The study is aimed at analyzing the sales determinants of the commercial seedling industry and deriving policy implications by using survey statistics of commercial seedling industry, which is a national approval statistics. For this purpose, ordinary least square and multinomial logit model are applied. According to the analysis of the determinant of sales of the commercial seedling industry, the type of a full-time of the commercial seedling company more than 10 years of experience, education of workers and representatives over college graduates, and the possession of germination rooms are the main factors. In addition, the variables identified by the main factors are all measured in the sign of positive and are analyzed to have the effect of increasing the sales volume of the firms. As estimated by the multinomial logit model, companies with relatively large sales show significant results in the case of full-time firms. It was analyzed that the long experience and high educational background of the workers (including the representatives) of the commercial seedlings company had a significant impact on the sales. Facilities such as germination rooms, are also estimated to be a major factor in the increase in sales. Based on the analysis results, some policy implications are as follows. It is necessary to provide policy support for small businesses to leap forward into mid-sized firm. The issue of manpower supply and demand with expertise is also an important policy task to be dealt with in a significant way. Facility equipment is expensive, so it is difficult for small businesses to handle it. Therefore, it is also necessary to develop and distribute seedling facilities as well as prepare measures such as support for purchasing and installation funds.

In 2020 the Korean government enacted a policy to enhance food security by increasing the production of domestic wheat up to a 10 percent level of the self-sufficiency rate by 2030. The success of this production-side policy should depend on the choice by consumers. The objective of this study is to determine the WTP(Willingness-to-Pay) price for processed food products by domestic wheat. We also estimate the values of important attributes of selected products using a conjoint analysis together with a hedonic price analysis. The attributes include origin of wheat, nutritional factor such as allergic reduction, certification of organic product, and price. The results show that the domestic wheat receives significantly higher premium compared to the import wheat and the origin is more important than other attributes considered. From the empirical results we make several policy and marketing suggestions to help expand the consumption of domestic wheat.

This study aims to examine how consumers give value for eggs with the different types of food period and to analyze the consumers' perception on egg markings after a new policy mandating the inscription of the egg-laying date on eggshells was implemented. For this, we surveyed among 326 consumers who had purchased eggs within two months. The survey questions were mainly about the consumers' egg consumption patterns and the perception on the eggs with the different label of food period. Only 6.7% of respondants perfectly know about the 10-digit eggshell codes. When the sell-by date is indicated on the egg package, the expected period of egg purchase got longer than other cases, while there was no statistical difference on the expected period of egg ingestion. Consumers differently gave the value of the eggs by the label of dates and, when the sell-by date is only indicated on the egg package the social benefits could be maximized. As the results showed that the degree of understanding egg markings is significantly low, it is necessary to promote the egg markings and handling instructions in order to enhance the effectiveness of the policy.