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한국문화관광학회> 문화관광연구> In the Cross-Cultural Context of Vietnam

In the Cross-Cultural Context of Vietnam

Thuy Huong Truong
  • : 한국문화관광학회
  • : 문화관광연구 16권2호
  • : 연속간행물
  • : 2014년 12월
  • : 53-78(26pages)
문화관광연구

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This paper explores the respective rules of behaviour of international tourists from China, France and the USA and Vietnamese service providers. The Principal Components Analysis method is used to identify and group the distinctive rules of behaviour of tourists and hosts with a view to providing an enhanced understanding of tourists-hosts interaction during the service encounter in cross-cultural settings. It presents the findings of a self-administered survey to 235 Chinese, 180 French and 170 American tourists visiting Vietnam. The rules of behaviour guiding Western and Asian respondents were found to have more differences than similarities. The differences impact upon host and guest inter-cultural interactions during service encounter. The research has both practical and academic significance. From the theoretical perspective, this study provides anenhancing understanding of Argyle et al.’s study on cross-cultural variations in the rules which determine relationships. This instrument has previously been applied in the field of sociology, psychology and marketing. In the present case, it is used with some modifications to measure hosts-guests cross-cultural interactions in the service encounter and the associated insights should be useful for tourism researchers. The implications for tourism industry management destination and marketers are presented. It is recommended that the Vietnamese tourism authorities target international tourism markets more precisely and improve the quality of service provision.

UCI(KEPA)

I410-ECN-0102-2015-300-002234684

간행물정보

  • : 사회과학분야  > 관광학
  • :
  • :
  • : 반년간
  • : 1229-5337
  • :
  • : 학술지
  • : 연속간행물
  • : 1999-2022
  • : 521


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1Horsley Hills : Tourists' Perception

저자 : S. Kumaran , Manjeet Singh

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 1호 발행 연도 : 2022 페이지 : pp. 6-26 (21 pages)

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This research has been conducted on perception of tourist about hill station to understand the profile of the tourist visiting Horsley Hill and their opinion about infrastructure facilities, cost of stay, food and hygienic conditions. Based on the findings of the research, suggestions have been provided for the better tourism development. The revenue of the Horsley Hills can be get improved by effective implementation of the suggestions provided in the research.

2Medical Tourism. Compatibilities and Incompatibilities When Medical Services are Provided Along With Tourism Services

저자 : Polyxeni Moira , Dimitrios Mylonopoulos , Spyridon Parthenis

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 1호 발행 연도 : 2022 페이지 : pp. 27-47 (21 pages)

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Over the last years the term 'medical tourism' is often quoted in the scientific literature, especially by medicine scientists. In addition to this, the term is also used by social scientists end economists, as tourism is an important social phenomenon featuring cultural, environmental and economic dimensions. Nevertheless, travel as a basic component of tourism cannot be considered as the exclusive element so that a person's displacement outside one's place of residence to the place where medical services are provided can fall under the category of 'medical tourism'. Althoughthistermisacceptableintermsofentrepreneurship, itis a confusing term withinacademia. This ambiguity impedes policy makers to map out an appropriate tourism policy in the field of health, aiming at sustainable tourism development.
This paper seeks to explore, through a literature review, the use of the term 'medical tourism' and its relevant concepts by stakeholders both in the areas of tourism and health. The main finding is that even though the term 'medical tourism' is widely used, it is not an appropriate one. With regard to its content, it is highly confusing due to the contradiction deriving from the terms 'tourism' and 'medical treatment', as key components of medical tourism. We seek to distinguish between long-term patients who travel to seek leisure (health tourism) and patients who travel primarily for health rehabilitation (health travel). This analysis is likely to contribute to a more rational tourism policy in the area of health.

3Autoregresive Intergrated Movement with Conditionally Heteroskedastic Time Series Model in Forecasting Tourist Arrival Da Nang City, Vietnam

저자 : Cao Thi Cam Huong , Nguyen Ngoc Vinh Hoa , Nguyen Van Gia

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 1호 발행 연도 : 2022 페이지 : pp. 48-56 (9 pages)

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Although tourist arrival forecast plays an increasingly important role for investors and local government in countries where tourism is an advantage, there has been still a big difference between forecasted and actual figures. As a result, the reliability and validity of the forecasting are not convincible. One of the main reasons is the forecasting method. Previous forecasting methods such as regression analyses are based on the assumption that the variables are stationary but it is not true for tourism data, which are time series. When two non-stationary variables are regressed, the spurious regression has produced wrong outcomes, resulting in the difference between forecast and reality. The purpose of this study is to apply the time-series econometric models: Autoregresive intergrated moving average with conditionally heteroskedastic to forecast tourist arrivals in Danang based on the historic data 2004-2014.

4The Role of Culture and Economy in Development of Urban Tourism : Case Study-City of Tabriz

저자 : Hassan Esmaeilzadeh , Zahra Afzali Goruh , Jaber Roy De , L Amir Kashani Asl , Vahid Salahi Sarikhan Biglou

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 1호 발행 연도 : 2022 페이지 : pp. 57-69 (13 pages)

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Nowadays urban tourism as a clean industry, is considered as one of the significant & effective factors in the economic, social & cultural developments of the cities, that its progress requires the creation & reinforcement of proper cultural & constructive infrastructures, under the integrated urban management. Dynamism & attractiveness of urban Spaces, especially in cities with ancient civilization depend on different factors that the most important one of them is found in the richness of indigenous culture & leading industry with thriving economy & these spaces as the center of tourism, create many opportunities for tourists. In this Study, with respect to the importance of the matter, it has been tried to survey the role of urban culture & economy in attracting touri sts with a descriptive -analytic approach in a scientific environment. In this regard, after reviewing the related concepts & comments, it has been investigated on these issues, that the result of the study show that the tourism environment of Tabriz has been affected by the cultural & economic environments and approximately covers whole the city. There is also a strong relationship among visitors, the culture of Islamic-Iranian Society and urban dynamic economy. At the end of the study some general recommendations has been offered in line with the promotion of this relation & development of Tourism in infrastructures.

5Optimizing Coral Triangle Based On Cultural Tourism By Creating An Incubator with Local Wisdom Management In Nusa Tenggara, Indonesia

저자 : Norma Chayatina , Risma Nur Anissa

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 1호 발행 연도 : 2022 페이지 : pp. 70-81 (12 pages)

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Nusa tenggara archipelago is one of islands that having maritime potential rich in marine resources especially corel reefs, but it's including 3T (Tertinggal, Terdepan, Terluar)/ (left behind, front, the outermost) (lpdp.kemenkeu.go.id). Based on the problem, writer offer an idea Optimizing Coral Triangle Based On Cultural Tourism By Creating An Incubator with Local Wisdom Management In Nusa Tenggara, Indonesia. Methods that's used in writing is qualitative descriptive method with secondary data or through review of library from the journal, book, and articles.

6The Components of Jasmine Rice Tourist Attraction in Tung Kula Rong Hai Area, Roi Et Province

저자 : Teerarat Amnartcharoen , Donruetai Kovathanakul

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 1호 발행 연도 : 2022 페이지 : pp. 82-96 (15 pages)

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The research is about the Action Plan of Community-Based Ecotourism in Brgy. Alas-As in San Nicolas, Batangas. The study aimed to provide possible recommendations and solutions to build more opportunities for the improvement of community-based ecotourism in Brgy. Alas-As in San Nicolas, Batangas. The Brgy. Alas-As in San Nicolas, Batangas is the leading community that embodies community-based ecotourism. The researchers used ASEAN Community-Based Tourism (CBT) Standard as framework for the study.
The research was to apply the ASEAN Community-Based Tourism (CBT) in assessing the effectiveness of community-based ecotourism that also lack in a study conducted by Pookhao in 2014 entitled “Community-based Ecotourism: Transformation of the Local Community.” Quantitative descriptive research and purposive sampling was used with a sample size of 225 respondents through survey questionnaires that were personally distributed by the researchers. Percentage Frequency Distribution, T-Test and Analysis of Variance or ANOVA were used in analyzing the data.
Based on the findings gathered, the respondents are mostly 26 to 35 years old, mostly males who are employed and have 10 years and above of residency. The objective of the study was to assess the effectiveness of community-based ecotourism in Brgy. Alas-As in San Nicolas, Batangas and to improve their quality of services, meet visitor's expectations and ensure the protection of the community and their natural and cultural heritage resources with an action plan.

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1A Case Study of Implementing Temporary Transportation System in the Seasonal Peak Period in Recreational Areas

저자 : Jae Hyun Park , Kyung Chul Lee , Hag Rae Rho

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 7-14 (8 pages)

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Many recreational areas for tourism such as national parks, beaches, and other famous attractions tend to have their peak seasons. When the peaks are clearly distinguishable from the ordinary non-peak seasons, travel demand often exceeds the capacity of transportation facilities. In turn, travelers face discomfort by severe traffic congestion, long queue in intersections, or crowded streets. This study introduces a temporary transportation system, which does not require costly investment to build new transportation facilities, providing additional capacity in the network to soothe the traffic flow only during the peak period. The system consists of modular runways, small sized vehicles and consolidated operating devices, designed to be built as freely as it is needed without massive sub-base course works, alias 'Lego-typetransit system'. Afterwards, the system can be disassembled and carried for the next use, like the Lego blocks. Currently being in the phase of a conceptual design of the system, this paper examines a case study of a simulated scenario in a recreational area showing how this Lego-type transit system can be implemented in reality.

2The Importance of the Culture of National Minorities for Tourism Development in Vojvodina Province (Serbia)

저자 : Ivana Blesic , Tatjana Pivac , Snezana Besermenji , Msc Igor Stamenkovic

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 15-23 (9 pages)

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According to the 2011 census, there are over 26 nationalities and national and ethnic groups in the Autonomous Province of Vojvodina, which makes it a highly multi-ethnic environment. Each ethnic group nurtures a distinctive culture and tradition, which are recognized as having a highly significant potential for tourism development in Vojvodina. This paper presents the results of a survey conducted with the aim of determining the activities of tourism organizations and travel agencies that are focused on implementing achievements of these cultures into a tourism product. The survey included 27 tourism organizations and 25 travel agencies from the territory of Vojvodina. The results indicate a high level of interest of tourism organizations in promoting national minorities living in their municipalities. On theother hand, travel agencies do not have many travel arrangements that promote the culture of national minorities of Vojvodina.

3Planning for Rural Tourism Promotion and Infrastructure Development in Uttrakhad, India-an Experiment

저자 : Ranjan Kumar Mallick , Rajesh Kumar Joshi

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 25-37 (13 pages)

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This paper reflects about Rural Tourism Planning and infrastructure development in remote areas of Uttrakhnad. The intended objectives of rural tourism is to control rural migration, create new livelihood option for the villagers, and Conservation & Restoration of the Temple precincts when integrated with other facilities like the approach road and sanitation and services as part of the concerned subproject proposal, is to develop this area as an attractive destination for cultural and rural tourism. Under this Project, thrust will be to promote village tourism as the primary tourism product to spread tourism and its socio-economic benefits to rural and new geographic regions. Key geographic regions have been identified for development and promotion ofRural Tourism. The implementation would be done through a Convergence Committee headed by the District Magistrate. Activities like improving the natural environment, hygiene, socio-economic status, infrastructure etc. would be eligible for assistance.

4The Effect of Diplomacy on Development of Tourism Industry in the Era of Globalization

저자 : Simin Armaghan

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 39-51 (13 pages)

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Success of failure of tourism industry in each country directly depends on the supportive policy of the government; so that as the support of the government is more for the tourism, the inflorescence of this section will be more. The combination of the factors caused the governors to look at tourism as the lever which can play an important role in relations and diplomacy since this industry can free the countries from one-product mode. Even low investment in tourism compared to other industries can provide positive changes. It should be considered that if security and regulation or proper infrastructures are provided in tourism, the benefits will be progressive. On the other hand, the effect of tourism in the economy of the countries has caused it to be one of the bases of conversation for the foreign boards.In other words, diplomacy based on tourism has been formed and has been successful to be discussed in the international contracts. Since the way of introducing tourism to the countries passed from embassies and government has given the right to the ambassadors to directly or indirectly play the role in tourism. So, the ambassadors have to care about all the issues and local, foreign and regional considerations about the tourists, since administrating the “tourism diplomacy” has direct effect on economic, political, cultural and social issues. The present study tries to analyze the effectiveness as a strategy in development and attraction of the tourisms.

5In the Cross-Cultural Context of Vietnam

저자 : Thuy Huong Truong

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 53-78 (26 pages)

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This paper explores the respective rules of behaviour of international tourists from China, France and the USA and Vietnamese service providers. The Principal Components Analysis method is used to identify and group the distinctive rules of behaviour of tourists and hosts with a view to providing an enhanced understanding of tourists-hosts interaction during the service encounter in cross-cultural settings. It presents the findings of a self-administered survey to 235 Chinese, 180 French and 170 American tourists visiting Vietnam. The rules of behaviour guiding Western and Asian respondents were found to have more differences than similarities. The differences impact upon host and guest inter-cultural interactions during service encounter. The research has both practical and academic significance. From the theoretical perspective, this study provides anenhancing understanding of Argyle et al.'s study on cross-cultural variations in the rules which determine relationships. This instrument has previously been applied in the field of sociology, psychology and marketing. In the present case, it is used with some modifications to measure hosts-guests cross-cultural interactions in the service encounter and the associated insights should be useful for tourism researchers. The implications for tourism industry management destination and marketers are presented. It is recommended that the Vietnamese tourism authorities target international tourism markets more precisely and improve the quality of service provision.

6Relationship Between Travel Distance and Expenditure

저자 : Yasuhiro Watanabe

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 79-87 (9 pages)

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The longer the traveler travels from home to the destination, the more s/he spends at the destination. This is a “law” long known in tourism development studies. However, in this world of advancing transportation technology, does it still hold true? The most accurate method of its examination can be attained by conducting a large scale survey to tourists with a scope wide enough to represent the population, asking their location of residence, destination of travel and the amount spent at the destination. However, this paper verifies the validity of the law by using existing tourism and transportation statistics. The statistics used in this study are: 1) Japan Tourism Agency's “Tourism Consumption Data”, which provides the average total amount paid for a trip by tourists and their distance travelled; 2)Transport Ministry's “Passenger Travel Mode Survey”, which provides the share of the transportation mode used in a given travel sector; and 3) “Accommodation Statistics”, which  sheds light on the number of nights stayed andthe amount spent for accommodations. These data, after calculation adjustments, will show the amount paid for a trip, besides transportation and accommodations, by tourists and their distance of travel. Japan has 47 prefectures. The study compared the amount, as achieved from above calculation process, of tourists traveling from Tokyo and its three neighboring prefectures to all other 43 prefectures. As a result of this comparison, the correlation coefficient between the distance travelled and the amount spent was 0.71, showing strong positive correlation. The significance of the proof of the “law” to the tourism developers will be that it does make senseto invest more in promoting long-distance travelers, and when a tourist destination is expecting a new mode of transportation connecting a far market, it should prepare for larger tourist consumption.

7재일동포 한국학교 문화의 특성에 관한 연구

저자 : 김한수 ( Kim Han Su )

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 89-100 (12 pages)

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The purpose of this study divides to regular schools and irregular schools with Korean school as the central figure and historic formation background and observing about difference. Research method of this study was used on interpretation of conducting survey paper and interview at first-hand field in JAPAN. The findings of this study are as followings. First, in historic background, division of Chosun school and Korean school as ``Hanshin education fighting`` some of Korean school select regular schools and irregular schools. Second, because Chosun school chooses irregular schools, they are detached from Japanese government``s islands and expanded to Japanese whole country. But Korean school selects regular schools and planned stable school management in Japan. Third, irregular schools tends to go Korean college entrance examinations to graduation because of relation withKorean school, but students of regular school's students were expose that have many students who change schools to Japanese school. Forth, students of regular schools are not good at Korean language about role of ethnic school and unity education, irregular school``s students chooses nation school by parents`` inducement, and they thought that solidify nationality education. The findings of this study suggest that difference of ethnic school have differed according to confrontation of systematic adaptation of Japanese government and education demand. of global era.

8항공서비스 관련학과의 현황과 발전방안

저자 : 최용선 ( Choi Yong Son ) , 김영규 ( Kim Young Kyu )

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 101-111 (11 pages)

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The study is aimed at providing some developmental suggestions as well as the roles given for airline service departments of 2 or 3 year-colleges and 4 year-universities by analyzing the current situations of airline service related departments, their performance index, and their curricula. As result of surveying through homepages and information disclosure of colleges and universities, 35 colleges and 14 universities established airline service relevant departments. They differs somewhat in their name of departments but operate similar curriculum. This situation does show the fact that the demand for service professionals in the aviation field has not been met and they ignore keeping up with constant change.

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