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(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI등재
  • :
  • : 연속간행물
  • : 계간
  • : 2765-7787
  • :
  • : 컨벤션연구(~2016) → mice관광연구(2016~)

수록정보
수록범위 : 1권1호(2002)~22권1호(2022) |수록논문 수 : 612
MICE관광연구(구 컨벤션연구)
22권1호(2022년 03월) 수록논문
최근 권호 논문
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KCI등재

12차 데이터를 이용한 주관적 건강도의 문화생활과 삶의 질에 대한 매개효과

저자 : 문준호 ( Moon Joonho ) , 심지민 ( Shim Jimin ) , 송명근 ( Song Myungkeun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 1호 발행 연도 : 2022 페이지 : pp. 7-20 (14 pages)

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The main purpose of this research is to examine the mediation effect of subjective health between cultural life and quality of life of senior citizens. For the data collection, this study collected the data by employing a Korean longitudinal study of aging. The study period of this research took place in 2018. The number of observations is 5119. This study performed statistical instruments for the data analysis. The linear regression model was mainly used to test the research hypotheses. Also, this study performed a Sobel test to examine the mediation effect (Baron & Kenny, 1986). Regarding the results, cultural activity positively affects both quality of life and subjective health. Also, subjective health is positively related to quality of life. Moreover, the results revealed a full-mediation effect of subjective health in the relation between cultural life and quality of life.

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This study aimed to observe the effects of the tourism risk perception felt by tourists on hesitation and post behavioral intention, in the context of the COVID-19 pandemic. A total of 453 surveys were used for the analysis, and the sample included citizens of Daegu and Busan. Risk perception was derived from three factors: physical risk perception, infectious disease risk perception, and psychological risk perception, and hesitation and post behavioral intention were derived as single dimensions. As a result, it was found that the factor with the highest influence on hesitation was physical risk perception, and as for the influence on post behavioral intention, infectious disease risk perception and psychological risk perception had the highest influences.

KCI등재

3팬데믹 이후 항공기 기내식음료 서비스의 지각된 위험이 고객 만족도에 미치는 영향에 관한 연구

저자 : 권나은 ( Kwon Na-eun ) , 현성협 ( Hyun Sung-hyup )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 1호 발행 연도 : 2022 페이지 : pp. 39-53 (15 pages)

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The purpose of this study is to empirically examine the effect of perceived risk of in-flight food and beverage service on customer satisfaction after the pandemic. In addition we would like to examine the changes in customer perception and the direction of in-flight food and beverage services. First, this study found that customers who are well aware of the risk of infectious diseases were more than customers who are less aware of infectious disease risks. Therefore, as the risk of infectious diseases increases, related in-flight food and beverage services should be introduced more safely and thoroughly. Second, among the related airline food and beverage services provided, customers responded that services provided on board, such as wearing safety protective equipment and sanitary gloves, using disposable items, and stability of in-flight food and beverage, are more important than other service areas. Therefore, airlines need to improve the overall industry and procedures of in-flight food and beverage services directly connected to infectious diseases based on specific demands and changes in perceptions that differ from before the pandemic.

KCI등재

4한국관광공사의 해외 디지털 영상 광고에 대한 인식 연구 : 구미주 시장을 중심으로

저자 : 김장원 ( Kim Jang-won ) , 이태숙 ( Lee Tae-sook ) , 김은정 ( Kim Eun-jeong )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 1호 발행 연도 : 2022 페이지 : pp. 56-76 (21 pages)

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The purpose of this study is to empirically analyze the advertising effects of the American and European tourism market in order to understand the experiences of foreign tourists on the overseas digital video advertising contents of the Korea Tourism Organization. We analyzed the differences in perceptions of advertising by nationality, gender by surveying 500 respondents in four countries including, the United States, Germany, the United Kingdom, and France. As a result, it was found that there were differences in the advertisement experience, based on nationality, gender, and age. In addition, there was a difference between the presence or absence of overseas travel experience within the last three years, and it was found that there was a difference in distribution according to the type of overseas travel purpose. These results suggest that a new customized public relations marketing approach system for each target in Europe and America should be prepared.

KCI등재

5컨벤션 산업의 가치 재조명을 위한 컨벤션 개최 레거시에 관한 탐색적 연구

저자 : 김미성 ( Kim Mi-seong ) , 윤유식 ( Yoon Yoo-shik )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 1호 발행 연도 : 2022 페이지 : pp. 77-101 (25 pages)

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In order to reveal the value of the convention industry in the era of transition to online and hybrid conventions, this study tried to explore the concept of 'convention holding legacy'. In-depth Interviews were used for the data collection of this study and the key findings are as follows. The concept of convention holding legacy is a positive and long-term value generated by holding the convention. The main properties of convention holding legacy are value, continuity, planning, unplanning, locality, and expandability. The convention holding legacy consists of five dimensions; the theme industry legacy, economic legacy, regional legacy, social legacy, and environmental legacy. This study has originality as early research attempted an academic approach to the legacy concept in the field of conventions. Furthermore, the implications for various stakeholders, including convention organizers, venues, convention bureaus, convention service providers, are presented.

KCI등재

6공정관광 동기, 지각된 가치, 관광 만족도, 관광 지지도, 코로나 대응조치간 영향관계에 대한 연구: 울진 공정관광지를 중심으로

저자 : 신민정 ( Shin Min-jeong ) , 박수현 ( Park Su-hyun ) , 송학준 ( Song Hak-jun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 1호 발행 연도 : 2022 페이지 : pp. 103-127 (25 pages)

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The purpose of this study is to analyze the structural relationships among fair tourism motivation, perceived value, tourism satisfaction, tourism support, and COVID-19 response measures. The survey was conducted on travelers who visited Uljin, Gyeongsangbuk-do and a total of 327 data were used for analysis. The data were analyzed using frequency, reliability, confirmatory factor analysis and structural equation modeling with R program. The results can be summarized as follows. It was found that tourism support was mainly affected by tourism satisfaction, but it was also analyzed that the response measures of tourism companies had a positive effect on tourism support. Perceived values (i.e., functional, educational, and emotional values) had a positive effect on tourism satisfaction. Finally, fair tourism motivation had a partial positive influence on perceived values.

KCI등재

7상사의 커뮤니케이션 스타일이 객실승무원의 자기효능감과 정신건강 및 심리적 웰빙에 미치는 영향: 공감능력의 조절효과

저자 : 김소영 ( Kim So-young ) , 현성협 ( Hyun Sung-hyup )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 1호 발행 연도 : 2022 페이지 : pp. 129-143 (15 pages)

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This study aimed to investigate the effects of supervisors' five communication styles on the self-efficacy of domestic airline cabin crew, and also the effects of their self-efficacy on their mental health and psychological well-being, testing their causal relations. Questionnaires were distributed and administered to the cabin crew working for a domestic airline via social networking service media. A total of 228 valid samples were used for analysis. The analysis results show that of the supervisors' five communication styles, hope- and support-oriented communication had positive(+) effects on the self-efficacy of the cabin crew, which in turn had positive(+) effects on their mental health and psychological well-being. Empathic ability had moderating effects only on causal relations between the support-oriented communication style and the self-efficacy of the cabin crew.

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