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한국유통경영학회(구 한국유통정보학회)> 유통경영학회지> 농산물도매시장 하차거래 도입에 따른 시간비용 절감효과 분석: 가락농수산물도매시장 사례를 중심으로

KCI등재

농산물도매시장 하차거래 도입에 따른 시간비용 절감효과 분석: 가락농수산물도매시장 사례를 중심으로

Analysis of Time Cost Saving Effect according to Transportation Unloaded Products System in Agricultural Products Wholesale Market: Based on Case in the Garak Wholesale Markets

김재령 ( Jae-ryoung Kim ) , 김윤두 ( Yoon-doo Kim )
  • : 한국유통경영학회
  • : 유통경영학회지 23권2호
  • : 연속간행물
  • : 2020년 04월
  • : 37-48(12pages)
유통경영학회지

DOI


목차

1. 서 론
2. 가락도매시장 하차거래 도입 및 운영현황
3. 분석방법 및 분석자료
4. 가락도매시장 하차거래 시행에 따른 시간비용 절감효과 분석결과
5. 결론
References

키워드 보기


초록 보기

Purpose: The mode of transaction of agricultural products (vegetable) sold in the ‘Garak Agricultural and Marine Product Wholesale Market (GWM)’ can be distinguished into two types in terms of the distribution of agricultural products (Vegetable). First, it is the ‘Transaction of Unloaded Products (TUP)’ wherein the transaction and sales occurs on the vegetable unloaded from each transportation vehicle. Secondly, it is referred to as the ‘Transaction of Loaded Products (TLP)’ on each vehicle as it was loaded at respective places of production. Recently, the representative policy of distribution of vegetable was promoted and implemented in the ‘GWM’; the discussion to change conventional TLP into the TUP initiated since 2012, and the changed mode of transaction was started gradually with the loaded ‘Radish’ in April, 2017. The effect of change into TUP was investigated through varied approaches however substantial effect therefrom is yet to be identified through employing verified model thereof.
Research design, data, and methodology: The present study thus intended to verify substantial effect of the improvement in distribution resulted from the initiation of TUP’ in the ‘GWM’ through identifying estimated costs of distribution before and after introduction of the TUP, and effect of the implementation thereof on receiving prices of vegetable of forwarders. For the estimation of the congestion and accumulation costs of distribution of vegetable to be sold by TUP, the transaction of ‘radish’, ‘onions’ and ‘Chonggak radish’, for which TUP from vehicles was introduced in 2017, were taken to compare the effect on distribution before (2016) and after (2017) the introduction of TUP.
Results: The congestion and accumulation cost of distribution were also estimated wherefrom the daily distribution cost of ‘radish’, ‘onions’, and ‘Chonggak radish’ marked respective decreases of 9.852 million KRW for ‘radish’, 21.952 million KRW for ‘onions’, and 4.108 million KRW for ‘Chionggak radish’.
Conclusions: Through conducting the present study, the substantial time cost saving effect of the improvement in distribution system of vegetable, resulted from the introduction of TUP, was verified positively. The outcomes of the present study are expected to be exploited for further studies, to be delving into detailed effects of implementation of the TUP, as basic data.

UCI(KEPA)

I410-ECN-0102-2021-300-000855397

간행물정보

  • : 사회과학분야  > 경영학
  • : KCI등재
  • :
  • : 격월
  • : 2384-0137
  • : 2384-0145
  • : 학술지
  • : 연속간행물
  • : 1998-2021
  • : 910


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1프랜차이즈 기업의 CSR활동이 가맹점의 관계지속성에 미치는 영향: 경제적 결속과 정서적 결속의 매개효과를 중심으로

저자 : 이지윤 ( Lee Ji Yun ) , 김재영 ( Kim Jae Young ) , 안대천 ( An Daechun )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 5-21 (17 pages)

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Purpose: Extending from the line of extant research on CSR effectiveness, this study intends to examine the mediating role of franchisees' commitment on the relationship between franchise company's CSR initiatives and franchisees' relationship orientation. In doing so, CSR initiatives are broken down into two sub-dimensions: economic and philanthropic responsibilities, and commitment is subdivided into calculative and affective commitment.
Research design, data, and methodology: Measurement items were measured using a Likert-type 5-point scale based on previous studies. An online survey was conducted on franchisees currently operating a business and 150 samples were used for the final analysis. Reliability test and confirmatory factor analysis were performed for research validity and reliability.
Results: The perceptions of economic and philanthropic responsibilities of franchisers had all significant effects on relationship orientation of franchisees. Additionally, it was found that calculative commitment mediates the relationship between economic responsibility and relationship orientation while affective commitment plays the same mediating role in the relationship between philanthropic responsibility and relationship orientation.
Implications: The long-term relationship between a franchise company and franchisees can be indirectly enhanced by the perceptions of economic and philanthropic responsibilities and mediated by franchisees' calculative and affective commitment. Theoretically, this study finds new evidence for unveiling the complex nature of CSR effectiveness, especially in the context of B2B marketing and relationship management of franchise business. Practically, this study implies that given the influential role of commitment in the relationship management with franchisees, CSR managers may wish to implement an aggressive marketing communication campaign to let audience clearly understand the nature of their CSR initiatives, especially its commitment to economic or philanthropic responsibilities.

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2인적 유통에서 혁신적 디자인에 대한 인식 효과: 이층 열차를 중심으로

저자 : 김광민 ( Kwangmin Kim ) , 김경진 ( Kyungjin Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 23-37 (15 pages)

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Purpose: This study would like to explore the psychological six factors of consumers for double-decker trains and the five factors of traditional innovation characteristics. Specifically, it will verify that these psychological and innovation characteristic factors exhibit interactive effects on passengers' attitudes to double-decker trains.
Research design, data, and methodology: A total of 60 people with 28 men and 32 women were asked to respond, with an average age of 36.13 years, a minimum of 21 years and a maximum of 45. This study was not conducted as an experimental design, but was conducted in a survey format, so the conditions were not divided. Thus, the median split method distinguished the conditions of psychological and innovation characteristics variables. To verify the research hypotheses, ANOVA and regression analysis were performed.
Results: The degree of passengers' innovativeness has been shown to interact with the perception of the relative advantage of double-decker trains on their attitude. The less innovative passengers responded sensitively to the relative advantage of double-decker trains. On the other hand, innovative passengers generally preferred double-decker trains regardless of their relative advantage. This pattern of interaction effects was repeated among other factors.
Implications: For the success of double-decker trains, it is necessary to specifically promote that there are more advantages than single-decker trains, allow them to be observed naturally through TV dramas' PPL, and give them a chance to board as a trial. In addition, appropriateness and complexity were derived for factors that did not affect the design of double-decker trains. This reflects that passengers already understand the basic needs of double-decker trains and that the use of double-decker trains is not very complicated and is already anticipated. It seems wise to target railway frequent users and male passengers at the beginning of the introduction.

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3중소기업협동조합 구성원의 네트워크 협력, 교육훈련이 사내기업가정신 간의 관계에서 만족도에 미치는 영향

저자 : 박승찬 ( Seung Chan Park ) , 김영수 ( Young Soo Kim ) , 김진성 ( Jin Sung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 39-59 (21 pages)

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Purpose: The purpose of this study was to examine the relationships among network cooperation, educational training, corporate entrepreneurship, and satisfactions of SME cooperative members.
Research design, data, and methodology: This study was conducted according to the procedure of preliminary and main survey, descriptive statistics, reliability and validity test, and verification of the research model using SEM. A survey was conducted on 219 SME cooperatives members working in South Korea. The study verified the hypotheses related to the effect of network cooperation and educational training on satisfactions in the relationship between corporate entrepreneurship by using SEM. First, an exploratory factor analysis was performed to confirm the reliability and validity. Second, a confirmatory factor analysis was conducted based on the result of reliability and exploratory factor analysis. Third, we compared the average variance extracted(AVE) and correlation values to confirm the discriminant validity of the latent variables. Fourth, the hypotheses were confirmed using the path analysis.
Results: First, the relationship between network cooperation and corporate entrepreneurship was found to be positive. Second, the relationship between educational training and corporate entrepreneurship was also found to be significant. Third, there was a significant and positive relationship between corporate entrepreneurship and satisfactions.
Implications: The implications of this study are as follows. First, we verified that network cooperation and educational training are important variables that can improve satisfaction and performance in SME cooperatives. Second, it showed that SME cooperative require a process of sharing trust and knowledge and cooperation through educational training. In addition, it suggests that corporate entrepreneurship, which has an important mediating effect, can be promoted through educational training.

KCI등재

4병원의 서비스품질 및 서비스가치가 고객만족도에 미치는 영향: 한·중 종합병원의 비교분석을 중심으로

저자 : Shi Chen , Zihan Zhou , 정진섭 ( Jin Sup Jung )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 61-87 (27 pages)

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Purpose: The goal of this study seeks to consider the impact of the hospital's service quality and perceived service value on customer satisfaction. To this end, the two regions were compared and analyzed by customers visiting general hospitals in Osong (Korea) and Wuhan (China).
Research design, data, and methodology: The independent variables (or service qualities) are set as assurance, responsiveness, empathy, tangibles, reliability, and accessibility, the dependent variable is customer satisfaction, and the mediating variable is (perceived) service value. Finally, convenience of facilities was set as a moderating variable. In this study, questionnaire design were constructed based on the model, and then empirical analyses were performed. Data were collected through questionnaires for customers who visited general hospitals in Osong, Korea and Wuhan, China. Multiple regression analyses were used for comparative analyses of the two regions.
Results: Regarding the effect of 'service qualities' on 'service value', in Korea, 'responsiveness' and 'tangibles' did not show significant, while, in China, 'assurance' and 'tangibles' did not. Regarding the effect of independent variables on dependent variable, Korea did not show statistical significance in 'responsiveness', 'empathy' and 'tangibles', while China did not show in 'responsiveness'. On the other hand, the mediating effect of 'service value' between the service quality and customer satisfaction was confirmed in both Korea and China, while the moderating effect of 'convenience of facilities' was not statistically significant in both Korea and China.
Implications: Based on the empirical results, service quality and service value have a significant impact on customer satisfaction, so differentiation strategies by region for each characteristics of service quality will be needed. In addition, because the mediating effect of 'service value' is important, special attention should be paid to the perceived 'service value.' Finally this study suggested relevant practical and policy implications.

KCI등재

5DEA 모형 및 비율분석을 활용한 육계계열화사업 효율성 분석

저자 : 김종백 ( Jong Baek Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 89-99 (11 pages)

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Purpose: This study aims to find ways to improve efficiency of integrated broiler businesses using ratio analysis of their business and financial status through analyzing the business efficiency of the broiler integration project that faces the paradigm shift including national income improvement, change in the quality of life and consumer needs, and recognizing the problems in inefficient integrated broiler businesses.
Research design, data, and methodology: The ways to recognize and improve the problems are sought through analysis of the efficiency factors of integrated entities using the DEA model of the broiler integration project and ratio analysis. For ratio analysis, an analysis related to input and output variables of DEA is selected, and the debt ratio of safety, current ratio of liquidity, the operating profit to sales ratio of profitability, asset growth rate of growth potential and total asset turnover of efficiency analyzed, eventually compared with the DEA efficiency. 23 companies with a high degree of integration in the status of slaughterhouses and oil collection facilities were selected, and analyzed using the audit reports on officially disclosed 2019 financial statements.
Results: DEA analysis shows 4 companies were efficient, and returns to scale were shown to be 5 companies with IRS, 14 companies with DRS, and 4 companies with CRS. Ratio analysis indicates the stability, liquidity, profitability and efficiency ratios were low in the integrated broiler businesses, and their growth potential ratio was higher than the manufacturing average
. Implications: This study measured the efficiency through the DEA model for domestic integrated broiler businesses, and thus analyzed efficient and inefficient entities using calculated efficiencies. Improvement in excessive input and insufficient output in inefficient entities, and leveling of efficiency will lead to the growth of the integrated broiler industry sector. Furthermore, increasing the sales of inefficient entities will stabilize their low operating profit margins.

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6인지 다양성이 직무만족도에 미치는 부정적 영향: 친사회적 동기의 상쇄 조절효과

저자 : 이환우 ( Hwanwoo Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 101-112 (12 pages)

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Purpose: Using job satisfaction and cognitive diversity theories, the purpose of this study was to test the effect of cognitive diversity on job satisfaction. Moreover, the author theorized and tested how prosocial motivation of employees can serve as boundary conditions that affect the relationship between cognitive diversity and job satisfaction.
Research design, data, and methodology: Using a total of 95 MBA students from a large national university in South Korea, this study conducted a hierarchical linear modeling with related variables to examine the relationships among cognitive diversity, job satisfaction, and prosocial motivation.
Results: The authors demonstrated that perceived level of cognitive diversity has an negative relation on job satisfaction. Despite the generally negative linkage between cognitive diversity and job satisfaction, the most crucial suggestion of the finding was that employee's prosocial motivation also had an important role in responding to the relationship. For instance, employees with higher (rather than lower) prosocial motivation were more likely to have higher level of job satisfaction
Implications: This study contributes to the research areas of cognitive diversity and job satisfaction. The research confirmed that cognitive diversity can be negative on job satisfaction. Furthermore, prosocial motivation had an offsetting moderation effect on the relationship between cognitive diversity and job satisfaction.

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7e-구전 신뢰성, e-편리성이 B2B 관계몰입, 관계가치에 미치는 영향: B2B 브랜드 이미지 조절효과

저자 : 한상설 ( Sang-seol Han )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 113-124 (12 pages)

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Purpose: Recently, importance of online activities and online service support systems has been growing in the B2B market. Although personal competence is still important in the B2B market, there is a growing tendency to recognize that e-WOM information management, online support systems, and activities that increase online convenience for customers are important factors in B2B relationship and transaction values. This study is to see the structural impact of e-WOM information trust and e-convenience affecting B2B relational commitment and to see the adjustment effect according to supplier's brand image type (B2B product-based brand image & B2B service-based brand image).
Research design, data, and methodology: In order to achieve the research objective, the survey was conducted for purchasers in the B2B market. The survey was conducted on companies in the Seoul City and six major metropolitan, and the survey methods were conducted in parallel with online surveys, e-mails, and face to face interviews. 186 of the collection data were used for hypothesis verification. Structural equations (AMOS) and regression analysis were used for hypothesis verification.
Results: The results of this study indicate that the e-WOM information trust and e-convenience factors are important influencing factors in enhancing the B2B relationship commitment. In addition, we categorize B2B brand image types and present that these B2B brand image types (product-based brand image & service-based brand image) have a regulatory effect on the impact relationships on B2B relational commitment.
Implications: Specially, This study presented that the e-WOM information trust has more greater impact on the B2B relational commitment when the product-based brand image is high. In addition, If the service-based brand image is high, it can be seen that e-convenience has more greater effect on the B2B relational commitment.

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8SNS 브랜드 상황에서 브랜드 경험이 라포, 재이용의도, 구전의도에 미치는 영향

저자 : 고정애 ( Jong-ae Ko ) , 김정희 ( Jeong-hee Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 125-142 (18 pages)

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Purpose: Under the premise that 'consumers make decisions by combining cognitive, sensory, emotional, behavioral, and relational characteristics', the purpose of this study is to reveal the mechanisms that can form an intimate and harmonious human bond in the SNS brand context. In addition, this study tried to investigate whether this mechanism can improve marketing performance in SNS context where interpersonal interaction is limited. To this end, the influence of brand experience on rapport, reuse intention, and word of mouth intention in SNS context was investigated, focusing on the rapport theory, which is considered to be a mechanism for forming bonds in human interaction studies.
Research design, data, and methodology: In order to achieve the research purpose, a hypothesis and a research model were developed by reviewing previous studies. The survey was conducted using questionnaires by selecting 332 respondents using South Korea's Big 3 SNSs (Naver Band, Instagram, Kakao Story) in Seoul, Gyeonggi, and Jeju by a convenient sampling method. The collected data were analyzed using AMOS, a structural equation model analysis technique.
Results: The empirical results are summarized as follows. First, SNS brand experiences showed multidimensional characteristics divided into sense, emotion, cognition, relationship, and behavior. Second, consumers' cognitive and relational SNS brand experiences had a positive (+) effect on consumers' perceived pleasant interactions, and consumers' cognitive, relational, and behavioral SNS brand experiences had a positive (+) effect on consumers' perceived personal connection. Third, the perceived personal bond of consumers had a positive (+) effect on SNS reuse intention. Fourth, consumers' personal connection and SNS reuse intention had a positive (+) effect on word of mouth intention.
Conclusions: This suggests that rapport, which is regarded as a bond formation mechanism in human interaction studies, can be formed even in non-face-to-face SNS brand context. This suggests that marketing managers should focus on cognitive, relational, and behavioral experiences in order to form consumer rapport and improve marketing performance in SNS brand context.

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9소셜 기반의 비즈니스 서비스의 품질요인이 소셜 비즈니스 성과 및 지속참여의도에 미치는 영향

저자 : 이상원 ( Sangwon Lee ) , 이명진 ( Myungjin Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 143-164 (22 pages)

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Purpose: In the rapidly growth of social business centered on social software and platform, the purpose of this study is to examine the relationship between the quality factors of social business service and the expected performance of social business service, and how those qualities are related to the continued participation intention. It's necessary to expand and invest social business for gaining competitive advantage in corporate organization.
Research design, data, and methodology: In this study, the quality factors of social business service were extracted concerning that the characteristics of social business service. And the performance of social business were summarized from the viewpoint of practical and expected performance, also continued participation intention. To reveal the structural relationship between main variables, a survey was conducted on 317 users. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity. And structural equation was conducted to verify hypothesis.
Results: Main results are presented as follows. First, connectedness, interactivity, and relationship have been shown to have a positive effect on collaboration culture. Second, connectedness, interactivity, relationship, and compensation were shown to have a positive effect on co-decision and co-creation. Third, all factors of the performance of Social Business were found to have a positive impact on continued participation intention. Fourth, collaboration culture, co-decision and co-creation were found to have an indirect effect between the qualities of social business service.
Conclusion: This study presented the relationship between the qualities factor and the performance, performance factors and continued participation intention as well. And it could have many implications for corporate organization trying to establishing and expanding their social business as one of strategics. And also, considering its expected performance, it will be able to present quality factors that need to focus on establishing services.

KCI등재

10유통기업에 있어서 핵심 영업활동 관련 정보가 이익 지속성에 미치는 영향

저자 : 유성용 ( Sung-yong Ryu ) , 서정운 ( Jeong-woon Seo ) , 육윤복 ( Yun-bok Yook )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 4호 발행 연도 : 2021 페이지 : pp. 165-184 (20 pages)

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Purpose: The purposes of this study is to analyze how the variables representing core operating activities affect earnings persistence. Specifically, we analyze the effects of R&D expenditures, advertising expenses, depreciation and amortization expenses, gross profit to sales ratio, net operating asset turnover, and cash flows from operating activities to net operating assets ratio on earnings persistence.
Research design, data, and methodology: Based on the previous studies, the hypothesis to be tested in this study is established, and items in which managers can use their discretion in relation to core operating activities are selected. The analysis period is from 2009 to 2018. A multiple regression model was used to test the hypothesis.
Results: First, R&D expenditure, advertising expenses and depreciation and amortization expenses are found to have negative effects on earnings persistence. Second, the relationship between the ratio of gross profit to sales and earnings persistence is found to be positive. Third, the relationship between the ratio of net operating assets to sales and earnings persistence is found to be negatively significant. Fourth, the relationship between cash flows from operating activities to net operating assets and earnings persistence is not statistically significant. In the analysis comparing the characteristics of each industry, the effect of R&D expenditure and depreciation expenses on the size of earnings persistence is not statistically significant in distribution companies, whereas it is found to be negatively significant in manufacturing companies and other companies.
Implications: As a result of the analysis, there is a difference in the quality of accounting information that indicates the performance calculated by managers on core operating activities, and the pay-offs of their decision-making can be enhanced when the users of accounting information reflect these differences.

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1Relationship Between Customer Experience and Emotional Attachment to the Brand and Behavioral Intentions in Upscale Restaurant Services: Moderating Effect of Brand Personality

저자 : 최철재 ( Chul-jae Choi ) , 민대규 ( Dae-gyu Min )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 5-18 (14 pages)

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Purpose: The purpose of this study is to identify the effects of service experience such as employee service, core service and servicescape on emotional attachment and the moderating role of brand personality in the relationship between the same variables. In addition this study is to explains the interrelationship between emotional attachment and word-of-mouth (WOM) intention and reuse intention in the upscale restaurant services.
Research design, data, and methodology: A questionnaire survey was conducted of 279 customers who had experienced in the upscale restaurant services, and confirmed the validity and reliability of the data by using SPSS 21.0 and AMOS 21.0 statistic packages. The research hypothesis was analyzed by structural equation modeling analysis (SEM). The variables used were service experiences such as employee service, core service, servicescape, emotional attachment, word-of-mouth, reuse intention and brand personality.
Results: All dimensions of service experiences such as employee services, core services, and servicescapes had a significant impact on emotional attachment, and which, in turn, affected both word-of-mouth intention and reuse intention, and word-of-mouth intention affected reuse intention. In addition, the moderating effect of brand personality was identified in relation to employee service experience and emotional attachment, while there was no moderating effect of brand personality in core service and service landscape and emotional attachment.
Conclusions: In order to increase the customer's positive word-of-mouth intention and reuse intention in the upscale restaurant service setting, it is necessary to provide various service experiences such as employee service, core service, and servicescape so that their customer has an emotional attachment. And then. since service experience through interaction with employees brings high emotional attachment, service education of frontline employees should be strengthened to raise employee service quality recognized by customers. In addition, the consumer affects emotional attachment according to the personality of the service brand if the employee's service is positive. This mean that the service provided by the employee influences the emotional attachment when customers perceives it as stylish, true, lively and passionate about a upscale restaurant. Therefore, the manager of upscale restaurant have to develop an excellent service brand by accurately identifying the customers's needs and enhancing the image of the upscale restaurant.

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2A Study on the Impact of Entrepreneurial Action and Government Support through the Network on Management Performance

저자 : 박희상 ( Hee-sang Park ) , 서영욱 ( Young-wook Seo )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 19-35 (17 pages)

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Purpose: The purpose of this study is to demonstrate whether a network is able to have a significant impact on management performance established by an entrepreneur starting a business without sufficiently securing human and physical capital. It also examined if trust, opportunity discovery, and opportunity utilization were factors that were needed in building networks to impact management performance. Lastly, government support factors were evaluated to observe the impact it had on business performance of entrepreneurs.
Research design, data, and methodology: Variables that were considered to affect the business performance of the entrepreneur were selected, including opportunity discovery, opportunity utilization, trust, network, entrepreneurship education, entrepreneurship mentoring, financial performance, and non-financial performance. In order to measure each variable, a questionnaire was developed and conducted to entrepreneurs nationwide. The data of the entrepreneurs that had not responded accurately and those that did not receive government funding were removed from the analysis. An empirical analysis was conducted with a total of 229 data. The reliability and validity of the measurement tools were verified using smart PLS 2.0, and the research model was verified by analyzing the structural model equation.
Results: Opportunity discovery, one of the factors of an entrepreneur's behavioral factor, was observed to have a statistically significant positive effect on opportunity utilization. In turn, opportunity utilization was shown to have a statistically significant positive effect on social capital. In addition, among the factors of social capital, it was seen that trust had a statistically significant positive effect on network. The factors of management performance, such as financial and non-financial performance, were shown to be significantly positively affected by the network factor. In terms of government support factors, entrepreneurship education was observed to have a statistically positive effect on non-financial performance, while entrepreneurship mentoring had a significant influence on financial performance.
Conclusions: For entrepreneurs without the needed human and material capital, networks are a necessary capital to have in order to achieve business success. It is necessary for the entrepreneur to form a network with the purpose of taking advantage of entrepreneurship opportunities, and gaining trust to networking targets in the process of forming the network.

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3농산물도매시장 하차거래 도입에 따른 시간비용 절감효과 분석: 가락농수산물도매시장 사례를 중심으로

저자 : 김재령 ( Jae-ryoung Kim ) , 김윤두 ( Yoon-doo Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 37-48 (12 pages)

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Purpose: The mode of transaction of agricultural products (vegetable) sold in the 'Garak Agricultural and Marine Product Wholesale Market (GWM)' can be distinguished into two types in terms of the distribution of agricultural products (Vegetable). First, it is the 'Transaction of Unloaded Products (TUP)' wherein the transaction and sales occurs on the vegetable unloaded from each transportation vehicle. Secondly, it is referred to as the 'Transaction of Loaded Products (TLP)' on each vehicle as it was loaded at respective places of production. Recently, the representative policy of distribution of vegetable was promoted and implemented in the 'GWM'; the discussion to change conventional TLP into the TUP initiated since 2012, and the changed mode of transaction was started gradually with the loaded 'Radish' in April, 2017. The effect of change into TUP was investigated through varied approaches however substantial effect therefrom is yet to be identified through employing verified model thereof.
Research design, data, and methodology: The present study thus intended to verify substantial effect of the improvement in distribution resulted from the initiation of TUP' in the 'GWM' through identifying estimated costs of distribution before and after introduction of the TUP, and effect of the implementation thereof on receiving prices of vegetable of forwarders. For the estimation of the congestion and accumulation costs of distribution of vegetable to be sold by TUP, the transaction of 'radish', 'onions' and 'Chonggak radish', for which TUP from vehicles was introduced in 2017, were taken to compare the effect on distribution before (2016) and after (2017) the introduction of TUP.
Results: The congestion and accumulation cost of distribution were also estimated wherefrom the daily distribution cost of 'radish', 'onions', and 'Chonggak radish' marked respective decreases of 9.852 million KRW for 'radish', 21.952 million KRW for 'onions', and 4.108 million KRW for 'Chionggak radish'.
Conclusions: Through conducting the present study, the substantial time cost saving effect of the improvement in distribution system of vegetable, resulted from the introduction of TUP, was verified positively. The outcomes of the present study are expected to be exploited for further studies, to be delving into detailed effects of implementation of the TUP, as basic data.

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4연구장비 공동활용시설의 이용의도에 영향을 미치는 요인에 관한 연구: 건설·교통 분야 시설 이용자 중심으로

저자 : 최종오 ( Jong-oh Choi ) , 김언정 ( Un-jung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 49-61 (13 pages)

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Purpose: Recently, research and development (R&D) investment has increased, and research facilities have become more important at the science and technology infrastructure level. However, research on strategic investment and Co-utilization of research equipment is insufficient compared to its importance. In order to activate public R&D facilities in research and development, managers of public R&D facilities need to understand which aspects of the specified services are best able to explain the user's intention to use and which technical elements the user considers most important.
Research design, data, and methodology: This study analyzed the important factors in service quality and technology acceptance for Co-utilization of national R&D facilities and equipments, and, using those factors, which factors influence the intention of use. A total of 130 questionnaires for users in the construction and transportation sectors were used for the final analysis. For the verification of the hypothesis of this research, a model of a structural equation is used, and a program for analysis uses SPSS 20 and AMOS 18.
Results: Tangible quality of services was not significant, both for perceived usefulness and for perceived ease of use. On the other hand, intangible quality of service was a significant result of both perceived usefulness and perceived ease of use. It has been shown that perceived ease of use does not affect perceived usefulness. perceived usefulness and perceived ease of use have been shown to affect use intention. Further, it has been shown that perceived usefulness has a greater influence than perceived ease of use, which is judged to be necessary to emphasize perceived usefulness rather than perceived ease of use in order to increase the availability of Co-utilization.
Conclusions: The results of this research were slightly different from those of prior studies that explain existing service quality, TAM and use intention. To efficiently operate the Co-utilization facility, it suggests that policies that enhance the Assurance, reliability, responsiveness and empathy of technology are important, in order to operate co-utilization facility efficiently. At the same time, the government needs to be controlled so that it can provide support and education to technician.

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5모바일 증강현실 게임에서 캐릭터에 대한 태도, 경쟁심, 신체 활동, 주의전환이 스폰서 기업에 대한 태도에 미치는 영향

저자 : 이규동 ( Gyu-dong Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 63-74 (12 pages)

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Purpose: In recent years, a mobile augmented reality game such as Pokémon GO has become popular. Although past research has investigated the features of mobile technology and motivations for using Pokémon GO, little has been known about the relationship between the use of augmented reality game and the sponsorship company. Because the augmented reality game overlays digital contents on users' everyday surroundings, the company which sponsors Pokémon GO may have the chance to develop positive relationships with the game users in both real and virtual environments. This paper, therefore, explores the antecedents of the attitude toward the sponsorship company in the augmented reality game context.
Research design, data, and methodology: A total of 294 validated responses from Pokémon GO players were collected from an online survey. The data were analyzed with hierarchical regression techniques. To predict attitude toward the sponsorship company, attitude toward the Pokémon characters, competition, physical activity, and attention switching were included in the hierarchical regression model as independent variables. Gender and age were used as control variables. Further, the sample was divided into the low-level trainer group (n=144) and the high-level trainer group (n=150), and the hierarchical regression models were tested, respectively.
Results: The results show that attitude toward the Pokémon characters, competition and physical activity increase attitude toward the sponsorship company. Although attention switching is not associated with attitude to the sponsorship company, the relationship between two constructs is significant in the low-level trainer group.
Conclusions: The present study reveals the positive association between Pokémon characters and the attitude towards the sponsorship company. Because the Pokémon franchise has lots of fans, the sponsorship company may develop positive relationships with individuals by supporting use of the augmented reality game. Also, competition and physical activity are the important factors for using Pokémon GO. The sponsorship company have the chance to develop the positive attitude with those who want to fulfil the need of competition or physical activity via Pokémon GO. Considering the negative role of attention switching in the low-level trainer group, the sponsorship company had better pay attention to low-level trainer's discontent.

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6배달음식 앱 특성이 지각가치와 소비자 사용의도에 미치는 영향: 지각가치의 매개효과

저자 : 정철현 ( Chur-hyun Jung ) , 김철중 ( Chul-jung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 75-90 (16 pages)

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Purpose: This study intends to investigate how it affects consumers' perceived value through theoretical considerations and empirical analysis of the characteristics of delivery apps. We also want to investigate how perceived values affect consumers' intention to use. Based on this research, we are trying to draw implications that can provide help in the development of mobile delivery apps.
Research design, data, and methodology: To achieve the objectives of the study, we surveyed 325 delivery food app users. The survey period was conducted from November 7, 2019 to November 18, 2019, and the data was collected through the research company Macromille Embrain. The collected data was analyzed using SPSS and AMOS statistical programs.
Results: The result of the study was to verify the effect of delivery app's characteristic factors on perceived value. As a result of the study, Hypothesis 1 was found to have a positive impact on perceived value and information provision services. And interactions were found to have a negative impact on perceived values. In this study, it was found that interactivity has a negative effect on perceived values. It can be explained that the interactivity of the app itself is lowering the importance of the app's interactivity. As the mobile counterpart is generalized, it can be said that the app connecting the seller and the consumer has been generalized, reducing the importance of interactivity. In the case of Hypothesis 2, the perceived value was found to have a positive effect on consumer intention.
Conclusions: The meaning of this study was investigated as an important factor to increase the app's information provision and the usability of the app when utilizing the characteristics of the delivery food app in the O2O (Online-to-Offline) market environment. I think that the negative impact of the app's interactivity in this study probably ignored its importance due to excessive use of information and improvement of mobile quality. The perceived value was found to have a positive effect on consumer intention. In other words, if the perception of delivery apps in the consumer's mind improves, we believe that food buying activities using the app will increase.

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7지역 불균형 해소를 위한 창업생태계 성공요인 도출에 관한 연구

저자 : 안태욱 ( Tae-uk Ahn ) , 강태원 ( Tae-won Kang ) , 이미경 ( Mi-kyung Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 91-105 (15 pages)

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Purpose: As regional economic difficulties are exacerbated recently, Korean government considers a startup to be an important alternative to regional innovation and job creation. Creating a right startup ecosystem is important among other things in nurturing quality startups and startup runners. However, there are insufficient studies performed on success factors required to create a successful startup ecosystem. This study intends to prioritize success factors in creating a startup ecosystem for regional innovation.
Research design, data, and methodology: This study conducted a survey on experts who have worked at least five years in startups and related fields. There are four criteria to evaluate success factors of a startup ecosystem and 16 sub-criteria to evaluate success sub-factors. This study performed a pairwise comparison of factors on set models, using the analytic hierarchy process (AHP) method.
Results: The analysis results showed that success factors in the startup ecosystem with the highest evaluation scores were characteristics of startup runners, startup fund, startup infrastructure, and startup support programs in descending order, and that success sub-factors with the highest evaluation scores were entrepreneurship, nurturing of key personnel, initial expense for startup, and startup support system, in descending order. An analysis by gender found that for male startup runners, startup fund is important. There was a difference in the results of success factor analysis between male and female experts. Lastly, experts were asked which factor is the most important in the startup ecosystem. Group A (experts with experience of five to less than 10 years) regarded the characteristics of startup runners as the most important factor; Group B (experts with experience of 10 to less than 20 years) startup infrastructure; and Group C (experts with experience of 20 years or more) startup fund.
Conclusions: The implications of this study are that startup runners (persons) are of the largest importance in a regional startup ecosystem and entrepreneurship and nurturing of key personnel are important. This study offers an implication that it is desirable to compose an expert organization with experts of different years of experience in successfully creating a startup ecosystem. This study has its significance as it presents a right direction and offers policy implications for creating a startup ecosystem in areas besides the Seoul Metropolitan Area.

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8고객가치에 대한 개념적 고찰 및 척도개발에 관한 연구: 제약산업을 중심으로

저자 : 김영필 ( Young-pill Kim ) , Linxue Li , 강기두 ( Gi-du Kang )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 107-129 (23 pages)

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Purpose: Despite the continual growth of the domestic pharmaceuticals market, little research has been conducted on the customer value provided by the domestic pharmaceutical industry. The purpose of the current study is to define and conceptualize the construct of customer value that pharmaceutical companies have to provide to customers; and to develop a scale to measure customer value based on the review of extant literature and field interviews.
Research design, data, and methodology: In order to achieve the research purpose, the current study employed a method simultaneously pursuing qualitative and quantitative methods. As a qualitative research, comprehensive literature review was conducted to understand the clear concept of value in the pharmaceutical industry and its components in detail, and to confirm the possibility of integrated conceptualization. The next step was to reflect various on-site opinions on customer value of medicines through depth interviews with doctors, pharmacists and the general public. After having understandings on the construct of customer value and its components, the scales to measure the construct of customer value were developed by following the procedure proposed by Churchill (1979).
Results: With a conceptualization of focal construct (i.e., customer value), the current study identified the components of the construct (i.e., instrinsic and instrumental value) and six sub-dimensions for each component. After verifying the validity of the construct and the contents of each dimension, items measuring those domains were developed and its psychometric properties (i.e., reliability and validity) were rigorously tested. In so doing, 51 reliable and valid items measuring the customer value were finally identified.
Conclusions: The conceptualization and identification of the construct of customer value and the development of the scale will become a guiding principle for future studies and it would be expected to provide a critical and practical implication for the pharmaceutical industry which is now experiencing a severe competition. This study not only contributes to the positive creation of the pharmaceutical industry by presenting the direction of customer value management, but also provides a foundation to grow into a long-term survival strategy through paradigm change by understanding the intrinsic attribute of the pharmaceutical industry.

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9기술수용이론변수와 이용동기에 따른 쇼트클립 App 이용의도에 관한 연구: 쇼트클립 App 몰입의 조절효과 검증

저자 : 이영희 ( Young-hee Lee ) , 류미현 ( Mi-hyun Ryu )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 131-147 (17 pages)

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Purpose: According to analysis report on the development of China's mobile internet industry short clip apps have the fastest growth of user size among the mobile apps in the 2019. Short clip contents market is growing mature amid fierce competition. Observations made of the use intentions of consumers regarding short clip apps that are recently receiving the most amount of attention in the mobile app market, in which mobile apps appear in diverse forms and disappear according to consumer choices. Short clip app use intentions were divided into Doing, Showing, and Interacting intentions, and verifications were made of the influential factors of Technology Acceptance Model variables and using motivations along with the moderating effects of flow regarding this.
Research design, data, and methodology: Research models to achieve research goals have been developed based on previous research. This study was conducted on 250 adult consumers of China in their twenties and thirties and for statistical analysis, group comparison analysis for the verification of structural equation models and moderating effects was conducted.
Results: The main results of this study showed first, that factors that affect short clip app use intentions (doing) are a perceived ease of use among technology acceptance variables and entertainment and self-expression among using motivations. Second, factors that affect short clip APP use intentions (showing) were verified to be perceived usefulness among technology acceptance variables and self-expression and information among using motivations. Third, factors that affect short clip app use intentions (interacting) were the technology acceptance variables of perceived usefulness and perceived ease of use and information seeking among using motivations. Lastly, the moderating effects of flow appeared to be partially significant.
Conclusions: It is expected that through the results of this study, mobile app affiliated companies can have an increased understanding of consumer app use intentions and that aid can be provided to consumer-focused activities. In addition, consumers become more than simple subjects of consumption and become subjects that consume, produce, and spread information through mobile contents so they must work to have awareness to be in charge of more responsible roles.

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10유통영업직종에서 일터학습과 인적자원성과간의 영향관계

저자 : 심용보 ( Young-bo Shim ) , 남성집 ( Sung-jip Nam )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 23권 2호 발행 연도 : 2020 페이지 : pp. 149-162 (14 pages)

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Purpose: The objective of current research is to explore the effectiveness of variable types of workplace learning at the work, especially for the sales persons in retail industry. As the more business processes and products are complicated, the higher the role of sales persons' role in the retail industry are. Business practitioners and researchers have paid attention on capacity of employees and business performance relationship. From the equation, they emphasize that types of learning is the key to improve the employees' capacity. The importance of learning at workplace has been stressed yet, their types of workplace learning methodology and learning outcome correlation has gained little attention. The current research aims to provide effective human resource development methodology in retail industry.
Research design, data, and methodology: From the seventh human resource company panel survey conducted by Korea Research Institute of Vocational Education & Training, the authors segregate sales persons in retail industry and analyze effective diverse types of workplace learning on their learning outcome. From the panel data set, the authors obtained 905 sample of sales employees. The author attempt to validate how different types of workplace learning induce on their job performance, job related satisfaction and organizational commitment framework. Further, employees are segregated to high and low participations on types of education provisions to validate their workplace learning outcome in retail industry.
Results: The result shows that workplace learning has positive influence on sales persons' learning outcome. From the detailed investigation, the authors uncovered that informal learning has greater influence on job capability dimension. However, for the job satisfaction and organizational commitment dimensions, formal learning has greater influence than the informal learning methodologies.
Conclusions: From the above findings, business managers and researchers may learn to implement different types of learning methodologies for desired job related outcomes. Forms of learnings can be extended to wide variety of types, especially in the age of the fourth industrial revolution. Formal and informal learning methodology provisions for the sales persons may be chosen in detailed purposes and the specifically chosen type of learnings can bring about better result depends on what dimensions are targeted.

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