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(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI등재
  • :
  • : 연속간행물
  • : 계간
  • : 2765-7787
  • :
  • : 컨벤션연구(~2016) → mice관광연구(2016~)

수록정보
수록범위 : 1권1호(2002)~22권3호(2022) |수록논문 수 : 634
MICE관광연구(구 컨벤션연구)
22권3호(2022년 09월) 수록논문
최근 권호 논문
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KCI등재

저자 : 여호근 ( Yeo Ho-keun ) , 김도훈 ( Kim Do-hoon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 7-22 (16 pages)

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This study aims to investigate the determinants of loyalty in the domain of food delivery apps. For the elaboration of survey participants' responses, this study adopts the case of Baedaleui Minjok. This study chose menu diversity, payment convenience, timeliness, and discount benefit as the variable. For the data collection, this study performed an online survey using consumers experienced with food delivery app services. The number of observations is 203. For hypotheses testing, this research implemented multiple regression analysis. The results uncovered that food delivery app loyalty is positively influenced by menu diversity, payment convenience, and discount benefit. However, timeliness appeared as a non-significant attribute.

KCI등재

저자 : 여호근 ( Yeo Ho-keun ) , 김도훈 ( Kim Do-hoon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 23-42 (20 pages)

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The purpose of this study is to examine the effects of tourists' image sensibility of tourist destinations in Busan on their satisfaction, and the effects of their satisfaction on their behavioral intention. This study focused on Busan citizens and people from other areas. To collect data for this study, a survey was commissioned and conducted by a professional research firm for seven days from November 22 to 28, 2021. Frequency analysis and regression analysis were conducted to analyze the data. Based on the precedent studies, tourists' image sensibility of tourist destinations consisted of four factors including sense, preference, feeling of joy, existence, and tourists' satisfaction and behavioral intention were formed in a single dimension. The level of influence of the tourists' emotion of the image of tourist destinations on their satisfaction was lower in the order of preference, sense (five senses), feeling of joy, and existence (composure). As such, it was confirmed that the tourists' emotion of tourist destinations had a significant effect on their satisfaction and satisfaction had a significant effect on behavioral intention.

KCI등재

저자 : 문준호 ( Moon Joonho ) , 심지민 ( Shim Jimin ) , 이원석 ( Lee Won Seok )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 43-60 (18 pages)

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The purpose of this study is to investigate the determinants of senior citizen life satisfaction. Also, the independent variables of this research are subjective health, annual eating out expenditure, travel expenditure, and cultural expenditure. This study performed statistical analysis to analyze the data. To test the hypotheses, multiple linear regression was employed as the main instrument. Regarding the results, life satisfaction is positively influenced by four attributes (e.g., subjective health, annual eating out expenditure, travel expenditure, and cultural expenditure). Regarding the results, subjective health is positively influenced by two attributes (e.g., travel expenditure and cultural expenditure). However, eating out expenditure is negatively associated with subjective health.

KCI등재

저자 : 최효주 ( Choi Hyo-ju ) , 성보현 ( Seong Bo-hyun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 61-84 (24 pages)

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The purpose of this study is to derive the factors of the benefit sought for visitors to the 2019 Chungju World Martial Arts Masterships, and to present a marketing strategy to revitalize the festival by subdividing the demand market based on the results. The survey was conducted with visitors to the 2019 Chungju World Martial Arts Masterships, and an empirical analysis was conducted using SPSS program. As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Marketing strategies for each subgroup were discussed based on significant differences between clusters according to demographic characteristics and travel types. The research results emphasized the significance of providing basic data for program development, service improvement, and marketing strategies of the World Martial Arts Masterships, and proposed follow-up research according to research limitations.

KCI등재

저자 : 김태칠 ( Kim Tae-chil ) , 한진영 ( Han Jin-young )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 85-102 (18 pages)

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This is a case study on ESG activities at the exhibition and convention center which has the characteristics of quasi-public goods. The effect of ESG activities on social value and trust was analyzed. First, in the environmental sector, reducing toxic substances such as carbon emissions, greenhouse gases, and air quality impacted social values. Second, in the social sector, anti-discrimination and protection policies for employees influenced social values. Third, in the goverance sector, respecting customers and protecting customers' interests were found to affect social values. Social value attributes of the exhibition and convention center were revealed to have a positive effect on the center's benevolence-based trust and expert-based trust. The importance of ESG in the MICE industry is being emphasized, but it is seen as an early stage for MICE companies. The MICE industry should find new values in environmental and social factors, and use them as an opportunity for MICE industry development.

KCI등재

저자 : 김은희 ( Kim Eun-hee ) , 윤혜진 ( Yoon Hye-jin )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 103-121 (19 pages)

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The coronavirus disease-2019 (COVID-19) outbreak has restricted mobility and significantly influenced tourists' behaviors. This study examines whether different ages and gender play a significant role in travel patterns due to the COVID-19 crisis. Big data analytics in mobile cellular networks were utilized to fully understand the pandemic's impact on tourists' mobility and behavioral change. Findings showed that the average tourist activity was highest in their 50s, followed by those in their 20s, 40s, 30s, 60s, teens, and over 70s, from 2018 to 2021. Additionally, in the radius of tourism activity, the tourists' mobility outside their homes significantly decreased for those in the 60s and older with relatively increased tourism activity. This study also showed a significant difference between men and women, especially in their 40s. Finally, this paper discusses useful implications for future researchers and practitioners from the findings.

KCI등재

저자 : 주양방 ( Zhou Yang-fang ) , 김미성 ( Kim Mi-seong ) , 윤유식 ( Yoon Yoo-shik )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 123-142 (20 pages)

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The purpose of this study is to investigate the influence of TikTok's tourism information quality on the image of Seoul tourist attractions and intention to visit, establish research hypotheses based on the research model, and verify the hypotheses through empirical analysis. The findings, first, the vividness and usefulness of TikTok's tourism information quality features have a significant effect on the image (cognitive image and emotional image) of Seoul's tourist attractions. Second, cognitive image and affective image have a significant effect on visit intention. Third, affective and cognitive image mediated the relationships between vividness and intention to visit, and usefulness and intention to visit. The results of this study provide some valuable insights into the use of TikTok for tourism marketing.

KCI등재

저자 : 이성빈 ( Lee Seong-bin ) , 정광민 ( Jeong Kwang-min )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 143-164 (22 pages)

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This study applies the development of the MICE Satellite Account framework that reflects the characteristics of the MICE industry through Tourism Satellite Account, a methodology presented by The World Tourism Organization. The purpose of this study is to identify the economic size of the MICE industry and promote the MICE industry through the MICE Satellite Account, a framework developed to reflect the characteristics of the MICE industry. As a result of calculating the proportion and contribution of the domestic MICE industry to the national economy using the MICE satellite account based on available statistical data on the MICE industry, MICE direct gross domestic product is approximately KRW 3.552 trillion. According to the calculated results, the domestic MICE industry contributed 1,898 trillion won, about 0.19%, to the national gross domestic product in 2018.

KCI등재

저자 : 주효항 ( Xiaohang Zhou ) , 김철원 ( Kim Chul-won )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 165-189 (25 pages)

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The purpose of this study is to provide the direction and theoretical basis for Zhuhai's convention marketing strategy. The present study compares and analyzes the positioning of China's Hong Kong, Macau, Zhuhai, and Shenzhen as convention destinations by using convention destinations preference metrics. This study was conducted using an online questionnaire and collected 232 effective responses, and ᅟᅧᆫ used the multidimensional scaling(MDS) method. The study revealed the tourism program before and after the conference meeting was the essential attribute, and there was a difference in the images of Zhuhai, Hong Kong, Macau, and Shenzhen. Zhuhai showed relatively higher preference in terms of conditions such as conference hall conditions and the destination's attractiveness.

KCI등재

저자 : 반서연 ( Ban Seo-yeon ) , 김미성 ( Kim Mi-seong ) , 윤유식 ( Yoon Yoo-shik )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 191-211 (21 pages)

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The COVID-19 pandemic caused restrictions on various activities. In the current situation, people are looking at riding bicycles as a safe outdoor activity to relieve stress. In this study, we conducted an empirical analysis to understand the effect of recovery environment perception on the healing effect in the process of bicycle travel. A total of 488 samples were used for analysis by online survey. As a result of the analysis, among the recovery environment perception factors, coherence and compatibility had a positive effect on the social healing effect, and being away, fascination and compatibility had a positive effect on the emotional healing effect. Furthermore, all factors of recovery environment perception positively affected the cognitive healing effect. It was found that all healing effects had a positive effect on satisfaction, and finally satisfaction had a positive effect on behavioral intention. The results of this study will contribute to establishing a diversification strategy for the tourism industry and setting the direction for the tourism service industry.

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