumers' prevention focus, reducing the intention to use new technologies.
Implications: The present study contributes to new technology acceptance literature, showing that psychological factors such as social exclusion play a vital role in the adoption of new technologies. Psychological factors have received little attention concerning the adoption of new technologies. Also, from a managerial aspect, with the growth of the market and shortening of technologies' lifecycle, it is important to understand the factors influencing consumer adoption of new technologies.

KCI등재

5직무불안정성이 판매원의 교차판매에 미치는 영향: 직무열의와 고객지향성의 매개적 역할

저자 : 강성호 ( Seongho Kang ) , 이한근 ( Hangeun Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 3호 발행 연도 : 2022 페이지 : pp. 65-74 (10 pages)

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Purpose: This research aims to examine how salesperson's perceptions of job insecurity affect their cross-selling behaviors at service encounter and its mediated link through job engagement and customer orientation. In other words, beyond examining the direct effect of salesperson's perceptions on cross-selling behaviors, our research was to examine the relationship between salesperson's perceptions of job insecurity and their cross-selling behaviors by exploring the serial multiple mediation process drawing upon self-determination theory.
Research design, data, and methodology: For the purpose of our research, we collected data from salespersons working retail shop such as department store in South Korea. Working with a sample of 171 department store salespersons, a theoretical serial multiple mediation model was to developed to examine the proposed hypotheses. The hypotheses were tested using regression with Hayes' Process Macro.
Results: The results of this study suggest that salesperson's perceptions of job insecurity are negatively related to salesperson's cross-selling behaviors. Second, on service encounter, job engagement did not mediate negative relationship between salesperson's perceptions of job insecurity and their cross-selling behaviors. Third, customer orientation also did not mediate negative relationship between salesperson's perceptions of job insecurity and their cross-selling capabilities. Finally, the relationship between salesperson's perceptions of job insecurity and their cross-selling behaviors are sequentially mediated by job engagement and customer orientation.
Implications: This research provides an important implication for both the Job insecurity and cross-selling behaviors literature by theorizing that job insecurity may not be a sufficient trigger of salesperson's cross-selling behaviors. Instead, it is necessary to include actual experiences (i.e. job engagement and customer orientation).

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1Study on the Relationship between the Characteristics of SNS and Intention to Visit F&B Stores

저자 : 차성수 ( Seong-soo Cha ) , 홍금주 ( Geum-ju Hong ) , 신미혜 ( Mee-hye Shin )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 5-18 (14 pages)

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Purpose: The purpose of this study is to investigate the impact of Social Network Service (SNS) word-of-mouth information on the intention of visiting cafes among customers who have experience in food selection through SNS and to verify the role of mediating consumer awareness.
Design/Methodology/Approach: A total of 302 questionnaires were collected, and the survey results were analyzed to verify the reliability and validity of the measured variables. A structural equation modelling approach was used to test the hypotheses of the study with the mediation effect of consumer recognition.
Findings: The results showed that there was a mediating effect on consumer perception with regard to the relationship between the characteristics of SNS word-of-mouth information and visit intention for cafe consumers using word-of-mouth information on SNS.
Originality/Value: As playfulness and usefulness have a direct significant effect on visit intention, it was verified that favorability plays the role of a partial intermediary between playability, usefulness, and visitation intention. Meanwhile, reliability and interactivity do not have a direct significant effect on visit intention. In the three-step regression analysis, it was verified that the favorability plays the role of a complete mediator between reliability, interactivity, and visit intention.
Implications: We showed how online marketing using SNS can increase the number of customers visiting the store in the restaurant business. This study contributed to the revitalization of stores using SNS for self-employed food service entrepreneurs who are experiencing extreme difficulties in the current COVID-19 era.

KCI등재

2로컬푸드직매장의 기능 복합화 사례연구: 일본 미찌노에끼 비교분석을 중심으로

저자 : 김두순 ( Doo-soon Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 19-33 (15 pages)

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Purpose: The purpose of this study is to analyze the case of Japanese roadside stations and provide suggestions for introducing it to Korea by referencing as it is intended for allowing local food stores to be used as places with mixed-use functions.
Research design, data, and methodology: This study attempted qualitative research, and, as for the data analysis method, topic analysis was employed. For data collection, a case study was conducted based on the analysis of academic data, and a survey of related websites was also conducted. The on-site survey through the visit to 'Niseko' area and the interview results were reflected in the research results.
Results: First, this study found that the management of social motivation is also very important for the profit-making of local food stores and that mixed-use or functional connection would be an important element for maintaining the community in the era of population aging. Second, the regional roadside stations in Japan played their proper function and settled themselves as the central base complex facility of the area with natural functional mixed-use making use of regional characteristics.
Implications: Academically, this study revealed that the functional mixed-use of local food stores would be a necessary process in the flow of population aging or the level of concentration and connection and presented various perspectives of roadside stations in Japan operating in various ways, starting from residents-friendly and region-friendly demands. In terms of policy, this study proposed the use of local food stores as a local complex function facility for regional revitalization, and especially, it was noted that concentration and connection would be important policy conditions in the situations of population aging and density decrease. Practically, this study emphasized cooperation and integrated thinking in business, based on the fact Japan's Department of Land created small bases and managed roadside stations as well. As a limitation, it was noted that it would be necessary for follow-up studies on the functions and roles required in the region.

KCI등재

3거점 국가와의 네트워킹을 통한 시장개척사업이 수산물 수출에 미치는 영향 분석

저자 : 이상건 ( Sanggeon Lee ) , 안경애 ( Kyungae Ahn ) , 김태영 ( Taeyoung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 35-50 (16 pages)

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Purpose: The purpose of this study is to analyze the impact of overseas market development projects through networking with flagship countries on seafood exports.
Research design, data, and methodology: The analysis was conducted on the major seafood products of Korea (whole seafood, laver, and tuna) from 2004 to 2019. Export target countries include a total of 59 countries for whole seafood, 28 countries for seaweed, and 15 countries for tuna. As empirical models, the panel gravity model and the panel spatial gravity model were used in consideration of the characteristics of the data and the spatial dependence between countries.
Results: As the key results, the budget for the overseas market development project was evaluated to have significantly contributed to the expansion of exports of whole seafood, laver, and tuna. FTAs with flagship countries significantly contributed to increasing exports of whole seafood, laver, and tuna, and the network effect was also positive for exports in whole seafood and laver except for tuna. In particular, the effect of the network project for whole seafood and laver was higher than that of the FTA, confirming the necessity and effectiveness of the network project. Finally, the spatial spillover effect between countries was significantly present for whole seafood, laver, and tuna, so that export to a specific flagship country has a positive effect on other neighboring exporting countries as well.
Implications: It has been confirmed that the seafood overseas market development project and network project have a positive effect on seafood export, so continuous business operation is necessary. In particular, as networking with flagship countries has a positive effect on exports to neighboring countries, it is necessary to develop new flagship countries and actively promote network project in order to expand seafood exports in the future.

KCI등재

4플랫폼서비스품질요인이 타인추천 및 재이용의도에 미치는 영향: 플랫폼유형(배달/미디어)을 중심으로

저자 : 이재은 ( Jae-eun Lee ) , 이원동 ( Won-dong Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 51-65 (15 pages)

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Purpose: This study examined the effects of the relationship between platform preference type and service quality factors on the recommendation to others and reuse intention by finding out how various experiences of end consumers are correlated with the continued use of platforms in the platform market, which is growing in the online environment.
Research design, data, and methodology: A survey was conducted on users of delivery platforms like Coupang and Baemin and over-the-top (OTT) media platforms like Netflix. Reliability and validity analyses were performed through principal component analysis and Varimax factor analysis using the SPSS Statistics program. Simple regression analysis was used to examine the causal relationship between variables, verifying the effects of platform preference type (delivery/media) on the platform service quality selection factors, recommendation to others, and reuse intention.
Results: Service quality selection factors according to platform preference type were found to be Easy of Use(efficiency) and Fulfillment. There were no large differences in selection factors between platform preference types. Since online platforms are based on convenience and quickness, there are relative differences in the needs of consumers according to platform preference type. For the effects of service quality selection factors according to platform preference type on the recommendation to others and reuse intention, users of both delivery platforms and media platforms showed statistically significant positive results for the recommendation to others and reuse intention with Easy of Use(efficiency) and Fulfillment.
Accordingly, both hypotheses, “Service quality selection factors have positive effects on platform recommendation for platform users” and “Service quality selection factors have positive effects on platform reuse intention,” were supported.
Conclusions: To encourage platform users to recommend to others and have reuse intention, platform operators must have the ability to agilely accommodate complementary functions and make constant efforts to come up with effective measures for enhancing the rights and interests of users.

KCI등재

5식품기업의 경영효율성 제고방안에 관한 연구

저자 : 오영삼 ( Youngsam Oh )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 67-79 (13 pages)

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Purpose: This study would look for measures for the promotion of efficiency by drawing static efficiency and dynamic efficiency, considering the needs for the promotion of interests and effort for developmental diversification of food companies characterized by their small size and problems that the food companies face and draw improvements for sustainable development by analyzing many large food companies' plans for management efficiency through efficiency analysis.
Research design, data, and methodology: The DEA model was used to analyze the static efficiency of food businesses with top actual yields, and the DEA Window model was used to assess their dynamic efficiency. The CCR and BCC models were used to calculate the value of static efficiency, and the DEA Window model was used to analyze the trend of change in efficiency and stability, using three input variables and one output variable. The efficiency from 2016 through 2020 was measured. Capital, debt, selling, and administrative expenses were chosen as input variables, with sales as the output variable.
Results: The CCR analysis of the DEA model revealed that seven out of 18 food companies were efficient, whereas the BCC analysis revealed that 11 were efficient, in terms of pure technological efficiency. As a result of the dynamic efficiency analysis, similar estimates were drawn in 2018 and 2019; however, the value decreased in 2020, and it was assumed that it was affected by social environments. In 2020, sales decreased in numerous industries due to COVID-19, and it was an estimate that showed that food companies were also affected like other industry sectors.
Implications: Estimates of large food companies' efficiency were drawn, using the DEA and DEA Window models. Small food companies can improve their efficiency by digitizing and diagnosing their management efficiency status, benchmarking estimates in this study and utilize them as the baseline data to find their management efficiency. In addition, improving their input excesses and output shortfalls through an analysis of inefficient DMU and utilizing that as a measure for the promotion of their efficiency will turn out to be large ones' continuous growth and small ones' growth.

KCI등재

6스포츠용품업의 해외시장 진입 방식 선택

저자 : 송명규 ( Myungkuy Song )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 81-97 (17 pages)

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Purpose: The purpose of this study was to identify variables which affect Korean sports goods company's strategies for entering the foreign market. The choice of entry mode is one of the most critical decisions in global marketing. This paper aims to improve Korean sports goods company's international competitiveness.
Research design, data, and methodology: A survey was conducted on 352 companies members of Korea Sporting Goods Industry Cooperative Federation. To achieve the goal of this research, the model was designed to focus on how different factors such as CEO, product, firm, and host country environment affect foreign market entry mode choice. First, an exploratory factor analysis was performed to confirm reliability and validity. Second, t-test and logistic analysis are respectively used to test the hypotheses. T-test is used to find out the difference between two groups, investment type and export type, on each of the variables, while logistic analysis is used to explore the influence of each variable.
Results: First, Findings from the analysis of differences revealed that in CEO factors, all the items were significantly different between the two types, and among product factors, degree of technological innovation and transaction cost showed significant differences, while there was no significant difference in marketing ability. Second, Concerning firm factors, only multinational experience was significantly different while there was no significant difference. Third, with respect to host market factors, except competition intensity, there existed significant differences.
Implications: The government and industry must make efforts to create a sports goods brand that meets the global level of competition in the sports sector. The government should actively support the overseas expansion of sporting goods companies, and sporting goods companies should strive to secure competitiveness in the global market through overseas market strategies suitable for them.

KCI등재

7국제신생벤처기업의 흡수역량이 혁신과 성과에 미치는 영향

저자 : 윤기창 ( Kichang Yoon )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 99-109 (11 pages)

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Purpose: The purpose of this study is to empirically investigate the process of creating competitiveness in the global market by acquiring, assimilating, and utilizing the necessary knowledge from the outside.
Research design, data, and methodology: This study is based on the resource-based View that is mainstream in the field of strategic management. The study targets INVs, which are performing globalization in high-tech industries that inherently have the problem of lack of available resources. It is confirmed through theoretical studies in previous studies that the absorptive capacity of INVs, consisting of exploratory learning, transformative learning, and exploitative learning, is a key factor in the innovation and performance of these firms. The empirical analysis was conducted on 354 companies among INVs in Korea. The empirical analysis is a two-step approach, after conducting a feasibility analysis and the research hypotheses are tested through a structural equation model.
Results: First, explorative learning has a significant effect on INVs innovation, but the effect of this learning on management performance is not significant. Second, transformative learning has a significant influence on INVs' innovation and performance. Third, exploitative learning also has a significant influence on the innovation and performance of INVs. Fourth, INVs' innovation has a significant impact on performance. Therefore, it is confirmed that the absorption capacity of INVs is a very important factor in innovation and performance overall.
Implications: This study confirms that innovative products or services are very important in creating a competitive advantage and improving performance by acquiring necessary knowledge from outside to survive and grow in the global market and combining internally held knowledge. In addition, this study is of academic significance in that it investigated how Korean INVs are absorbed from external sources.

KCI등재

8재생에너지 기업의 수출에 대한 정책지원, 기업이질성과 기업 간 스필오버의 영향분석

저자 : 성봉석 ( Bongsuk Sung )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 111-123 (13 pages)

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Purpose: Little attention has been paid to investigation of direct and indirect of policy and firm-specific factors on export in the renewable energy industry. To fill the gaps in the literature, this paper examines the relative importance of the effects of government supports, firm heterogeneity, and inter-firm spillovers on export.
Research design, data, and methodology: A dynamic panel model is established to investigate the relationships between the variables in question. We use the panel data for solar energy technology firms in Korea to test the relationships. We conduct various diagnostic tests to see whether first-order autocorrelation, cross-sectional dependence, homoscedasticity, and unit-root exist. Considering the results of the diagnostic tests, the empirical model is established to test the nexus between the variables, which is estimated for the full sample of the data and two sub-samples of the data over 1980-2001 and 2002-2019 period, using system generalized method of moments(GMM).
Results: For the full sample, R&D subsidy has a significant positive direct and indirect (spillover) effect on firms' export. Non-R&D subsidy has a positive spillover effect on firms' export, but does not directly affects. Total factor productivity has a direct and positive effect on firms' export. Firms' export is promoted by firm age, not inter-firm competition.
Implications: Unlike the existing literature focusing on the direct effects of policy supports on export at the industry level, this study contributes to further extending our understanding of the direct and spillover effects of policy supports and firm heterogeneity on export at the firm level. The main results of the study, and policy implications is helpful for increasing realistic policy applicability, by applying them to firms that are actual beneficiaries of public subsidy.

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9Antecedents and Consequences of Emotional Attachment in China's Hotel Services: The Mediating Role of Affective Commitment

저자 : 최철재 ( Chuljae Choi ) , 서가뢰 ( Jialei Xu )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 125-142 (18 pages)

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Purpose: The purpose of this study is to verify the effect of perceived service quality, service satisfaction, employee trust, positive emotion as prerequisites for emotional attachment in upscale hotel, and emotional attachment in terms of its influence on attitudinal loyalty, behavioral loyalty. In addition, this study intends to examine the mediating effect of affective commitment in the relationship between emotional attachment, attitudinal loyalty, and behavioral loyalty, and explain through which pathways affect behavioral loyalty.
Research design, data, and methodology: The data of this study is collected through face-to-face interview with 310 customers who experienced upscale hotel service in China. For empirical analysis, a total of 302 copies were analyzed. SPSS 21.0 and AMOS 20 statistical packages were used to verify the reliability and validity of the data. Frequencies analysis was used to identify demographic characteristics of respondents. The structural equation model analysis (SEM) verified the suitability and research hypothesis of the research model.
Results: For customers who experienced hotel service, perceived service quality, service satisfaction, employee trust, and positive emotion all had a positive effect on emotional attachment. Emotional attachment had a positive effect on affective commitment and attitudinal loyalty. Affective commitment had a positive effect on attitudinal loyalty which in turn had a positive effect on behavioral loyalty. However, emotional attachment and affective commitment did not directly affect behavioral loyalty. Therefore, it was confirmed that affective commitment plays a partially mediating role in the relationship between emotional attachment and customer loyalty.
Research implications or Originality: Upscale hotel managers need to identify target customers that are highly profitable to their company and actively implement reinforcement management through database of this research. It is important to provide physical facilities and convenience so that these customers can feel emotionally attached to hotel service and be affectively committed in the service provided by the hotel. In addition, it is important to increase the emotional bond so that the customer will perceive the service as excellent and be emotionally satisfied. In particular, in addition to emotional attachment, it is important to grow customer affective commitment so that they will actively and continuously use our hotel service.

KCI등재

10소셜커머스의 지각된 가치, 자기효능감과 상호작용성이 모바일 APP앱 사용자의 태도 및 지속적 사용의도에 미치는 영향에 관한 연구

저자 : 초리민 ( Jiao Limin ) , 김철중 ( Chul-jung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 143-158 (16 pages)

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Purpose: The combination of social e-commerce and mobile social network apps has become a common marketing strategy and an important factor influencing consumers to make purchase decisions. However, after the existing research lacks the integration of e-commerce functions, user's in-depth exploration of user's attitudes towards mobile social network apps and continued use intentions. In the TAM2 model, the pioneering introduction of the perceived value, self-efficacy, interactivity, and perceived ease of use of social e-commerce as the leading variables affecting user attitudes and perceived usefulness, to build a research model.
Research design, data, and methodology: An empirical analysis was conducted on Korean mobile network users, through the recovery data of 489 questionnaires, and structural equation models were used to conduct hypothesis testing, analysis of the moderating effect of income level, and analysis of the mediating effect of perceived usefulness and user attitudes.
Results: The results show that the perceived value and self-efficacy of social e-commerce significantly affect the perceived usefulness and user attitudes of mobile social apps; interactivity can positively and significantly affect user attitudes; and perceived ease of use has a positive effect on perceived usefulness; And through the intermediary role of perceived usefulness and user attitude, it will ultimately affect the user's intention to continue using. In addition, the income level has a significant moderating effect on the three paths of interactivity to perceived usefulness, perceived usefulness to user attitude, and user attitude to continuous use intention.
Implications: According to this study, in the mobile era, functions that can frequently introduce social commerce or affect the intention of purchasing incense through advertising exposure are gradually decreasing. It is more important to provide concise and attractive high-quality information in the content production process.

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