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한국문화관광학회> 문화관광연구> The Effect of Diplomacy on Development of Tourism Industry in the Era of Globalization

The Effect of Diplomacy on Development of Tourism Industry in the Era of Globalization

Simin Armaghan
  • : 한국문화관광학회
  • : 문화관광연구 16권2호
  • : 연속간행물
  • : 2014년 12월
  • : 39-51(13pages)
문화관광연구

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Success of failure of tourism industry in each country directly depends on the supportive policy of the government; so that as the support of the government is more for the tourism, the inflorescence of this section will be more. The combination of the factors caused the governors to look at tourism as the lever which can play an important role in relations and diplomacy since this industry can free the countries from one-product mode. Even low investment in tourism compared to other industries can provide positive changes. It should be considered that if security and regulation or proper infrastructures are provided in tourism, the benefits will be progressive. On the other hand, the effect of tourism in the economy of the countries has caused it to be one of the bases of conversation for the foreign boards.In other words, diplomacy based on tourism has been formed and has been successful to be discussed in the international contracts. Since the way of introducing tourism to the countries passed from embassies and government has given the right to the ambassadors to directly or indirectly play the role in tourism. So, the ambassadors have to care about all the issues and local, foreign and regional considerations about the tourists, since administrating the “tourism diplomacy” has direct effect on economic, political, cultural and social issues. The present study tries to analyze the effectiveness as a strategy in development and attraction of the tourisms.

UCI(KEPA)

I410-ECN-0102-2015-300-002234679

간행물정보

  • : 사회과학분야  > 관광학
  • :
  • :
  • : 반년간
  • : 1229-5337
  • :
  • : 학술지
  • : 연속간행물
  • : 1999-2022
  • : 527


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발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 2호 발행 연도 : 2022 페이지 : pp. 6-14 (9 pages)

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Service quality is an important factor effecting park management, and customers' satisfaction. High service quality will providing high satisfaction. When customers satisfy, they will revisit the park and willing introduce to another customer. So, evaluating service quality is very important to park managers. The results of evaluation will help park managers increasing service quality and visitor return rate.
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2Sustainable Development of Buddhist Heritage Tourism: A Study in Jharkhand India

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This paper represents the main aim of this research is to explore in recent years, mountain regions are a fascinating great consideration to Indian tourists in general and foreign tourists in particular. The probable mountain resources for promoting green tourism are vast in the form of natural and cultural heritage such as ecological reserves, flora and fauna, lakes and rivers and traditional rural resources. In order to utilize the tourism industry market, wild numbers of tourists and related random infrastructural facilities in the susceptible mountain regions pose serious ecological insinuations. The ecological pressures are threatening land, water, and wildlife resources through direct and indirect environmental effects together with the generation of solid and liquid wastes, so green tourism is emerging as an important task in order to develop a new relationship between communities, government agencies, and private sectors. However, Buddhist heritage in Tourism sustainable development affects tourism for the welfare of people in society. The Promote for engaging at the international, level who indicates the best option for employment; however, the Jharkhand Itkhori, a block headquarters within Chatra district. Itkhori lies north of Hazaribagh, about 16 km west of Chouparan to be more precise.
It is a wonderful place with an abundance of historical reminiscences and archaeological remnants demonstrating a breathtaking saga of religious tolerance and cultural unity. More than 1200 years ago, the great Pala and Gupta emperors looked out from the terrace of the magnificent Maa Bhadrakali temple complex built during the 9th century The workmanship of the images and statues indicate a highly developed heritage of skills in the finer arts. In addition, if wonders were to follow wonders, the Shiva-linga in the adjacent temple has no less than 1008 “lingams” carved into its surface. Images of 104 Bodhisattvas and 4 principal Buddha's are sculpted on each side of a “stupa”-like structure. One of the rock inscriptions of Mahendra Pala at Itkhori indicates that the Pratihara ruler came in control of the bordering areas of Chotanagpur during the second half of the 9th century A.D. Heritage Tourism can help in shaping our cultural resources. To develop a strategic plan for heritage tourism, we have to understand the tourism resources and needs and wants and how to match it with our available resources in the future to make the successful utilization of resources for the empowerment of the state.

3The Role of Sri Lankan Islamic Culture in Promoting Tourism

저자 : Faheema Saheed

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 2호 발행 연도 : 2022 페이지 : pp. 33-41 (9 pages)

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Sri Lanka has been placed in a strategic position as one of the major tourist attractions in the world boasting of its rich religious cultural diversity since antiquity. The end of a protracted civil war and extremist religious movements has bounced back the tourist industry and the consequent rapid expansion of tourist infrastructure in the island. The resultant rich cultural heritage of the island has been woven around ethnic origins, religious practices, and historical architecture. The Muslims who settled in Sri Lanka in the 7th century A,D. established a characteristic way of life and a distinctive form of Islamic culture which is unique to Sri Lanka, This isolated characteristic of a hybrid culture is hardly visible at global level. The importance of the multi-cultural dimensions of the Sri Lankan society should be valued and enhanced in the sphere of global tourism as local and foreign investment flowing into the sector is not directed towards promoting religious and cultural tourism. The objective of this paper is to examine the potential of religious and cultural tourism in Sri Lanka to strengthen the economic capacity of the country, paying special attention to the island's resource heritage and its cultural diversity. The necessary information for the article is gathered from secondary sources such as journal articles, book chapters and published data. Such secondary data is supplementrd through primary sources of information extracted from field observations, interviews with key infotmants and the community leaders. A Mixed method is used to analyze the collected information.

4Cultural Tourism: as A Strategy for Peace Building in Sri Lanka

저자 : Jayasinghe J. D. D. P

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 2호 발행 연도 : 2022 페이지 : pp. 42-50 (9 pages)

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This paper propose the cultural tourism as a strategy for peace building in Sri Lanka examining the cultural festival tourism .Main argument in this article is that the cultural tourism leads to inter cultural understanding, developing mutual relations and building trust among each other. Since the existing peace building approaches are more political, cultural tourism is a strategy could be developed in to practical achievement of the goals of peace building.
The methodological approach utilized is qualitative research paradigm, based on grounded theory. Kataragama cultural festival, with its multi ethnic, multi religious characteristics has produced an ideal background for exploration and sustains the above argument.

5Tourist Satisfaction of Glamping in Nayomi Sanctuary Resort in Balete, Batangas

저자 : Ampil Jan Alexis D. , Nanquilada Cristine C. , Soriano Josh Matthew M. , Tabuyo Jimford U.

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 2호 발행 연도 : 2022 페이지 : pp. 51-69 (19 pages)

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The research determined the tourist satisfaction of Glamping in Nayomi Sanctuary Resort in Balete, Batangas. It utilized the customer satisfaction program for Puhajarve Spa and Holiday Resort wherein the researchers enhanced their services. Using the qualitative design the data was gathered through interview and observation checklist by researchers and used narrative analysis to present the data. The study thought to determine the assessment of tourist of glamping in terms of Reliability, Assurance, Empathy, Tangibility and Responsiveness and identify the problems and challenges experience by the tourist of glamping in Nayomi Sanctuary Resort in Balete, Batangas. In addition, the study needed to propose a customer satisfaction program based on the respondents responses. After the date gathering and analyses it can be concluded that Nayomi Sanctuary Resort is lacking in terms of reliability, assurance and tangibility. However the resort excelled with reference to empathy and responsiveness. The output of the research strives to come up with the customer satisfaction program.

6Thailand's Curriculum Design for Hospitality Management based on the Thai Qualifications Framework (TQF)

저자 : Chinda Tejavanija Chang

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 24권 2호 발행 연도 : 2022 페이지 : pp. 70-79 (10 pages)

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The hospitality and Tourism Industry is the largest and fastest growing industry in the world. An exciting aspect is that the industry comprises so many different aspects and professions. Common dynamics in this diverse industry include the delivery of services and products and the customer impressions of them. Thailand's overall hospitality and tourism economy employed an estimated 4,110,000 people in 2007 or one in every 8.9 jobs (11.3%), and this is forecast to reach 4,767,000 (11.8%) by 2017.
Thailand's travel and tourism sector should also attract 206 billion baht in capital investment in the year 2007 for 8.5% of the nation's total, and the WTTC predicts this figure will climb to 511 billion baht (9.3%) by 2017. Government expenditure on the industry is expected to tally 27 billion baht in 2007 for 2.7% of the national budget and increase to 51.2 billion baht (2.8%) in 2017. In addition, Thailand has led the Asia-Pacific region in signing open-skies agreements between Asian nations, and in reducing visa restrictions - these initiatives along with the opening up of new direct routes to the region, from the United States, Russia and South Africa, for example, are also attracting increasing amounts of foreign tourists.

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1A Case Study of Implementing Temporary Transportation System in the Seasonal Peak Period in Recreational Areas

저자 : Jae Hyun Park , Kyung Chul Lee , Hag Rae Rho

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 7-14 (8 pages)

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Many recreational areas for tourism such as national parks, beaches, and other famous attractions tend to have their peak seasons. When the peaks are clearly distinguishable from the ordinary non-peak seasons, travel demand often exceeds the capacity of transportation facilities. In turn, travelers face discomfort by severe traffic congestion, long queue in intersections, or crowded streets. This study introduces a temporary transportation system, which does not require costly investment to build new transportation facilities, providing additional capacity in the network to soothe the traffic flow only during the peak period. The system consists of modular runways, small sized vehicles and consolidated operating devices, designed to be built as freely as it is needed without massive sub-base course works, alias 'Lego-typetransit system'. Afterwards, the system can be disassembled and carried for the next use, like the Lego blocks. Currently being in the phase of a conceptual design of the system, this paper examines a case study of a simulated scenario in a recreational area showing how this Lego-type transit system can be implemented in reality.

2The Importance of the Culture of National Minorities for Tourism Development in Vojvodina Province (Serbia)

저자 : Ivana Blesic , Tatjana Pivac , Snezana Besermenji , Msc Igor Stamenkovic

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 15-23 (9 pages)

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According to the 2011 census, there are over 26 nationalities and national and ethnic groups in the Autonomous Province of Vojvodina, which makes it a highly multi-ethnic environment. Each ethnic group nurtures a distinctive culture and tradition, which are recognized as having a highly significant potential for tourism development in Vojvodina. This paper presents the results of a survey conducted with the aim of determining the activities of tourism organizations and travel agencies that are focused on implementing achievements of these cultures into a tourism product. The survey included 27 tourism organizations and 25 travel agencies from the territory of Vojvodina. The results indicate a high level of interest of tourism organizations in promoting national minorities living in their municipalities. On theother hand, travel agencies do not have many travel arrangements that promote the culture of national minorities of Vojvodina.

3Planning for Rural Tourism Promotion and Infrastructure Development in Uttrakhad, India-an Experiment

저자 : Ranjan Kumar Mallick , Rajesh Kumar Joshi

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 25-37 (13 pages)

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This paper reflects about Rural Tourism Planning and infrastructure development in remote areas of Uttrakhnad. The intended objectives of rural tourism is to control rural migration, create new livelihood option for the villagers, and Conservation & Restoration of the Temple precincts when integrated with other facilities like the approach road and sanitation and services as part of the concerned subproject proposal, is to develop this area as an attractive destination for cultural and rural tourism. Under this Project, thrust will be to promote village tourism as the primary tourism product to spread tourism and its socio-economic benefits to rural and new geographic regions. Key geographic regions have been identified for development and promotion ofRural Tourism. The implementation would be done through a Convergence Committee headed by the District Magistrate. Activities like improving the natural environment, hygiene, socio-economic status, infrastructure etc. would be eligible for assistance.

4The Effect of Diplomacy on Development of Tourism Industry in the Era of Globalization

저자 : Simin Armaghan

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 39-51 (13 pages)

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Success of failure of tourism industry in each country directly depends on the supportive policy of the government; so that as the support of the government is more for the tourism, the inflorescence of this section will be more. The combination of the factors caused the governors to look at tourism as the lever which can play an important role in relations and diplomacy since this industry can free the countries from one-product mode. Even low investment in tourism compared to other industries can provide positive changes. It should be considered that if security and regulation or proper infrastructures are provided in tourism, the benefits will be progressive. On the other hand, the effect of tourism in the economy of the countries has caused it to be one of the bases of conversation for the foreign boards.In other words, diplomacy based on tourism has been formed and has been successful to be discussed in the international contracts. Since the way of introducing tourism to the countries passed from embassies and government has given the right to the ambassadors to directly or indirectly play the role in tourism. So, the ambassadors have to care about all the issues and local, foreign and regional considerations about the tourists, since administrating the “tourism diplomacy” has direct effect on economic, political, cultural and social issues. The present study tries to analyze the effectiveness as a strategy in development and attraction of the tourisms.

5In the Cross-Cultural Context of Vietnam

저자 : Thuy Huong Truong

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 53-78 (26 pages)

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This paper explores the respective rules of behaviour of international tourists from China, France and the USA and Vietnamese service providers. The Principal Components Analysis method is used to identify and group the distinctive rules of behaviour of tourists and hosts with a view to providing an enhanced understanding of tourists-hosts interaction during the service encounter in cross-cultural settings. It presents the findings of a self-administered survey to 235 Chinese, 180 French and 170 American tourists visiting Vietnam. The rules of behaviour guiding Western and Asian respondents were found to have more differences than similarities. The differences impact upon host and guest inter-cultural interactions during service encounter. The research has both practical and academic significance. From the theoretical perspective, this study provides anenhancing understanding of Argyle et al.'s study on cross-cultural variations in the rules which determine relationships. This instrument has previously been applied in the field of sociology, psychology and marketing. In the present case, it is used with some modifications to measure hosts-guests cross-cultural interactions in the service encounter and the associated insights should be useful for tourism researchers. The implications for tourism industry management destination and marketers are presented. It is recommended that the Vietnamese tourism authorities target international tourism markets more precisely and improve the quality of service provision.

6Relationship Between Travel Distance and Expenditure

저자 : Yasuhiro Watanabe

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 79-87 (9 pages)

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The longer the traveler travels from home to the destination, the more s/he spends at the destination. This is a “law” long known in tourism development studies. However, in this world of advancing transportation technology, does it still hold true? The most accurate method of its examination can be attained by conducting a large scale survey to tourists with a scope wide enough to represent the population, asking their location of residence, destination of travel and the amount spent at the destination. However, this paper verifies the validity of the law by using existing tourism and transportation statistics. The statistics used in this study are: 1) Japan Tourism Agency's “Tourism Consumption Data”, which provides the average total amount paid for a trip by tourists and their distance travelled; 2)Transport Ministry's “Passenger Travel Mode Survey”, which provides the share of the transportation mode used in a given travel sector; and 3) “Accommodation Statistics”, which  sheds light on the number of nights stayed andthe amount spent for accommodations. These data, after calculation adjustments, will show the amount paid for a trip, besides transportation and accommodations, by tourists and their distance of travel. Japan has 47 prefectures. The study compared the amount, as achieved from above calculation process, of tourists traveling from Tokyo and its three neighboring prefectures to all other 43 prefectures. As a result of this comparison, the correlation coefficient between the distance travelled and the amount spent was 0.71, showing strong positive correlation. The significance of the proof of the “law” to the tourism developers will be that it does make senseto invest more in promoting long-distance travelers, and when a tourist destination is expecting a new mode of transportation connecting a far market, it should prepare for larger tourist consumption.

7재일동포 한국학교 문화의 특성에 관한 연구

저자 : 김한수 ( Kim Han Su )

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 89-100 (12 pages)

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The purpose of this study divides to regular schools and irregular schools with Korean school as the central figure and historic formation background and observing about difference. Research method of this study was used on interpretation of conducting survey paper and interview at first-hand field in JAPAN. The findings of this study are as followings. First, in historic background, division of Chosun school and Korean school as ``Hanshin education fighting`` some of Korean school select regular schools and irregular schools. Second, because Chosun school chooses irregular schools, they are detached from Japanese government``s islands and expanded to Japanese whole country. But Korean school selects regular schools and planned stable school management in Japan. Third, irregular schools tends to go Korean college entrance examinations to graduation because of relation withKorean school, but students of regular school's students were expose that have many students who change schools to Japanese school. Forth, students of regular schools are not good at Korean language about role of ethnic school and unity education, irregular school``s students chooses nation school by parents`` inducement, and they thought that solidify nationality education. The findings of this study suggest that difference of ethnic school have differed according to confrontation of systematic adaptation of Japanese government and education demand. of global era.

8항공서비스 관련학과의 현황과 발전방안

저자 : 최용선 ( Choi Yong Son ) , 김영규 ( Kim Young Kyu )

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 16권 2호 발행 연도 : 2014 페이지 : pp. 101-111 (11 pages)

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The study is aimed at providing some developmental suggestions as well as the roles given for airline service departments of 2 or 3 year-colleges and 4 year-universities by analyzing the current situations of airline service related departments, their performance index, and their curricula. As result of surveying through homepages and information disclosure of colleges and universities, 35 colleges and 14 universities established airline service relevant departments. They differs somewhat in their name of departments but operate similar curriculum. This situation does show the fact that the demand for service professionals in the aviation field has not been met and they ignore keeping up with constant change.

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