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복식문화학회> 복식문화연구> 페미니즘과 외모 꾸미기 패러독스 - 환불원정대를 중심으로 -

KCI등재

페미니즘과 외모 꾸미기 패러독스 - 환불원정대를 중심으로 -

The paradox of feminism and beautification of outward appearance - Examining the Refund Sisters -

장은수 ( Eun Su Jang ) , 이순재 ( Soon Jae Lee )
  • : 복식문화학회
  • : 복식문화연구 29권5호
  • : 연속간행물
  • : 2021년 10월
  • : 651-664(14pages)
복식문화연구

DOI


목차

I. Introduction
Ⅱ. Review of Literature
Ⅲ. Research Method
Ⅳ. Results and Discussion
Ⅴ. Conclusion
References

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초록 보기

The purpose of this study is to first examine the relationship between appearance-enhancing beauty practices and feminism, and secondly, to analyze public images of contemporary women using this paradigm. Through the lens of this relationship, we present a literature review and empirical research focusing on the evolution of public image trends among girl groups, with special attention to the Refund Sisters, a South Korean supergroup currently drawing mainstream attention as female icons. The scope of analysis includes girl groups dating from the 1990’s to the year 2020 and photos of the Refund Sisters. Our results indicate that firstly, free sexual expression is evident based on active use of sexuality; images contain bold demonstrations of females desire, expressions previously considered taboo. Secondly, we note deviations from more standardized female images, unique adornment of outward appearance, and rejection of normative female images through freer forms of self-presentation. Lastly, there is greater cultural and racial diversity, rejection of modern race and gender binaries, and increased representation of queer identities. However, the relationship between appearance-enhancing beauty practices and feminism is sometimes considered paradoxical, with some arguing that beautifying one’s outward appearance is a compulsory strategy and that it should be rejected in order to resist aesthetic pressure.

UCI(KEPA)

I410-ECN-0102-2022-500-000904791

간행물정보

  • : 자연과학분야  > 가정
  • : KCI등재
  • :
  • : 격월
  • : 1226-0401
  • : 2383-6334
  • : 학술지
  • : 연속간행물
  • : 1993-2022
  • : 1921


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30권3호(2022년 06월) 수록논문
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1중국 소수민족 나시(纳西)족 복식과 치싱양피 케이프의 특성을 활용한 패션 디자인

저자 : 왕사 ( Sha Wang ) , 유환 ( Huan Liu ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 331-347 (17 pages)

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The purpose of this study is to investigate historical and geographical environments in the development of the Naxi costumes of Chinese ethnic minorities and their characteristics―including religious cultures and totem worship―and to suggest the direction of fashion design toward the modernization of traditional costumes. The research methodology involved the collection of materials and investigatation into the history, culture, and characteristics of Naxi costumes; in particular, the “seven-star” sheepskin cape, one of the Naxi people's important ethnic costumes as demonstrated by the women's clothing that has been designed in reflection of this traditional costume. The results are as follows. First, Naxi costumes are found to have overall coherence and distinct locality when retained in the process of modernizing the traditional costume. The theme of this work is titled “By the Light of the Moon and the Stars,” which is expressed in contemporary fashion by the use of grey and dark red against a background of black, a color preferred by the Naxi people. Second, the Naxi people's seven-star sheepskin cape is a symbol of women's clothing with its characteristic patterns, shapes, and colors, and it is subject to creative modernization while retaining its unique ethnic characteristics. Third, the work expresses the contemporary stylishness of the costume while maintaining the customary decorative accessories from the Naxi people's traditional culture.

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2디자인 요소 분석을 통한 현대여자한복 디자인 개발

저자 : 박은주 ( Eunju Park ) , 이영주 ( Youngju Rhee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 348-365 (18 pages)

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The purpose of this study is to develop Korean clothing designs that can satisfy future consumer's needs based on the elements extracted through the content analysis method in a study on the design elements expressed in traditional outfits in the 2010s. To this end, data analyzing Hanbok in wedding magazines were used, and after extracting design elements, research methods for empirical design development were used. After subclassifying the major design elements, factors with a steady increase in frequency and appearance rate were identified. Through this, five elements capable of aesthetic sampling were extracted by complex expression methods and expressed in a total of seven combinations. The types extracted from the design elements are items, silhouette, top shape, skirt shape, skirt length, mixed items with increasing frequency. In the element of color, the adjacent color harmony, which showed the highest frequency of color, and the white-blue harmony, which showed an increase among them, were extracted. When using materials, top and skirt have similar usage rates of the same and different materials, so both contents were extracted, and many patterns were arranged in the top and the whole, but these three were extracted because there were increasing cases where there were no patterns. In the case of decoration, embroidery, pintuck, sakdong, applique, lace, ribbon on the top, silver foil and print on the skirt were extracted. Through this study, it was possible to propose a future Korean costume design model.

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3착용성 평가를 통한 요가복 상의 개발

저자 : 장정 ( Cheng Zhang ) , 김지현 ( Jihyeon Kim ) , 나미향 ( Mihyang Na )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 366-380 (15 pages)

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This study aims to develop the designs and patterns of yoga tops that are better adjusted to suit females in their 30s and 40s. After conducting a comparative analysis of three different popular yoga garments, one yoga top currently on the market was selected. Subsequently, a fit evaluation was conducted on Trail 1-garment α, which was developed body analysis performed based on selected yoga top C, followed by the production of the Trial 2 garment after making adjustments according to the comparative observation results. Based on these results, garment C with the longest top length was evaluated as the best. The results of the evaluation of appearance and fit conducted of Trial 1-garment α compared to those of C showed that Trial 1-garment α was superior in both evaluations. Trial 2-garment β was produced after making improvements on Trial 1-garment α and then placed under identical comparative evaluation condition as Trial 1-garment α. Results showed a significant improvement compared to Trial 1-garment α, and the Trial 2 garment with an additional arm pattern was shown to be superior in shoulder strap width stability, shoulder strap pressure, chest stability, degree of waist pressure, waist comfort, general fitting, and supportiveness.

KCI등재

4브랜드 스토리의 진정성과 허구성이 고객기반 브랜드 자산에 미치는 영향

저자 : 석효정 ( Hyojung Suk ) , 이은진 ( Eun-jin Lee ) , 박성희 ( Sung-hee Park )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 381-402 (22 pages)

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This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

KCI등재

5동작 가변적 3D 프린팅 충격보호패드의 설계

저자 : 박정현 ( Junghyun Park ) , 이진숙 ( Jinsuk Lee ) , 이정란 ( Jeongran Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 403-413 (11 pages)

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The purpose of this study was to develop a 3D mesh-type impact protection pad with excellent motion adaptability and functionality by applying 3D printing technology. The hexagonal 3D mesh, which constitutes the basic structure of the pad, comprises two types: small and large. The bridge connecting the basic units was designed as the I-type, V-type, IV-type, and VV-type. After evaluating the characteristics of the bridge, it was found that the V-type bridge had the highest flexibility and tensile elongation. The hip joint pad and knee pad were completed by combining the hexagonal 3D mesh structure with the optimal bridge design. The impact protection pad was printed using a fused deposition modeling-type 3D printer with a filament made of thermoplastic polyurethane material, and the protection pad's performance was evaluated. When an impact force of approximately 6,500N was applied to the pad, the force attenuation percentage was 78%, and when an impact force of approximately 8,000N was applied, the force attenuation percentage was 75%. Through these results, it was confirmed that the 3D-printed impact protection pad with a hexagonal 3D mesh structure connected by a V-shaped bridge developed in this study can adapt to changes in the body surface according to movement and provides excellent impact protection performance.

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6네일 미용 역량기반 교육과정 개발 - NCS 기반으로 -

저자 : 임수은 ( Soo Eun Lim ) , 김문영 ( Mun Young Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 414-428 (15 pages)

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The goal of this study was to develop a curriculum based on practice and job competency, reflecting opinions on the required job competence of nail practitioners and professionals related to nail beauty. Through in-depth interviews with nail experts, the research focuses on developing nail beauty competency-based curriculum and curriculum profiles that reflect practitioners' needs of job competence in the field. In-depth interviews with 11 field experts and surveys of 154 people were conducted to develop a competency-based curriculum for beginner nail hairdressers. The results of this study show that the existing 38 National Competency Standards (NCS) job competencies were reduced to 21 job competencies. In addition, based on the common opinions of experts who reflect the current trend, two tasks on “eyelashes” and “waxing” were added, and they were modified and supplemented with 23 core competencies. The development of a competency-based curriculum and educational programs for nail beauty was performed based on the requirements of the core competencies investigated and the development of a systematic map for the core competencies of beginner nail technicians and hairdressers. In conclusion, the need for professional education and training for nail hairdressers is growing, and it can be seen that a curriculum building multi-faceted abilities is needed for their qualifications as experts. This study found that it is necessary to develop interpersonal communication skills that include marketing elements other than practical skills such as personality and customer response methods in the nail beauty curriculum.

KCI등재

7동작 시 신축성 소재 팬츠의 가상착의 재현

저자 : 이진숙 ( Jinsuk Lee ) , 이정란 ( Jeongran Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 429-443 (15 pages)

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The purpose of this study is to verify how similar the virtual fit pants are to the actual fit of stretchable pants. Data is produced using a virtual model to apply movements. The results show that in the upright position, the similarity between the appearance of the actual fit and the virtual fit is high. Results are 4.47, 4.13 and 4.33 out of 5 on the front, side, and back, respectively. The base line of the front and back, and the amount of allowance in each part were well reproduced by the model. The texture of the virtual fit was evaluated and found to be similar to the actual fabric. In terms of shape and number of wrinkles with the virtual fit pants, large wrinkles were better expressed than fine wrinkles. After applying movements to the virtual model, the front and side results were similar to the actual fit, but the back results were different. As a result of multiple comparisons, the greatest difference in similarity by movements is found in the center front line. The similarity difference was lower on the side than on the front. The only significant difference after applying movements is in the hip circumference margin. According to movements, the similarity of virtual fit is lower on the back than on the front and side, and the back also has the largest similarity differences to the movements type.

KCI등재

8네일미용 교육을 위한 플립러닝(flipped learning) 수업모형 개발

저자 : 설현진 ( Hyun Jin Seol )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 444-454 (11 pages)

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Flipped learning research has been applied in various educational fields since 2015 and the educational effects have been discussed in previous literature. In the beauty field, flipped learning research is insufficient; in particular, it is difficult to find research on flipped learning specifically concerning nail beauty education. The purpose of this study is to develop a model for applying flipped learning to nail beauty education which should involve practical training based on theory. Such an approach is considered effective. Data were collected and analyzed focusing on previous studies with flipped learning applied as a research method. The subject of the research is “Nail Color Design 1”, a common nail major elective subject at J college. The “Nail Color Design 1” course is a practice-oriented course in the form of theory and practical classes. Consequently, the flipped learning education model for nail beauty was designed by reflecting learners' needs through the ADDIE instructional design model. It was applied based on the education structure of the Pre-class, In-class, and Post-class of the PARTNER instructional learning model. This study deviates from the traditional practical education model, and has educational significance as a practical model in which flipped learning is applied to nail beauty subjects and self-reflection is derived through project practice.

KCI등재

9중국 장시성 누오(儺) 가면의 특성을 활용한 3D 디지털 패션디자인

저자 : 유환 ( Huan Liu ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 455-476 (22 pages)

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The aim of this study was to develop Jiangxi Nuo masks using 3D digital fashion design technology and suggest various ways to utilize traditional culture based on the characteristics of Nuo masks, a traditional Chinese artifact of intangible cultural significance. The researchers conducted a literature review to gather information about Nuo culture and masks that could represent Jiangxi. Features of the masks were analyzed and classified. The result are as follows. First, the symbolic characteristics of Jiangxi's Nuo masks can be divided into those based on their origin and history, the user's social status, and the notions of primitive beliefs of the chosen people, such as naturism and totemism. Second, Nuo masks' splendid decorations convey meanings such as luck, the bixie, longevity, wealth, and peace in the family. Third, playfulness in mask-making is about dismantling the original form of the mask, re-creating it through application. Fourth, the masks express primitiveness mostly by conserving the wood's original color or material. The initial masks carved to represent images of figures aptly deliver the primitive forms and images of Nuo culture. In this study, Nuo masks were developed and produced using the 3D digital technology CLO 3D by adopting the expressive characteristics and applying design methods such as asymmetricity, exaggeration, and modification. The results of this study demonstrate the possibility of creating diverse as well as economical designs through the reduction of production.

KCI등재

10Business ethics education, employee perceptions of corporate business ethics, and organizational performance of apparel companies

저자 : Soo-kyung Kim , Eunah Yoh , Eonyou Shin

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 3호 발행 연도 : 2022 페이지 : pp. 477-493 (17 pages)

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The purpose of this study is to explore relationships between company's characteristics, the status of business ethics education, employee perceptions of corporate business ethics, and organizational performance. A total of 161 small- and medium-sized apparel companies participated in a survey and data was analyzed using cross-tabulation, ANOVA, and SPSS PROCESS. The results show that, larger companies involved with export are more likely to implement business ethics education, whereas no company characteristic is associated with perceptions of corporate business ethics. Furthermore, apparel companies that implemented or planned to implement business ethics education, have employees with more positive perceptions of corporate business ethics and better organizational performance than fashion companies that have no plan to implement such education. In addition, companies in the apparel sector with higher employee perceptions of corporate business ethics had greater organizational performance than apparel companies with lower employee perceptions of corporate business ethics. This study emphasizes the need to implement business ethics education to enhance employee perceptions of company business ethics, which in turn promotes organizational performance. It is expected that the results of this study will positively affect the development and expansion of business ethics education programs and contribute to the foundation of knowledge for business ethics education for fashion companies.

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This study empirically verified the effect of the characteristics of live commerce on consumer trust and purchase intention. An online survey was conducted targeting adult women in their 20s and 30s who watched videos relating to fashion products on the NAVER shopping live channel; 281 questionnaires were analyzed using the IBM SPSS statistics 23 and AMOS 21 software packages. Consequently, the four factors of interactivity, attractiveness, price discount, and playfulness were identified from the data as characteristics of live commerce. Whereas interactivity and playfulness positively affected trust in both the seller and the product, attractiveness did nor significantly affect trust in the seller and the product. Furthermore, price discount had a significant positive effect only on trust in the seller and had no significant effect on trust in the product. In addition, trust in both the seller and the product had a significant positive effect on consumers' purchase intention; in particular, trust in the seller had a greater influence on consumers' purchase intention than trust in the product did. Research on the characteristics of live commerce can contribute to extend the theorical framework of live commerce research. Finally, fashion companies using live commerce channels will be able to develop live commerce channels that can elicit positive consumer perceptions based on the results of this study.

KCI등재

5뷰티디자인의 사회적 책임에 관한 연구

저자 : 박유경 ( You Kyoung Park ) , 이순재 ( Soon Jae Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 679-693 (15 pages)

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The aim of this study was first to expand participation types in the field of beauty design by examining activities in the field, and second, to seek practical methods for addressing the important issue of social responsibility amid the current pandemic situation. Accordingly, social responsibility in design was examined through a review of previous studies. The features of practice domains and design performance fields were examined comparatively. As a result, it was found that social practices take place in various sectors, with sensibility toward the environment being escalated to a new level in the cosmetics industry. In terms of cosmetics enterprise practices, collecting, recycling, manufacturing, and retail networking has been established to reuse up to 95% of waste resources. Furthermore, ethical responsibility and participation concerning product and service waste resources are recommended, resulting in the supply of eco-friendly products in a virtuous cycle. In terms of systematic policy, even component transformation (such as organic certification and excluding toxic substances) is being carried out. However, it was difficult to identify such responsible activities in Korea; thus, systematic practice is needed. Designers take part in talent donation activities, and it was the sector they prefer the most. However, it is necessary to conduct studies on limitations such as venues equipped with cosmetics procedure equipment and public cosmetics sanitation and make systematic improvement, such that activities can be led with initiative from passive participation.

KCI등재

6소셜 미디어에 의한 패션쇼의 재매개

저자 : 김세진 ( Sejin Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 694-705 (12 pages)

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Forming perceptions and having experiences through digital media is becoming more common than having in-person relationships in digital media environment. This study, which was conducted when Fashion Week transitioned to a digital platform in 2020, focuses on fashion shows that are announced through social media. The purpose of the study is to explore how traditional fashion media change through social media and what their media characteristics are from the perspective of remediation, which has been suggested by Bolter and Grusin (1999) as the logic of change in the new media. The results of the case analysis in this study, based on the definition and logic of remediation outlined through a literature review, are that social media fashion shows are remediated from traditional fashion shows in the manner that they are represented, improved, refashioned, and absorbed. The characteristics of remediation expressed in social-media-based fashion shows were derived from repurposed video content, improved the elements of fashion shows to express the shows in various ways, expanded places within the fashion shows, and decontextualized and visually flattened spatial discontinuity, and from genre transitions and perceptual shifts. Social-media-based fashion shows are becoming a tool to renew the fashion experience and views of fashion and strengthen the authenticity of the brand by interacting with the audience, improving on the spatial limitations of traditional fashion shows, and diversifying fashion presentation methods.

KCI등재

7분장 서비스를 활용한 체험마케팅과 테마파크 이용자의 만족도, 충성도, 재방문의도의 관계

저자 : 조예원 ( Ye-won Jo ) , 이영주 ( Young-ju Rhee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 706-718 (13 pages)

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The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

KCI등재

8뷰티 관리 프로그램을 활용한 뷰티 테라피의 심리적 효과 분석

저자 : 서경자 ( Kyung Ja Seo ) , 이혜원 ( Hye Won Lee ) , 김미영 ( Mi Young Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 719-734 (16 pages)

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The aim of this study was to determine the therapeutic effects of beauty care on negative mental health, including stress and depression. Nail care, massage care, and makeup were used as programs for beauty therapy. Qualitative research was conducted with six female participants over five-month period. After interviewing the subjects in advance, beauty care treatments were performed every week 4 weeks in the following order: nail care, massage, and makeup. The results are as follows, First, the participants perceived beauty care in the form of 4 concepts: “courtesy in social life,” “investment in oneself,” “self-satisfaction,” and “self-care.” Second, the effects of beauty therapy were categorized as “psychological effects,” “confidence,” “behavioral changes,” “evaluation of others,” and “positive social effects.” Third, each subject showed different psychological effects during the process when the function of the therapy took effect through the beauty care treatment. It was confirmed that confidence levels increased as a result of treatment through the process of becoming re-aware of oneself. Positive statements from the participants included: “I want to go out,” “I have become kind and positive to others,” “I have become more active in a given task,” and “It seems that my work ability is improving.” Finally, t-test results for selfesteem, depression, and stress showed there were significant differences in self-esteem and depression. This confirmed that self- esteem increased, and depression decreased after the beauty care treatment.

KCI등재

917~18세기 의원군과 심익창 묘 출토 광다회(廣多繪)의 양식과 제작기법

저자 : 박윤미 ( Yoon Mee Park )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 735-746 (12 pages)

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Uiwon-gun (1661-1722) and Sim Ikchang (1652-1725) were people of the upper classes of the Joseon Dynasty, who's belts woven with thread were found in their graves. The purpose of this study is to find a term suitable for the belts of these two people and to reveal the characteristics of the two belts and decipher the 8-character text marked on Shim Ikchang's belt to understand its meaning. The terms used during the Joseon Dynasty related to woven belts include “Gwangdaho”, “Daeja”, “Bunhapdae”, “Sagagda”, “Bangseungah”, and “Samunjikdae”. Among these terms, “Gwangdahoe” is the most suitable to indicate the belts of for both belts. The belts are made of a silk fabric of narrow width. The size of Uiwon-gun's belt is 2.8× 199cm, and because it is folded in half lengthwise and sewn, the original width is 8cm. It was woven in the imitation gauze technique. Sim Ik-chang's belt measures 10.5×258cm and is decorated with a woven net at the end. There are water and mountain patterns on both ends of the belt, with 11 lines of flower patterns equally spaced between. The belt is damask, the inscription part is made of brocade with letters expressed in golden thread. The meaning of the inscription is “Made in Hanbu. May you live a long and healthy life”.

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