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관광경영학회> 관광경영연구> 리얼리티 프로그램에 대한 관여도, 재미, 몰입, 만족 및 방문의도 간의 영향관계: <삼시세끼>를 대상으로

KCI등재

리얼리티 프로그램에 대한 관여도, 재미, 몰입, 만족 및 방문의도 간의 영향관계: <삼시세끼>를 대상으로

Examining the relationships among involvement, enjoyment, commitment, satisfaction, and visit intention in the reality program: Focused on < Samsi Sekki >

신혜진 ( Hyejin Shin ) , 가정혜 ( Junghye Angela Kah )
  • : 관광경영학회
  • : 관광경영연구 95권0호
  • : 연속간행물
  • : 2020년 03월
  • : 17-36(20pages)
관광경영연구

DOI


목차

Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 분석결과
Ⅴ. 결 론
참고문헌

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초록 보기

This study aimed to investigate the relationships among involvement, enjoyment, commitment, satisfaction, and visit intention from the reality program viewers. A survey was conducted to 400 participants who had watched a reality program, titled Samsi Sekki(Three meals a day). The results are as follows. First, involvement factors were investigated in two dimensions: cognitive involvement and social involvement. Two dimensions of involvement had significant impacts on enjoyment. Second, enjoyment had a positive influence on commitment. Third, enjoyment had a significant impact on satisfaction. Thus, enjoyment is an important factor in getting immersed and increasing satisfaction in the program. Lastly, satisfaction had a positive influence on visit intention. It means that the satisfaction gained from watching the reality program affects the intention of the visit. Reality program viewers can be considered as potential tourists that influence visit intention. This study is meaningful in that the two dimensions of involvement have been identified and the effects of involvement, enjoyment, commitment, satisfaction, and visit intention have been verified.

UCI(KEPA)

I410-ECN-0102-2021-300-000986246

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 격월
  • : 2092-528X
  • :
  • : 학술지
  • : 연속간행물
  • : 1997-2021
  • : 1988


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103권0호(2021년 05월) 수록논문
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저자 : 이주양 ( Juyang Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 103권 0호 발행 연도 : 2021 페이지 : pp. 1-19 (19 pages)

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The purpose of this study is to investigate the subjective perception types regarding preventive behavior against the COVID-19 using Q-methodology. To achieve that, 60 Q-populations were collected through in-depth interviews with medical professionals and literature review. The 25 Q-statements extracted from the Q-populations were classified by the P-samples of 28 citizens in the Cheonan and Asan regions. The classified data were then analyzed using the Ken-Q analysis program. An analysis of the results showed two groups with clearly differentiated perceptions―'Focus on Personal Hygiene Management' type and 'Prevent Risk of Infecting Others' type. Those belonging to the first type closely adhered to rules of personal hygiene and considered 'washing hands' as most important. Those belonging to the second type endeavored to reduce contact with other people and considered 'wearing masks' as most important. The results of this study will be used as basic data required for prevention and response management for new infectious diseases.

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발행기관 : 관광경영학회 간행물 : 관광경영연구 103권 0호 발행 연도 : 2021 페이지 : pp. 43-62 (20 pages)

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발행기관 : 관광경영학회 간행물 : 관광경영연구 103권 0호 발행 연도 : 2021 페이지 : pp. 63-84 (22 pages)

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The purpose of this study was to find out whether the type of leadership in Korean restaurants affects the job satisfaction of employees and whether the recognition of regulatory focus has a regulatory effect among job satisfaction. The survey was conducted by employees working at Korean restaurants operating in the Seoul metropolitan area for 34 days from July 1, 2020, subject to lower-level department heads and used a total of 317 effective samples as analysis data. First, the exploratory approach has divided the types of Korean restaurant leadership into rude, respectful, transformative, and transactional leadership. This study found that respectful, transformative and transactional leadership in the type of leadership had a positive effect on employee job satisfaction, while rude leadership produced statistically significant negative results in on job satisfaction. In addition, to find out if the regulatory focus recognition has a controlling effect between leadership and job satisfaction, the study showed that rude, respectful and transformative leadership affects job satisfaction. However, in terms of transactional leadership's recognition of the adjustment focus of employees, preventive focus only affected job satisfaction in low groups, and improvement focus only affected job satisfaction in stubbornness. In the case of the preceding study, regardless of the type of leadership, the adjustment-focused perception showed that Korean restaurant employees showed differences in job satisfaction and regulatory-focused perception depending on the employee's interest in transactional leadership. indicating that the sample, Korean restaurant employees, could be more effective if customized performance-based systems were introduced.

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KCI등재

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Before the COVID-19 pandemic, many tourist destinations were suffered from overtourism problems. After COVID-19, the phenomenon of overtourism might reappear in many tourist destinations. The purpose of this study is to present insight overtourism research of the world, and to present policy directions for solving domestic problems through the results of the research. This study considered prior research on overtourism through systematic literature review methodology. This study analyzed 166 overtourism literature of Web of Science database. Data analysis and interpretation were conducted using Excel and VOSviewer programs based on the bibliographic data of the literature. Overtourism in prior studies can be divided into overtourism crisis, overtourism phenomenon, and overtourism response policy. In cities such as Venice, the congestion of tourists and the sharing economy went into the realm of residents' lives, and it affected the negative perceptions of residents such as aversion. The quality of life of residents has deteriorated, such as congestion and gentrification. To alleviate the phenomenon of overtourism, it is important to establish governance for sustainable tourism along with a tourism development plan that takes into account the capacity of tourist destinations. This paper contributes to the literature by providing an exploratory study with which to better understand overtourism. It is suggested possible mitigation measures that might be taken by policymakers.

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The purpose of this study is to present improvement directions and specific marketing strategies for each HMR food type by studying the effects of dietary lifestyle, demographic factors and HMR food use patterns on HMR food type selection. HMR food types were classified as soup, noodles, rice, restaurant food/drinking snacks, and frozen foods. As a research method, the MNL(Multinomial Logit Model) was used.
Among dietary lifestyles, it turns out that there is a positive(+) effect(+5% significance level) each of trend-seeking type and health-seeking type to soup and rice. Also, it appeared that there is a negative(-) effect(-10% significance level) of health-seeking type to restaurant food/drinking snacks while gastronomic type effect positively(+5% significance level).
The practical implications of this study are that health-seeking type shows positive results in rice choice, whereas restaurant food/drinking snacks HMR foods are negatively affected so that they are required to take effort on improving images by marketing strategies, which highlight quality improvement or reduction of condiments usage. In the case of the trend-seeking type, as positive results have been shown in soup choice, soup HMR food needs to focus on developing new products rather than improving the quality of existing products. In addition, regarding gourmet types, tend to spare no investment in tasty food, they requires to take exertion on the accumulating information on new foods and restaurants that are rapidly changing to commercialize it as HMR food and persistent quality improvement by development of recipes.

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This study aimed to investigate the relationships among involvement, enjoyment, commitment, satisfaction, and visit intention from the reality program viewers. A survey was conducted to 400 participants who had watched a reality program, titled Samsi Sekki(Three meals a day). The results are as follows. First, involvement factors were investigated in two dimensions: cognitive involvement and social involvement. Two dimensions of involvement had significant impacts on enjoyment. Second, enjoyment had a positive influence on commitment. Third, enjoyment had a significant impact on satisfaction. Thus, enjoyment is an important factor in getting immersed and increasing satisfaction in the program. Lastly, satisfaction had a positive influence on visit intention. It means that the satisfaction gained from watching the reality program affects the intention of the visit. Reality program viewers can be considered as potential tourists that influence visit intention. This study is meaningful in that the two dimensions of involvement have been identified and the effects of involvement, enjoyment, commitment, satisfaction, and visit intention have been verified.

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The purpose of this study is to identify the effect of interpersonal communication and empathy on service providing behavior and to identify the effect of emotional transmission and empathy consideration on interpersonal communication and service providing behavior. 300 questionnaires were distributed to five-star hotel employees in Seoul and Gyeonggi-do for 8 weeks from June 3 to July 26, 2019, and 287 copies were applied to the empirical analysis. The results of the analysis with SPSS 24.0 showed that first, the cooperative type and the trust type of interpersonal communication did not have a significant effect on empathy (emotional transmission), but the professional type had a significant effect. Second, the cooperative type of interpersonal communication did not have a significant effect on empathy (emotional transmission), but trust type and professional type had a significant effect. Third, emotional transmission of empathy did not have a significant effect on service providing behavior, but empathy had a significant effect. Fourth, the cooperative and trust types of interpersonal communication did not have a significant effect on the service providing behavior, but the professional type had a significant effect on the service providing behavior. Finally, in the analysis of the influence relationship between interpersonal communication and service-providing behavior, it was found that empathy has a partial mediating effect on emotional transmission and empathy. Based on these results, the purpose of this study is to provide implications for innovating internal motivation and related internal marketing to improve the quality of service providing behavior of hotel employees.

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5여행사 종사원이 지각하는 조직공정성이 조직몰입과 조직시민행동에 미치는 영향

저자 : 김선희 ( Sunhee Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 75-96 (22 pages)

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The purpose of this study is to present suggestions for effective organizational and human resource management through an empirical analysis on the impact of perceived organizational fairness on job immersion and organized civic behavior by travel agents, which is both the most important asset and a key element for strengthening competitiveness. 303 copies were collected by distributing 330 copies of the empirical study, and the final 303 parts were analyzed using SPSS 21 and the following results were derived. First, organizational fairness has had a positive influence on tissue immersion, and among them, it has a high impact on emotional immersion. Second, organization immersion had a positive influence on organized civic action, and among them, it showed a high influence on altruism. Third, organized civic actions had a characteristic effect that had a significant impact on organizational fairness but had no effect on sportsmanship. Future research will be more meaningful in the organization and personnel management of travel agencies if research is conducted using more diverse variables in the context of a growing number of Millennium-generation employees who prefer horizontal organization to general power of a company or boss and express their intentions clearly within the organization.

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6항공서비스학과 남학생의 대학생활에 관한 현상학적 연구

저자 : 김영진 ( Youngjin Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 97-116 (20 pages)

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The aim of this study is to recognize the motivation for applying to the department of aviation services through in-depth interviews with male students attending the department of aviation services. The research participants consisted of nine students, including person who completed the military service or not, freshman to junior students, and graduate from male high school or coed high school. Study has shown that the factors leading to the department of aviation services are personality, environmental and practical. The life in the department of aviation services has emerged from the inferiority of power, the discriminatory treatment and the strong bond between male students. Outside the aviation service department's eyes were seen by curiosity, envy and anxiety from their girl friends. For male students, military service has been shown to serve as a transit station or maintenance center. The strategy of applying to the department of aviation services male students has emerged, brainwashing themselves, saying, "Preparing be a male flight attendant." This study is meaningful for male students' care of aviation services departments. The implications are as follows. Preconceptions about jobs vary between generations. If it is not a few, it loses the character of the minority.

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7호텔종사자의 복잡계 리더십이 팀성과에 미치는 영향 연구

저자 : 김정아 ( Chungah Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 117-132 (16 pages)

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The purpose of this study is to address the importance of new leadership needed for the today's business environment. Since the modern business world is facing with uncertainty more and more due to globalization and high connectivity between countries and industries, faster adjustments and decision makings are essential for companies to survive. Leadership researches are critical since leadership is proved to be effective to motivate members in a way of committing to the organization and thus influences the performance of the organization. Complexity leadership is newly introduced leadership and this leadership does not focus on a few leader figures but on the leadership emerged from members of organization. That is to say, if leadership can be emerged from members of organization, faster and better decision makings as well as problem solvings are possible for plural members' abilities and perspectives may be better used and appreciated than a single and/or fewer members in a very dynamic and uncertain business world. Complexity leadership in this research is composed of 4 factors, including flexibility, team player, community building, and network.
The google survey was conducted from January 13 through February 7, 2020, and it was distributed through mobile and e-mail to the Korean employees working at hotels from Grade 3 to Grade 5 in Korea. Total of 122 surveys were collected and used for the analysis, and SPSS 25 was used for the analysis.
The results indicated that “flexibility” and “teamplayer” were the two complexity leadership factors statistically significant to have impacts on “team commitment”, while “team commitment” was statistically significant and had positive impacts on “team performance”.

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8소비가치가 공정관광 참여의도에 미치는 영향: 윤리적 소비의 조절효과를 중심으로

저자 : 김민형 ( Minhyung Kim ) , 김정은 ( Jungeun Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 133-147 (15 pages)

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The aim of this study was to examine the effect of ethical consumption on the relationship between consumption value and fair tourism behavior intention. For empirical study, a survey was conducted during the period from November 4 to 15, 2019 in Busan, Korea and 150 samples were used for the final analysis. According to the analysis, consumption value such as functional value, emotional value and epistemic value affected critically on fair tourism behavior intention. The positive buying and local buying of ethical consumption had a moderating effect on relationship between consumption value and fair tourism behavior intention. Practical and theoretical implications of the results were addressed with the directions for future study.

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9축제 참가자가 체험한 축제 주제관이 축제만족과 행동의도에 미치는 영향: 제47회 의령 의병제전을 중심으로

저자 : 정찬영 ( Chanyoung Jung ) , 김주호 ( Juho Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 149-164 (16 pages)

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Nowadays it is becoming a trend in Korea to install thematic halls at festivals. The theme of a festival plays the important role of making people visit the festival, and it also serves as a catalyst to help the understanding of the regional culture. Therefore the aim of this research is to analyze the relationship between festival satisfaction and behavioral intention of the visitors of the 47th Uiryeong Righteous Army Festival.
The implications of this research are the following. As for the results, it was found that the relationship of some component factors of the festival's thematic hall such as 'Guide', 'Structure of the Thematic Hall', and 'Learning Efficacy' significantly affect festival satisfaction and behavioral intention. Futhermore, festival satisfaction also has a significant effect on behavioral intention. Thus, based on the results of this research and previous research, it can be stated that thematic halls at festivals help the understanding of the regional culture and the local identity, and even have a positive effect on festival satisfaction and behavioral intention. In conclusion, festival makers should take into consideration the characteristic factors of festivals' thematic halls such as 'Guide', 'Structure of the Thematic Hall', and ' Learning Efficacy'. Through these results, this paper contributes to the diversification of research on festival evaluation from an economic point of view, from the point of view of service etc, and also provides theoretical and practical implications.

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10O2O서비스품질 특성과 지각된 유용성, Flow경험 및 고객 가치공동창출과의 관계에 대한 연구: 기술수용모델을 적용

저자 : 김태욱 ( Taeuk Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 95권 0호 발행 연도 : 2020 페이지 : pp. 165-191 (27 pages)

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The purpose of this study is to figure out the influence of o2o service quality characteristics on customer value co-creation, and verify the mediating effect of perceived usefulness and flow experience. Specimen are mobile hotel booking application user, aged 18 and above, 59 and below. Survey was started at Oct.03.2019 for 1 month with 350 questionaries, total 310 samples were used for actual analysis. We used IBM SPSS 21.0 program on analysis for demographic quality, used R to perform PLS PM(Partial least squares path modeling) analysis. On H1-2 and H1-3, information quality showed significant effect on perceived usefulness. On H3-2 and H3-3, system quality and service quality showed significant effect on perceived usefulness. On H5-1, perceived usefulness showed significant effect on advocacy. On H6-1 and H6-3, Flow experience showed significant on advocacy and helping. On correlation between perceived usefulness and feedback, old group showed negative effect while young group had positive effect; H5-2 is adopted. On correlation between perceived usefulness and helping, old group showed negative effect while young group had positive effect; H5-3 is adopted. Through this study, few meaningful information to predict customer behavior is found via analyzing patterns of hotel application usage; correlation between o2o service quality characteristics and value co-creation is confirmed, mediating effect and role between perceived usefulness and flow experience is verified.

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