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유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회
  • : 사회과학분야  >  경영학
  • : KCI등재
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수록정보
수록범위 : 1권0호(1998)~25권2호(2022) |수록논문 수 : 949
유통경영학회지
25권2호(2022년 04월) 수록논문
최근 권호 논문
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KCI등재

1A Study on Factors Affecting Consumer Satisfaction and Continued Use of Food Subscription Service

저자 : 차성수 ( Seong-soo Cha ) , 나영아 ( Young-ah Rha )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 2호 발행 연도 : 2022 페이지 : pp. 5-17 (13 pages)

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Purpose: The purpose of this study is to investigate the selection attributes of the food subscription service, which has been increasing recently. The subscription service, which was popular mainly on offline platforms in the past, is expanding to the online food industry, and there are not many studies on it.
Research design, data, and methodology: This study conducted a survey on consumers who use subscription services, and was conducted based on the survey results. The survey was conducted from May 2021 to July 2021, and data analysis was empirically analyzed using statistical program.
Results: It was found that both the perceived usefulness and perceived ease of the consumers using the subscription service had a significant effect on their continued use. In addition, overall price and diversity of food subscription service were found to have a positive effect on perceived usefulness, and convenience was found to have a positive effect on perceived ease of use. The factor that had the greatest influence on perceived usefulness was price.
Implications: This study suggests that the usefulness and ease of food subscription service are the most important. Of particular importance in subscription services are price characteristics and convenience features, so retailers should focus on these when establishing distribution strategies.

KCI등재

2프랜차이즈 본부의 사전통제가 가맹점의 본부에 대한 신뢰와 가맹점의 두 가지 행동에 미치는 영향

저자 : 김영언 ( Yeong-eon Kim ) , 이호택 ( Ho-taek Yi )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 2호 발행 연도 : 2022 페이지 : pp. 19-34 (16 pages)

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Purpose: First, In the process of franchise contract between franchise and franchisee, it is to confirm ex-ante governance affects the trust of franchisee in the franchisor, and to confirm how trust in franchisee's franchisee affects the behavior of franchisee, that is, the boundary spanning behavior and opportunistic behavior. Second, the importance of ex-ante governance of franchisor was not highlighted due to lack of research on the control mechanism and boundary spanning behavior of franchisor in previous studies, but this study aims to examine the importance of information disclosure or franchise agreement that franchisor can control franchisees by studying the influence of ex-ante governance of franchisor on trust and boundary spanning behavior of franchisees.
Research design, data, and methodology: The collected method was conducted by surveying franchise franchisees in wholesale and retail businesses in Daegu area, and 206 copies were collected. The hypothesis was verified by using structural equation modeling technique. Reliability test and confirmatory factor analysis were conducted to verify validity and reliability of the study.
Results: First, the completeness and incentive of the contract had a positive effect on the trust of the franchisee, and both hypothesis 1 and hypothesis 2 were supported. Second, safeguarding clauses was set to have a positive effect on the trust of the franchisee's franchisee, but it was not statistically significant. Third, contractual one-sidness had a negative effect on the trust of the franchisee, so Hypothesis 4 was supported. Fourth, Hypothesis 5 and Hypothesis 6 showed positive effect on the franchisee's transcendence behavior and negative effect on the opportunistic behavior.
Implications: This study investigates the effect of the franchisor ex-ante governance mechanism on the franchise's trust in the franchisor and accordingly conducts an empirical analysis on the effects of franchisor's boundary spanning behavior and opportunistic behavior.

KCI등재

3An Empirical Analysis of the Effects of Information Collection and Utilization Capabilities of Chinese Small and Medium Enterprises on Their Export Performance

저자 : 유창권 ( Chang-kwon Yoo ) , 유굉초 ( Hong-chao Liu )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 2호 발행 연도 : 2022 페이지 : pp. 35-45 (11 pages)

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Purpose: This study discussed outsourcing strategies of Chinese SMEs in the framework of open innovation strategies, and empirically analyzed the effect of Chinese SMEs' information collection and utilization capabilities on product differentiation and cost advantage strategies promoted by companies.
Research design, data, and methodology: The paper uses how these information capabilities ultimately affect export performance as the final performance of a comp any. To this end, responses from 3 45 Chinese SMEs were secured through a survey, and empirical analysis was conducted through a structural equation model (SEM).
Results: The result suggests that outsourcing strategies of Chinese SMEs in the framework of open innovation strategies, and empirically analyzed the effect of Chinese SMEs' information collection and utilization capabilities on product differentiation and cost advantage strategies promoted by companies.
Implications: As a result of the analysis, it was found that the information collection and utilization capabilities of Chinese SMEs had a positive effect on the implementation of product differentiation strategies and cost advantage strategies, respectively.

KCI등재

4정부지원, 네트워크 및 연구개발 역량이 융합역량에 미치는 영향: 기술사업화 매개효과 중심

저자 : 최규선 ( Kyu-sun Choi ) , 김현 ( Hyun Kim ) , 현병환 ( Byung-hwan Hyun )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 2호 발행 연도 : 2022 페이지 : pp. 47-65 (19 pages)

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Purpose: The purpose of this study was to examine relationships among government support, network and R&D capabilities and convergence capabilities with mediating effect of technology commercilization in order to foster the efficiency of Korean R&D industry. We attempted to provide meaningful implications for Korean companies that want to increase convergence capabilities for sustainable growth and innovation.
Research design, data, and methodology: In order to verify the hypotheses, A survey was conducted on 357 employee who live in Korea. First of all, a confirmatory factor analysis was conducted for the reliability and validity. Then, we empirically tested hypotheses after comparing the correlation value with the root average variance extracted by checking the discriminant validity and bootstrapping results.
Results: First, network capability had a statistically significant effect on convergence capability by itself. Second, it was found that government support and R&D capacity did not have a significant effect on convergence capacity. Third, it was confirmed that government support and R&D capability did not directly affect convergence capability, but had a significant effect through technology commercialization capability.
Implications: In today's era of the 4th industrial revolution, where technological innovation is accelerating, companies are encouraging the enhancement of convergence capabilities by expanding R&D investment or strengthening capabilities that induce innovation, and the government is providing various support services for this purpose. However, this result confirms that the convergence capability cannot be strengthened only by expanding these capabilities. And as an alternative, it is proposed to increase both R&D capability and technology commercialization capability that has proven the full mediation effect in government support. In addition, it is proposed to expand network capabilities that have a positive effect on convergence capabilities on their own.

KCI등재

5한정판 구매에 미치는 심리적 동기에 관한 연구

저자 : Gaomiao Ji , 조승호 ( Seungho Cho )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 2호 발행 연도 : 2022 페이지 : pp. 67-80 (14 pages)

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Purpose: One of the characteristics of the recent MZ generation is that they like to pursue specialties that are different from others. This is a time when the need for marketing strategies to satisfy consumers is becoming more important along with the growth of the limited edition market. This study empirically revealed the effect of satisfaction on repurchase along with the psychological motivation on consumers' limited edition purchase intention.
Research design, data, and methodology: A online survey was conducted on 250 Korean people who live in Seoul. First, a factor analysis for the psychological factors and dependent variables were performed to confirm reliability and validity. Second, to testify the relations among psychological variables, satisfaction, purchase intention, and repurchase intention, multiple regression were conducted based on the reliability and confirmative factor analysis results. Finally, by checking the discriminant validity, we empirically tested hypotheses after comparing the correlation value with the root average variance extracted.
Results: For those who have never purchased a limited edition, it was found that narcissism and self-recognition had a positive effect on purchase intention. In the case of the experienced respondents, it was found that differentiation, show-off, and self-recognition had a positive effect on satisfaction. And satisfaction was found to have a positive effect on repurchase intention. Therefore, it is expected that the analysis of consumer sentiment in this study will help establish a limited edition marketing strategy for companies.
Implications: As a result, we confirmed that some of psychological motivation were critical factors predicting consumer behavior regarding consumption of limited edition products. A company producing limited edition could use the result for segmenting a market and what type of advertising trigger a consumer.

KCI등재

6Impact of Taiwan Unmanned Store on Consumer Intention to Use: Focusing on TAM and Innovation Diffusion Theory

저자 : 임욱승 ( Yu Cheng Lin ) , 박상도 ( Sang Do Park )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 2호 발행 연도 : 2022 페이지 : pp. 81-98 (18 pages)

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Purpose: Due to the impact of COVID-19, consumers prefer to use unmanned services without face-to-face and convenient and fast checkout, and the development of unmanned convenience stores provides new channels for consumers. Thus, we use the “7-11 X-Store” that has raised up and successfully operated in recent years to conduct in-depth discussions on consumers' intention to use.
Research design, data, and methodology: This research focuses on people's use of 7-11 X-Store after the COVID-19 period, as the research object, and using online survey to collect samples. We collected 350 questionnaires and analysis on reliability, validity analysis, correlation analysis and path analysis by SPSS 26.0 and AMOS 24.0.
Results: It can be concluded that there are positive impacts on both relative advantage and complexity based on perceived ease of use. Observability has no effect on the results of perceived ease of use. Dealing with perceived usefulness, relative advantage, complexity, and observability have a positive effect. Fifth, perceived risk has a negative effect on perceived usefulness and perceived ease of use. Perceived ease of use has a positive effect on perceived usefulness. Lastly, perceived usefulness has a positive effect on intention to use and perceived ease of use has a positive effect on intention to use.
Implications: As a result, we confirmed that the core variable perceived risk can be effective to the intention of using 7-11 X-Store. It can be known that it has a negative impact on perceived ease use and perceived usefulness. Therefore, we suggest set up a more secure transaction system on the unmanned checkout system and improving the compatibility of the system with mobile phone when checkout. Overall unmanned stores will have great opportunities for development in densely populated countries in Asia, such as South Korea and Japan.

KCI등재

7전자상거래 라이브 커머스의 서비스 품질, 지각된 상품가치가 소비자 구매의도에 미치는 영향

저자 : 응홍빈 ( Hong-bin Ying ) , 여위 ( Wei Lv ) , 이경구 ( Kyung-gu Rhee ) , 이요금 ( Yao-jin Li )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 2호 발행 연도 : 2022 페이지 : pp. 99-111 (13 pages)

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Purpose: E-commerce Livestreaming is an important way for enterprises to attract customers. The existing research lacks in-depth exploration of the roles of E-commerce Livestreaming service quality and its impact on customer purchase intention. This study constructs a research model to explain the influence mechanism of E-commerce Livestreaming service quality on customer purchase intention. In this model, perceived value of commodity mediate the relationship between E-commerce Livestreaming service quality and customer purchase intention. Besides, the relationship between E-commerce Livestreaming and perceived value of commodity is moderated by self-consciousness.
Research design, data, and methodology: An empirical analysis was conducted on viewers of E-commerce Livestreaming and 448 questionnaires were collected. Multiple linear regression method were used to conduct hypothesis testing and analysis the mediating effect of perceived value of commodity and moderating effect of self-consciousness.
Results: The results shows that empathy, responsiveness, usefulness and charm of E-commerce Livestreaming significantly affect customer purchase intention and perceived value of commodity mediate the relationship between empathy, responsiveness, usefulness, charm of E-commerce Livestreaming and customer purchase intention. In addition, self-consciousness of customer has significant moderating effect on the paths of responsiveness, usefulness, charm of E-commerce Livestreaming to perceived value of commodity.
Implications: According to this study, Enterprises can make full use of E-commerce Livestreaming service quality to improve perceived value of commodity, and then increase customer purchase intention. In addition, in the process of E-commerce Livestreaming service, measures should be taken to reduce the impact of customer self-consciousness.

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