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정보통신정책연구원> Asian Journal of Information and Communications

Asian Journal of Information and Communications update

  • : 정보통신정책연구원
  • : 사회과학분야  >  경영학
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  • : 연속간행물
  • : 반년간
  • : 2287-4224
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  • : Communication & Covergence Review(~2011)→Asian Journal of Information and Communications(2012~)

수록정보
수록범위 : 1권1호(2009)~12권2호(2020) |수록논문 수 : 171
Asian Journal of Information and Communications
12권2호(2020년 11월) 수록논문
최근 권호 논문
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1The Economic Impact of Smart Retailing Technologies in the US and China: An Empirical Study Using Patent-Economic Analysis

저자 : Charles Trappey , Amy Trappey , Chi-cheng Luan

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 1-22 (22 pages)

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With the growing population of digital users gaining social network consumption power, retail industries are facing evolutionary changes in attracting and maintaining online and offline customers. The concepts and implementation of smart malls and retail shops are proposed by retailers or solution providers to satisfy new customer demands. The foundations of smart retailing include information integration, customer experience, and etransactions. This research investigates the economic impact of smart retailing and the growth of related intellectual properties, specifically, a domain related patents. The technological aspect of smart retailing is organized by constructing a patent ontology map to define the domain boundary. The economic impact of technological transformations is studied by measuring the economic growth of the leading regions and countries and the representative patent assignees. Consumption preferences and labor structure changes related to the retail industry are analyzed to verify the economic impact of corresponding intellectual properties. According to the results of patent and economic analyses from registered claims of Amazon and Alibaba, the leaders in smart retailing, there is an empirically verifiable trend towards information integration, customer experience, and etransactions as the three domains for developing smart retailing. This research contributes to an understanding of developing regional development strategies for smart retailing including business process models and the creation of patent barriers.

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Several brand communities on the Internet are distinct in terms of their interaction within communities and their brand community cohesiveness. An important yet rarely investigated concept in previous research is whether group-level features of brand communities affect individual-level community members. The present research adopted organizational cohesiveness from organization behavior theory as the basis for exploring the influence of brand community cohesiveness on individual brand attitudes from the multi-level viewpoint. This study conducted an empirical analysis of surveys. This research focused on 10 garment brands. Results indicated the following conclusions: 1. Brand community cohesiveness at the group-level heightens individual brand attitudes, and also strengthens the relationship between brand community participation and brand attitudes. 2. At the individual level, the participation of brand community members increases their brand attitude. However, the brand knowledge of community members weakens the relationship between brand community participation and brand attitudes. Finally, we conclude with theoretical implications and future research directions.

3A Multiple Mediation Model of Social Value in Taiwan's Online Tourism

저자 : Jean-luc Pradel Mathurin Augustin , Shu-yi Liaw

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 34-47 (14 pages)

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In a world driven by fast developed internet technologies, e-commerce seems to be the new normal for customers and online shoppers. Businesses strive to position themselves to benefit from recent technology developments. Doing so requires understanding value creation for online customers with the use of big data technologies. Perceived value has long been discussed with two important dimensions: functional and emotional. Recent studies increasingly pointed at social value's importance. Would that apply to online consumers as well? The purpose of this study was to investigate social value's impact on online consumers' behavior and to compare its effects to those of functional and emotional values when big data applications are used in online tourism. The results indicate the social value, as opposed to functional and emotional values, does not directly influence online consumers' behavior. E-Businesses will particularly benefit from the findings in their quest to create customers' value.

4Structuring Practical Professional Abilities of E-Commerce: Curriculum Implementation and Learning Effectiveness in Taiwan

저자 : Hsien-kuei Chiu

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 48-61 (14 pages)

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The rapid development and benefits of e-commerce have increased the demand for ecommerce professionals in various industries. How to adapt the curriculum planning and design of e-commerce to the practical needs of the market has become an important issue for educators in colleges and universities. With the support of the Teaching Practice Research Program of the Ministry of Education of Taiwan, this research proposes a structure to cultivate practical professional abilities of e-commerce, which was applied in an e-commerce class of a university of Science & Technology in Taiwan. In this research, the relationships among major components of e-commerce professional abilities were explored and tested, and the learning effectiveness of this course was analyzed as well. This teaching practice follows the approach of action research to better understand student engagement and to assess the learning outcomes through field experiments, using questionnaires that track the students' pretest and posttest scores. The results of the research present significant relationships among E-Commerce Conceptual Knowledge, Website Construction & Operation Skills, and E-Commerce Planning, and discuss the effectiveness of this teaching model through a reflection of the students' achievements. Along with the suggestions for further research and practice, this paper envisions pathways towards teaching refinement and pedagogical innovation for related courses.

5Exploring the Determinants for Consumer Choosing Sharing Economy Services

저자 : Chih-hui Huang , I-ping Chiang , Kuen-hung Tsai

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 62-74 (13 pages)

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The sharing economy reflects a new consumption pattern that has become a recent trend and a critical academic research topic. Although most studies focused on the supply side, few studies explored why consumers choose to participate in the sharing economy. The purposes of this study were to summarize the characteristics of sharing that may affect the choice of whether to engage in the sharing economy, to establish a research model and measurement items, and finally to analyze the importance of these factors' value weights in how they affect consumer choices regarding the sharing economy.
This study conducted a web-based survey to examine four categories of the sharing economy: money, services, space, and transportation solutions. The survey was completed by 1,007 online users who have participated in or have considered participating in the sharing economy. This study conducted a confirmatory factor analysis to validate the established research model and applied a choice model to verify how various factors affect consumer choices regarding the sharing economy. The study's conclusions and recommendations provided a reference for future academic research and practical operations.

6The Development of Cloud-based Project Management System using Kanban-like Approach

저자 : Kuo-ching Ying , Jau-shin Hon , Chen-yang Cheng , Chi-wei Shih

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 75-90 (16 pages)

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Project management has been widely applied in organizations to monitor projects and react to environmental changes. To gain oversight and control over projects, Kanban has been used as an efficient tool. However, traditional Kanban cards are typically installed at fixed positions, which is unsuitable for multi-location-based tasks such as those performed by salesmen or maintenance technicians. This paper proposes Kanban-like, a cloud-based system to be used in multi-location projects. The mobile Kanban-like system uses smart devices for receiving tasks and feedback status. With smart devices, maintenance technicians can acquire detailed task information such as locations, required materials, and optimal routing plans using cloud computing. In addition, task completion progress can be updated automatically. In the proposed Kanban-like system, activities can be monitored regardless of time and location. It is expected to improve the response time to changes in projects and enable project management to become more flexible.

7Consumer Welfare from a Ridesharing Sevvice in Korea

저자 : Joonmo Kang

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 91-104 (14 pages)

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Ridesharing services such as Uber and Didi Chuxing has rapidly grown over the last decade, but it is strictly prohibited in Korea. The problem is that consumers' preference for a ridesharing service is ignored in the process of making the policy, only considering taxi drivers' loss by introducing competition in the private transport market. This study examines consumer surplus by introducing a ridesharing service in Korea. Specifically, I use conjoint analysis with various hypothetical attributes of a ridesharing service to investigate the effect of each attribute enabled by using an ICT platform. I found that a ridesharing service would give additional benefits to traditional taxi services worth of 2,080 won for average users, and up to 2,784 won for consumers who have the intention to use a ridesharing service in the future.

8The Determinant of Employee's Organizational Commitment: Empirical Study in Indonesia Social Security Administrator for Health

저자 : Asyraf Mursalina , Willy Abdillah

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 105-121 (17 pages)

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This study develops Organizational Commitment Model by revisiting Moore (2000a) and Ahuja et al.'s (2007) Information System (IS) Turnover Model and examines it in Social Security Administrator for Health (BPJS Kesehatan)1, Indonesia. All 1650 samples of employees from various levels and job positions of headquarter and representative offices from Aceh to Papua were gathered by mail questionnaire survey. The result shows that the perceived work overload (PWO) and work-family conflict (WFC) have a negative effect on organizational commitment (OC). Meanwhile, WFC mediates the effect of PWO on OC, and job autonomy (JA) moderates the effect of PWO on WFC. Implications for future research and stakeholders are further discussed.

9Factors Affecting Continued Use of Food-delivery Apps: Analysis of Afghanistan O-to-O Market

저자 : Namjae Cho , Mohammad Reza Jawad

발행기관 : 정보통신정책연구원 간행물 : Asian Journal of Information and Communications 12권 2호 발행 연도 : 2020 페이지 : pp. 122-144 (23 pages)

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With the advancement in internet shopping, food businesses have introduced mobile applications to secure their existing and potential customers. The study aims to examine the effect of different factors; performance expectancy, hedonic motivation, online reviews, and diverse payment options on user's continued intentions to use O-to-O(Online to Offline) Food Delivery Apps (FDA). E-satisfaction was used as a mediating variable. Respondents were taken from the user pool of food delivery applications in Afghanistan. Data from 322 respondents were analyzed using the Structured Equation Model (SEM). The analysis suggests that there is a significant positive effect of hedonic motivation and online reviews on the user's continued intentions. The comparison of direct and indirect effects highlights that there is a partial mediation effect of e-satisfaction between the effect of hedonic motivation, online reviews, and intention of continued use of the mobile delivery app.

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