This study is to demonstrate a possibile way for conflict management in regional tourism development by examining proper action orientation in a specific conflict between the local residents and other stakeholder. Previous conflict management studies mainly focus on conflicts between the groups, and they eventually lead to the negative effects on a development project. From the perspective, the possible solution for the conflict is merely to gather opinions from the involved groups via official channels. However, this study approaches the conflicts between the regional tourism developers and the local residents differently based upon Weber``s four types of social actions, i.e., instrumentally rational, value-rational, affectual and traditional action. Especially Weber``s theory of action will help us to understand the types of action that would be matched with a specific type of conflict in a regional tourism development.