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한국의류학회> 한국의류학회지> Z세대 소비자의 화장 의례에 대한 탐색적 연구

KCI등재SCOUPUS

Z세대 소비자의 화장 의례에 대한 탐색적 연구

An Exploratory Study on Makeup Rituals of Generation Z Consumers

이재경 ( Jaekyong Lee ) , 추호정 ( Ho Jung Choo ) , 윤남희 ( Namhee Yoon )
  • : 한국의류학회
  • : 한국의류학회지 45권2호
  • : 연속간행물
  • : 2021년 04월
  • : 356-375(20pages)
한국의류학회지

DOI

10.5850/JKSCT.2021.45.2.356


목차

Ⅰ. 서 론
Ⅱ. 이론적 고찰
Ⅲ. 연구문제 및 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 논의
References

키워드 보기


초록 보기

The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z’s makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.

UCI(KEPA)

간행물정보

  • : 자연과학분야  > 가정
  • : KCI등재
  • : SCOPUS
  • : 격월
  • : 1225-1151
  • : 2234-0793
  • : 학술지
  • : 연속간행물
  • : 1977-2021
  • : 3769


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3데이터 표준화를 위한 패션 감성 분류 체계

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발행기관 : 한국의류학회 간행물 : 한국의류학회지 45권 6호 발행 연도 : 2021 페이지 : pp. 949-964 (16 pages)

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Accumulation of high-quality data is crucial for AI learning. The goal of using AI in fashion service is to propose of a creative, personalized solution that is close to the know-how of a human operator. These customized solutions require an understanding of fashion products and emotions. Therefore, it is necessary to accumulate data on the attributes of fashion products and fashion emotion. The first step for accumulating fashion data is to standardize the attribute with coherent system. The purpose of this study is to propose a fashion emotional classification system. For this, images of fashion products were collected, and metadata was obtained by allowing consumers to describe their emotions about fashion images freely. An emotional classification system with a hierarchical structure, was then constructed by performing frequency and CONCOR analyses on metadata. A final classification system was proposed by supplementing attribute values with reference to findings from previous studies and SNS data.

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4Comparison of Avatar Posture Formation According to 3D Virtual Garment Modeling Programs-Focusing on Cycling Movements of High-School Male Cyclist-

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The study aimed to analyze the functional differences in 3D virtual garment programs and compare body scan data with the corresponding 3D virtual models. We selected 3D virtual garment programs, formed virtual models in a representative size for high-school male cyclists, and analyzed them using the Design-X program. The results were as follows. In the 3D virtual garment programs, the anthropometric items for virtual model forming differed significantly from the standard anthropometric items suggested by Size Korea. Comparing the lower body scan data and virtual models formed by the 3D virtual garment programs, the biggest difference was in the shapes of the waist and hips, i.e., the flatness values of the waist and hips were different for each program in the cross-section view. In the lower body, a data-input-based program was needed for changing the exact measurement position of the waist circumference and hips' shape in detail. If a 3D virtual garment program provides functions for the virtual model's joint angle input and free motion transformation, it is expected to be widely used in the sportswear industry.

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The “Escape the corset” movement raises the question of gender norms in dressing by rejecting the socially established ideal women's clothing. The context is similar to Rational dress of the 19th century, which claimed that women could also wear pants. Cartoons and webtoons reflect the characteristics of each era, including images and stories, and express social problems of the time implicitly and satirically. Thus, this study examined women's clothes expressed in cartoons and webtoons and analyzed their characteristics. The results are as follows. As an expression to the recipient of both clothes, women tried to form their identity through a rational attitude and break away from their embellishment, which was regarded as oppression from society. On the other hand, as an expression of the attitude of others towards the recipient of both clothes, people argued the changed appearance of women as a non-ideal form which should be corrected. This study is significant for proving that the dressing contains gender norms of the time beyond the trends.

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This study aims to confirm the possibility of Ultra-Violet (UV)-printed 3D printing materials using thermal polyurethane (TPU) with CMYK colors by applying an eco-friendly UV digital printing process. A UV-printed 3D printing TPU material was prepared with cycles of UV printing and CMYK colors. Dyeability of the 3D TPU samples with cycles of UV printing and CMYK were analyzed for thickness, weight, surface roughness, reflectance, colorimetry, and K/S values. The thickness and weight of 3D-printed TPU samples with cycles of UV printing are increased with overprints from 1 to 5. The surface roughness of 3D-printed TPU samples with increasing UV prints were decreased, meaning that the surface of TPU samples becomes gradually smoother. The reflectance spectra of CMYK UV-printed TPU samples showed the surface reflectance within each characteristic wavelength of CMYK. The 3D-printed TPU samples, subjected to UV printing twice or more, showed low surface reflectance. After examining the L*a*b* of the 3D-printed TPU samples by the cycles of UV printing, the study found that the more UV got printed more than 2 times, the closer the color to each CMYK.

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6생체신호에 기반한 웨어러블 로봇 내 부분 압박 바지 착용 시 효과 검증

저자 : 박소영 ( Soyoung Park ) , 이예진 ( Yejin Lee )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 45권 2호 발행 연도 : 2021 페이지 : pp. 305-316 (12 pages)

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In this study, the effect of wearing functional compression pants is verified using a lower-limb wearable robot through a bio-signal analysis and subjective fit evaluation. First, the compression area to be applied to the functional compression pants is derived using the quad method for nine men in their 20s. Subsequently, functional compression pants are prepared, and changes in Electroencephalogram (EEG) and Electrocardiogram (ECG) signals when wearing the functional compression and normal regular pants inside a wearable robot are measured. The EEG and ECG signals are measured with eyes closed and open. Results indicate that the Relative alpha (RA) and Relative gamma wave (RG) of the EEG signal differ significantly, resulting in increased stability and reduced anxiety and stress when wearing the functional compression pants. Furthermore, the ECG analysis results indicate statistically significant differences in the Low frequency (LF)/High frequency (HF) index, which reflect the overall balance of the autonomic nervous system and can be interpreted as feeling comfortable and balanced when wearing the functional compression pants. Moreover, subjective sense is discovered to be effective in assessing wear fit, ease of movement, skin friction, and wear comfort when wearing the functional compression pants.

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7현대 패션에 나타난 모던의 표현특성과 의미 -보그와 뉴욕타임즈를 중심으로-

저자 : 남혜진 ( Hyejin Nam ) , 하지수 ( Jisoo Ha )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 45권 2호 발행 연도 : 2021 페이지 : pp. 317-334 (18 pages)

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This study aims to examine the expressive characteristics and meanings of modern in contemporary fashion, especially focusing on Vogue and The New York Times. First, modern signified originality born out of borderless fusion and compromise. It was also expressed to signify diversity and tolerance not bounded by conventions, TPO, areas, ethnic groups, seasons, or gender. Second, modern meant functionality encompassing the comfort of body and mind. It was used to refer to convenient mobility and activity fit for the lifestyle of busy modern people. Third, lightness and naturalness were used as new meanings of beauty in modern fashion. In the fashion of the twenty-first century, the principal meaning of modern was lightness, which was sought after in everything including materials, modes of wearing, and ways of thinking. Finally, modern fashion was expressed as a democratic tool for social reform and used in the meaning of enlightenment to benefit society as well as oneself. The results of this study indicate that constant changes in trends, lifestyles, and psychology of contemporary society have the potential to give new meaning to the concept and the use of the term modern.

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8의류관리기 내 직물거동이 구김 제거에 미치는 영향

저자 : 유동주 ( Dongjoo Yu ) , 윤주희 ( Juhee Yoon ) , 이상욱 ( Sang Wook Lee ) , 윤창상 ( Changsang Yun )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 45권 2호 발행 연도 : 2021 페이지 : pp. 335-345 (11 pages)

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The purpose of this study was to examine the effect of fabric movement on wrinkle recovery in a clothing care system and to propose an algorithm to improve wrinkle removal performance by adjusting fabric movements. With an increase in the reciprocating speed of the movement system, the number and amplitude of curves on the fabric also increased. This allowed the fabric to be applied to a larger tension, resulting in better wrinkle removal performance at higher speeds. However, even at high reciprocating speeds, wrinkles could not be removed effectively because of nodes at a few specific locations. Based on the results of fabric movement and wrinkle recovery, a complex movement algorithm was proposed with a mixture of various reciprocation speeds. It showed a 41%p (24%→65%) improvement of wrinkle recovery when compared with the conventional algorithm that showed simple fabric movement at 180 rpm. This was because the positions of nodes and antinodes changed continuously and the force by the reciprocating motion could be applied evenly to the fabric.

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9럭셔리 패션제품의 아티피케이션 연구

저자 : 범서희 ( Seohee Beom ) , 임은혁 ( Eunhyuk Yim )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 45권 2호 발행 연도 : 2021 페이지 : pp. 346-355 (10 pages)

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Art strategies have been addressing the problem of volume growth caused by changes in the distribution environment of luxury brands. Art is a universal language that transcends borders and communicates across cultures, therefore, artification acts as a strategy for the globalization of luxury brands. This study aims to study how contemporary luxury brands communicate their artifacts strategically through branded products via artification. As a research method, a literature review and case studies were combined. The cases of artification range from the 2000s to the present, and the top 100 brands in the luxury category of Millward Brown were selected. Drawing on the characteristics of artification defined in this study we analyzed the cases of articulation of luxury brands. As a result, first, appropriation of art in the product frame is carried out by borrowing ideas from renowned works or artists. Second, as an experimental attempt, it is effective to associate the international reputation of an artist with a product through a reinterpretation of the product. Third, as an artistic creation for the brand narrative, luxury products are sublimated into artwork and idealized.

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10Z세대 소비자의 화장 의례에 대한 탐색적 연구

저자 : 이재경 ( Jaekyong Lee ) , 추호정 ( Ho Jung Choo ) , 윤남희 ( Namhee Yoon )

발행기관 : 한국의류학회 간행물 : 한국의류학회지 45권 2호 발행 연도 : 2021 페이지 : pp. 356-375 (20 pages)

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The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.

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