간행물

호텔리조트연구 update

Journal of Hotel & Resort

  • : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회)
  • : 사회과학분야  >  경영학
  • : KCI등재
  • :
  • : 연속간행물
  • : 격월
  • : 1598-7760
  • :
  • : 호텔리조트연구(~2005) → 호텔리조트카지노연구(2005~) → 호텔리조트연구(2008~)

수록정보
수록범위 : 1권1호(2003)~20권3호(2021) |수록논문 수 : 988
호텔리조트연구
20권3호(2021년 06월) 수록논문
최근 권호 논문
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KCI등재

1온라인 호텔 리뷰 분석을 통한 긍·부정 집단의 고객만족 요인분석

저자 : 이병철 ( Lee Byeong-cheol )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 5-21 (17 pages)

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This study aims to analyze the difference of hotel service quality factors between high-level and low-level satisfaction groups. Online hotel reviews was used as big data. Customers' review(text) and rating information of luxury hotels were collected from an OTA site. A total of 22,408 reviews were collected. Review data were divided into high-level and low-level satisfaction groups according to rating level. LDA topic modeling was used to extract magnificent topics from online reviews. As findings, four main topics including five keywords about were extracted from the reviews of high and low-level satisfaction groups. Regarding high-level satisfaction group, three topics about staff kindness and one topic of accessibility and facility convenience were found. On the contrary, 'cost effectiveness', 'facility cleaness', 'room cleaness', and 'subsidiary facility service' were mainly extracted from the reviews of low-level satisfaction group. Based on findings, differentiated strategies to increase customers' satisfaction level were discussed.

KCI등재

2코로나19 환경에서 고용불안정성이 이직의도에 미치는 영향

저자 : 최병호 ( Choi Byoung-ho ) , 이현재 ( Lee Hyun-jae )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 23-40 (18 pages)

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The purpose of this study is to analyze how employment instability affects turnover intentions in the COVID-19 environment for five star hotel employees located in Seoul and to provide research data for employees working in the hotel industry as well as providing evidence for efficient human resource management in the COVID-19 environment. 300 questionnaires are carried out, and 275 questionnaires are returned. After excluding 24 unusable cases which aren't fit for the purpose of this research, 251 cases are used for this analysis. As a result, it is found out that the employees think the turnover will be disappeared if the company communicates and contrives with its employees for the proper control over the internal and external environmental changes and appropriate measures for the future.

KCI등재

3중국 컨벤션 호텔의 서비스 품질이 고객만족과 재방문 의도에 미치는 영향 - 항저우 지역을 중심으로 -

저자 : 서림혜 ( Xu Lin Hui ) , 신홍철 ( Shin Hong Cheol )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 41-58 (18 pages)

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The purpose of this study is to analyze the effect of service quality of Chinese convention hotel on customer satisfaction and revisit intention using the SERVQUAL model of Parasuraman, Zeithaml, and Berry (1988). To clarify the purpose of this study, a survey was conducted on customers who used the convention hotel service in Hangzhou, China. A total of 380 questionnaires were distributed and 350 copies were used for the empirical data. The questionnaire results were analyzed through data coding, SPSS 24.0, factor analysis, reliability analysis, and regression analysis. As a result of the factor analysis, the service quality of the convention hotel was classified into reliability, responsiveness, certainty, empathy, and tangibility. The hypothesis test result showed that the reliability, empathy, and tangibility of the service quality of the convention hotel had a great influence on customer satisfaction and revisit intention. it was found that responsiveness and certainty did affect revisit intention and did not affect customer satisfaction. Through the research results, there is a marketing significance of service improvement and sales promotion of Chinese convention hotels.

KCI등재

4라이프스타일 호텔 방문객들의 디자인 관련 인식이 예약의도와 지불의사금액에 미치는 영향

저자 : 백주아 ( Baek Jooa ) , 최영배 ( Choe Yeongbae )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 59-76 (18 pages)

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This study aims to investigate the role of hotel design-related perception in hotel guests' decision-making process. In particular, this study would examine the impact of hotel guests' design-related perception (e.g., uniqueness, novelty, and expensiveness) on overall value perception, which in turn, influence booking intention and willingness-to-pay consequently. Furthermore, this study would confirm the differences in hotel guests' decision-making process based on the previous experience by investigating the moderating effect of the customer's experience on the relationships among variables proposed in this study. This study confirmed that uniqueness and expensiveness have positive relationships with overall value perception, which is positively related to ones' booking intention and willingness to pay. Besides, past visit experience has a significant moderating effect in the relationships in ones' decision-making process between previous visitors and non-visitors. Based on these results, this study would propose theoretical and practical implications.

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The purpose of the study was to identify the effect of perceived service quality of lodging platforms on users' satisfaction and their purchase intention focusing on the comparison between information searcher and purchaser. Data were collected from the users who had visited local & global lodging platforms from November 23 to 27, 2020, and finally 395 questionnaires were analyzed. The seven dimensions of users' perceived service quality were usefulness, reliability, enjoyment, ease of use, flexibility, design and interaction. A significant difference in perceived service quality was found between information searcher and purchaser. Information searcher rated high in enjoyment, and purchaser rated high in flexibility and ease of use. It was revealed that information searchers' perceived usefulness, reliability, and enjoyment affected their satisfaction, and purchasers' perceived usefulness, reliability, and flexibility affected their repurchase intention. It was also found that information searchers' perceived usefulness affected their purchase intention in the future, and purchasers' perceived usefulness and flexibility affected their repurchase intention.

KCI등재

6스마트워크 확산에 따른 호텔 워케이션 상품화 방안

저자 : 이윤주 ( Lee Yoon-ju ) , 지윤호 ( Ji Yun-ho )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 97-117 (21 pages)

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This study investigated the relevant policy and administrative support of domestic and foreign governments and the introduction and use of companies on workcation due to the recent spread of smart work. In addition, we tried to promote hotel workcation products through the survey of workcation-related products of major hotels in Korea. It will help recover room share and sales of hotels suffering from recession due to COVID-19 and ultimately help hotels develop high-quality cooling products and establish marketing strategies. Based on the theory and case analysis of smart work and workcation in this study, the following measures were presented to activate hotel recreation products. First, the institutionalization of domestic smart work is needed. Secondly, an expert policy council should be formed. Thirdly, policy support is needed to revitalize the system. Fourth, building and utilizing hotel facilities as shared offices is necessary. Fifth, the convergence of hotel services is needed through workcation. It is time to discuss work from various perspectives, including maintaining corporate productivity, workers' welfare and balance between work and life, and revitalizing tourism in local cities in the face of the government's smart work policy and a new phase called COVID 19.

KCI등재

7온라인을 통한 호텔 선택요소가 구매의도에 미치는 구조적 관계연구

저자 : 계림림 ( Gui Lin Lin ) , 신홍철 ( Shin Hong Cheol )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 119-133 (15 pages)

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Accommodation is an important part of tourism, and the hotel online booking market is also attractive. Compared to existing offline reservations by travelers, purchase reservations are increasing at the Hotel Website or Online Travel Agency (OTA). The purpose of this study is to study the relationship between hotel online purchasing intentions by selecting factors such as quality, price, facility, location, service, room, etc. based on hotel options online. The data analysis is conducted based on 326 respondents who have been used hotel online reservations. To summarize the analysis results of this study, first, facilities, location, and room dimensions were found to have a statistically significant effect on quality factors. Second, facilities, location, service, and room dimensions were found to have a statistically significant effect on price factors. Third, it was confirmed that quality, price, and service dimensions had a statistically significant effect on hotel purchase intention. This study is meaningful in that the results obtained from empirical research provided a framework for establishing practical strategies by encouraging website users to use and specifying important choices that can be used continuously.

KCI등재

8SNS 관광정보품질이 자기효능감, 사회적 네트워크 및 정보공유의도에 미치는 영향

저자 : 조성호 ( Cho Sung Ho ) , 송승헌 ( Song Seung Heon )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 135-156 (22 pages)

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This study analyzed how the lower dimension of information quality of tourism users who utilize the tourism information quality of SNS, which has recently increased rapidly in use, has on self-efficacy, social network, and information sharing intention. Through the results of this study, we intend to contribute to the research of the tourism industry, and practically proposed the establishment of practical marketing that can be used as a means of competitive advantage in the tourism industry to the operator. Data collection was conducted for 30 days from June 25 to July 25, 2019. Factor analysis and reliability verification were conducted using SPSS 23.0 and AMOS 23.0 for 293 copies of the questionnaire. The summary and implications according to the analysis results are as follows. First, responsiveness, interest, functionality, and usefulness were found to have a significant effect on self-efficacy. Second, responsiveness and functionality were found to have a significant influence on social networks. However, it was found that interest and usefulness did not significantly affect social networks. Third, interest, functionality, and usefulness were found to have a significant influence on the intention to share information. Fourth, it was analyzed that self-efficacy had a significant effect on social networks. Fifth, it was analyzed that self-efficacy had a significant effect on the intention to share information.

KCI등재

9코로나 19에 따른 국내여행에 대한 인식 분석 및 대응 방안 연구 - 소셜 빅데이터 분석을 중심으로 -

저자 : 허재완 ( Heo Jaewan ) , 남승민 ( Nam Seung-min )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 157-172 (16 pages)

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The purpose of this study is to analyze the perception of domestic tourism under COVID-19 pandemic by text-mining process of social big data; blogs, portal search terms and keyword news, and suggest countermeasure in terms of marketing strategy and policy. First, demand on domestic tourism still existed however the safety from the virus had to be promised. Second, tourism in short-term, with family or friends was found to be preferred, and the destinations like Jeju or Gangwon-Do were to be chosen which are far from metropolitan area(Seoul, Gyeonggi-Do), The results of this study would like to offer suggestions for making policy and marketing strategy to overcome the crisis caused by COVID-19 with intuitive comprehension of demand on domestic tourism reflected in social big data analysis.

KCI등재

10서울시민의 여가제약에 따른 시장세분화 연구 - 집단 간 만족도 차이를 중심으로 -

저자 : 이성빈 ( Lee Seong-bin ) , 김봉석 ( Kim Bong-seok )

발행기관 : 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 간행물 : 호텔리조트연구 20권 3호 발행 연도 : 2021 페이지 : pp. 173-197 (25 pages)

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This study is conducted to contribute to improve the quality of life through improving the leisure satisfaction of Seoul citizens by providing the basic data necessary for establishing policies and marketing strategies for effective leisure activities of Seoul citizens. For the purpose of this study, leisure constraints of Seoul citizens have been derived, and the implementation of market segmentation has been progressed. For the sake of academic research, Seoul has been divided into five areas for this study. The survey is conducted on residents living in each of the five respective areas. In addition, the survey is conducted online through a specialized research institutes to ensure the reliability of the study. A total of 667 questionnaires are collected: 630 are utilized in the final analysis of this study with the exception of 37 insincere responses. Based on leisure constraints, 3 groups have been derived by cluster analysis. Each group has been named with its characteristic as 'A low-intensity of Structural constraints group', 'A low-intensity of Intrapersonal & Interpersonal constraints group' and 'A high-intensity of Leisure constraints group'. Cross-analysis, ANOVA and MNOVA are performed to identify the differences in demographic characteristics, leisure activity types, leisure activity characteristics, and leisure satisfaction among the 3 clusters produced.

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