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수록정보
수록범위 : 1권0호(2005)~44권0호(2021) |수록논문 수 : 379
이벤트컨벤션연구
44권0호(2021년 11월) 수록논문
최근 권호 논문
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KCI등재

1홀로그램 텔레프레전스 기술의 체험이 MICE행사 참가자에게 미치는 영향

저자 : 박찬수 ( Park Chan Soo ) , 이지원 ( Lee Ji Won ) , 윤은주 ( Yoon Eun Joo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 1-21 (21 pages)

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Purpose - With the advance of the fourth industrial area, the MICE industries try to adopt these technologies. This study intended to find the influence of Hologram Telepresence Tech nologies on MICE participants's experience absorption, interaction and their satisfaction, using Pine & Gilmore's experience theory.
Design, data, and methodology -Based on the previous studies, this study hypothesized that four experience factors; entertainment, educational, aesthetic and escape experiences will influence experience quality; absorption and interaction each and those will influence the participants' satisfaction. To verify the hypotheses, multi-regression analysis with SPSS were conducted.
Result - The results showed that education and aesthetic experience influenced on both absorption and interaction, additionally entertainment experience had influenced on interaction only. On the other hand, escape experience had no impact on both absorption and interaction. Also, absorption and interaction had impact on the participant's satisfaction.
Conclusions -This study broadened theoretical concept in MICE research by adopting Hologram technology and it provided practical implications on how to effectively operate Holog ram technology in MICE with organizers and hosts.

KCI등재

2음악극 < Songs of Lear >를 활용한 감성마케팅 고찰

저자 : 강준수 ( Kang Jun Soo ) , 송영민 ( Song Young Min )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 23-40 (18 pages)

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Purpose - The purpose of this study is to examine ways to revitalize the consumption needs of modern consumers through emotional marketing using the music play < Songs of Lear >. Grzegorz Bral, the director of the musical play < Songs of Lear >, uses human emotions as a way to satisfy the diverse consumption needs of modern consumers.
Design, data, and methodology -If consumers in the past focused on product functions, modern consumers tend to pursue sensibility not only in product functions but also in product design or image. Consumption patterns are also changing according to the times, and there is a lot of interest in products that stimulate the emotions of modern consumers.
Result -The creation of consumer desire through emotional stimulation of consumers is related to the effective application of emotional marketing. Emotional marketing using performing arts is worth discussing in that it is a way to develop and revitalize various products in the tourism industry.
Conclusion -The implication of this study is that it specifically suggests the means of emotional marketing as a way to create effective consumption desires of modern consumers for performing arts works. On the other hand, the limitation of this study is that there was no discussion on emotional effects that can be developed in various ways as well as emotional marketing using auditory or vision.

KCI등재

3외국인 전용 카지노 VIP 고객 보상프로그램이 게임 수익에 미치는 영향 : 무료 식음료 서비스와 게임 칩을 중심으로

저자 : 김정효 ( Kim Jung Hyo ) , 김상혁 ( Kim Sang Hyuck )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 41-57 (17 pages)

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Purpose -The purpose of this study is to examine the effect of reward program on the game revenue for VIP customers in foreigner-only casino, with two major services in terms of free food and beverage(F& B)services and providing game chips
Design, data, and methodology - For this study, the dependent variables are the game time and the drop money amount of customer. Free meal order quantity, game chip payment amount, and interaction effect variable between free meal order quantity and game chip payment are used as independent variables. VVIP customer ratio, the number of game customer, promotion day dummy variable are used for the control varia bles. Daily panel data were used for test the suggested hypotheses by conducting panel regression models as an analysis technique.
Result -Empirical results show that only free F&B service had a significant effect on the VIP cusotmer's game time. Both the free F&B service and the providing the game chip service were significantly influenced on the customer's drop money amount. In addition, there were existed the interaction effect between the free F&B service and the providing the game chip service
Conclusions - Based on the results of this study, the effectiveness of free F&B services on game revenue for casino VIP customers is revealed. The results of this study would provide important information to establ ish more effective casino customer reward program.

KCI등재

4외식업체의 배달음식 소비경험에 의한 감정반응이 이용의도에 미치는 영향

저자 : 김미진 ( Kim Mi Jin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 59-74 (16 pages)

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Purpose - The purpose of this study is to understand the effect of delivery food consumption experience on emotional response and intention to use.
Design, data, and methodology -Consumption experience was divided into four elements: 'symbolicity', 'diversity', 'playfulness', and 'sociality'. Based on previous studies, this study hypothesized that the consumption experience dimension affects the emotional response, which in turn affects the consumer's intention to use. Frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were conducted using the SPSS version 25.0 program.
Result -As a result, it was found that all components of the consumption experience did not affect negative emotions, except for 'playfulness' in the consumption experience. In addition, consumption experience positive emotions among emotional responses had a significant positive (+) effect on 'playfulness', 'diversity', and 'sociality'. However, 'symbolism' did not affect. In the last hypothesis, it was found that the emotional response (negative, positive) had a significant effect on all intention to use.
Conclusions - The results provide some insights into the significant impact of emotional responses on the relationship in which delivery food consumption experience promotes consumer usage behavior.

KCI등재

5객실승무원의 직무환경이 직무만족과 조직몰입에 미치는 영향: 국내 대형항공사 중심으로

저자 : 정태연 ( Jung Tae Youn )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 75-91 (17 pages)

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Purpose - The purpose of this study is to examine the relationship between the effect of job environment on job satisfaction and organizational commitment for airline cabin crew of full service carrier.
Research Design, data, and methodology -For the purpose of study, 177 survey questionnaires were distributed among the airline cabin crews who are working for Korean airline & Asian airline from 4st Jul, 2021 to 19th Aug, 2021. Due to the reliability of data, 1 samples were discarded and 176 samples were put to actual analysis. For the purpose of the study, SPSS Ver. 26.0 statistics package are used for conduct and analyses.
Result -This study's results are as follows. First, job environment which are consist of human environment, physical environment, compensation environment had significantly positive effect on job satisfaction. Secondly, job satisfaction had significant effects on organizational commitment. Thirdly, job environment positively affected on organizational commitment.
Conclusions - Full service carrier airlines need continuous attention and company-wide management supervision so that their members(airline cabin crew) can actively and actively respond to changes by motivating them through improvement of the job environment and presenting a steady vision for the company's policies.

KCI등재

6OTA 종사자의 개인-환경 적합성이 직무열의와 혁신 행동에 미치는 영향

저자 : 차민영 ( Cha Min Young )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 93-114 (22 pages)

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Purpose - The purpose of this study is to examine the relationship between personal environment suitability, job engagement, and innovative behavior of OTA employees.
Research design, data, and methodology -A total of 352 surveys of OTA staff were used in the final analysis. For the analysis method, frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed using SPSS WIN 12.0.
Result - The results of the study are as follows: First, it was found that the personal-environmental suitability of OTA workers affects job engagement. Second, it was found that OTA workers' job engagement affects innovation behavior. Third, it was found that the personal-environment suitability of OTA workers did not affect innovation behavior.
Conclusions -In order for online travel agencies to properly respond to rapidly changing and complex situations, organizational understanding of the times and cooperation with workers are absolutely required. Therefore, in this paper, the implications for the human resource management and operation of OTA workers are discussed.

KCI등재

7카지노 산업의 경제권, 주거권, 학습권, 환경권이 카지노 산업 지지도에 미치는 영향 연구

저자 : 고희선 ( Ko Hee Sun ) , 안수진 ( An Soo Jin ) , 서원석 ( Seo Won Seok )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 115-138 (24 pages)

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Purpose-The purpose of this is to identify the effects of economic, residential, learning, environmental rights of casino industry on degree of trust & support for the casino industry.
Design, data, and methodology -The effects on casino industry were classified into 4 categories through advance research, and this study summarized the implications of casino industry based on the definition of each impact as economic rights, residential rights, learning rights, environmental rights. Also, this study explained confidence and support for the casino industry based on the influence factors.
Result -According to the empirical analysis, it was identified that among the 4 factors of the casino industry, 'the economic rights', 'the residential rights', 'the learning rights' had the positive effects on the 'trust' in the casino industry, and it appear that 'trust' in the casino industry had the positive effects on 'the degree of support' of the casino industry.
Conclusions-Based on the findings, this study investigated the effects of trust based on 4 factors of casino industry on the degree of support for the casino industry, and presented practical implications for increasing support for the casino industry.

KCI등재

8베이비붐 세대와 밀레니얼 세대간 호텔선택속성 비교연구

저자 : 김태리 ( Kim Tae Ri ) , 홍성화 ( Hong Sung Hwa )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 139-156 (18 pages)

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Purpose - The purpose of this study is to verify the generational differences between Babyboomers(birth from 1955 to 1963) and Millennials(birth from 1980 to 2000) in hotel choice attributes importance and satisfaction.
Research data, and methodology -The survey was conducted through Online survey agency and google analytics questionnaire distribution. Total answer was 412 and 10 answer sheets was excluded due to unscrupulous respondents and inapplicable ages. The collected data analyzed by SPSS 27.0, revised IPA and regression analysis. Each factor was classified into 6 categories: Safety and cleanliness, facilities, extra service, aesthetic image, accessibility, and price.
Result - The result of regression analysis of factors that influence satisfaction, safety and cleanliness, aesthetic and price factors were found to be significant.
Conclusions - As a result of a comparative study between generations, there is a relative difference in the importance and performance of factors for each generation.

KCI등재

9웨딩이벤트 소비자의 자기결정성에 따른 확장된 계획행동이론이 구매의도에 미치는 영향

저자 : 임소희 ( Im So Hee ) , 이미혜 ( Lee Mi Hye )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 157-178 (22 pages)

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Purpose - In order to derive the rapidly changing trend of wedding event consumers through empirical research, the purpose is to conduct a study on the impact of wedding event consumers ' self-determination, expanded planning behavior, and purchase intention.
Design, Data, and Methodology - literary research, empirical research and analysis were conducted to establish a theoretical systematization of the concept of wedding event consumers' self-de termination, expanded planning behavior, purchase intention, and influence relationship between measurement variables. Self-determination established three constituent factors: autonomy, competence, and relationship, and expanded planning behavior established four constituent factors: attitude toward behavior, subjective norms, perceived control, and prior knowledge. Purchasing intention was measured as a single-dimensional multi-question and the study was conducted.
Results-As a result of hypothesis verification, it was verified that among the factors constituting the crystallinity of the wedding event service, the relationship had a positive (+) effect on all components of the planned behavioral intention. In other words, it seems that consumers of wedding events are highly aware of the relationship between the community connected to others and the quasi-geo group.
Conclusions -The results of this study are hoped that various wedding event strategies well be develiped by wedding event consumers and research on them will continue.

KCI등재

10AR을 활용한 스마트관광의 경제적 가치 평가: 2단계 가상가치추정법(CVM) 활용

저자 : 김예림 ( Kim Ye Lim ) , 김미성 ( Kim Mi Seong ) , 윤유식 ( Yoon Yoo Shik )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 44권 0호 발행 연도 : 2021 페이지 : pp. 179-199 (21 pages)

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Purpose - This study aims to measure the net economic value of smart tourism AR service, which has been widely applied recently. This study suggested the smartphone app service using Augmented Reality (Changdeok ARirang) as an example service.
Design, data, and methodology - Dichotomous CVM(Contingent Valuation Method) was used to evaluate. Willingness-to-pay(WTP) data were collected by the online survey. The survey was designed as a two-stage survey to prevent hypothetical bias and overestimation. 178 valid samples out of 183 samples were used for the analysis.
Result - The results showed that WTP collected within the hypothetical situation (stage 1) was more expensive and overestimated than WTP collected within the actual situation (stage 2). WTP for the use of smart tourism AR service was estimated as 3,802 KRW. Regarding the yearly visitors of Changdeokgung(1.8 million), the overall economic value for the service is estimated as 6,843.6 million KRW.
Conclusions - Through the findings, a theoretical implication for future studies and practical implications for effective marketing and developing smart tourism applications and suggestio ns for future study were discussed.

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