Senior citizens are expected to be the main axis of consumers by improving the national income level and improving the economic function of the silver generation. Consequently, this study aims to provide basic data for establishing the marketing strategy of beauty salons targeting the elderly by examining the effect of beauty service quality factors on customer satisfaction and re-use intention for those over 50‘s. The research method consisted of self-reported questionnaire using web survey method, and the statistical processing of collected data was analyzed using SPSS 21.0 program, frequency analysis, exploratory factor analysis, the reliability verification, descriptive statistical analysis, correlationship analysis, parametric regression analysis. The results of analyzing the mediating effect of customer satisfaction in the relationship between salon service quality and re-use intention are statistically significant for customer satisfaction, which is the parameter, professionalism, reliability, empathy, and responsiveness of each sub-factor of beauty service quality. It has been shown to have a positive effect and meets the mediation conditions. As a result of the two-step parametric analysis, the attribute, professionalism, reliability, empathy, and responsiveness of each sub-factor of the salon service quality, which are independent variables, had a statistically significant effect on the reuse intention, which is a dependent variable, to satisfy the parameter. Therefore, the beauty service quality factor is satisfied with the customer, and as a result, it affects the reuse intention.