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정보통신정책연구원> Asian Journal of Information and Communications

Asian Journal of Information and Communications update

  • : 정보통신정책연구원
  • : 사회과학분야  >  경영학
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  • : 연속간행물
  • : 반년간
  • : 2287-4224
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  • : Communication & Covergence Review(~2011)→Asian Journal of Information and Communications(2012~)

수록정보
수록범위 : 1권1호(2009)~13권1호(2021) |수록논문 수 : 181
Asian Journal of Information and Communications
13권1호(2021년 05월) 수록논문
최근 권호 논문
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This study aims to determine the effect of the information of GSM (Global System for Mobile Communications) operators in Turkey published in social media on the perceived corporate reputation of these enterprises. For this purpose, field research was carried out towards GSM operators' subscribers working in Turkey (Vodafone, Turkcell, Turk Telekom). An online survey method was used to obtain the data. 424 GSM subscribers participated in the study. As a result of the research, it was concluded that informative social media applications are positively and moderately associated with all GSM operators' perceived corporate reputation. Information about GSM operators on social media affects the perceived corporate reputation of enterprises moderately and positively. It has been determined that Vodafone company's perceived corporate reputation is affected by informative social media applications at a higher level than Turkcell and Turk Telekom.

저자 : Serkan Bayraktaroglu

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 13권 1호 발행 연도 : 2021 페이지 : pp. 18-30 (13 pages)

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Increased internet usage by customers has led to innovative and novel generations of word of mouth (WOM) and electronic WOM (e-WOM). The term e-WOM has come to indicate customer feedback and reviews made online using different virtual platforms. EWOM has been faster and more effective for disseminating information on medical services and products than traditional WOM. Turkey has become a leader in the medical tourism industry, and e-WOM is an influential and significant source for customers (patients) in the destination choice processes. This study attempts to explore the relationship between innovative WOM approaches and the effectiveness of medical tourism marketing strategies. Data for this study is collected from online customer reviews and feedback from e-WOM. The content is analyzed to assert the effects of the e-WOM on destination choice. From this analysis the medical destination choice push and pull factors were identified..

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In today's world struggling with the pandemic, e-government applications, which have become stronger due to the government mechanisms preferring electronic communication instead of face-to-face communication, have become an inevitable technology model that the state uses for uninterrupted and impartial communication and information sharing with its citizens. This study aims to measure the effect of e-government applications in Turkey on information sharing and communication perception considering e-government technology in the context of the Technology Acceptance Model (TAM). This study reveals the importance of e-government applications in Turkey in terms of communication and information sharing and evaluates and discusses it in the context of TAM. As a result of the research, it has been revealed that the e-government application positively contributes to the state's information sharing and communication with citizens. To successfully share information and communicate with its citizens, e-government technologies must be adopted by the wider masses.

저자 : Erhan Atay

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 13권 1호 발행 연도 : 2021 페이지 : pp. 49-60 (12 pages)

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This qualitative study takes the Turkish historical dramas Resurrection: Ertuğrul and Payitaht Abdülhamid on Turkish state television as its sample. The paternalist leadership characteristics exhibited by the main characters in these series are examined. It is found that Ertugrul and Abdulhamid are showed as paternalistic leaders who protect, care for, being benevolent, patient and are self-sacrificing for their followers. They are depicted as strong father-like figures, which is an important paternalistic leadership indicator. In this context, it can be concluded that Turkish national broadcasting agencies are communicating a message to the public that paternalistic leadership is the traditional and expected leadership style for the next generation.

저자 : Mustafa Aras

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 13권 1호 발행 연도 : 2021 페이지 : pp. 61-72 (12 pages)

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Women generally face more difficulties in their careers, receiving lower wages and facing gender-based discrimination. Women are underrepresented in academia, especially in managerial positions, including program directors, deans, and university presidencies. In this study, presidents of 195 Turkish universities (127 public and 68 nonprofit foundation universities) were examined regarding their sociodemographic characteristics. The gender distribution of the higher position administrators was analyzed to gain an understanding of the glass ceiling problem in contemporary Turkish academia. Data were collected through a content analysis method reviewing the official websites of the Turkish universities. Our results suggest that overcoming gender imbalances in leadership positions is challenging; having women leaders in high positions would not eliminate gender biases.

저자 : Vasfi Kahya

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 13권 1호 발행 연도 : 2021 페이지 : pp. 73-88 (16 pages)

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Distance learning modules benefit students and educational institutions alike as they have contributed to digitalizing course materials through which learning contents are shared anytime and anywhere. Digital learning environments also have tremendously saved costs over physical learning and teaching environments. Covid-19 has caused radical changes in human life very quickly, including a switch to distance education programs. In this paper, the relationships of students' acceptance factors of distance learning technologies and academic engagement have been analysed for academic performance outcomes. While the pandemic forced individuals into social distancing, the need for distance education can turn into an opportunity for users to adopt and use distance education systems more effectively, and develop necessary technical infrastructures and be ready for technological developments.

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Success factors are at the center of the literature on entrepreneurship. Although entrepreneurship involves uncertainty and therefore possible failure, entrepreneurs' success stories receive more attention. This study explains entrepreneurial success factors at the example of six leading business men selected from Turkey. A qualitative content analysis of biographies and autobiographies of prominent businessmen and their successes trajectories is conducted. With the emerging themes, the author constructs a typology of success factors. This study aims to contribute to the entrepreneurship literature by adding cultural and communication dimensions to entrepreneurship success. The study concludes that entrepreneurial success factors consist of cultural, human, communication and relationship management factors.

저자 : Ayhan Ozer

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 13권 1호 발행 연도 : 2021 페이지 : pp. 101-115 (15 pages)

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The coronavirus infection COVID 19 pandemic spread all over the world, including Turkey. During the pandemic period, many changes in our lives affected us, including social distance new rules, quarantine, social isolation, travel restrictions, working from home, and distance education. The opportunities offered by the Internet and Communication Technologies (ICT) have been entering, occupying the daily routines of family members more than ever. This transformation process has been accompanied by extensive use of smart technologies that affected in-family communication patterns changing families' social, economic, and psychological structures.
In this study, online interviews were conducted with participants from different gender and age groups, marital status, and their perceptions of family communication considering the increasing use of ICT during the pandemic period. It has been found that the communication patterns have been changing in the isolation process as ICT usage has increased significantly. As a result of the interviews, smart technologies and smart screens have negative effects on the quality of inter-family communication compared to before the epidemic period. It seems that continuous technological developments will play an influential role in family communication in the future..

저자 : Lala Beldagli

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 13권 1호 발행 연도 : 2021 페이지 : pp. 116-128 (13 pages)

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Women's rights in general - as well as the specific gender issues they face - have been studied in relation to the role of women in both social and employment contexts. Across the world in recent years, women have been increasingly entering employment in the media sector as professionals and managers; however, the general societal prejudices against women are also present in the media sector. This study discusses the particular problems women face in their working lives with special reference to women's representation problems in the Turkish media sector. It aims to present solutions to the issues arising from this gender-based discrimination against Turkish female media employees by evaluating feminist theoretical approaches. To this end, it reviews official websites of leading Turkish media organisations and investigates the status of women's representation: specifically, the roles in which they are employed. To this end, the present study aims to examine the views of female media employees and managers, who are frequently emphasised in feminist media studies as being relegated to positions of less importance compared to males. The results suggest that women's low rate of employment in the Turkish media sector should be treated as more than simply a superficial problem. In addition to the low representation of women in media organisations, existing female managers also pursue careers in the magazine, travel, beauty, fashion, health, food, and entertainment sectors, which are also governed by the gendered division of labour. To mitigate the effects of these gender-based inequalities in the Turkish media sector, there is a need to develop a holistic inclusion strategy to replace traditional gender-based values.

저자 : Kyoung Eun Kim

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 13권 1호 발행 연도 : 2021 페이지 : pp. 156-173 (18 pages)

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Although South Korea is one of the fastest aging country in the world, few studies are found regarding the changes that the population aging will bring to its media industry. This study tries to fill this gap and predicts how the future media use in Korea will change as its population aging rapidly proceed. Summarizing the results of in-depth interview of 17 media experts, the study predicts the media use in 10 to 20 years future, focusing on the video media. The results show that the per capital media usage will increase, the diversity in media content use will decrease while that in media service use will not, the demand for live media and TV broadcasting will decrease, and the demand for interactive media will increase. The study implies that while the pattern of media use observed from the past and existing elderly may persist, the pattern might be faded due to the characteristics of the future elderly.

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