간행물

한국유통경영학회> 유통경영학회지

유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회
  • : 사회과학분야  >  경영학
  • : KCI등재
  • :
  • : 연속간행물
  • : 격월
  • : 2384-0137
  • : 2384-0145
  • :

수록정보
수록범위 : 1권0호(1998)~25권6호(2022) |수록논문 수 : 986
유통경영학회지
25권6호(2022년 12월) 수록논문
최근 권호 논문
| | | |

KCI등재

저자 : 백호월 ( Hao-yue Bai ) , 김정희 ( Jung-hee Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 5-20 (16 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: The aim of this study is to collate theories related to external cues and examine the effect of external cues on product quality, trust, and repurchase intentions for geographical indication agricultural products. In addition, this study attempts to explore the mediating effects of product quality and trust.
Research design, data, and methodology: In order to achieve the research purpose, this study introduced product quality and trust as parameters using three external cues of review, price, and origin as independent variables. It verified the effect of external cues on the repurchase intention of geographically Indication agricultural products through 359 consumer sample statistics.
Results: The empirical results are summarized as follows. First, In the online purchase situation, external cues of geographically indication agricultural products have multidimensional characteristics that are classified into the review, price, and country of origin. Second external cues have a positive (+) impact on product quality. Third, external cues have a positive (+) effect on trust, except for the country of origin. Fourth, the only price has a positive (+) effect on repurchase intention among external cues. Fifth, both product quality and trust have a positive (+) effect on repurchase intention. Sixth, the mediating effect of product quality and trust between external cues and repurchase intention holds.
Implications: Agricultural e-commerce companies should play an important role in improving product quality and trust by accurately recognizing external cues. It is taking the lead in providing high-quality reviews to consumers that meet the needs of the company's image by fully discovering the potential marketing propagation value among the reviews. The country of origin image halo effect is achieved by sufficiently promoting and intensively exhibiting geographical indication of agricultural product origin information resources. Scientifically reasonable suggestions and accurate pricing strategies can be adopted in accordance with the important consumption points of consumers by period.

KCI등재

저자 : 박노현 ( No-hyun Park ) , 심규철 ( Kyu-chul Sim ) , 황병조 ( Byoung-jo Hwang )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 21-37 (17 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: The COVID-19 pandemic has created a new consumption trend in the OTT Service market. The purpose of this study is to investigate the quality attributes and their individual measurements in the Online subscription OTT Service and to clarify the relationship among these quality attributes, customer's technology acceptance attitude, user satisfaction and behavioral intention.
Research design, data, and methodology: A research model was designed to understand the structural impact relationship of the quality attributes of OTT Service on technology acceptance attitude, satisfaction and behavioral intention. Based on previous researches, quality attributes on OTT Service were defined as two constituent concepts: system quality, information quality. From July 28 to August 1, 2022, a survey was conducted on 219 adult people with user experience in Online subscription OTT Service. Verification of the research model was performed using SPSS and AMOS. Frequency analysis was conducted to examine the sample characteristics. Reliability analysis, exploratory factor analysis, and confirmatory factor analysis were conducted to evaluate the validity and internal consistency. Discriminant validity analysis was conducted to determine the validity of discrimination and the validity of law. It was analyzed the structural equation model to verify the hypothesis and test results.
Results: System quality affected perceived enjoyment. And, infomation quality all had a significant positive impact on customer's technology acceptance attitude. Perceived enjoyment affected confirmation. Confirmation and Perceived Enjoyment affected user satisfaction but, perceived usefulness affected not. It was founded that satisfaction had a significant positive effect on behavioral intention.
Implications: The results of this study theoretically confirm the OTT service quality attributes that converge broadcasting and telecommunication. In practice, it provides useful basic data for establishing strategies tailored to Korea for OTT service companies.

KCI등재

저자 : 김장현 ( Janghyun Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 39-45 (7 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: With the increase of cross-channel e-commerce or omni-channel, consumers' purchase behaviors are changing, and the intensity of competition within the retail environment is growing still further. As competition intensifies, price competitiveness of each retailer is regarded as a vital factor of competitive advantage, and low-price guarantees is one of the representative pricing strategies that reflects this high interest in price competitiveness. This study examined whether the use of low-price guarantees by online retailers affects consumers' shopping intention through the mediation of consumers' financial risk perception, and whether that mediating role varies with regulatory focus of the consumers.
Research design, data, and methodology: This study consists of two experiments. Experiment 1 presents an online shopping mall selling digital cameras and low-price guarantee(100% compensation vs. No compensation) The impact was confirmed. And in the case of Experiment 2, the analysis was conducted after additionally collecting data of 150% compensation.
Results: The mediating effect of low-price guardee → financial risk perception → shopping intension has been confirmed, and this mediating effect appears in the case of promotion focus(vs. prevention). In addition, the interaction between low-price guarantee and regular focus appeared in the shopping intension.
Implications: The effects of low-price guarantee of promotion focused consumers is influenced by the implementation of low-price guarantees, whereas the shopping intention of prevention focused consumers is not simply motivated by the implementation of low-price guarantees but is positively affected when additional compensation for potential is offered(i.e. price-beating guarantee). Therefore, when considering the use of low-price guarantees, it is necessary for retailers to design the policy considering the characteristics of their target consumers.

KCI등재

저자 : 유기탁 ( Ki-tack You ) , 서영욱 ( Young-wook Seo )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 47-60 (14 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: The role of consumers has become important for CSV of companies that pursue economic value together. However, from a consumer point of view, research on the relationship between corporate trust and sustainable management activities of manufacturing companies' CSV activities is insufficient. The purpose of this study is to investigate the effect of trust in consumer awareness of CSV activities of manufacturing companies on management performance and sustainable management activities..
Research design, data, and methodology: To verify the hypothesis, 266 survey s were collected for general consumers living in Korea, frequency analysis was conducted with SPSS 25.0, and structural spinning statistical analysis of Smart 4.0 was conducted to verify the mutual relationship between variables and empirical analysis.
Results: First, the subconcepts of trust according to CSV consumer recognition, such as expertise, benevolence, and integrity, all had a positive effect. Second, expertise trust had a positive effect only on economic activities, and there was no effect on social and environmental activities. benevolence trust had a positive (+) effect on all three activities of sustainable management, and integrity trust had a positive effect on social and environmental activities, excluding economic activities.
Implications: This study confirmed the positive effect of corporate trust according to consumer awareness of CSV activities, and demonstrated that trust has a positive (+) effect on management performance and sustainable management activities. This means that trust affects corporate performance due to trust transfer, and a smooth virtuous cycle of CSV activities, trust, and sustainable management activities is important to secure corporate sustainability. In addition, practical proposals were made on CSV activities and customer trust to improve corporate management performance, and conclusions, implications, and future research directions were presented.

KCI등재

저자 : 마효기 ( Xiao-qi Ma ) , 제혜금 ( Hui-qin Zhu )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 61-71 (11 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: The purpose of this study was to examine how Impacts of Corporate Social Responsibility on Financial Performance in China. Regression analysis of social responsibility and financial results was carried out. Considering that different industries may have different impacts, the sub-industry analysis was carried out.
Research design, data, and methodology: The current research selects three industries including food and beverage, petroleum and chemical, textile, clothing, and fur manufacturing industries among the A-share listed companies in Shanghai and Shenzhen stock exchanges. A total of 580 observed values from 116 enterprises in the five consecutive years 2015-2019 are selected as the research objects to empirically analyze the relationship between corporate social responsibility and corporate performance.
Results: The results show that corporate social responsibility will have a positive impact on financial performance. Different industries have different impactson corporate performance for different stakeholders.
Implications: It is hoped that enterprises can enhance their awareness of social responsibility and realize that stakeholders are the basis for their survival and development. Actively fulfilling social responsibility can enhance the satisfaction of all stakeholders, gain the trust and support of all parties, improve corporate image, and promote the improvement of financial performance.

KCI등재

저자 : 황선필 ( Sun-pil Hwang ) , 유성용 ( Sung-yong Ryu )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 73-87 (15 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: Manager's cash compensation is the most representative means provided as an incentive to harmonize the interests of shareholders and agents. One of the earnings management measures caused by management's intervention in artificial financial reporting is book-tax differences. The purpose of this study is to analyze the effect of managerial compensation on the difference between the profit of financial reporting and the profit of tax reporting.
Research design, data, and methodology: This study analyzed the relationship between managers cash compensation and earnings quality through book-tax differences. In this study, 6,691 firms and the year were analyzed for securities market and KOSDAQ market.
Results: As a result of analysis, managers' compensation was measured as cash compensation of registered executives. As a result, there was a significant negative relationship between manager compensation and book-tax differences. This implies that as the level of cash compensation increases, the earnings quality decreases. In the case of non-registered executives' cash compensation, there was a significant negative relationship in the securities market, but not in the KOSDAQ market. Finally, in the case of managers overpayment, the higher the level of overpayment, the smaller the difference between book-tax differences.
Implications: This study is an empirical analysis of the relationship between managerial compensation, book-tax differences, and contributes to the result that management cash compensation can play a good role on conflict of shareholders and agents.

KCI등재

저자 : 이철휘 ( Cheol-hwi Lee ) , 장현동 ( Hyun-dong Jang ) , 김학헌 ( Hak-hun Kim ) , 서정학 ( Jeong-hak Seo ) , 허무열 ( Moo-yul Huh )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 89-99 (11 pages)

다운로드

(기관인증 필요)

키워드 보기
초록보기

Purpose: This study was carried out to meet the direction of agriculture technology support in Agriculture Development Administration(RDA).
Research design, data, and methodology: The way of RDA policy for farner's management support have been transformed from one-sided instruction to taget consulting since 1990s. The management checklist of 60 crops had been developed from 1998 to 2002. These checklists don't meet to present farming management. And so they needs to be updated as to the situation of pesent farmer's management. To do it, this study was accomplished by four steps. These includs pilot survey for farmers, the depth interview of experts, delpi expert survey and empirical survey of farmer's management by updated checklist. To see the result of pilot survey for 14 grape farmers by exisiting checllist.
Three factors of four ones have to be updated to meet present situation in management performance index. In part of checking subdivision, eight factors of twenty one have to be renewaled to be utilized on spot. To decide like this result, statistical method which made by standard error was used. In a second step, the depth interview of grape experts was made to establish the blueprint of grape checklist. The draft of the grape management checklist renewal which was made by grape experts was checked by delpi survey method.
Results: As the result of delpi expert survey, the opinion of experts have a agreement by IQR. To see the weight rate of subdivided factors, the structure of grape garden 30.64%, the cultivation of grape 22.71%, the management of grape garden 28.21%, the management control 18.43%. Wave was found to be positive. Fourth, the relationship between the brand experience and attitude towards Korean consumer goods and products was found to be positive. Finally, the relationship between attitude towards the wave and Korean consumer goods and products were found to be positive.
Conclusions: To make a renewal checklist for grape farmers, pilot survey and Delphi survey were carried out. The result of this surveys, Three management performance indice, four categories of checking factors and 27 small checking parts were determined. This checklist was divided into five staires according to the level of technique. Grape farmers and consultants can self-check by this checklist. It is appropriate to solve the problem in relation to grape farmer's cultivation and management.

KCI등재

저자 : 오영삼 ( Youngsam Oh )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 101-114 (14 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: By deriving the DEA Window model and Malmquist productivity index, this study attempted to find ways to improve efficiency by analyzing the dynamic efficiency of large Korean food companies, and to find improvements for sustainable development.
Research design, data, and methodology: The data used in the analysis were 21 companies announced in the production performance of food and food additives, and among them, companies with excellent management performance for five years were selected. Capital, debt, sales and management costs were selected as input variables, and sales were selected as output variables. The DEA Window model was used for efficiency and stability, and the Malmquist productivity index was used for dynamic efficiency.
Results: As a result of DEA Window's analysis, the same stability values were derived for 2019 and 2020. The stability of the target DMU over the last 5 years has been repeated with a decrease and an increase. Among them, DMU 18 showed the highest efficiency by period during the analysis period, followed by DMU 13, 20, 7, 11, and 21 in order. Inefficient companies were derived as DMU 5, 4, 1, 9, and 8. The Malmquist Productivity Index analyzes productivity from 2017 to 2021. As a result of the analysis, it was analyzed that productivity in 2018 decreased compared to productivity in 2017, and productivity improved in 2020 and 2021 compared to productivity in 2018 and 2019, respectively.
Implications: This study used the Malmquist productivity index to analyze dynamic efficiency through productivity analysis of the DEA Window model for efficiency according to period changes in food companies. Based on the analysis of this study, small food companies in Korea can be quantified and applied to diagnosis to improve efficiency and improve overall management efficiency based on stability and productivity over time.

KCI등재

저자 : 유학 ( Liu He ) , 이형택 ( Hyoungtaek Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 115-128 (14 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: In this study, the concept and components of the servicescape identified through previous studies are clearly identified. And the effect of the servicescape components of the theme park on user's visiting intention is examined. Based on the research results, we intend to improve the service conditions of the theme park and provide valuable implications for future marketing strategies.
Research design, data, and methodology: In order to verify the established hypothesis, a survey was conducted on visitors to three theme parks in Hangzhou, China. The total number of respondents was 213. An Cronbach's α analysis and factor analysis were performed to confirm reliability and validity. After conducting correlation analysis, we empirically tested 5 hypotheses.
Results: First, It was confirmed that the overall elements constituting the servicescape of the theme park had a significant positive effect on the perceived service quality and emotional experience. Second, It was verified that the perceived service quality of the visitors had a significant positive effect on the emotional experience. Third, It was confirmed that the perceived service quality and emotional experience had a significant positive effect on the visitor's behavioral intention(visiting intention).
Implications: It was confirmed that a pleasant and comfortable atmosphere, safe and convenient facility equipment, and fascinating landscaping within the theme park can increase consumer awareness of service quality. In particular, in order to improve the perceived service quality, it is necessary to pay special attention to landscaping, a pleasant and comfortable atmosphere, and the role of employees who provide services. Visitors will experience various tangible and intangible experiences while staying at the theme park, and the stronger the intensity and frequency of positive experiences, the higher the satisfaction with the theme park in the future.

KCI등재

저자 : 허정 ( Chung Hur ) , 김경호 ( Kyung Ho Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 6호 발행 연도 : 2022 페이지 : pp. 129-141 (13 pages)

다운로드

(기관인증 필요)

초록보기

Purpose: The study based on VR content tried to find out the effects of communication method on consumer 's intention to use the technology and product purchase intention. Particularly, the effect on the intention to use AR/VR products and services and the purchase intention of VR products when different message attribute types and message appeal types are presented according to the purpose of VR content consumption were investigated.
Research design, data, and methodology: An experiment was conducted on 125 people to confirm the effect of message framing. A control group delivering a neutral message and four experimental groups according to message framing were set, and the intention to use and purchase intention of the VR technology product were measured.
Results: For the intention to use AR/VR applied products and services, the effect was confirmed in the case of the condition emphasizing the social aspect-emotional benefit, but the interaction effect did not appear in the case of the condition emphasizing the personal aspect-functional benefit. In addition, neither condition showed a statistically significant effect on product purchase intention.
Implications: This study partially confirmed the emotional aspect of technology on the communication effect. Since virtual/augmented reality is one of the contents with excellent three-dimensional effect and immersion, it is also important to develop an effective communication strategy from the perspective of consumers who will use the product.

12
권호별 보기

내가 찾은 최근 검색어

최근 열람 자료

맞춤 논문

보관함

내 보관함
공유한 보관함

1:1문의

닫기