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Fashion & Textile Research Journal

  • : 한국의류산업학회
  • : 자연과학분야  >  가정
  • : KCI등재
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  • : 연속간행물
  • : 격월
  • : 1229-2060
  • : 2287-5743
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수록정보
수록범위 : 1권1호(1999)~24권4호(2022) |수록논문 수 : 2,060
한국의류산업학회지
24권4호(2022년 08월) 수록논문
최근 권호 논문
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KCI등재

저자 : Jiwoon Jeong , Jaehoon Chun

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 357-371 (15 pages)

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With the expansion of the vegan fashion industry and increasing consumer interest in vegan goods, the first inaugural Vegan Fashion Week was held in LA in 2019. However, there are no studies examining the sustainability of vegan fashion brands; this study underlines the necessity to close this research gap. This study aimed to ascertain how these issues are handled by vegan fashion brands. Using the “sustainable criterion of fashion brands,” we investigated the companies that participated in Vegan Fashion Week. This study analyzed the featured brands, conducted case studies, and examined each brand's sustainability strategies and procedures. Press releases, news articles, official websites, and web magazines served as raw data for this study. Analyses of individual networks were performed and brands' approaches to veganism and sustainability were evaluated; eco-friendly material, fair trade, local production, and vegan inspiration were among these techniques. Every brand had put at least one of these requirements into practice for their business, with vegan inspiration being the most popular approach. Additionally, it was discovered that vegan fashion brands deliberately employed vegan messaging that aligns with their corporate values. After its initial launch, VFW continues to advance the discourse on vegan fashion both within the industry and with the general public. The study's implications include the analysis of vegan fashion brands' ethical manufacturing, environmental practices, and overall sustainability.

KCI등재

저자 : 정진순 ( Jin-soun Jung )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 372-385 (14 pages)

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In this study, the patterns expressed on nineteenth-century blue and white porcelain among Joseon white porcelain were selected as the material for the development of the car seat fabric design. It was intended to be applied to car seat design by incorporating Korea's own traditional patterns to fit modern sensibility. First, seven pieces of nineteenth-century blue and white porcelain were selected through the literature, and motifs were produced using adobe illustrator, a computer graphic program. Seven car seat fabric designs were developed according to the construction method and development method of the produced motif. Work 1 was designed to elicit a soft and feminine atmosphere using the peony pattern shown in Table 1-1. Work 2 aimed to express a luxurious atmosphere using the image of the mountain expressed in Table 1-2 as a design material. Works 3 was designed by freely arranging the letters of luckexpressed in Table 1-3 to form a free and dynamic image. Work 4 was intended to express a stable and rhythmic atmosphere by horizontally arranging the images of the gently curved wings, tail, and rhythmical tail feathers of the phoenix expressed in Table 1-4. Work 5 was designed in a vertical arrangement using the patterns and silhouettes of the tiger's back expressed in Table 1-5. Work 6 was designed using the wave pattern expressed in Table 1-6 to replicate the rhythmic atmosphere. Work 7 was designed using the images of rocks, waves, and the sun in Table 1-7 to express a calm and antique atmosphere.

KCI등재

저자 : 정다운 ( Dayun Jeong )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 386-398 (13 pages)

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This study was conducted to corroborate the factors that influence consumer characteristics and technology acceptance on online luxury platforms, which are rapidly emerging as distribution channels for luxury brands. To this end, the relationship between the degree of technology acceptance and behavioral intention of fashion consumers on online luxury platforms and the effect on specific factors such as age and gender was investigated to see if there was a difference in behavior and use behavior. A survey was conducted on Korean consumers between the age of 20 and 40 who have used online luxury platforms and then, a statistical analysis was conducted. As a result of the study, performance expectancy and facilitating conditions, hedonic motivation, price value, and habit were found to have a significant effect on platform behavioral intention, but effort expectancy and social influence did not have a significant effect. Additionally, both facilitating conditions and habit were found to have a directly significant effect on the platform use behavior, and it was confirmed that the platform behavior intention also had a significant effect on the use behavior. As a result of confirming the moderating effect of gender and age, there was no difference based on gender, but only the relationship between price value and behavioral intention was found to have a moderating effect. It is hoped that domestic online luxury platforms will grow into channels with distinct characteristics and continue to develop in the luxury market by utilizing specific affect factors of this study.

KCI등재

저자 : 황나원 ( Nawon Hwang ) , 이광우 ( Kwang-woo Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 399-407 (9 pages)

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Wearing a mask is essential during the ongoing COVID-19 pandemic. For this study, an online survey was conducted on the actual use of masks among adults in their twenties and older. We used 389 questionnaires for the final analysis, excluding insincere or incomplete questionnaires. We then analyzed the responses using descriptive statistical analysis, frequency analysis, t-test, and ANOVA. More than half of the respondents indicated that they wore a mask for five to ten hours a day, with KF masks being the most frequently used. Participants who most frequently used cloth masks were more likely to consider color, design, and eco-friendliness, while those who used KF masks were more concerned with price and safety. There was no significant difference in purchase satisfaction between mask types, but the purchase intention was higher for KF masks. When purchasing a KF mask, there were significant differences across genders in terms of price and eco-friendliness preferences. There were also significant differences across age groups in price, eco-friendliness, skin irritation, and comfort preferences. Previous studies have shown a significant difference in gender and age in terms of preferred mask colors and designs. However, this survey found no significant difference across these categories. These findings indicate those mask manufacturers should consider safety and eco-friendliness over mask color and design.

KCI등재

저자 : Yi Fang Wu , Eun Young Kim

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 408-417 (10 pages)

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This study developed a structural model to examine the relationships among consumer traits, self-brand connections, and purchase intentions for local fashion brands under “Guochao” consumption in China. An online survey with a self-administered questionnaire was undertaken through Chinese SNS tools to collect the data. A total of 276 usable responses were obtained from Chinese consumers who are residents in China. More females(n=174, +63%) than males (n=102, 37%) participated, and they were aged from 18 to 45 years old. The measurement model was confirmed to be reliable and valid. In the estimated structural model, the consumer traits of ethnocentrism and cultural affinity positively affected the self-brand connection, leading to purchase intentions for the local fashion brands. Specifically, the ethnocentrism factor indirectly affected the purchase intentions by mediating the self-brand connection, while the cultural affinity factor had significant direct effects on purchase intentions. Thus, a partial mediating effect of self-brand connection was found in the relationship between the consumer traits(ethnocentrism and cultural affinity) and purchase intentions of local fashion brands in the cultural “Guochao” consumption context. This study provides insights into extending the cultural theory of ethnocentrism relevant to self-brand connections and discusses the managerial implications for developing strategic global branding in the Chinese fashion markets.

KCI등재

저자 : 이서원 ( Seowon Lee ) , 김나윤 ( Nayoon Kim ) , 전다빈 ( Dabeen Jeon ) , 한예림 ( Yealim Han ) , 신은정 ( Eunjung Shin )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 418-430 (13 pages)

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This study aims to analyze consumers' purchase decision-making process of buying avatar fashion items on the Metaverse platform. Drawing on the connection between the self-expression tendency of the MZ generation and that of avatars in the Metaverse, this study uses a qualitative research method to analyze how consumers express their self-image through the appearance of their avatars. Unlike previous studies on the clothing purchase decision-making process, this study shows that purchasing and consumption behavior involve the following six stages: recognizing desire, collecting information, evaluating alternatives, making purchases, evaluating the consumption, and post-purchase action-taking. In the first stage of the purchase decision-making process, consumers' desire arises with self-image expression and confirmation. In the second stage, consumers have a high tendency to shop in the best item category. In the alternative evaluation stage, consumers tend to seek items that match their highest standard while considering their personal preferences. In the fourth stage, when making actual purchases, unplanned purchase behavior often occurs along with an active practice of alternative evaluation. In the fifth stage, the evaluation of the consumption shows that consumers achieve satisfaction by applying a style to their avatars that they are unable to try in the real world. In the last stage, consumers often use their purchases to communicate their various styles with other online consumers. Therefore, we conclude that the online purchase decision-making process differs from the offline process as it is divided into six stages.

KCI등재

저자 : 최미영 ( Mi Young Choi ) , 김우빈 ( Woo Bin Kim )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 431-442 (12 pages)

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Despite the rapid reorganization of the center of consumption online, the fashion industry is still strengthening brand marketing using offline stores. This study investigates the psychological mechanisms of shopping flow by three mediators that influence the e-word of mouth(e-WOM) as a marketing performance variable in recent marketing. Data collection was conducted online for 241 women in their 20s and 30s. The significance of multi-mediated pathways was verified using Process 3.5 Model 6. The results for multiple mediation paths are as follows. First, the direct effect of shopping flow on brand advocacy was not significant. Second, analysis of the significance of the indirect effect via simple mediation found that the path mediated by shopping value in the path from the shopping flow to brand advocacy was significant. Third, analysis of the indirect effect by double mediation revealed all three double mediating effects of shopping flow on brand advocacy were significant(emotional response and shopping value, emotional response and store attachment, shopping value and store attachment). Fourth, analysis of the significance of the indirect effect by sequential multiple mediation established the indirect effect leading to emotional response, shopping value, and store attachment was significant. These results indicate that the operation of an experiential fashion store is not just a means for sales, but a communication tool that improves and promotes the brand advocacy by providing brand experience in a store.

KCI등재

저자 : 강영훈 ( Yeonghoon Kang ) , 박혜련 ( Hyeryeon Park ) , 김성민 ( Sungmin Kim )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 443-450 (8 pages)

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This study developed a three-dimensional helmet mold design software that can design helmets for treating the infant plagiocephaly (flat head syndrome) using three-dimensional head scan data. For this, the three-dimensional head data of sixth SizeKorea body measurement project as well as the data produced by a head modeling software were used to prepare the head shape data of plagiocephaly patients. A total of 14 landmarks and 10 dimensions of heads required for helmet mold shape design and plagiocephaly diagnosis were automatically measured using an anthropometric analysis software. Using the software developed in this study, plagiocephaly can be diagnosed not only visually by three-dimensional head data visualization but also quantitatively by calculating the medically defined indices such as cranial index, which measures the proportions of the head, and the cranial vault asymmetry index, which measures the asymmetry of the head. The basic shape of the helmet mold was automatically generated based on the head scan data. Additionally, it is possible to fine tune the shape of the mold to reflect individual characteristics by using a free form deformation technique. Finally, the designed helmet mold was converted into the data that can be printed on a three-dimensional printer for generating the actual prototype.

KCI등재

저자 : 유은주 ( Eun Joo Ryu ) , 송화경 ( Hwa Kyung Song )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 451-459 (9 pages)

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This study aimed to develop a a custom-made dress form for draping using a live model's 3D body scan obtained from an entry-level 3D handheld scanners, 3D modeling software and 3D printing technology. A female subject was recruited whose body size fell under the normal (N) body shape criteria suggested by KS K 0051. First, the handheld scanner reduced the length of the legs in scanning, but most of the scanning operations between the neck and crotch levels were conducted accurately. Therefore, this study was designed to develop a torso dress form. The full body 3D scan was edited into a torso shape using ZBrush® software. Using Rhinoceros® and Materialise's Magics software, a 3D body scan was modeled so that the user could fit two types of mannequin stands (one with a neck fixation from above and one with an insert from below) to the dress form. The body scan was divided into 9 pieces to fit the printable size of the Stratasys 3D printer Fortus 250mc, and the cross-sectional distance from the center to the periphery was downsized by 2 mm. After outputting the dress form scan file with a 3D printer, the dress form was manufactured by the first covering it with a 4 oz nonwoven pad and the second covering with a single jersey material.

KCI등재

저자 : 김지영 ( Jiyoung Kim ) , 신세영 ( Saeyoung Shin ) , 남현우 ( Hyunwoo Nam )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 4호 발행 연도 : 2022 페이지 : pp. 460-470 (11 pages)

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Customized cosmetics are emerging as a consumer product that companies should pay attention to in the beauty industry due to the combination of market trends and institutional introduction of customized cosmetics. In this study, six offline service brands and online service brands currently in Korea were selected to understand the current status of domestic customized cosmetics online and offline services and to derive detailed characteristics, and the cases of each brand were analyzed. The results are as follows. First, customized cosmetics services could be classified online and offline. Second, customized cosmetics brands could be divided into general brand types and brand extension types. Third, skin data measurements could be classified into genetic analysis, big data-based surveys, and device measurements. Fourth, customized cosmetics manufacturing could be classified into a device manufacturing system, a consultant manufacturing system, and an individual production process system. Fifth, customized cosmetics distribution and delivery could be classified into same-day sales, general delivery, and regular delivery. The results of this study are meaningful in that they have identified and analyzed the current status of personalized cosmetics on-line and offline systems in recent trends, and it was confirmed that creative attempts in the domestic customized cosmetics market continue to change. It is hoped that this study will provide information and ideas to the beauty industry and related experts in the future and be used as basic data for customized cosmetics marketing

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