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한국패션비즈니스학회> 패션비즈니스> 뉴미디어 패션 콘텐츠 유형에 따른 SNS 사용자의 관심도 연구 -보그 코리아 공식 인스타그램 중심으로-

KCI등재

뉴미디어 패션 콘텐츠 유형에 따른 SNS 사용자의 관심도 연구 -보그 코리아 공식 인스타그램 중심으로-

A Study on the Interest of SNS Users according to New Media Fashion Content Types -Focus on Vogue Korea’s Official Instagram-

이청순 ( Chungsun Lee ) , 이승희 ( Seunghee Lee )
  • : 한국패션비즈니스학회
  • : 패션비즈니스 24권1호
  • : 연속간행물
  • : 2020년 02월
  • : 75-87(13pages)
패션비즈니스

DOI

10.12940/jfb.2020.24.1.75


목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과 및 고찰
Ⅴ. 결론
References

키워드 보기


초록 보기

The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for these analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea’s official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as ‘star’, ‘show/exhibition’, ‘product’, ‘shop’, ‘fashion film’, ‘designer’, or ‘event’, included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into ‘professional production highlight’, ‘professional production private’, ‘UCC’ or ‘GIF’ videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a ‘star’ type post with ‘professional production private’ video content was most popular. The selection of production method is therefore important even given the same type of content.

UCI(KEPA)

I410-ECN-0102-2021-500-000448507

간행물정보

  • : 자연과학분야  > 가정
  • : KCI등재
  • :
  • : 격월
  • : 1229-3350
  • : 2288-1867
  • : 학술지
  • : 연속간행물
  • : 1997-2022
  • : 1733


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KCI등재

1Analysis of Hip-hop Fashion Codes in Contemporary Chinese Fashion

저자 : Sen Bin , Haejung Yum

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 1-13 (13 pages)

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The purpose of this study was to find out the type of fashion codes hip-hop fashion has in contemporary Chinese fashion, and the frequency and characteristics of each fashion code. Text mining, which is the most basic analysis method in big data analyticswas used rather than traditional design element analysis. Specific results were as follows. First, hip-hop initially entered China in the late 1970s. The most historical turning point was the American film “Breakin”. Second, frequency and word cloud analysis results showed that the “national tide” fashion code was the most notable code. Third, through word embedding analysis, fashion codes were divided into types of “original hip-hop codes”, “trendy hip-hop codes”, and “hip-hop codes grafted with traditional Chinese culture”.

KCI등재

2An Investigation into the Historical Context of a Kimono and Its Sartorial Relevance in Western Societies in 2022

저자 : Elizabeth J Burton

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 14-31 (18 pages)

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Worn by both males and females the kimono is the national dress of Japan. Previous research highlights that this national dress is fading from tradition and evolves to develop with the times and fashion trends. This research aims to investigate what a kimono represents both historically and currently within Western society. The idea of the kimono being more than a national dress representing Japan, the main three themes researched will be (1) Shape (2) Narrative (3) Journey from East to West. Based on both primary and secondary sources this research indicates that there is a strong relationship between the universal increase of kimono wearers in Eastern and Western societies from history through to present day. Primary research is utilised in the form of two types of interviews. Primary outcomes bring a personal perspective to how and why kimono is worn nowadays within Europe. Secondary sources include online lectures held by kimono specialists as well as subject relevant books. From the 19th century where the Dutch were the only European country to trade with Japan, an exchange of fabrics took place which later led to the exchange of: fit, fashion and pattern (primarily within Western womenswear fashion.) This distinct garment never gets discontinued and evolves with social demands within society today.

KCI등재

3The Parametric Fashion Design Using Grasshopper -Focused on Skirt Silhouette-

저자 : Jung Min Kim , Jung Soo Lee

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 32-46 (15 pages)

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The purpose of this study is to explore a three-dimensional (3D) simulation of skirt shape concepts by manipulating circumferences and lengths via parametric design in the fashion design concept stage. This study also intends to propose a modeling method that can judge and transform the shape through immediate parameter adjustment. We looked at cases that utilized parametric design in other fields of fashion design, reviewed and analyzed the variables used in each study, and constructed parameters suitable to implement skirt fashion design. The traditional design elements required for skirt design, namely waist and hip circumferences, were set as variables in this study. The parametric design was developed to generate ideas of two skirt silhouettes (tight and flared) and three lengths (mini, knee-length, and maxi). To apply the skirt design implemented through variables to the actual 3D human shape, the shape data of women in their 20s and 30s were randomly selected from the 5th human data of Size Korea. Skirt design silhouette modeling was performed by adjusting the variable values according to body type. Parametric design has the potential to help develop design ideas in the field of fashion design, considering the method and characteristics of parameters of the variety of variables and rapid modification. Furthermore, if systematic research on variables and options among fashion design elements is conducted, the possibility of converging them into customization or co-design fashion design processes could be confirmed.

KCI등재

4The Advent of the 19th Century Bicycle and Women's Fashion -Focused on France-

저자 : Keumhee Lee

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 47-63 (17 pages)

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This study aimed to examine the changes in women's fashion, focusing on the repercussions that bicycles had on women's life and fashion, centered on France in the 19th century, and then it examines the significance of the period to women's cycling clothing and its contribution to fashion. The research is based on literature and visual materials extracted from 19th century French newspapers, magazines, and posters. As a result of this study, the appearance of bicycles in the 19th century contributed to fashion as follows. First, the need for clothing suitable for outdoor activities promoted development of new designs with practical and functional features. Second, the clothing worn by female cyclists contributed to the introduction and propagation of new clothing, and pioneering wearing trousers. Third, the boom of bicycles in the 1890s led to the expansion of ready-to-wear items in department. The significance of the period to women's cycling clothing in the 19th century France is as follows. First, the era challenged customs and attitudes towards women's bicycle clothing and led to modernization. Second, a new and reasonable clothing design was presented that required a compromise to be accepted by the public. Third, although the clothing reform movement was not active in France, bloomer-style bicycle clothing was popular among fashionable women in Paris, revealing only its visual status as the capital of fashion in the 19th century.

KCI등재

5Suggestion of a Strategy for Fashion Customization Services -An Integrated Perspective of Narcissism and Brand Prestige-

저자 : Ha Youn Kim , Yunjeong Kim

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 64-81 (18 pages)

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Many fashion brands provide sophisticated customization services with advanced technology. Previous studies have revealed that a high level of customization aided by technology positively influences purchase intention. However, since fashion products are society-approved symbols, brand prestige and consumer propensity are expected to affect purchase behavior of customized products. This study aims to identify the purchase decision mechanism of customized products by identifying the relationships among self-expression, brand prestige, narcissistic disposition, and purchase intention. An online survey was conducted on 220 Korean women in their 20s and 30s with customization experience. The results of the data analysis showed that the affluent customization area and narcissistic disposition positively affected purchase intention. Surprisingly, when brand prestige was high and narcissistic disposition was low, the more affluent the customization area, the higher the purchase intention. However, for higher narcissistic disposition, no significant relationship was found between the customization area and purchase intention. This study provides insights into discriminatory customization strategies based on consumer propensity and the brand prestige level when providing customization services in fashion brands.

KCI등재

6Green Advertisement with Sustainability Claims -Message Credibility and Design Trendiness-

저자 : Yoo-won Min , Sae Eun Lee , Kyu-hye Lee

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 82-93 (12 pages)

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Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) x 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

KCI등재

7Requirements of Fashion as Popular Art in Contemporary Culture

저자 : Seunghee Suh

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 94-104 (11 pages)

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The purpose of this study is to analyze the art world's perspective on popular art and the contact point with pure art and to present the requirements of fashion as a popular art. To analyze the artistic value of fashion, this study analyzed and presented the requirements of art by linking the innate characteristics of fashion premised on mass consumption of popular art. The research method consisted of content analysis focusing on books and papers on art and fashion. A critical perspective on expansion of the artistic field amid the blurred boundaries of art is the basis of a critical comparison between popular art and avant-garde art and a critique of popular art as opposed to value-oriented art. Conversely, as a point of contact with popular art with fine art, art is discussed against the ideological strategy of fine art and the shift in hegemony brought about by erosion of the barrier between art and everyday life. In addition, the non-essentialist perspective contradicts the division theory of popular art. The requirements of fashion as a popular art were analyzed based on the value of self-expression through the aesthetic pursuit of creativity and aesthetic expression, discourse as art, and expansion of modern art from the inessentialist perspective of popular art.

KCI등재

8Assessment of Stability and Safety of Maskne Cosmetic

저자 : Minjung Kim , Jeonghee Kim

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 105-115 (11 pages)

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Wearing a mask is still advised since COVID-19 continues to spread. However, masks may also irritate the skin and cause mask acne, often known as “maskne”, which is a type of acne mechanica caused by friction between the skin and clothing. Therefore, there is a need to develop an effective maskne cosmetic. In this study, we made the maskne cosmetics containing humulus lupulus extract and copper tripeptide-1 and investigated its stability and safety. To measure stability, a centrifugation test and heat-cool cycling were done, and changes in viscosity and pH were measured for 8 weeks. The Cumulative Irritation Test (CIT, WKIRB-202111-HR-096) was performed and positive reactions were determined by the ICDRG criteria. The results indicated that the samples were stable after centrifugation, temperature cycling, viscosity, and pH tests. In addition, cosmetic safety test results revealed that maskne cosmetics containing humulus lupulus extract and copper tripeptide-1 did not cause any skin responses. These findings indicate that prepared maskne cosmetics' stability and safety were comparable to those of currently available commercial cosmetics.

KCI등재

9The Resourcefulness of Sponsored Contents on Social Media -A Netnographic Approach to Customer Inspiration Cues-

저자 : Hyunjeong Rhee , Kyu-hye Lee

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 26권 6호 발행 연도 : 2022 페이지 : pp. 116-132 (17 pages)

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Fashion marketing activity performed by social media influencers (SMIs) has grown exponentially in the past years. Research regarding their marketing power is often discussed in the context of sponsorship disclosure, in order to overcome obstacles of impending regulations that may endanger the authenticity SMIs are perceived to have compared to traditional marketing agents. Upon recent heterogeneous findings, a netnographic approach was taken to examine the actual sponsored posts of SMIs on Instagram. Based on two representative cases that received media coverage, a qualitative analysis of 1,058 comments on Instagram showed customer inspiration and informational social influence regardless of sponsorship disclosures present. Regarding customer inspiration, high frequency of comments including choice imitation intentions was observed. Under certain conditions, customer responses were focused on the SMI's expertise irrespective from the brand being endorsed. Findings show future implications from both an academic and industry-focused perspective for future potential of SMIs in fashion marketing.

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KCI등재

1중국 신진 패션 디자이너의 작품에 나타난 하이브리드 특성 연구

저자 : 빈삼 ( Sen Bin ) , 염혜정 ( Haejung Yum )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 1-14 (14 pages)

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Based on the trend of pluralization and globalization the collapse of national borders now is a manifestation of mixed and compromised cultures and societies. It is also emerging as a hybrid fashion in fashion. Hybrid fashion means creating a new image by mixing various cultures beyond the time and space. This study aims to analyze the current state of Chinese fashion design and present its direction by grasping the characteristics of hybrids in the works of rising Chinese fashion designers in the era of pluralization. The research method was literature review and empirical research. According to the selection criteria of new fashion designers, 6 new fashion designers of 5 fashion brands were selected and their total 458 points works were analyzed. The analysis results are as follows. First, most of the time trade-offs were 'past and present' trade-offs that express Chinese traditional culture and the image of the past with modern design. The trade-offs between 'present and future' is expressed by mixing print patterns, colors and light with fractal art. Second, spatial trade-offs was expressed in the way of expressing Chinese themes in the composition of western clothing, expressing the Western themes in oriental colors, and inspired by Japanese culture expressed by deconstructionism, Third, the gender mix mainly used dark embroidery on women's clothing, while the men's wear showed a delicate feminine charm with a surreal pattern on thin and transparent gauze fabric.

KCI등재

2스마트폰 사용자를 위한 발광 스마트 백 개발

저자 : 박진희 ( Jinhee Park ) , 김주용 ( Jooyong Kim )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 15-28 (14 pages)

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The purpose of this study was to develop and propose creative smart bags in emotional e-textiles using LEDs that inform smartphone users of motion-induced luminescence and ringing of cell phones. The LED light-emitting operation tasks produced in the study were applied to each of the three design smart bags, setting the five cases of luminance by a call initiated, absent phone, rejecting answering phone, texting, and motion-induced luminescence. In the male laptop bags of LED luminous images using wappen, 10 LEDs could be separated by a total of three pins to display the luminous mode, and all 10 LEDs became a total of five luminous patterns, including all that illuminate and those that illuminate randomly. E-wappen rendered the motif a strong sense of visibility and performed six roles on phone rings and texting. To develop a women's tote bag, we did a laser cut and attached the leather strips and placed 10 triangular LEDs to form a geometric LED e-textile. It provides the possibility of transforming simple design from traditional fashion into a more interesting and various smart designs. An entertainment smart bag using graphic design was constructed by applying a tilt sensor to look like a light in the night sky by shaking and moving the bag. The graphic design and composition of LEDs indicate that LEDs and fashion item are applied in harmony rather than heterogeneous, enabling them to be applied as fashion-oriented wearable smart products.

KCI등재

320∼30대 작은 키 여성의 인체 치수 특성 및 체형 유형 연구

저자 : 남영란 ( Young-ran Nam ) , 이은영 ( Eunyoung Lee )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 29-42 (14 pages)

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The purpose of this study is to analyze the body size and body characteristics of short-statured females in their 20s and 30s using direct measurement data from the 7th size Korea, and to analyze the differences in body dimensions and proportions between the regular and tall groups of short groups. The goal is to identify the dimension areas that need attention when designing and grading patterns for this short groups. As a result, it was found that the short group was shorter in height than the regular group, and the circumferential dimension was similar to the regular group. When designing patterns the tops, the grading of the Bust point-bust point is not necessary for the height, and it is not necessary to grade the Neck point to breast point in the short and regular group. These groups showed a difference in the front silhouette but not in the side silhouette. Based on these findings, the body types were classified into the following three types: 'most bulky and heavy', 'long lower body and small shoulder', and 'small and thin'. The type 1 population was the least distributed, and the relatively small and slim type was the most common. It is expected that the results of this study can be used as a reference when setting pattern designs, grading values, and production ratios by size for short women.

KCI등재

4브리티시니스 관점에서 살펴본 폴 스미스 패션 특성

저자 : 김소라 ( Sora Kim ) , 이금희 ( Keumhee Lee )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 43-59 (17 pages)

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The purpose of this study is to examine the design of Paul Smith based on characteristics of the Britishness. Britishness formed according to the national character to encompass the lifestyles and traits of individual people through a shared natural environment and historic experiences within the national boundaries of the U.K., amid current global trends toward gigantic single market. In every season, Paul Smith is presenting various authentic tailored suits, reflecting the empirical positivism, characterized by traditional conservatism through contemporary reinterpretation, characteristic individualism through a reproduction of the sub-culture, optimistic naturalism through fabric and printing on the basis of the Britishness. This study analyzed the characteristics of the Paul Smith brand distinguished through its unique highlights of strong symbolism of the well-balanced U.K., with very individualistic and innovative ideas presenting basic and methodical research of Britishness. Additionally, the results of this study are expected to facilitate in establishing the identity of the fashion brand and exploring its direction, and it will also provide a crucial basis to seek the methods to express the identity of Korean culture in this era of globalization, setting a new course for the fashion industry.

KCI등재

5한국 전통 포대기의 유형과 변천

저자 : 한재휘 ( Jaehwi Han ) , 이은진 ( Eunjin Lee )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 60-74 (15 pages)

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A Podaegi is a square cloth used to carry a baby. Podaegi was an essential necessity for raising baby. However currently Koreans prefer baby-carriers, baby hip-seats, and equipments other than Podaegi. Recently, Podaegi is becoming popular around the world. Therefore, it is necessary to study Podaegi to inform Korea's traditional parenting culture product. In this research, 230 images of Podaegi were collected from paintings, photographs, postcards, films and artifacts from the late 18th century to 2000. The period of study was divided into three phases from the late Joseon Dynasty to before the opening of the port, from the opening of the port to before the liberation, and from the liberation to 2000. Types of Podaegi were categorized according to its shape and how to use. Transition process of Podaegi was examined. Podaegis were categorized into band type, blanket type, combination type, cheone type, modern type, and so on. From the late Joseon Dynasty to before the pre-openings, band type was used. From the opening of the port to liberation, all types of Podaegi appeared. Since the liberation, the use of band and blanket type has gradually decreased. Modern types have been the most popular since the 1960s. Materials of Podaegi became varied and Podaegi became a fashion-item. Later, modern Podaegi became the representative form of Korean traditional Podaegi.

KCI등재

6뉴미디어 패션 콘텐츠 유형에 따른 SNS 사용자의 관심도 연구 -보그 코리아 공식 인스타그램 중심으로-

저자 : 이청순 ( Chungsun Lee ) , 이승희 ( Seunghee Lee )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 75-87 (13 pages)

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The purpose of this study is to find trends in new media fashion content by analyzing the fashion content of the official Instagram accounts of domestic fashion magazines that are being transformed by digital media. The framework for these analysis of fashion content type and methods of production is based on one used in an earlier research project. Empirical analysis is conducted on Vogue Korea's official Instagram accounts, using the highest number of major views as the secondary measure of interest. After screening for fashion content in posts on the Vogue Korea account for four months, 291 short video postings were extracted to analyze the number of views the postings received. The results were categorized as 'star', 'show/exhibition', 'product', 'shop', 'fashion film', 'designer', or 'event', included in the data are the number of postings by type and the number of views by post. Based on the characteristics of the creator and the editing, the posts were classified into 'professional production highlight', 'professional production private', 'UCC' or 'GIF' videos, the number of views per post were also collected. The research results show different levels of interest depending on the type of fashion content, and also on the way the videos were produced. The study also investigated how the combination of these two factors affects interest. When producing a new media fashion content, combining a 'star' type post with 'professional production private' video content was most popular. The selection of production method is therefore important even given the same type of content.

KCI등재

7버틀러의 수행성 이론으로 본 BTS 뮤직비디오 패션스타일의 젠더 이미지 분석

저자 : 정연이 ( Yeonyi Jung ) , 이영재 ( Youngjae Lee )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 88-101 (14 pages)

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The music videos of BTS go beyond the limit of media promoting music and shows their meaning in various ways and complete the visual message of music through fashion style. BTS' fashion style in the music videos shows a change in symbolic representation of the genre of each album and song, of which gender images are changing aligned with the music messages of BTS. The purpose of this study was to derive gender images of fashion style in BTS music videos and to interpret their meaning based on Judith Butler's theory that performativity creates discourse through iterative process. It is conducted as a research method, an analytical study was conducted in parallel with literature studies and empirical case analysis. The scope of the study was limited to 301 costumes that appeared in 21 official music videos from debut single album '2Cool 4 Skool' released in 2013 to the mini album 'Map of the Soul: Persona' released in 2019. As a result of the analysis, the controversial fashion style, challenging fashion style, boyish fashion style, hybrid fashion style, the playful fashion style were revealed. The conclusion of studying the gender image of BTS, interpreted by this analysis using Judith Butler's theory, is as follows. The gender image of BTS is the traditional image that identifies with the dominant gender discourse, the resistive gender image that intentionally distances mainstream culture, the eclectic image parodying the gender of the opposing term, and the deconstructive image that transcends the dominant gender discourse.

KCI등재

820대 국내여성의 손톱 사이즈 측정을 통한 네일 팁 사이즈 제안 -직접측정법과 3D 스캐너측정법을 통한 사이즈 비교를 중심으로-

저자 : 이은실 ( Eunsil Lee ) , 김은실 ( Eunsil Kim )

발행기관 : 한국패션비즈니스학회 간행물 : 패션비즈니스 24권 1호 발행 연도 : 2020 페이지 : pp. 102-116 (15 pages)

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After its introduction in Korea, nail art is becoming active, especially among women in their 20s and 30s who are interested in fashion and beauty. Although self-nail tips are available online in various designs for each brand that is currently on the market, these designs and sizes of self-nail tips on the market are different for each age group. Since the design or size is not suggested for the different situations, there are difficulties in purchasing products that match the shape and size of nails of consumers. In this study, frequency analysis was performed using 'SPSS statistics 21.0 for windows program' to analyze data obtained by direct measurement method and 3D scanner measurement method for Korean women in their 20s. For comparative analysis between direct and 3D scanner measurements, a corresponding sample, 'T-test', was performed. As a result, we proposed the standardization of nail tip size after comparative analysis between direct measurement and 3D scanner measurement. Previous studies have been proceeding with direct measurement method. However, this study introduced a 3D scanner measurement method in the nail field and attempted the standardization of nail size by age group of Korean women. Importantly, this sutdy suggests standardization of nail tip size among missing body sizes.

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