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한국호텔리조트학회(구 한국호텔리조트카지노산학학회)> 호텔리조트연구> MBTI 성격유형에 따른 온라인 학습자의 스트레스와 만족에 관한 연구 - 서비스분야 전공학생을 중심으로 -

KCI등재

MBTI 성격유형에 따른 온라인 학습자의 스트레스와 만족에 관한 연구 - 서비스분야 전공학생을 중심으로 -

A Study on Class Stress and Class Satisfaction of Online Learner in Service Department according to MBTI Personal Type

이순구 ( Lee Soon-gu )
  • : 한국호텔리조트학회
  • : 호텔리조트연구 20권1호
  • : 연속간행물
  • : 2021년 02월
  • : 295-309(15pages)
호텔리조트연구

DOI


목차

Ⅰ. 서 론
Ⅱ. 이론적 고찰
Ⅲ. 연구 설계
Ⅳ. 분석결과
Ⅴ. 결 론
참고문헌

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초록 보기

Due to the COVID-19 pandemic, university education has chosen an alternative to online learning. This online learning is expected to continue until the current situation is over. The purpose of this study is to identify the differences among stress factors and satisfaction factors according to MBTI personality types of service department online learner. And to provide basic data for the improvement of online education program. The results are as follows. First, the proportion of female students majoring in the service field was high, and they preferred viewing online classes. Second, ESTJ type was the most frequent among 16 MBTI personality types, and according to preference, outward type(E), sensory type(S), emotion type(F), judgment type(J). The most common type of sensory judgment was SJ. Third, online class stress according to MBTI personality type appeared in the order of NT>NF>SJ>SP. Lastly, satisfaction with online classes according to MBTI personality type was in the order of NF>SJ>SP=NT. This study is meaningful in measuring the stress and satisfaction of learners' online class when university classes were converted to online in an unexpected situation due to COVID-19. In future research, it is necessary to expand targets by major and region.

UCI(KEPA)

간행물정보

  • : 사회과학분야  > 경영학
  • : KCI등재
  • :
  • : 격월
  • : 1598-7760
  • :
  • : 학술지
  • : 연속간행물
  • : 2003-2021
  • : 1010


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20권4호(2021년 08월) 수록논문
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KCI등재

1호텔기업의 문화마케팅 활동이 기업이미지 및 서비스성과에 미치는 영향

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발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 5-22 (18 pages)

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Currently, we are living in the era of the 4th industrial revolution. It can be seen that various kinds of products and services of new patterns are released in the manufacturing and service industries. In recent years, hotel companies have started environmental management systems as a way to improve their own image for products and services, or are conducting activities related to green marketing and image marketing. and one of them is cultural marketing. This study aims to integrate and deal with cultural marketing activities, corporate image, and service performance, that is, customer satisfaction and customer loyalty, as a practical marketing strategy of hotel companies, and to reveal the influence relationship between variables. As a result of the study, The effect of hotel culture marketing on corporate image, it was found that all sub-factors of cultural marketing activities had a positive effect on corporate image. Also, The effect of corporate image on service performance, it was found that the corporate image formed through cultural marketing has a positive effect on customer satisfaction and customer loyalty.

KCI등재

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발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 23-41 (19 pages)

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Good relationships between customers and employees at service encounters also play an essential role in creating a positive image of service companies and increasing profits. However, it is always challenging to maintain a good relationship with customers, and you can prevent employee stress reduction and turnover depending on how you manage unexpected service failures. The study aimed to investigate the psychological state of necessary evil on cognitive load and turnover intention of service encounter employees at hotels and resort companies. In addition, the effect of the psychological state of the necessary evil situation on the cognitive load was to examine the moderating effect of self-efficacy. As a result, the psychological state of service encounter employees had significant effects on cognitive load and turnover intention. In addition, self-efficacy showed a moderating effect on the cognitive load of the psychological state of the necessary evil situation of service encounter employees. Based on these findings, we discussed academic, practical implications and limitations, and future research directions to better interact with customers in the face of necessary evil.

KCI등재

3호텔업의 하이테크놀로지 적용이 고객만족도 및 재방문의도에 미치는 영향연구 - 인공지능 가상현실 증강현실 실시간시스템 중심으로 -

저자 : 이가용 ( Li Jia-rong ) , 신홍철 ( Shin Hong-chul )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 43-61 (19 pages)

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As the age of the fourth industrial revolution comes, automation technologies such as AI(artificial intelligence), VR(Virtual Reality), AR(Augmented Reality) and Real-time system are affecting on the recognition changes of the tourism industry. Within the next 10 years, artificial intelligence technology and various high-tech technologies will be increasingly used in various fields of the tourism industry. This paper takes China's Alibaba Flyzoo Hotel as an example, which is the world's first "future hotel”. The biggest feature of Alibaba Flyzoo Hotel is that there are no traditional hotel staff, only intelligent robots. Based on the total of 300 questionnaires were distributed online, and a total of 287 valid questionnaires were collected. The questionnaires were used to survey and analyze tourists who have stayed in high-tech hotels. Starting from the five Strategic Experientials of tourists, this paper analyzes the relationship between customer satisfaction and revisit intention. In particular, the development of artificial intelligence technology is expected to affect the entire tourism industry in the near future. Therefore, preemptive measures should be taken in all tourism fields. This research puts forward some academic and practical implications.

KCI등재

4호텔종사원의 공감능력이 고객지향성과 서비스행동에 미치는 영향 - 직업소명의식을 조절효과로 -

저자 : 신동진 ( Shin Dong-jin ) , 구동우 ( Koo Dong-woo ) , 이동철 ( Lee Dong-cheul )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 63-85 (23 pages)

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The purpose of this study was to examine the influence relationship of hotel employees' empathy ability on customer orientation and service behavior, and to examine the moderating effect of occupational calling consciousness on this influence relationship. In order to achieve the purpose of this study, a self-filling questionnaire was conducted for five-star hotel service workers in Seoul and Gyeonggi Province. As a result of the study, in the current COVID-19 situation, among the factors of empathy in the hotel tourism sector, cognitive empathy and behavioral empathy have a positive effect on customer orientation and service behavior. The person in charge should conduct tests and training at a certain point in time to increase the empathy ability of cognitive empathy and behavioral empathy for employees. There is a need to prioritize empathy and increase customer orientation in order to increase the service behavior of employees. Lastly, in order to increase the sense of vocational calling, it is necessary to raise the sense of ownership of the hotel in which the employee is engaged with welfare, work environment, compensation, etc. that can make employees proud of the hotel. In addition, when hiring service personnel, it will be necessary to conduct tests that reflect empathy and professional vocation, and hire personnel who can comply with customer-oriented and service-related regulations.

KCI등재

5호텔 기혼여성이 지각하는 승진인사차별이 이직의도에 미치는 영향 - 조직 불공정성의 매개효과를 중심으로 -

저자 : 김민지 ( Kim Min-ji ) , 소은정 ( So Eun-jeong ) , 오훈성 ( Oh Hoon-seong )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 87-106 (20 pages)

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The hotel industry is highly dependent on human resources, especially female employees. However, female employees still perceive discrimination and inequity within the hotel, which will have negative consequences within the organization. The purpose of this study was to investigate the relationship between promotion discrimination, organizational inequity, turnover intention in Hotel industry. Survey data were collected for married female employees working at seven large hotels in Seoul. A total of 276 samples were used for hypothesis testing. As a result of the regression analysis, promotion discrimination has a significant positive effect on distribution inequity, procedural inequity, interaction inequity and turnover intention. Distribution inequity and interaction inequity indicated significant positive impact on the turnover intention, but procedure inequity did not have a significant impact. Three-step hierarchical regression analysis and Sobel test were performed to verify the mediated effect. As a result, there was a significant full mediating effect in distribution inequity between promotion discrimination and turnover intentions, and the mediating effect was not verified in procedural inequity and interaction inequity.

KCI등재

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발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 107-124 (18 pages)

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The purpose of this study is to suggest implications on operation, invigoration and preservation for traditional old house as culture tourism resource through visitor traditional old house stay on motivation and selection attribute, satisfaction is verified the difference and have an effect on motivational types of visitor. The data used this study were collected 171 samples from visitor of Kyeongju City. As the results, selection attribute on traditional old house was verified to have difference on visitor motivational types of traditional old house. Also motivational types of traditional old house had partially influence on selection attribute on traditional old house. The selection attribute on traditional old house had partially influence on visitor satisfaction. These result showed that there was significant of environment harmony with surroundings traditional old house and participation of local residents, development and preservation of traditional culture. Therefore, in order to actively invigorate traditional old house had to develop cultural contents and products from market segmentation strategy on visitor motivational types, also we need to execute positive marketing and P.R, on traditional old house.

KCI등재

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저자 : 전정아 ( Jeon Jeong-ah )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 125-142 (18 pages)

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Recently, there has been a growing interest in car camping and demand for practically experiencing car camping is also increasing. S0 this study aims to find out what constraints people have in their car camping activities affect campers' behavior. As a result of the study, it was found that the restriction factor of car camping significantly affects the purpose of recommending camping sites and the intention of re-visiting. And the relationship between car camping constraints and camping site behaviour varies depending on whether camping vehicles are owned or not. Users who own camping vehicles have been found to have an inherent constraint, such as their interest in camping, pleasure, and their thoughts on camping with their partners, affecting camping recommendations. However, it has been shown that the lack of camping vehicles affects camping recommendations or re-visits due to structural or interpersonal constraints such as lack of equipment, lack of information, facility inconvenience, ignorance of camping methods, lack of time and transportation. This study is meaningful in that it can contribute to the revitalization of the car camping culture by identifying constraints on car camping, which has recently emerged as a new travel trend. However, the limitation of this study is that it failed to materialize the restriction of car camping, unlike conventional camping, in the sense that it can be a camping site anywhere other than a camping site.

KCI등재

8코로나19 확산 이후 제주관광 수요 증가에 대한 지역주민 인식에 관한 연구 - 사회교환이론(Social Exchange Theory)의 적용 -

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Previous studies have been conducted on the responses and conflicts of residents related to tourism development, but there are not many studies on the responses of residents to tourism demand due to rapid changes in the tourism environment such as infectious diseases. Since the spread of Covid-19, tourism demand for the overseas travel has led to an increase in demand for domestic travel, especially for Jeju tourism. According to the Social Exchange Theory, people act by calculating the benefits and costs of the consequences of an action or choice. Despite the high antipathy to the increase in tourism demand as the Social Exchange Theory says, it is difficult to find policy alternatives due to insufficient research. Therefore, the purpose of this study was to examine the perception and satisfaction of local tourism operators/workers and residents after the spread of Covid-19 and to derive policy implications. According to the results of the study, Jeju residents' perception of tourists affects Jeju residents' satisfaction with tourists. In addition, there were differences in the positive and negative perceptions and satisfaction of Jeju Island's tourists, which Jeju residents recognize depending on whether they are engaged in the tourism sector.

KCI등재

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저자 : 조승아 ( Cho Seung-a )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 161-179 (19 pages)

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This study was conducted to provide effective job preparation for universities and university students by identifying differences in the perception of employment qualifications between recruiter and university student groups in the medical tourism field through a co-orientation model. Based on prior studies, the employment qualification factors in the medical tourism field were deduced, and the survey results of 124 recruiters and 221 university students were analyzed by applying a co-orientation model. As a result, the employment qualifications in the medical tourism field, which consists of four factors: service capacity, medical practice capacity, basic employment capacity, and experience capability, was found to be "unbalanced," indicating that there is a misunderstanding among groups. In other words, there was a difference in perception between recruiters and university students about the employment qualifications in the medical tourism field. Therefore, it is necessary to check the curriculum and preparations of universities and university students. In particular, since the difference in perception of medical practice capabilities is the largest, the university students who want to get a job in the medical tourism field need to make efforts to have more capabilities in the medical field. The medical institutions, local governments and public institutions should also make efforts to provide university students with various practical experience opportunities to encourage the continued influx of talented new workers into the medical tourism field.

KCI등재

10여행객이 인지하는 국외여행인솔자의 성격특성과 고객만족, 신뢰 및 충성도와의 관계 연구

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발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 4호 발행 연도 : 2021 페이지 : pp. 181-199 (19 pages)

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The purpose of this study is to empirically study the effect of overseas tour conductor's personality perceived by travelers during the travel period on customer satisfaction, trust, and loyalty. The sample of the survey was set for travelers who had traveled to Western Europe for more than 8 days, which had a lot of roles as an overseas tour conductor. As a result of the factor analysis, the personality of the overseas tour conductor was divided into extroversion, emotional instability, conscientiousness, openness to experiences, agreeableness, and customer satisfaction, trust, and loyalty were each classified into a single dimension. As a result of the hypothesis test, it was found that extraversion and agreeableness had a significant effect on customer satisfaction, and that extraversion, conscientiousness, agreeableness, and openness to experience had a significant effect on trust. However, it was analyzed that emotional instability did not significantly affect both factors, and conscientiousness and openness to experience did not significantly affect customer satisfaction. And customer satisfaction and trust were found to have a significant effect on loyalty. In the end, according to the characteristics of the overseas tour conductor perceived by the travelers during the travel period, there is a difference in the level of satisfaction and trust among travelers, and satisfaction and trust act as factors that can increase loyalty.

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In nowadays, with the development of the internet and mobile devices, Social Network Service came very closely related to people's daily lives. Therefore, SNS has became the major marketing strategy especially for hotel industry. Five types of SNS marketing characteristics which is information trust, service value, visuality, interaction, and experience information were conducted to find out the relationship between the SNS marketing characteristics, which affect the brand attitude and the intention of purchase.

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This study was conducted to present an integrated curriculum model applicable to tourism- related majors in order to solve problems raised among tourism-related majors, strengthen the linkage of curriculum, and respond to multidisciplinary convergence education. In order to achieve the research objectives, a wide range of theoretical prior research reviews on curriculum models and case studies were conducted at 14 major universities in Korea and abroad. The curriculum model proposed in this study proposed three types of training for tourism practitioners, training for tourism management personnel, and training for tourism convergence talent for flexible use depending on the purpose of tourism education. The main implications of this study are first, the integrated curriculum model that can be used in tourism-related majors that can improve the lack of educational purpose, fragmentary curriculum, theory and knowledge imbalance, and lack of practical education. Second, major universities in Korea and around the world presented a model of curriculum that is practically applicable to universities through an analysis of the cases of curriculum operation. In addition, the detailed curriculum also features an exploratory model of tourism professionals who can adapt to the times by reflecting the recent issues of the Fourth Industrial Revolution response, competency, track and intensive curriculum.

KCI등재

5올림픽 개최지 이미지가 음식관광ㆍ지역 활성화에 미치는 영향연구 - 평창올림픽 강릉특구를 중심으로 -

저자 : 정규선 ( Jeong Gyu-seon ) , 최성기 ( Choi Seong-gi )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 85-105 (21 pages)

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I would like to introduce the results of this research and the following implications. First of all, it is found that the three variables of the venue image perceived by citizens uniformly affect the essence, economy, experience and pursuit value of food tourism, but the cognitive image does not affect the experience value, and the behavior image does not affect the essential value. Second, according to the analysis, the cognitive and emotional image of citizens in the venue has an impact on local activation, but the behavioral image does not. Considering that behavioral image is an important factor in regional activation, we have come to the implication that it must be used as an opportunity to redefine the image of the city. Finally, citizens believe that the economic value and pursuit value of food tourism have an impact on regional activation, but the essence and experience value have no impact. This prioritizes the importance of reasonable prices, unique tastes, health and unique local cuisine, and suggests that food tourism should be promoted by inheriting and developing various food cultures and storytelling. As a hint of the overall results of this study, we believe that it is necessary to work hard to develop regional activation variables related to tourism and reflect them in policies. It is necessary to be able to estimate the economic impact of tourism consumption. For this reason, it is necessary to establish a data collection system that can determine the number of tourists based on tourism purposes and types of tourism, and to establish an efficient environment. An analysis system can be used to establish policies.

KCI등재

6관광레저분야 일반협동조합의 유형화에 관한 탐색적 연구

저자 : 권유홍 ( Kwon Yoo-hong )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 125-146 (22 pages)

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This paper aims to propose a categorization suitable for general co-operatives in the tourism and leisure service sectors. As a result of examining the literature on the history of co-operative development and the co-operative classification system, consumer, business, and employee co-operatives used in domestic co-operative type classification are found in common, but multi-stakeholder co-operatives are not included in most cases. The findings suggest that the composition of members and the basic direction of the co-operative's business(business-oriented and local community-oriented) are useful as classification criteria tailored to the domestic situation. According to this, multi-stakeholder co-operatives are excluded from the classification type, and freelance co-operatives and local community co-operatives are included instead. However, even though the co-operative members have the same occupation, the motives for joining the co-operative or the purpose of establishing the co-operative could be different. Therefore, universal application of the new classification system has limitation. A follow-up study is needed to find and apply various classification criteria such as business strategy, organizational structure, and business function.

KCI등재

7중국 시안시의 오버투어리즘 원인에 관한 이해당사자 간 인식연구

저자 : 조금붕 ( Zhao Jin-peng ) , 김미주 ( Kim Mi-ju ) , 한학진 ( Han Hagchin )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 147-163 (17 pages)

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The purpose of this study is to find a way to manage sustainable tourist destinations by comparing and analyzing the perceptions of the causes of overtourism among stakeholders, such as citizens, tourists, and tourists in Xian, which are considered to be experiencing overtourism. Items were extracted through literature studies, and preliminary investigations were conducted on 10 stakeholders in Xi'an to correct and supplement variables. The survey period lasted for a month from August 20 to September 20, 2019, and the final 358 samples were used for analysis. As a result of the verification, “Citizens' public relations activities actively” were perceived by tourists as the lowest, while Xi'an citizens and tourists were highly perceived. Citizens perceived' restaurant variety and food taste' as the highest, while tourists and tourists perceived it as low. “Ease of access” was perceived as low by tourists and tourists, while Xi'an citizens were highly perceived. As described above, overtourism can not only be solved in a short period of time, but also will be able to achieve its goals through cooperation and continuous efforts between stakeholders. industry.

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8DEA를 활용한 전시컨벤션 기업의 효율적 운영에 관한 연구

저자 : 이상민 ( Lee Sang-min )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 165-178 (14 pages)

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This study analyzes the relative efficiency between each analysis objects and the efficiency of regional PCO(Professional Convention Organizer), which is using DEA (Data Envelopment Analysis) organizations. It analyzed 15 metropolitan cities and provinces out of 16, excluding Jeollanam-do, based on the 2018 survey of MICE industrial statistics reported by the Korea Tourism Organization. The analysis results showed that only Daejeon operates efficiently in CCR model, and Seoul, Daejeon, and Chungnam operate efficiently in BCC model. The reference counting for the reference group showed that all regions should refer to Daejeon in CCR model, and Chungnam had the largest number of reference counting of reference group in BCC model with 11 time, followed by Daejeon with 10 and Seoul with 1.

KCI등재

9레스토랑 콘텐츠 방송프로그램 정보를 활용하는 외식소 비자의 지각된 위험과 주관적 규범이 태도 및 행동의도에 미치는 영향 - 합리적 행동이론의 적용 -

저자 : 성혜진 ( Sung Hye-jin ) , 김주향 ( Kim Joohyang )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 179-196 (18 pages)

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This study investigated the effects of restaurant consumers' perceived risk and subjective norm of restaurant contents programs on attitudes and behavior intentions by applying the theory of reasoned action. A multidimensional concept of perceived risk consisting of financial risk, performance risk, psychological risk, and time risk was identified A total of 359(89.8%) completed questionnaires were analysed and AMOS 20.0 software was used. The results showed that economical risk and time risk did not affect attitudes, but performance risk and psychological risk negatively affected attitudes. In addition, subjective norm positively affected attitudes and behavior intentions and attitudes also positively affected behavior intentions. Theoretical and practical contributions to the perceived risk and the application of theory of reasoned action related to restaurant consumers' were discussed.

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10커피전문점의 SNS 마케팅이 브랜드 이미지ㆍ행동의도에 미치는 영향

저자 : 최웅 ( Choi Woong )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 1호 발행 연도 : 2021 페이지 : pp. 197-218 (22 pages)

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This study aimed to identify the impact of SNS marketing activities on the brand image and behavior intention of coffee shops on consumers who use coffee shops using SNS. The sample for analysis was recently emerging as a coffee city, and the survey was conducted in Gangneung, where the 2018 Winter Olympics was held. The survey was conducted for about 25 days from 14 September to 10 October 2020, and the empirical analysis was conducted using the SPSS 22.0 statistical package. The study results can be summarized as follows. First, among the SNS marketing, interaction and informality have a significant effect on brand image and behavior intention, but comments/reviews did not have a significant effect. Second, it was also analyzed that brand images have a significant effect on behavior intention.

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