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KCI 등재
고궁관광 평가요인과 만족도 분석 -진정성과 HISTOQUAL을 중심으로-
An Evaluation of the Quality and Level of Satisfactionon Royal Palace Tourism -Focusing on Authentic Experience and HISTOQUAL-
김지선 ( Ji Sun Kim ) , 이훈 ( Hoon Lee )
관광학연구 33권 6호 37-54(18pages)
UCI I410-ECN-0102-2015-300-002100294
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

Recently an interest in royal palace tourism has increased in Korea as a type of special interest tourism(SIT). This study proposed a 6 dimension conceptual model of evaluating the quality of royal palace tourism experience (i.e., interpretation, convenience, responsiveness, contents, objective authenticity, existential authenticity) and examined the impacts of the 6 factors on overall satisfaction and intention of revisit and recommendation. Data were collected from 614 domestic and foreign travellers at the five royal palaces in Seoul. Results showed that ``interpretation`` was the most important factor in explaining ``general satisfaction`` and ``intention of recommend``, while ``existential authenticity`` was the most important factor that impact on ``intention of revisit``. These suggest that interpretation and existential authenticity could be considered as the important factors in royal palace tourism quality and satisfaction.

[자료제공 : 네이버학술정보]
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