Nowadays, culture is regarded as the symbol of the local community`s dynamism.  Cultural events or festivals became important as an instrument for the mobilization of tourism and the promotion. of the local economy. In this respect, there are Korean Cultural Tourism Festivals. which are selected in oder to merchandise local festivals as worldwide tourists attractions, and subsidized by the central government. But they were negatively said to waste public budget with abrupt planning.   In this context, this study was tried to evaluate Korean Cultural Tourism Festivals with focusing on the activation of local festival planning and management, and come up with new strategy aimed at the tourism market. It is intended (1) to explore the specific behavior of tourists attending the Korean Traditional Drink and Cake Festival 2003 in Kyongju; (2) to examine any significant factors of planning and management environment variables and its relationship: (3) to investigate any significant effects of these factors on tourists satisfaction and willingness to recommend. these are exemplified by 564 tourists experience. The findings of this study will provide festival managers with useful implications in planning the effective festival program.

Generally, many local festival organizations offer similar programs to different groups of participants, Offering similar programs will not differentiate certain festivals from others. This will have an effect on local government economically since it does not make participants interested.  There were three purposes is this study. First, this study inferred factors of festival image and participating motivation of Jindo YeongDeung Festival. Second, the study invested correlation between festival participation motivation and partici pants` statistics/behavior using a factor analysis. Third the study investigated the relationship between factors of image and specified participation motivation of local festivals. Thus, this study tried to present a discriminating program that corresponded to certain participants to make local festival more competitive.

Yeongsang river basin out of the four largest rivers in Korea owns various kinds of tourism resources, however, many studies had mainly been oriented to the environmental fields, including industrial and managerial uses of water resources and conservation of water quality. The purpose of this study was to analyze the cultural properties and their characteristics distributed by the Yeongsan river zone and then to draw the following suggestions and conclusions of the zone. First, included for the spatial range of this study were local governments under the jurisdiction of the Yeongsan river basin environmental office (YRBEO). Shared identity of homogeneous culture of the residents along the basin was also reflected on setting the physical range of the study. Then, Jeollanam-do and Gwangju were finally framed for the spatial range. Second, the target for the analysis was limited to the cultural properties registered by the Ministry of Culture and Tourism. Third, geographical characteristics of the cultural properties distributed by the basin were as follows: the rank of total number of the properties was placed in the following order- Jeollanam-do > Gwangju M.C.

Travel policy is more developed chance for economy and culture in one country`s region. Nevertheless, country carried out this travel policy`s object affirmative check, study method by consumer`s conduct to perform and achieve with effect, the actual is better than futurist policy plan improvement. Without business policy plan presentation within theoretical range, basis search cost consume and inconsistency travel model don`t mix freely direct or indirect out of consumer`s concern. According to this study, general region people recognized travel policy`s recognition degree and each pattern about expectation mind degree before the culture tourism attraction. improve and analysis the greater part of policies not to recognized region people in present. we present inclusive recognition degree about the culture travel policy.  Also, of visitor recognize travel policy, expectation mind appears highly in various aspects. However, travel policy of Kwang-ju and Chun-nam region is not satisfied with expectation mind because of there is plan and development of consumer focus instead of consumer-focus travel. This primary study. travel consumer`s action travel policy, and especially travel consumer`s expectation mind cause some effect. so we analysis it.  Besides to this study, we make a chance, culture travel policy of publicity device to enlarge and to develope.

Characteristic food festive events are holding everywhere in Korea year in and year out. The purpose of food-festivals are to give some activities to depressed and underdeveloped local economies and to develop characteristics of local governments and its inhabitants` benefits.  It has become common habits to have some special and ethnic food when travelers are visiting foreign countries to know a cultural food-heritage. Because every people differ from in cultural background especially in cuisine throughout long periods.  As every nations has her unique and charming food-heritage, It is desirable for them to know special tourism products, events as tourism attractiveness.  Food-related festivals by local governments are now in full flourish, therefore it is proper time to advertise Korean traditional and valuable food heritage to foreigners.  It is necessary for Korean people to develop our traditional food heritage. All these problems are surely solved step by step and also connected with related local government and other associations for the purpose of image up and succession of Korean traditional cuisine.

Since Korea and China established their diplomatic relationship in 1992, the communication between them has rapidly increased, particularly in tourism. In 2003, the Chinese government implemented comparatively open tourism policy toward Korea which allowed Chinese citizens to travel through Korea for their own purpose. This has brought a bright future for Korean tourism industry.  And social phenomenon of Hanliu which means Korean stream has recently been widespread in China through Korean TV dramas and popular music. By taking advantage of this, the government and relevant circles of companies in Korea have begun to make serious and true efforts to enter the Chinese tourism market.  Therefore, the need for understanding Chinese tourism market has been raised and developing marketing strategies for them has become a urgent task for Korean tourism Industry to solve. Accordingly, this study is focused to analyze the trend of the external environment for Chinese tourism market and review its current domestic and outbound tourism market. and then to prospect of future Chinese tourism market. And this study will be a valuable data to setting the tourism policy in regard to the Chinese market for the Korean government as well as for the related tourism industries.

In this paper travel writings are treated as a representation and appropriation of other culture by tourists. By analyzing six Korean's travel writing it reveals that the Korean tourists showed the tendency to admit Chinese culture as an other culture and went so far as to demonstrate their sympathy to the Chinese and belief in the past and present of the Chinese history. And in an understanding of China their viewpoint was filled with the nationalistic emotionalism. Therefore, they remembered the activities of the Korean nationalists in China.  But each tourist situation expresses a distinct range of the concerns with difference. What is evident is that the sexual differences is conducive to the heterogeneity of the Korean perception of China. Especially women paid attention to the seemingly trivial affairs such as everyday life of common people and the state of women in China.

The purpose of this festival is to evaluate the participants' motive for participation in order to ascertain a basis of information for identifying the target audience for developing the most effective event program.  Methodology involved survey taken from participants of Jindo Yeongdeung Festival about their motive for participation, resulting in categorization of five main reasons, escape from routine, socialization, experience, event novelty and expectation.  The strongest motivations were shown to be expectation for nature appreciation such as walking of the sea -Moses parting the sea- and event novelty for the attraction of the festival.  Therefore, emphasis on these motivations indicate the need for the development of an active hands-on experience programs and more various event plans for the festival.

Today in many industries one cannot expect to have customer satisfaction (service satisfaction)without organizational commitment (loyalty). Especially, hotel industry is much dependent on human service compared to other industries and therefore if the service of loyalty (organizational commitment) of the staff is not achieved, the hotel will lose its merit(product value) and the organizational target (maximization of profit) will not easily achieved.  This study has resulted as below through an empirical analysis of how satisfaction in communication can affect organizational commitment.

Ecotourism is believed as a fairly new concept in our country. The concept of ecotourism can be defined as follows; it is to tour wonder, beauty and rareness of ecosystem which natural and cultural heritage has. Western countries have already known its importance and developed this field, so that our country should accept various marketing concepts in order to develop, sell, pervade a new product like a ecotourism program. To get this goal, we need to plan and control all kinds of tourism resources toward satisfying natural structure, process of ecosystem, and needs of tourism.  It is important that people should remember not to conquer the nature through ecotourism, but to enjoy the environment of the nature and to keep using it for next generation.