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한국이벤트컨벤션학회> 이벤트컨벤션연구

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Event & Convention Research

  • : 한국이벤트컨벤션학회
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수록정보
수록범위 : 1권0호(2005)~48권0호(2022) |수록논문 수 : 426
이벤트컨벤션연구
48권0호(2022년 11월) 수록논문
최근 권호 논문
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KCI등재

저자 : 이항아 ( Lee Hang Ah ) , 김이태 ( Kim Yi-tae )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 1-22 (22 pages)

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Purpose - This study aims to derive implications based on previous World Expo Legacy plan cases, examine the degree of awareness of the Legacy plan of the 2030 BUSAN World Expo, and suggest a Legacy plan for the 2030 BUSAN World Expo.
Design, data, and methodology -Accordingly, this study analyzed the cases of the Seville Expo, Hannover Expo, Aichi Expo, and Shanghai Expo among the previous World Expo, and interviewed five expo experts with high understanding of the Expo.
Result - Based on the opinions of expo experts, the study showed that the expo should be reviewed in detail from the preparation stage to the Legacy plan, and that tangible and intangible Legacy should be created in harmony.
Conclusions - These results promote long-term national economic development by establishing various infrastructure and expanding transportation networks, and create positive Legacy in various areas such as revitalizing the local economy, enhancing the image of the city, creating a sense of unity and self-esteem of local residents, and educational effects for future generations.

KCI등재

저자 : 황두현 ( Hwang Doo Hyun ) , 강신겸 ( Kang Shin-kyum ) , 도경록 ( Doh Kyung Rok )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 23-42 (20 pages)

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Purpose -This study aims to examine differences among art tourist motivation and satisfact ion according to the tourists' emotional responses to Gwangju.
Design, data, and methodology -Online panel survey was conducted and 500 responses were used for the analysis. Statistical analysis was conducted (Factor analysis, Cluster analysis, Discriminant analysis, Chi-square test, and t-test) in order to examine differences among art tourist motivation and satisfaction according to the tourists' emotional responses to Gwangju.
Result - This study found that two clusters with positive and neutral images on Gwangju showed statistically significant difference on their tourist motivation and satisfaction. The group with positive image on Gwangju had more positive attitude in all aspects of tourism motivation and satisfaction than the group with neutral image on Gwangju. That is, this study identified that art tourists' overall impression on Gwangju plays a critical role in understanding their art tourism motivation and satisfaction.
Conclusions - This result offers insights for developing the strategies for attracting art tourists to Gwangju, highlighting the need of efforts to create tourists' positive emotional image on Gwangju.

KCI등재

저자 : 김혜리 ( Kim Hye Ri ) , 안수진 ( An Soo Jin ) , 서원석 ( Seo Won Seok )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 43-67 (25 pages)

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Purpose - As the number of such servitude residents increases, we would like to find out how much service residents affect the use of SERVCON (Service Convenience) by consumers, and whether it is possible to double-deceived values and revisit through them.
Design, data, and methodology -In this research we have derived measurement items for SERVCON(ease of decision making, convenience of access, convenience of trade, convenience of convenience, convenience of post-benefit), perceived value, etc. to identify the key factors based on the items derived and present the SERVCON, measurement tools of the Service Residence Company, the analysis method of this study was performed with frequency analysis and technical statistical analysis to determine normality. Reliability analysis was performed and regression analysis was conducted for hypothesis verification.
Result - First, SERVCON was shown to affect perceived values. Second, SERVCON was found to have affected revisitability. Third, SERVCON showed that post-benefit convenience had an effect on revisit visits.
Conclusions - As a result of this study, customers using a service resident have a significant impact on SERVCON, and if the service resident is expanded further and provides a variety of customized services for each customer, not only long-term guests but also short-term guests will continue to increase, increasing sales will increase further.

KCI등재

저자 : 노은정 ( Noh Eun Jeong )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 69-85 (17 pages)

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Purpose - This study analyzes the perception of the minimum wage increase on the foodservice industry from the perspective of employers and employees as a whole, and finds out how each perception differs from the principle expectation of the Korean minimum wage.
Design, data, and methodology -This study conducted a big data analysis by crawling the comments of news articles including the minimum wage increase on online portal sites. Data first examined the difference in the emotional view of the system of minimum wage increase through sentiment analysis, and then, a qualitative content analysis was conducted to find out what caused the view.
Result - The results found that a majority of stakeholder in the foodservice industry had a negative perception of the minimum wage increase. As a result of qualitative content analysis, the cause was explained in two categories and five sub-categories.
Conclusions - All stakeholder in the foodservice industry have a negative perception of the minimum wage, and the causes are employment reduction, economic burden on restaurants, and policy inequality.

KCI등재

저자 : 류예빈 ( Ryu Yebin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 87-108 (22 pages)

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Purpose - This study aims to understand what the press and social media are dealing with to host the 2030 Busan World Expo by attempting text mining in the press and social media.
Design, data, and methodology - The data time range dated from December 1, 2020, when Busan Metropolitan City officially announced the bid for World Expo 2030 Busan, to September 7, 2022, when World Expo 2030 Busan bid plan was submitted. The number of mentions, related words, and emotional words analysis were conducted.
Result - From the results of the analysis, the most notable result is an increase in the number of mentions in the press and social media. Based on the result of the related words analysis, the press focuses on reporting objective facts and delivering information. In social media, there were a lot of words mainly related to publicity. Lastly, according to the result of the emotional analysis, both the press and social media showed positive emotions to support and support the attraction.
Conclusions - This study compared how the press and social media perceive Busan World Expo 2030. It will be possible to review how the public agenda is being set among media and to be used as a reference in the agenda-setting process for the 2030 Busan World Expo.

KCI등재

저자 : 박민희 ( Park Min Hee )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 109-128 (20 pages)

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Purpose - This study is to examine the influence relationship among university students' career stress, career decision-making self-efficacy and career preparation behavior.
Design, data, and methodology -This study collected and analyzed data from 252 question naires targeting the university students majoring in tourism located in Seoul, Gyeonggi, Gwangju, Chungcheong circle.
Result - The finding are as follows. First, among the factors of career stress, career ambiguity, employment pressure, lacking information and internal influence have a negative(-) influence on career decision-making. And among the factors of career stress, career ambiguity, employment pressure and lacking information have a negative(-) influence on career exploration. Second, between the factors of career decision- making self-efficacy, career decision-making has a positive(+) influence on career preparation behavior. Third, among the factors of career stress, career ambiguity, employment pressure and internal conflict have a positive (+) influence on career preparation behavior.
Conclusions -It is judged that this study will be usable particularly as the basic data of career guidance for university students.

KCI등재

저자 : 김성범 ( Kim Sung-bum ) , 권기준 ( Kwon Ki-joon )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 129-148 (20 pages)

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Purpose - This study examined the relationships among the positive and negative economic and environmental impacts of tourism, conflicts, and community attachment on residents. It also identified the moderating effects of local residents' gender and residence status on the relationships.
Design, data, and methodology - The research employed an online survey of 520 residents of Chengdu, Sichuan Province, China. Structural equation modeling was used to test the proposed hypotheses.
Result and Conclusions-The results showed that positive and negative economic and environmental impacts of tourism on residents have significant effects on the conflicts and community attachment. Furthermore, the findings indicated that local residents' gender and residence status moderated the relationship between conflicts and community attachment. The study offers theoretical and practical implications for both heritage site and destination marketing management.

KCI등재

저자 : 전효진 ( Jeon Hyo Jin ) , 김미진 ( Kim Mi Jin )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 149-164 (16 pages)

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Purpose-This study is to understand the effect of food and beverage pop-up stores consumer innovation on emotional consumption value and purchase intention to use.
Design, data, and methodology -Consumer innovation, emotional consumption value, and purchase intention using food and beverage pop-up stores were all composed of single factors. Based on previous studies, this study hypothesized that consumer innovation affects emotional consumption value and emotional consumption value affects purchase intention. It also hypothesized that the emotional consumption value of food and beverage pop-up stores would mediate the relationship between consumer innovation and purchase intention. Confirmatory factor analysis, structural equation model, and mediating effect were performed using the amos version 26 program.
Result-The purpose of this study is to study the effect and mediating effect of consumer innovation using food and beverage pop-up stores on purchase intention.
Conclusions-As a result of the study, consumer innovation in food and beverage pop-up stores can provide results as a marketing strategy that can give emotional value to inspire purchase intentions that lead to future behavior of consumers through emotional consumption value.

KCI등재

저자 : 정나연 ( Jung Na-yeon ) , 이준엽 ( Lee Jun-yup )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 165-189 (25 pages)

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Purpose - The purpose of this study was to identify the rapidly increasing quality and usage behavior of the O2O flower delivery platform due to technological development and COVID-19, identify the perceived value and trust, identify the structural relationship between the factors, and provide basic data for successful operation of flower-related companies.
Design, data, and methodology -The survey was conducted on online and SNS using Google Docs for about 15 days from October 15 to October 30, 2021 to those who have experienced O2O flower delivery platform.
Result - As a result of verifying a total of 6 hypotheses and the lower 19 hypotheses, a statistically significant influence relationship was found in all hypothesis paths except for the 4 lower hypotheses.
Conclusions - O2O flower delivery platform quality was found to be an important variable that had a positive effect on perceived value and trust, and O2O flower delivery platform quality was found to have an effect on satisfaction and continuous use behavior through perceived value and trust.

KCI등재

저자 : 조희수 ( Cho Hee Soo )

발행기관 : 한국이벤트컨벤션학회 간행물 : 이벤트컨벤션연구 48권 0호 발행 연도 : 2022 페이지 : pp. 191-208 (18 pages)

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Purpose - The purpose of this study is to examine the structural relationship of between safety leadership, safety culture, safety behaviors focusing on airline cabin organization
Design, data, and methodology - This study used theoretical and empirical research methods. In order to achieve that purpose, empirical research was conducted using questionnaires given to 230 flight attendant who work internal FSC(Full Service Carrier) airlines. The data collected were analyzed with the SPSS 20.0 and AMOS 22.0 statistics package. Analysis was performed using frequency analysis, general characteristics of sample, Structural equation model was implemented for confirmatory factor analysis, Cronbach's alpha calculation, correlation analysis test.
Result - The result of this study empowering leadership among safety leadership was found to affect safety culture and safety behavior. It was found that directive leadership had an effect on safety behavior and not on safety behavior. And Safety culture was found to affect safety behavior.
Conclusions - The implication of this study is to safety leadership influences the safety behavior of cabin crew by establishing a safety culture in the cabin organization.

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