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유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회(구 한국유통정보학회)
  • : 사회과학분야  >  경영학
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수록정보
수록범위 : 1권0호(1998)~24권3호(2021) |수록논문 수 : 900
유통경영학회지
24권3호(2021년 06월) 수록논문
최근 권호 논문
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KCI등재

1스마트 무인편의점 이용 소비자들의 경험가치와 지각된혜택, 재방문의도 연구

저자 : 이제원 ( Je-won Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 5-20 (16 pages)

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Purpose: This study analyzed the consumer use behaviors in unmanned convenience stores that could purchase with non-face-to-face in the retail distribution business environment where consumer needs become diversified. And provides the expansion and understanding, and practical implications of the theory of consumer behaviors in completely unmanned stores according to the advance of unmanned technology in the future.
Research design, data, and methodology: This study had conducted an exploratory factor analysis and confirmatory factor analysis to analyze the reliability and validity of the measurement items through SPSS21.0 and AMOS20.0. For verifying the research hypothesis, the goodness-of-fit-test and hypothesis of the research model were verified using AMOS20.0 and presented the results.
Results: First, Suggest the reinforcing strategy of the differentiated experience value for each sales item in unmanned convenience stores. Perceived enjoyment appeared a high impact on hedonic value and economic value, while perceived usefulness appeared a high impact on functional value only. Therefore, it is necessary to have the reinforcing strategy of the economic value according to the sales items. Second, it demonstrated the relationship between perceived enjoyment and perceived usefulness of unmanned convenience stores. Finally, it was shown the importance of perceived enjoyment. The revisit intention of unmanned convenience stores was appeared to have high perceived enjoyment. The results of this study are meaningful in which confirmed the experience value in unmanned convenience stores and improved the understanding of future fully unmanned stores.
Implications: This study of unmanned convenience stores has significance as the initial research to prepare for the emergence of completely unmanned stores in the future and expanded the online and offline centered research theory that was limited in prior studies. And the result that the revisit intention of the customers using unmanned convenience stores manifested high, predicts the continuous expansion of unmanned stores.

KCI등재

2The Influence of Store Atmosphere on Store Patronage Intention: The Mediating Effect of Self-Congruity

저자 : 최철재 ( Chuljae Choi ) , 조형래 ( Hyoungrae Cho ) , 민대규 ( Daegyu Min )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 21-35 (15 pages)

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Purpose: The purpose of this study is to identify the relationship between store atmosphere and store image, affective commitment and store patronage intention. In addition, it is also to verify the mediating role of self-congruity in the relationship between store atmosphere, store image, and affective commitment.
Research design, data, and methodology: This study surveyed 350 people who had experience shopping or purchasing luxury goods at famous department stores in Korea through face-to-face interviews. A total of 320 copies were used for the empirical analysis excluding the questionnaire that was not sincere and inappropriate. The SPSS 21.0 and AMOS 20.0 statistical packages were used to verify the validity and reliability of the data. The research hypothesis was obtained by structural equation modeling(SEM). The variables used were store atmosphere, store image, affective commitment, store patronage intention and self-congruity.
Results: As a result of the analysis of this study, store atmosphere had a positive effect on store image, but there was no effect on affective commitment. Store image had a positive effect on both affective commitment and store patronage intention, and affective commitment had a positive effect on store patronage intention. In addition, in the relationship between store atmosphere and store image, self-congruity was partially mediated, whereas in the relationship between store atmosphere and affective commitment, self-congruity was completely mediated.
Research implications or Originality: Marketers of department stores need to improve their store image by providing aesthetic design and convenience store space so that customers can enjoy the pleasure of shopping while remaining stable for a long time. In addition, it is necessary to practice customer-oriented service not only to improve the service environment so that shoppers can feel pleasure and enjoyment, but also to maintain long-term relationships with excellent customers. The atmosphere and image of the store should also be improved to suit the self-image of shoppers.

KCI등재

3빅데이터 분석을 통한 T-commerce 고객의 구매결정요인 연구

저자 : 김영민 ( Youngmin Kim ) , 김영이 ( Youngei Kim ) , 도해용 ( Haeyong Do ) , 윤남수 ( Namsoo Yoon )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 37-52 (16 pages)

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Purpose: The purpose of this study was to analyze the characteristics of purchase behavior of consumers using T-commerce through big data analysis and prior research, and the relationship between purchase decision factors, trust, user satisfaction, and repurchase intentions. Then, strategic implications were suggested for the development of the T-commerce industry.
Research design, data, and methodology: A survey was conducted on 210 consumers using T-commerce. An exploratory factor analysis and reliability analysis were performed to confirm reliability and validity. And mediated regression analysis was conducted to test hypothesis applying Hayes's Model 4.
Results: The results revealed that ease of use and enjoyment had a significant effect on trust for consumers, but economical efficiency and usefulness did not. Moreover, in terms of user satisfaction, it was shown that ease of use, enjoyment, economical efficiency, usefulness, and trust all had a significant effect. The mediating effect of trust was confirmed in the relationship between ease of use, enjoyment, and user satisfaction. For purchase intentions, ease of use, enjoyment, economical efficiency, usefulness and trust all had a significant effect, and the mediating effect of trust was confirmed only in ease of use and enjoyment.
Implications: Since economical efficiency, ease of use, enjoyment, usefulness, and trust directly affect the purchase intention of T-commerce customers, it is necessary to establish a marketing strategy that can improve the perception of T-commerce customers about these purchasing decision factors. In particular, customer trust in T-Commerce directly or indirectly affects purchase intentions, so it is necessary to pursue various strategies to secure trust.

KCI등재

4언택트 문화 확산에 따른 모바일 쇼핑몰의 품질속성이 만족, 신뢰 및 지속적 이용의도에 미치는 영향

저자 : 김시엽 ( Si-yeop Kim ) , 이용성 ( Yong-sung Lee ) , 박노현 ( No-hyun Park )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 53-67 (15 pages)

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Purpose: The COVID-19 pandemic has created a new consumption trend in the mobile shopping market. The purpose of this study is to investigate the quality attributes and their individual measurements in the mobile shopping mall and to clarify the relationship among these quality attributes, customer satisfaction, customer trust and intention to continuous use.
Research design, data, and methodology: A research model was designed to understand the structural impact relationship of the quality attributes of mobile shopping malls on satisfaction, trust, and intention to use. Based on previous researches, quality attributes of mobile shopping mall were defined as five constituent concepts: system quality, information quality, service quality, product quality, and non-face-to-face quality. From April 2 to April 21, 2021, a survey was conducted on 309 adult people with experience in purchasing products from mobile shopping mall by mobile device. Verification of the research model was performed using SPSS and AMOS. Frequency analysis was conducted to examine the sample characteristics. Reliability analysis, exploratory factor analysis, and confirmatory factor analysis were conducted to evaluate the validity and internal consistency. Discriminant validity analysis was conducted to determine the validity of discrimination and the validity of law. It was analyzed the structural equation model to verify the hypothesis and test results.
Results: System quality and information quality insignificantly affected on satisfaction and trust. But, service quality, product quality and non-to-face-to quality had a significant positive impact on satisfaction. Trust was significantly positive impact influenced by service quality, product quality, and non-to-face-to quality. It was founded that satisfaction and trust had a significant positive effect on intention to continue use.
Implications: The results of this study suggested quality attributes that consumers consider important when purchasing products by mobile device, and providing useful basic data for mobile shopping mall companies to establish related marketing strategies and to response market demand.

KCI등재

5교사 내부마케팅 요인이 조직신뢰 및 고객지향성에 미치는 영향

저자 : 권영인 ( Young-in Kwon ) , 원미란 ( Ran-mi Won )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 69-85 (17 pages)

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Purpose: The main purpose of this research is to analyze that how internal marketing factors implemented on teachers can have an effect on organizational trust and customer orientation. The various supporting systems to teachers must take precedence in order to obtain educational competitiveness in educational institutions.
Research design, data, and methodology: This research has been initiated and completed on 245 questionnaires of the elementary and junior high school teachers for about a month in October, 2019, by utilizing for frequency analysis, technical analysis, exploratory factor analysis, cronbach's alpha, covariance analysis to verify its hypothesis by SPSS 23.0 & AMOS tool.
Results: First of all, 5 major factors(management support, education & training, authority delegation, reward system, and internal communication) were selected among various internal marketing factors of teachers. Secondly, imposing internal marketing factors have been proven to display positive effects in terms of above 5 major factors for improving on organizational trust. Thirdly, above 5 major factors have been lead to positive influences on the development of the internal customer orientation, too. Lastly, organizational trust also are appeared to yield positive effects on customer orientation.
Conclusions: This research has verified that implementation of internal marketing factors could potentially lead to enhance teacher's organizational trust, and also lead to positive effects on customer orientation to students. In comparison with existing research contents, internal marketing factors might have different effects on organizational trust among occupational differences. More objective measurement tools must need to be developed and lead to further research which are prepared for the effects on teacher's internal marketing factors.

KCI등재

6Market Trend Analysis of Cosmetics Products U sing Big Data: Focused on AMOREPACIFIC

저자 : Xiaoming Xu , 김형태 ( Hyoungtae Kim ) , Shen Zhao

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 87-99 (13 pages)

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Purpose: As the largest cosmetics company in South Korea, AMOREPACIFIC has been playing the role of a trend maker influencing throughout Asia. The well-established marketing strategies and agile understanding of consumer needs and market changes are particularly important in successful operations of cosmetics companies. The purpose of this study is to use big data to analyze AMOREPACIFIC's marketing strategies in the past, and uses these results to formulate the future marketing plan.
Research design, data, and methodology: In order to achieve the abovementioned research purpose, we first used Textom's articles, reports and comments on AMOREPACIFIC on NAVER, Daum, Google, Twitter. Secondly we generated a set of big data by means of the keyword, AMOREPACIFIC. And we used R Studio to analyze the generated results. We then deployed the TF-IDF analysis to figure out which marketing programs are effective. Furthermore, in this article we broadly analyzed and summarized related academic papers, dissertations and official websites related reports.
Results: Through the collection and text mining of big data, the effectiveness of Amore Taiping's actual marketing strategy, green tea cosmetics, air cushions, Innisfree, Etude House, Espoir, etc. are making full use of marketing methods to increase customer satisfaction. The marketing strategy has been successful, of course, because of some external environmental factors, the original marketing plan has been transformed from offline to online. This is a big challenge to the development of enterprises and the transformation of marketing strategies. AMOREPACIFIC transformed itself in this transformation and achieved good results in the competition.
Conclusion: With the development of global information digitization, this paper uses big data and text mining to analyze the results of marketing strategies for users, shortens the collection time of big data, and can quickly and accurately understand the real needs of customers, and grasp the market. New product development is of great help. It has also played an important role in the transformation of corporate marketing methods. According to the data obtained, AMOREPACIFIC has achieved online marketing success in this challenge.

KCI등재

7이익창출능력과 배당성향

저자 : 황선필 ( Sunpil Hwang ) , 김성근 ( Sungkeun Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 101-117 (17 pages)

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Purpose: This study examines the relationship between profit-generating capabilities and dividend propensity. For this purpose, DuPont Analysis is used.
Research design, data, and methodology: Accordingly, DuPont Analysis names these two parts (ATO and PM) as profit-generating capabilities and verifies that the firm's relationship to dividend payout is different, in addition to the ROA, which means the entity's simple level of profit. Furthermore, based on a study by Jansen et al. (2012), the study classifies suspected earnings management firms (DPEQ) using ATO and PM and validates their relevance to dividend payout. To confirm the above, the results of the analysis using 12,207 data from 2010 to 2019 are summarized as follows.
Results: First, it has been shown that both ATO and PM have a significant amount of relevance to the next dividend payout even after controlling certain variables. This means that both asset-efficient and cost-effective entities have a high dividend payout. Second, it was observed that the DPEQ measured as ATO and PM had a significant amount of relevance to the next period dividend payout. Specifically, the lower the asset efficiency and the higher the cost efficiency, the higher the next dividend payout. Further analysis showed that the results of this study differed according to the differences in listed markets (KOSPI vs. KOSDAQ) and the size of foreign investors' ownerships, and that the main analysis was more apparent in the KOSPI market and the high foreign investors' ownerships was not significant in ATO.
Implications: Based on the results of the above research, DuPont Analysis may be useful in academia and practice as capital market investors may use it as a substitute method for identifying earnings management.

KCI등재

8커피전문점의 경쟁우위전략과 성공 요인에 관한 사례연구

저자 : 이재형 ( Jae-hyung Lee ) , 김형중 ( Hyeong-jung Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 119-129 (11 pages)

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Purpose: In the rapidly growing domestic coffee market centered on coffee shops, the growth of global coffee brands such as Starbucks overwhelms domestic brands. In order for domestic coffee shops to recover, it is necessary to a nalyze the causes of the failure of existing strategies and benchmark strategies of successful coffee shops and other industries.
Research design, data, and methodology: In this study, the success factors of coffee shops were summarized from the viewpoint of competitive advantage strategy through various literature reviews and case studies, and then five factors of Caffe Bene's decline were analyzed by substituting them into Caffe Bene. Previous studies have mainly focused on the success factors of Caffe Bene. However, this study focused on the analysis of the factors of Caffe Bene's decline, and benchmarked, compared and analyzed cases from other industries.
Results: In this case study, the f actors of Caffe Bene's decline were classified into five major categories. First, unclear positioning strategy. Second, unreasonable unrelated business diversification. Third, failure to select and focus on menus. Fourth, failure to manage brands and affiliates. And fifth, lack of Creating Shared Value.
Implications: This study presented s pecific strategies for the success of the coffee shop business, and could have many implications for the restaurant industry. Using Caffe Bene as a mirror, if domestic coffee shops set a strategic direction suitable for the current era, it is expected that domestic coffee shops will be able to regain its former glory.

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9중국 산동성(山東省) 유통산업의 경제적 파급효과 분석

저자 : Pang Qiwei , Zhang Xindan , 배기형 ( Ki-hyung Bae )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 131-142 (12 pages)

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Purpose: The purpose of this study is to quantitatively analyze the economic impact of distribution industry in Shandong Province, China to improve the understanding of the distribution industry, and to acquire its economic characteristics. Improve the awareness of the distribution industry and put forward the corresponding suggestions to the future development of China Shandong Province distribution industry.
Research design, data, and methodology: This study collects data from the wholesale and retail industry, transportation industry, and internet communication industry of the distribution industry in Shandong Province, China. Then, the I-O table analysis is conducted to analyze production induced coefficients, sensitivity and impact coefficients, income and tax induced coefficients, and the overall economic impact of the distribution industry.
Results: The results indicate that the total column production inducement coefficient and the total row are 2.330 and 11.699, respectively. In addition, the sensitivity coefficient is 3.209 and the influence coefficient is 0.639, the income induction coefficient of the distribution industry is found to be 0.463, and the tax induction coefficient is 0.142. Moreover, the production inducement value is approximately 10 trillion RMB, which accounts for 7.5% of the total, and the value-added inducement amount is 5.47 trillion RMB, representing 20% of the total value-added induction. Finally, the amount of income induction is 2.6 trillion RMB, accounting for 22% of the total and the tax induction amount was 873 billion yuan, accounting for 30% of the total.
Implications: The distribution industry should deepen its integration with modern Internet technology in order to pursue a new development model. Also, policy-makers are suggested to provide certain policy preferential treatment, improve relevant laws and regulations, and establish market standards. In doingso, it increases residents' income as well as local fiscal revenue.

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10Social Ventures' Vicarious Learning to Do Business in Foreign Markets: Propositional Development and Managerial Guidelines

저자 : 오유겸 ( Yu Gyeom Oh )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 24권 3호 발행 연도 : 2021 페이지 : pp. 143-152 (10 pages)

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Purpose: Even though social ventures are comparatively insufficient in resources such as knowledge of potential host countries that may be accumulated from experiential learning, some social ventures have substantially expanded their businesses into foreign markets. Advocating the notion that vicarious learning would be able to contribute to explaining this phenomenon, the present research sought to explore whether and how learning from competitors, business partners, and leaders enables social ventures to substantially expand their operations into international markets.
Research design, data, and methodology: Employing the knowledge-based theory of the firm and the contingency theory as fundamental frameworks, the current work generated a model that might explicate the impact of vicarious learning and contingency forces on international prosperity in the setting of social ventures. The current research developed an empirically testable model.
Results: The results of the study suggested that a social venture should be learning significantly from its business partners and its leaders in order to prosper in the economy as well as learning systematically from foreign, domestic, and global competitors that possess experiences in the target economy. In addition, the results suggested that both advanced-economy institutions and indirect internationalization may lessen the influence of vicarious learning in promoting social ventures' international prosperity.
Implications: The present study may contribute to knowledge extension of two basic research areas-social ventures' internationalization and organizational learning―by placing an emphasis on the value of vicarious learning in terms of social ventures' international prosperity. This article is finalized with a rich discussion of theoretical and practical implications and future research directions in addition to the current research limitations.

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