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한국생산성학회> 생산성논집(구 생산성연구)

생산성논집(구 생산성연구) update

Productivity Review

  • : 한국생산성학회
  • : 사회과학분야  >  경영학
  • : KCI등재
  • :
  • : 연속간행물
  • : 계간
  • : 1225-3553
  • :
  • : 생산성연구(~1997) → 생산성논집(1997~)

수록정보
수록범위 : 1권0호(1987)~36권2호(2022) |수록논문 수 : 1,243
생산성논집(구 생산성연구)
36권2호(2022년 06월) 수록논문
최근 권호 논문
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KCI등재

저자 : Feng Xia , Chulok Ahn

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 36권 2호 발행 연도 : 2022 페이지 : pp. 5-41 (37 pages)

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한국과 중국에서 온라인 교육 서비스 산업이 빠르게 발전하고 있으며, 코로나19의 확산으로 시장 규모가 더욱 커졌다. 온라인 교육은 일반적으로 결과가 나타나기까지 시간이 오래 걸리기 때문에 소비자는 온라인 교육 서비스를 시간 낭비 측면에서 고위험을 감수한다고 생각할 수 있다. 이러한 상황에서 e-WOM은 소비자가 불확실성을 완화하고 보다 쉽고 빠르게 구매 결정을 내릴 수 있도록 돕는 중요한 수단이 되었다. 중국에서는 거의 모든 온라인 교육 회사가 e-WOM을 중요한 마케팅 도구로 간주한다. 이 연구는 온라인 교육 정보 서비스 산업에서 e-WOM 정보 채택 처리와 소비자의 구매 의도에 영향을 미치는 기저 요인, 특히 인지된 위험이 정보 채택 프로세스를 조절하는 방법에 대해 연구하는 것을 목표로 한다. 이를 위해 ELM(Elaboration Likelihood Model), IAM(Information Adoption Model)과 Trust Transfer Theory를 기반으로 이중 경로 구조를 설정하였다. 새로운 모델은 온라인 교육 서비스 구매 경험이 있는 중국 소비자에게 보낸 460개의 설문 조사를 기반으로 SEM(구조 방정식 모델링)을 통해 검증되었다. E-WOM 유용성(e-WOM의 품질과 정보 CSII의 영향, 대인 관계 영향에 대한 소비자 민감도) 및 e-WOM 정서적 신뢰(e-WOM 정보, 규범적 CSII 및 주제 지식의 신뢰성 영향) 둘 다 e-WOM 정보 채택에 긍정적인 영향을 미치는 것으로 나타났고, 인지된 위험은 그 과정에서 조절 역할을 하는 것으로 입증되었다. 추가적으로 학문적 및 관리적 의미를 설명하였다.


Online education service industry has been developing quickly in Korea and China, and the outbreak of the COVID-19 epidemic has made the market scale even larger. Since the result of online education usually takes long time to show, consumers might consider online education service as high-risk taking in terms of time waste. Under this circumstance, e-WOM has became an important way to help the consumers alleviate uncertainty and make purchasing decision more easily and quickly. In China almost all the online education companies consider e-WOM as an important marketing tool. This research aims to study the underlying factors that influence the e-WOM information adoption processing and consumers' purchasing intention in online education information service industry, especially on how the perceived risk moderates the information adoption process. For this purpose, a dual- route structure are established based on Elaboration likelihood model (ELM), Information Adoption Model (IAM), and Trust Transfer Theory. The new model was validated through structural equation modeling (SEM) based on surveys of 460 questionnaires which were sent to consumers in China with the experience of purchasing online education services. E-WOM usefulness (by the influence of quality of e-WOM and informative CSII; Consumers Susceptibility to Interpersonal Influence) and e-WOM emotional trust (by the influence of credibility of e-WOM information, normative CSII, and subject knowledge) are both proved to have a positive influence on e-WOM information adoption. Perceived risk is proved to play a moderating role in the process. In addition, academic and managerial implications are discussed.

KCI등재

저자 : 김미경 ( Mikyoung Kim ) , 문재승 ( Jaeseung Moon )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 36권 2호 발행 연도 : 2022 페이지 : pp. 43-80 (38 pages)

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The purpose of this study is to capture the emotional and behavioral responses experienced by employees in the process of working from home. In this study, the types of employees who are working from home were classified based on the theory of job commitment and withdrawal behavior using qualitative research method. In addition, the antecedents and consequences effects of the telecommuter type were analyzed.
Data were collected from 18 public institution employees and analyzed using the grounded theory methodology. The analysis results are as follows. First, the telecommuters were classified into four types according to their psychological and behavioral commitment levels: Deep commitment, Braggart, Neglect, and Surface commitment. Second, it was found that the organization's preparation and planning for WFH(work from home), and autonomy of application had an effect on employees' commitment to telecommuting. Third, it was found that the perception of telecommuting, the telecommuting environment, leadership style, and task characteristics act as contingent factors in the process of WFH. Fourth, various types of psychological and behavioral responses such as sense of belonging, burnout, and teamwork, appeared in the employees' adaptation to WFH. Finally, the result of data analysis showed that the degree of employee commitment in WFH affects work efficiency and performance at the individual level and the team level.
The theoretical and practical implications, limitations of the research, and future research directions were discussed.

KCI등재

저자 : 최경진 ( Kyoungjin Choi )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 36권 2호 발행 연도 : 2022 페이지 : pp. 81-102 (22 pages)

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This study examines whether the momentum phenomenon of the Korean stock market since the Asian financial crisis in the 90s can be explained by risk-based hypothesis or it is due to the delayed response induced by limit-to-arbitrage. The zero investment portfolios following Jegadeesh & Titman (1993) tradition do not enjoy the positive excess return after adjusting the risk factors from Fama-French (1993) methodologies. Furthermore there is no evidence that shows the momentum effect stems from the delayed response caused by market frictions. Limit-to-arbitrage proxy variables such as idiosyncratic volatilities, trading volume, illiquidity, recent price, number of zero daily returns, number of analysts following, cash flow volatility do not show any relationships with the momentum effect. Interestingly, the momentum effect is much more strongly pronounced for the stocks with high foreign investor ownership rate. If it is allowed to interpret the foreign investors are relatively more keen and rational to market information in the investment procedures compared to individual investors, this finding resonates with the previous rational expectation based explanations and the fact that the momentum strategies tend to show negative returns prior to 2000 when foreign investors ownership in the Korean stock market is institutionally-limited.

KCI등재

저자 : 김동배 ( Dong-bae Kim ) , 류성민 ( Seongmin Ryu )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 36권 2호 발행 연도 : 2022 페이지 : pp. 103-124 (22 pages)

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Does profit sharing really have impact on the employees' propensity to make suggestions? And does psychological ownership, defined as a state in which individuals feel as though the target of ownership is theirs, mediate the relationship between profit sharing and employees' propensity to make suggestions? Using 'Survey on the employees' attitude towards workplace innovation' by Korea Labor Institute in 2020, this study investigates the effects of profit sharing on the employees' propensity to make suggestions, and the mediating role of the psychological ownership in the relationship between profit sharing and employees' propensity to make suggestions. The estimation results show that profit sharing is positively related with employees' propensity to make suggestions, and psychological ownership partially mediated the relationship between profit sharing and employees' propensity to make suggestions. Finally, we suggested the implications of our findings and proposed research questions.

KCI등재

저자 : 조제인 ( Jae In Cho ) , 오영인 ( Young-in Oh ) , 김양균 ( Yang-kyun Kim )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 36권 2호 발행 연도 : 2022 페이지 : pp. 125-160 (36 pages)

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Good communication is an essential tool t that enables a person to lead a basic life as well as daily life, and in achieving productivity and maintaining strong working relationships at all levels of an organization.
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement and it is a dominant theoretical paradigm used to explain workplace relationships. Social exchange theory is one of the most important theoretical frameworks for analyzing employer-employee relationships and employees' commitment. The trust relationship between subordinates and supervisors increases job satisfaction and organizational commitment. The relationship between subordinates and supervisors in work life is one of the most important aspects of communication. Supervisor's trust perceived by subordinate not only affects the work performance but also the adaptation of the subordinates to work life.
In this study, based on social exchange theory, the impact of communication skills on job satisfaction was analyzed for those who work for general companies located in Seoul and Gyeonggi-do. In particular, the structural influence relationship was analyzed among communication skills, Supervisor's trust perceived by subordinate and job satisfaction variables by confirming the mediating effects of supervisor's trust perceived by subordinate.
As a result of the analysis, in the relationship between communication skills and supervisor's trust perceived by subordinate, it was found that open communication and active listening among the five factors of communication skills had a statistically significant positive(+) effect on supervisor's trust perceived by subordinate. In the relationship between communication skills and job satisfaction, empathy, open communication and active listening among the five factors of communication skills had a statistically significant positive(+) effect on job satisfaction. In addition, among the five factors of communication skills, the effect of open communication on job satisfaction was mediated by supervisor's trust perceived by subordinate.
Communication with colleagues and subordinates in the workplace is easy, but communication with supervisors is much more difficult and important. Since we do not work alone at work, the performance of work is maximized when communication skills are harmonized based on competency and passion. Reducing work-related errors by active listening and freely asking questions about ambiguous parts in all communication in the workplace will lead to trust from the supervisor, and job satisfaction. And it will ultimately increase work efficiency and productivity.

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