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한국정보시스템학회> 정보시스템연구> 블록체인 기반 의료정보시스템 도입을 위한 의사결정모델

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블록체인 기반 의료정보시스템 도입을 위한 의사결정모델

Decision making model for introducing Medical information system based on Block chain Technologies

정아군 ( Zheng Yajun ) , 김근형 ( Kim Keun Hyung )
  • : 한국정보시스템학회
  • : 정보시스템연구 29권1호
  • : 연속간행물
  • : 2020년 03월
  • : 93-111(19pages)
정보시스템연구

DOI


목차

Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. AHP 분석사례
Ⅴ. 결 론
<참고 문헌>
< Abstract >

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Purpose
The purpose of this paper is to observe the relative priorities of importances among the modified versions of Block chain system, being based on AHP decision support model which should be also proposed in this paper.
Design/methodology/approach
Four versions modified from the beginning of Block chain were divided into Public& Permissionless, Private&Permissionless, Public&Permissioned and Private&Permissioned types. Five criteria for evaluating the four versions whether the version were suitable for Medical information system were introduced from five factors of Technologies Accept Model, which were Security, Availability, Variety, Reliability and Economical efficiency. We designed Decision support model based on AHP which would select the best alternative version suitable for introducing the Block chain technology into the medical information systems. We established the objective of the AHP model into finding the best choice among the four modified versions. First low layer of the model contains the five factors which consisted of Security, Availability, Variety, Reliability and Economical efficiency. Second low layer of the model contains the four modified versions which consisted Public&Permissionless, Private&Permissionless, Public&Permissioned and Private& Permissioned types. The structural questionnaire based on the AHP decision support model was designed and used to survey experts of medical areas. The collected data by the question investigation was analyzed by AHP analysis technique.
Findings
The importance priority of Security was highest among five factors of Technologies Accept Mode in the first layer. The importance priority of Private&Permissioned type was highest among four modified versions of Block chain technologies in second low layer. The second importance priority was Private&Permissionless type. The strong point of Private&Permissioned type is to be able to protect personal information and have faster processing speeds. The advantage of Private& Permissionless type is to be also able to protect personal information as well as from forging and altering transaction data. We recognized that it should be necessary to develop new Block chain technologies that would enable to have faster processing speeds as well as from forging and altering transaction data.

UCI(KEPA)

I410-ECN-0102-2021-300-000969589

간행물정보

  • : 사회과학분야  > 경영학
  • : KCI등재
  • :
  • : 계간
  • : 1229-8476
  • : 2733-8770
  • : 학술지
  • : 연속간행물
  • : 1992-2021
  • : 893


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1How Companies Persuade Active Participation of Consumers on Live Streaming Commerce? S-O-R Perspective

저자 : 장수평 ( Zhang¸ Xiu Ping ) , 최재원 ( Choi¸ Jae Won )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 1-20 (20 pages)

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Purpose
Live streaming commerce refers to the fact that people receive live audio and live video directly over the net. While some e-retailers use Live Streaming as a marketing strategy, the impact of live streaming commerce on customers' reuse intentions is unknown. The purpose of this study is to discuss the impact of live streaming commerce by external environmental factors based on S-O-R theory.
Design/methodology/approach
In this study, we developed a research model based on the S-O-R theory. Using the questionnaire survey method, consumers who used live streaming commerce on Taobao.com were taken as research subjects. Our research model aims to find out how content attributes, real-time interactions, media characteristics, and situational characteristics as stimulus factors influence consumers' perceptions and thus reuse intentions.
Findings
The results of the analysis show that external environmental factors have a significant impact on consumer perceptions and that perceived risks and flows can influence consumers' reuse intentions. In addition, we also examined the impact of reuse intentions on consumers' active participation. These results show that live streaming commerce can influence consumer perceptions and behavior in several ways.

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2데이터 마이닝 기법을 통한 COVID-19 팬데믹의 국내 주가 영향 분석: 헬스케어산업을 중심으로

저자 : 김덕현 ( Kim¸ Deok Hyun ) , 유동희 ( Yoo¸ Dong Hee ) , 정대율 ( Jeong¸ Dae Yul )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 21-45 (25 pages)

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Purpose
This paper analyzed the impacts of domestic stock market by a global pandemic such as COVID-19. We investigated how the overall pattern of the stock market changed due to the impact of the COVID-19 pandemic. In particular, we analyzed in depth the pattern of stock price, as well, tried to find what factors affect on stock market index(KOSPI) in the healthcare industry due to the COVID-19 pandemic.
Design/methodology/approach
We built a data warehouse from the databases in various industrial and economic fields to analyze the changes in the KOSPI due to COVID-19, particularly, the changes in the healthcare industry centered on bio-medicine. We collected daily stock price data of the KOSPI centered on the KOSPI-200 about two years before and one year after the outbreak of COVID-19. In addition, we also collected various news related to COVID-19 from the stock market by applying text mining techniques. We designed four experimental data sets to develop decision tree-based prediction models.
Findings
All prediction models from the four data sets showed the significant predictive power with explainable decision tree models. In addition, we derived significant 10 to 14 decision rules for each prediction model. The experimental results showed that the decision rules were enough to explain the domestic healthcare stock market patterns for before and after COVID-19.

KCI등재

3미세먼지 통계 서비스 품질향상이 시민 삶의 질에 미치는 영향에 관한 연구

저자 : 장은미 ( Jang¸ Eun Mi ) , 서응교 ( Suh¸ Eung Kyo )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 47-64 (18 pages)

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Purpose
This study measures the degree of improvement in statistical quality experienced by data users when the data of a more convenient measurement method is extended to the analysis target to improve the quality of fine dust statistics service, and the method of expressing analysis data is revised. Ultimately, the main purpose is to explore how it can affect the quality of life of citizens.
Design/methodology/approach
As it was an issue the emerged as the most important issue at the time, various parties (government, private company, academia, civic groups, etc.) conducted multifaced research on fine dust, but they all focused on measuring technology and demonstrating its effectiveness there was only.
This researcher redesigned the study from the viewpoint of statistical data users by changing the research subject from the technology itself to user, different from the existing research cases. The questionnaire method and structural equation were used in the study, and fine dust statistics generated through the existing method and the expanded/revised method were provided and compared for a total of 200 people.
Findings
Based on the results of the study, I would like to suggest what each entity should ultimately focus on to resolve the fine dust issue in the future.

KCI등재

4지각된 위험과 전환비용이 클라우드 서비스로의 전환의도에 미치는 영향에 관한 연구: PPM 모델 중심으로

저자 : 이승희 ( Lee¸ Seung Hee ) , 정석찬 ( Jeong¸ Seok Chan )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 65-91 (27 pages)

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Purpose
In this study, we investigated the impact of perceived risk and switching costs on switching intention to cloud service based on PPM (Pull-Push-Mooring) model.
Design/methodology/approach
We focused on revealing the switching factors of the switching intention to the cloud services. The switching factors to the cloud services were defined as perceived risk consisting of performance risk, economic risk, and security risk, and switching costs consisting of financial and learning costs. On the PPM model, we defined the pull factors consisting of perceived usefulness and perceived ease of use, and the push factor as satisfaction of the legacy system, and the mooring factor as policy supports.
Findings
The results of this study as follows; (1) Among the perceived risk factors, performance risk has a negative effect on the ease of use of pull factors, and finally it was found to affect the switching intention to the cloud services. Therefore, cloud service providers need to improve trust in cloud services, service timeliness, and linkage to the legacy systems. And it was found that economic risk and security risk among the perceived risk factors did not affect the switching intention to the cloud services. (2) Of the perceived risk factors, financial cost and learning cost did not affect the satisfaction of the legacy system, which is a push factor. It indicates that the respondents are positively considering switching to cloud service in the future, despite the fact that the respondents are satisfied with the use of the legacy system and are aware of the switching cost to cloud service. (3) Policy support was found to improve the switching intention to cloud services by alleviating the financial and learning costs required for cloud service switching.

KCI등재

5BSC프레임워크 기반 ERP시스템의 재무 성과 영향요인: 전략적 연계성의 상호작용효과와 고객 및 비즈니스 프로세스 관점의 매개 효과

저자 : 박기호 ( Park¸ Ki Ho )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 93-112 (20 pages)

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Purpose
Recently, many organizations are actively adopting enterprise architecture (EA) as a methodology to manage IT assets and build IT-based business system. This study intended to empirically examine how the role of EA operating unit and utilization capability of organizational members impact on system performance at the post-adoption stage. A balanced score card (BSC) is being used as a framework for a company's key performance indicator (KPI).
Design/methodology/approach
This study tried to investigate the causal relationship between the four perspectives of the balanced scorecard as an influencing factor of the introduction of the Enterprise Resource Planning (ERP) on the financial value. In particular, the mediating effect between the customer's point of view and the business process point of view was investigated between the learning growth point of view and the financial point of view, and the interaction effect (regulating effect) of strategic linkage in the system introduction process was investigated.
Findings
The results of the study were first, that the organizational learning and growth perspective had a positive effect on the customer perspective, business process, and financial perspective. In addition, the customer perspective and the process perspective also had a positive influence on the financial perspective. Second, between the learning growth and financial perspectives, the customer perspective and the process perspective showed a partial mediating effect. Third, as for strategic linkage, the interaction effect between the customer perspective, the learning growth perspective, and the process perspective and the financial perspective was not significant. The results of this study are expected to provide a framework for performance evaluation to organizations that have introduced ERP systems.

KCI등재

6The Effects of Media Literacy Education and its Influence on Digital Citizenship: Focusing on CMF Education Programs in Korea

저자 : 박윤미 ( Park¸ Yun Mi ) , 채지혜 ( Chae¸ Ji Hye ) , 김슬기 ( Kim¸ Seul Ki ) , 권혜선 ( Kwon¸ Hye Seon )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 113-135 (23 pages)

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Purpose
This study aims to measure the effects of media literacy education through the social science method and find out the impact of media literacy education on digital citizenship in Korea and its implications for the development of democracy.
Design/methodology/approach
This study used an independent t-test to analyze relativeness between media literacy education and media literacy factors. We also adopted an independent t-test to investigate media literacy influence on digital citizenship. Furthermore, we found out age differences using 'the one-way analysis of variance (the one-way ANOVA)'.
Findings
We have found four media literacy factors, MC, CT, C&P, R&R, have been significantly affected by media literacy education. We have also pulled out three digital citizenship factors, IPA, TS, and CP, involved in media literacy education. Moreover, we have analyzed our survey by different age groups. The lower the age, the higher the TS. CP was highest among those from 30 to 59, followed by those under the 30s.

KCI등재

7전자신분증에 대한 수용의도에 관한 연구: 향상초점, 예방초점과 성별의 조절효과를 중심으로

저자 : 김민주 ( Kim¸ Min Joo ) , 김민균 ( Kim¸ Min Kyun )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 137-158 (22 pages)

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Purpose
This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors.
Design/methodology/approach
This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors.
Findings
The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.

KCI등재

8제조업 종사자들의 빅데이터시스템 사용의도에 대한 결정요인의 영향

저자 : 손달호 ( Son¸ Dal Ho )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 159-175 (17 pages)

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Purpose
The purpose of this study was to find the effect of the determinants on the Big data utilization in industry. The determinants of Big data utilization were deduced by reviewing theoretical background and discussions on Big data related researches. Research model and proposed hypothesis were constructed from TOE framework and UTAUT model.
Design/methodology/approach
The research was conducted to collect a sample data from the experts involved in the Big data projects in industry. In addition, interviews and online survey were performed to get sample data. Exploratory factor analysis was conducted to verify the grouping of these questionnaire items and confirmatory factor analysis was done to verify the validity and reliability of the measurement model. Finally, research hypothesis was verified and theoretical and practical implications were proposed for further studies.
Findings
The results show that the technical factor have a significant effect on the expectancy factor and the behavioral factor. The organizational factor have a significant effect on the behavioral factor. In addition, the expectancy factor was significant on the behavioral factor and the intention-to-use of Big data system.

KCI등재

9전공계열별 인공지능 교양교육을 위한 교육과정 제언 : D대학 교양필수 교과목 사례를 중심으로

저자 : 박소현 ( Park¸ So Hyun ) , 서응교 ( Suh¸ Eung Kyo )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 177-199 (23 pages)

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Purpose
This study explores the development direction of the artificial intelligence curriculum as a universal education that enhances the ability of college students to flexibly use artificial intelligence these days, where artificial intelligence education is spreading, and the educational components based on this are subdivided according to the characteristics of each major.
Design/methodology/approach
In order to develop the educational purpose of the subject and the detailed educational curriculum suitable for the subject of education, we first analyzed domestic and foreign prior research related to artificial intelligence liberal arts education. As the main components derived by experts, the basic concept of artificial intelligence converges to literacy to read and write for everyday problem solving, as well as problem-solving ability to manipulate real data and software.
Findings
The results showed that In the artificial intelligence literacy module, trends and prospects of artificial intelligence and necessary competencies were checked, and cases applied to major fields were examined. In the AI utilization and application part, basic data analysis items and content composition were composed through creative thinking, logical thinking, and intelligence. In order to design the curriculum, a software development language suitable for each major area was first selected, and AI education content areas, elements, and packages were defined and designed for each major area to meet the objectives of the subject.

KCI등재

10섬유소재 분야 특허 기술 동향 분석: DETM & STM 텍스트마이닝 방법론 활용

저자 : 이현상 ( Lee¸ Hyun Sang ) , 조보근 ( Jo¸ Bo Geun ) , 오세환 ( Oh¸ Se Hwan ) , 하성호 ( Ha¸ Sung Ho )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 30권 3호 발행 연도 : 2021 페이지 : pp. 201-216 (16 pages)

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Purpose
The purpose of this study is to analyze the trend of patent technology in textile materials using text mining methodology based on Dynamic Embedded Topic Model and Structural Topic Model. It is expected that this study will have positive impact on revitalizing and developing textile materials industry as finding out technology trends.
Design/methodology/approach
The data used in this study is 866 domestic patent text data in textile material from 1974 to 2020. In order to analyze technology trends from various aspect, Dynamic Embedded Topic Model and Structural Topic Model mechanism were used. The word embedding technique used in DETM is the GloVe technique. For Stable learning of topic modeling, amortized variational inference was performed based on the Recurrent Neural Network.
Findings
As a result of this analysis, it was found that 'manufacture' topics had the largest share among the six topics. Keyword trend analysis found the fact that natural and nanotechnology have recently been attracting attention. The metadata analysis results showed that manufacture technologies could have a high probability of patent registration in entire time series, but the analysis results in recent years showed that the trend of elasticity and safety technology is increasing.

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1숙박공유 플랫폼 서비스의 서비스 공급자 특성이 사용자의 만족감에 미치는 영향: 에어비앤비(Airbnb) 호스트 주체를 중심으로

저자 : 이의준 ( Lee Ui-jun ) , 원형식 ( Won Hyeong-sik ) , 이새롬 ( Lee Sae-rom )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 1-22 (22 pages)

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Purpose
Along with increasing use of mobile devices, the sharing economy platform services, which generate profits by sharing products owned or labor, have been activated. A representative example of the sharing economy platform service is Airbnb, which connects providers having idle residential space with users. The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on signaling theory, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction.
Design/methodology/approach
Because sharing behavior is promoted through trust between interested parties, this study aimed to verify the effects of provider characteristics on user satisfaction in a sharing economy platform service. Specifically, it analyzed user satisfaction, according to host attributes (i.e., “superhost or not,” gender, and “professional company or not”) among the characteristics of Airbnb suppliers.
Findings
The results revealed that the cases of superhosts and professional companies had a positive and negative effect on user satisfaction, respectively. Based on these analyses results, this study drew the following implications: residential space providers should make an effort to meet the superhost conditions suggested by Airbnb, and offering residential spaces by individual suppliers rather than professional accommodation companies can more heighten user satisfaction.

KCI등재

2조직 내 정보보안 기술스트레스 완화와 준수의도

저자 : 황인호 ( Inho Hwang ) , 허성호 ( Sungho Hu )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 23-50 (28 pages)

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Purpose
As information management grows in importance around the world, organizations are investing in information security technology. However, the higher the level of information security technology in an organization, the higher the techno-stress of employees. The purpose of this study is to suggest stress factors related to information security technology that affect the reduction of employees' intention to comply with information security and to suggest ways to alleviate stress.
Design/methodology/approach
The research presented a model for mitigating technical stress related to information security based on technical stress theory and person-organization fit theory. 346 questionnaire data were analyzed from the members of the organization who applied the information security technology, and the research hypothesis was verified through the structural equation modeling.
Findings
The hypothesis test confirms that security-related techno-stress reduces the information security compliance intention of employees, organizational technical support mitigates technical stress, and person-organization fitness mitigates the negative relationship between techno-stress and compliance intention. The results of the study contribute to the organization's strategy for minimizing the reduction of the information security compliance intention of employees, and are meaningful in that the theoretical basis for mitigating techno-stress is provided in the field of information security.

KCI등재

3중·노년층의 온라인 개인정보보호 행동에 영향을 미치는 요인에 관한 연구; 한국과 중국 인터넷 사용자를 중심으로

저자 : 전양 ( Tian Yang ) , 박민정 ( Park Minjung ) , 채상미 ( Chai Sangmi )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 51-74 (24 pages)

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Purpose
Since the number of personal information breach incidents increased, many people have perceived the importance of personal information protection, in the recent. Especially, the number of personal information breach targeting middle-aged and elderly people rapidly increases. Therefore, the purpose of this study is to identify the factors which influence to fail of online information security behaviors among the elderly.
Design/methodology/approach
This study made a research model by adopting the factors deducted from the protection motivation theory. To analyze the research model, we conducted an online survey targeted on the elderly and middle ages users who have nations of Korean and Chinese respectively.
Findings
According to the empirical analysis result, we identified that only perceived severity and perceived vulnerability affected information security awareness. On contrast, it was also discovered that perceived barriers, self-efficacy, and response efficacy did not affect information security awareness. Additionally, the awareness of information security also did not affect information security behaviors. Middle-aged and elderly people with personal information protection education did more information security behaviors than people those who no education experiences. Korean middle-aged and elderly people with education significantly did more information protection behaviors than the people without the education.

KCI등재

4발전설비확장계획에서 다중대안 리트로핏 모형화 방안 및 사례연구

저자 : 정용주 ( Chung Yong Joo )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 75-91 (17 pages)

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Purpose
Retrofit, defined to be addition of new technologies or features to the old system to increase efficiency or to abate GHG emissions, is considered as an important alternative for the old coal-fired power plant. The purpose of this study is to propose mathematical method to model multiple alternative retrofit in Generation Capacity Expansion Planning(GCEP) problem, and to get insight to the retrofit patterns from realistic case studies.
Design/methodology/approach
This study made a multi-alternative retrofit GECP model by adopting some new variables and equations to the existing GECP model. Added variables and equations are to ensure the retrofit feature that the life time of retrofitted plant is the remaining life time of the old power plant. We formulated such that multiple retrofit alternatives are simultaneously compared and the best retrofit alternative can be selected. And we found that old approach to model retrofit has a problem that old plant with long remaining life time is retrofitted earlier than the one with short remaining life time, fixed the problem by some constraints with some binary variables. Therefore, the proposed model is formulated into a mixed binary programming problem, and coded and run using the GAMS/cplex.
Findings
According to the empirical analysis result, we found that approach to model the multiple alternative retrofit proposed in this study is comparing simultaneously multiple retrofit alternatives and select the best retrofit satisfying the retrofit features related to the life time. And we found that retrofit order problem is cleared. In addition, the model is expected to be very useful in evaluating and developing the national policies concerning coal-fired power plant retrofit.

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5블록체인 기반 의료정보시스템 도입을 위한 의사결정모델

저자 : 정아군 ( Zheng Yajun ) , 김근형 ( Kim Keun Hyung )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 93-111 (19 pages)

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Purpose
The purpose of this paper is to observe the relative priorities of importances among the modified versions of Block chain system, being based on AHP decision support model which should be also proposed in this paper.
Design/methodology/approach
Four versions modified from the beginning of Block chain were divided into Public& Permissionless, Private&Permissionless, Public&Permissioned and Private&Permissioned types. Five criteria for evaluating the four versions whether the version were suitable for Medical information system were introduced from five factors of Technologies Accept Model, which were Security, Availability, Variety, Reliability and Economical efficiency. We designed Decision support model based on AHP which would select the best alternative version suitable for introducing the Block chain technology into the medical information systems. We established the objective of the AHP model into finding the best choice among the four modified versions. First low layer of the model contains the five factors which consisted of Security, Availability, Variety, Reliability and Economical efficiency. Second low layer of the model contains the four modified versions which consisted Public&Permissionless, Private&Permissionless, Public&Permissioned and Private& Permissioned types. The structural questionnaire based on the AHP decision support model was designed and used to survey experts of medical areas. The collected data by the question investigation was analyzed by AHP analysis technique.
Findings
The importance priority of Security was highest among five factors of Technologies Accept Mode in the first layer. The importance priority of Private&Permissioned type was highest among four modified versions of Block chain technologies in second low layer. The second importance priority was Private&Permissionless type. The strong point of Private&Permissioned type is to be able to protect personal information and have faster processing speeds. The advantage of Private& Permissionless type is to be also able to protect personal information as well as from forging and altering transaction data. We recognized that it should be necessary to develop new Block chain technologies that would enable to have faster processing speeds as well as from forging and altering transaction data.

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6한·중 인터넷 라이브 방송 앱 사용현황 비교연구

저자 : 주정이 ( Jing-yi Zhou ) , 문용은 ( Yong-eun Moon )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 113-136 (24 pages)

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Purpose
In recent years, “Internet + ” is a new social form. Has already brought the vitality of social and economic entities. The rapid development of Internet globalization, promote the development of an emerging network interaction, “Live broadcast”. Viewers from all over the world can watch various types of live programs by connecting to the Internet. Viewers and live broadcasters can generate instant and efficient interactions.
Design
Many companies have taken advantage of the advantages of the live broadcast platform. Use live broadcasts for brand marketing activities. Branding compared to offline, online advertising is cheaper, Spread more quickly, get feedback from consumers more realistic. Merchants are also aware that this type of interaction creates a closer connection between consumers and businesses.
This article will deduce a unique research model through lots of prior studies. Establish independent variables from two aspects of live software features and consumer features, and from the seven hypotheses derived, summarize how to make consumers more loyal to the same brand. The audience of Korean and Chinese live broadcast software is also growing. In order compare the differences between the consumer groups in Korea and China, this article uses the same research model, analysis of consumers in Korea and China.
Findings
Finally based on the results of the study. Proposal for rationalization of companies that use Korean-Chinese live broadcast platforms for brand marketing.

KCI등재

7기업가의 도덕성이 기업가정신 및 사회적 책임을 통한 재무적 성과와 사회적 성과에 미치는 영향

저자 : 김연종 ( Kim Yeon Jong ) , 박상혁 ( Park Sang Hyeok ) , 오승희 ( Oh Seung Hee )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 137-158 (22 pages)

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Purpose
This study aims to analyze how entrepreneurs' morality affects entrepreneurship and social responsibility. The purpose of this study is to analyze the differences of entrepreneurship and social responsibility on corporate financial performance and social performance by measuring entrepreneurial morality index.
Design/methodology/approach
The research model is based on the existing literature related to morality, entrepreneurship, social responsibility, and corporate performance. In order to verify the research model, empirical analysis was conducted. The collected data were analyzed by Smart-pls 2.0 based on the structural equation model based measurement model verification and the structural model verification two - step approach. Using the bootstrapping method of PLS, 500 samples were constructed and hypothesis verification was performed.
Findings
The results of this study are as follows. In the case of general manufacturing companies, business people are more focused on improving corporate performance than morality, and have a somewhat consistent effect with entrepreneurial spirit that does not have a space of morality. When entrepreneurship is strengthened, financial performance and social performance. Business entrepreneurs in social enterprises are more aware of social responsibility than entrepreneurship, so they achieve both financial performance and social performance at the same time. As a result of this study, it was found that there is a difference in perception depending on the morality of the business people, entrepreneurship, social bookkeeping, and management performance according to the type of company.

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8플랫폼 정부 연구의 탐색적 분석

저자 : 신선영 ( Shin Sun-young ) , 서창교 ( Suh Chang-kyo )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 159-179 (21 pages)

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Purpose:
We present a scientometric review of the literature on platform government to serve three primary purposes: First, to cluster researches on platform government based on the research issues; second, to identify the major papers, authors, and keywords in the domain; and third, to explore the promising research areas of platform government.
Design/methodology/approach:
We collected the platform government research from Web of Science, and analyzed 1,536 articles that was published during time span of 1998-2019. Next, co-citation networks are constructed and analyzed by using CiteSpace to visualize the domain clusters and dynamic research trends in the platform government domain.
Findings:
We identified 13 sub areas of the platform government research: global investigation, consumer product quality, digital agora, civic crowd funding, and open data use etc. We also visualize the top 20 references with the strongest citation bursts, co-authors network, co-occurring keyword network, and timeline of co-citation clusters.

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9우리나라 정보시스템 연구에서 근거이론방법론 현황 분석과 적용 지침 제시

저자 : 이웅규 ( Lee Woong-kyu )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 181-199 (19 pages)

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Purpose
The purpose of this study is to analyze the current state of grounded theory methodology in Korea information systems studies and to suggest its application strategies.
Design/methodology/approach
After reviewing previous studies, this study reviewed 16 papers which adopted grounded theory methodology and analyzed these papers by two ways, research contents and methods adopted from grounded theory methodology: Main characteristics in grounded theory methodology are selected as main criteria in analysis such as data collection method, constant comparison, software use, coding ways, suggested model, proposition suggestion etc., while subject, theory/practice orientation, and role of prior knowledge are included in research contents.
Findings
Based on the review and analysis, this paper suggested four guidelines for adopting grounded theory methodology to information systems research in Korea: First, division of research methodology into stages. Second, explicit documentation of research process. Third, pursuit of diversity in research topics. Fourth, strengthening scale up and theoretical integration.

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10Do Wearable Devices Change Behavior? A Study of Smart Fitness Trackers

저자 : Wan Lili , Zhang Chao

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 29권 1호 발행 연도 : 2020 페이지 : pp. 201-224 (24 pages)

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Purpose
The study focuses on the physical activity behavior change effect of smart wristband, which is the most popular type of fitness tracker nowadays. The purpose of the research is to investigate how people's workout behavior may change after wearing a smart band and examine what kind of role persuasive design plays in behavior change.
Design/Methodology/Approach
This research employed an experimental study to examine whether the user's workout behaviors changed after using wristband from the “Behavior Wizard” perspective. A representative smart wristband from a major vendor was selected as the objects of experimental study. In the experiment, by comparing users' workout behavior before and after using the wristband, behavior changes of all the experiment participants were classified into one of the 15 behavior change types. Users perceived persuasive design characteristics were measured and group differences were tested among different behavior change groups.
Findings
This research found that nearly half of the participants changed their workout behavior while half retained their workout status or no exercise status. Half of the participants who did not do exercise in their spare time started walking in the experiment. Results also showed that participants who started working out perceived higher levels of persuasive design devised into the smart band than participants who preserved no exercise status, except for facilitation and reward strategies. Participants who retained workout and those who increased workout frequency perceived no difference in smart band persuasive design.

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