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한국국방연구원> 국방정책연구> NCSI 모델을 활용한 군 마트의 만족도 평가 모델 개선

KCI등재

NCSI 모델을 활용한 군 마트의 만족도 평가 모델 개선

An Improvement on Customer Satisfaction Model of Military Mart Using NCSI Model

홍종현 , 변현석 , 서정훈 , 이준영
  • : 한국국방연구원
  • : 국방정책연구 128권0호
  • : 연속간행물
  • : 2020년 07월
  • : 183-208(26pages)
국방정책연구

DOI


목차

Ⅰ. 서론
Ⅱ. 군 마트의 운용 현황
Ⅲ. 고객만족도 분석을 위한 기존 연구 검토
Ⅳ. 연구 설계
Ⅴ. 실증 분석
Ⅵ. 결론

키워드 보기


초록 보기

In order to provide a quality service to the military personnel in the military market, measuring and analyzing customer satisfaction using proper method is crucial. In this study, we examined the customer satisfaction of navy military market, exploiting the NCSI model with SERVQUAL. We practiced PLS analysis using survey data and the result shows the customer satisfaction score of navy military mart is relatively lower than private supermarket. The result suggests that the reliability represented by product assortments, and merchandise control is further required to enhance customer satisfaction.

UCI(KEPA)

I410-ECN-0102-2021-300-001080534

간행물정보

  • : 사회과학분야  > 정치/외교학
  • : KCI등재
  • :
  • : 계간
  • : 1598-6101
  • : 2672-1392
  • : 학술지
  • : 연속간행물
  • : 1985-2022
  • : 1004


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In order to provide a quality service to the military personnel in the military market, measuring and analyzing customer satisfaction using proper method is crucial. In this study, we examined the customer satisfaction of navy military market, exploiting the NCSI model with SERVQUAL. We practiced PLS analysis using survey data and the result shows the customer satisfaction score of navy military mart is relatively lower than private supermarket. The result suggests that the reliability represented by product assortments, and merchandise control is further required to enhance customer satisfaction.

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