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(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI등재
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  • : 연속간행물
  • : 계간
  • : 2765-7787
  • :
  • : 컨벤션연구(~2016) → mice관광연구(2016~)

수록정보
수록범위 : 1권1호(2002)~21권4호(2021) |수록논문 수 : 605
MICE관광연구(구 컨벤션연구)
21권4호(2021년 12월) 수록논문
최근 권호 논문
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KCI등재

1드론 음식배달 서비스에서 소비자 혁신적 동기에 연구: 인구통계학적 특성에 차이분석을 중심으로

저자 : 조아라 ( Cho A-ra ) , 황진수 ( Hwang Jinsoo )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 7-24 (18 pages)

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This study was conducted to prepare for the fast-changing market situation of drone food delivery in the restaurant industry, and to achieve this purpose, this study will verify the validity of consumers' innovative motivations for drone food delivery services and explore the impact on consumers' word-of-mouth intentions. In addition, survey data of 320 people in Korea were collected and analyzed to identify differences in these impact relationships according to demographic characteristics. The results demonstrated that the four consumer innovations motivated by drone food delivery services are an important part of the factors that shape word-of-mouth intention. Furthermore, based on the results of a t-test and one-way ANOVA analyses of consumers' innovative motivations according to demographic characteristics, it was revealed that there are significant gender-specific differences in social motivation.

KCI등재

2구색 가격전략과 만족도 관계에 나타난 권력감의 조절 효과에 관한 연구

저자 : 최충범 ( Choi Choongbeom )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 25-37 (13 pages)

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Previous literature in consumer behavior tends to solely focus on the impact of product assortment on behavior intentions, and there is scant research on the topic of assortment pricing. To that end, the current research extends the literature by investigating the influence of power on assortment pricing. Specifically, the current research examines how consumers' sense of power shapes their preferences and demonstrates that consumers with a low power state prefer parity pricing and, as such pricing minimizes the risk of making a wrong choice. Among customers with a high power state, however, the assortment pricing manipulation had minimal effects. Taken together, these findings add to the relatively scant literature on assortment pricing.

KCI등재

3정치이벤트 체험이 정치 관심도에 미치는 영향: 정치 이벤트 몰입의 매개효과를 중심으로

저자 : 염미진 ( Yeom Mi-jin ) , 이병철 ( Lee Byeong-cheol )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 39-62 (24 pages)

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The purpose of this study is to examine the effect of political event experience on political interest and to analyze the mediating role of political event flow on the relationship between political event experience and political interest. Based on extensive literature review, the main factors of political event experience were divided into deviance, educational, entertainment and esthetic experience. Participants were selected from those who had experience in participating in political events. A total of 404 samples were used for the hypotheses testing. Findings are as follows. The deviance experience, educational experience, and entertainment experience as the factors of political event experiences had a significant and positive impact on political event flow and political interest. In turn, political event flow had a significant and positive impact on political interest. As for the relationship among deviance experience, educational experience, entertainment experience, and political interest, political event flow showed a significant mediating effect.

KCI등재

4AHP 기법을 활용한 헬스케어 정책 우선순위 결정에 관한 연구: 제주지역을 중심으로

저자 : 김정현 ( Kim Joung-hyoun ) , 현계담 ( Hyun Gye-dam ) , 홍성화 ( Hong Sung-hwa )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 63-86 (24 pages)

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The purpose of this study was to find the priority of the importance in healthcare policy elements on Jeju Island. The AHP analysis method was used for 30 healthcare experts to observe the priority of each element's importance. The importance of Jeju Island's healthcare policy elements were all analyzed to produce these results. According to the results, the priority of 5 top-elements of healthcare professionals is as follows, ① Building the Foundation, ②Human Resources Development, ③ Product Development, ④Smart Healthcare, ⑤Public relations Marketing. In addition, the importance of priorities by 29 sub-elements were as follows, ①Sharing Big Data Information, ②Health Improvement, ③Securing resources to Revitalize the Healthcare Industry, ④Training Program Development, ⑤Training Service Professionals. Here, the 'Building the Foundation', which indicates the most importance factor of both the top and sub elements to preparing healthcare policies for Jeju Island's special self-governing province.

KCI등재

5모바일 관광정보 특성이 만족 및 행동의도에 미치는 영향: 관광 앱을 사용한 방한 중국인 관광객을 중심으로

저자 : 왕진운 ( Wang Zhen-yun ) , 유형숙 ( You Hyung-sook )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 87-102 (16 pages)

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The purpose of this study was to classify the characteristics of mobile tourism information and investigate the effect of each characteristic on satisfaction and continuous use intention. As a result of the analysis, first, the characteristics of mobile related information were classified into three factors: usefulness, ease of use and interesting. Second, ease of use and interesting had a great effect on satisfaction. Third, satisfaction had a significant effect on behavioral intention. This study provides data to support the concept that the tourism market can be developed by creating or selling mobile tourism apps by identifying mobile characteristics and tourist satisfaction in the tourism industry. The implications of these results and future research directions are discussed.

KCI등재

6환율변동과 Outbound-Inbound 관광수요에 대한 비대칭성 연구

저자 : 오지영 ( Oh Ji-young )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 103-123 (21 pages)

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In order to estimate the asymmetry of exchange rate changes (won/dollar, won/yen) on tourism demand, the ARDL-bounds model was used to test the effect of long-term and short-term asymmetry. By dividing tourism demand into outbound and inbound, an analysis was conducted based on the influence of Korean tourists and the tourists who visited Korea. As a result of estimating Korea's total demand for outbound tourism, in the long run, an exchange rate rise of 1% has the effect of a decrease of 1.2% of outbound Koreans, whereas when the exchange rate falls, the number of outbound travelers increases by 2.1%. These results indicate an asymmetry. The result of the inbound tourism demand analysis indicates a long-term asymmetry was significantly observed in the total tourism demand analysis, but the long-term coefficient value was not significant, limiting the numerical interpretation.

KCI등재

7방한 중국인관광객의 모바일 결제앱의 지속사용의도 연구: 확장된 기술수용모델(TAM2)을 적용한 지각된 관계혜택의 조절효과

저자 : 왕이연 ( Wang Yao ) , 최규환 ( Choi Kyu-hwan )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 125-142 (18 pages)

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This study aims to explore the factors which influence Chinese tourists' intention to continue use of mobile payment apps. And the moderating effect of perceived relationship benefits was investigated. The survey was conducted on an online survey site from January to February in 2021, and 371 valid samples were obtained. Frequency analysis, reliability analysis, exploratory factor analysis, and multi-regression analysis were conducted through SPSS 23.0. All hypotheses had statistically significant results. Perceived relationship benefits also had moderating effects among perceived usefulness, ease of use and intention to continuous use.

KCI등재

8CVM을 활용한 연극 스트리밍 플랫폼의 가치추정: 디지털 활용 역량이 지불의사에 미치는 영향을 중심으로

저자 : 우서련 ( Woo Seo-ryeon ) , 이원석 ( Lee Won-seok )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 143-160 (18 pages)

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The purpose of this study is to estimate the economic value of the 'theater streaming platform' form of online concerts to preserve the theater culture using the contingent valuation method (CVM). This study attempted to analyze the effect of digital skills on the willingness to pay for the establishment of a 'theater streaming platform'. A dichotomous choice and two-step approach were used to reduce exaggeration bias that could occur in CVM. As a result of the study, the higher the digital skills, the higher the willingness to pay for the establishment of a 'theater streaming platform', and the economic value was estimated at 8,245 won per person. The results of this study will suggest that in the case of online performances held via the internet and mobile environment, consideration of the user's digital divide should precede the system construction process.

KCI등재

9친환경 방송 홈쇼핑의 HMR 상품 소비자에 관한 연구 :내적통제소재(INELOC)를 중심으로

저자 : 이인혜 , 주규현

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 161-182 (22 pages)

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This study examined the effect of internal environmental locus of control (INELOC) on behavioral intentions in the context of eco-friendly broadcasting home shopping (hereafter EFBHS). In addition, this study investigated the differences among the four sub-dimensions of INELOC (i.e. green consumers, environmental activists, environmental advocates, and recyclers) based on the respondents' demographic factors. The research was conducted based on 299 samples, and data analysis results indicated that partial differences in the four dimensions of INELOC were found in demographic factors, such as gender, age, education level, monthly income, period of use, frequency of use, and average amount spent. In addition, the results showed that three dimensions of INELOC (i.e. environmental activists, environmental advocates, and recyclers) significantly affect behavioral intentions.

KCI등재

10방한 스포츠 관광객들의 관광이미지에 영향을 끼치는 이벤트의 질에 관한 연구

저자 : 묘가운 ( Miao Jia-wen ) , 현성협 ( Hyun Sung-hyup )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 21권 4호 발행 연도 : 2021 페이지 : pp. 183-197 (15 pages)

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The aim of this study is to explore the sports event elements that influence Korean tourism image. Based on a review of relevant literature, the following paper divided the quality of sports events into 12 elements. With the use of AMOS and SPSS tools, Chinese tourists were selected as the research sample and 198 questionnaires were collected in total. Based on the data analysis, key findings were revealed. First of all, tourists have a better tourism image with higher quality performance, longer operating time, better staff attitude and more reactions between fans. Secondly, the rate of re-visiting Korea will increase when accompanied by an improvedtourism image. In contrast, information, fan reaction and valence are not taken into consideration since they are not key values to Korean tourism image.

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