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현대사진영상학회> 현대사진영상학회 논문집

현대사진영상학회 논문집 update

The Society of Modern Photography & Video

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수록정보
수록범위 : 1권0호(1998)~25권1호(2022) |수록논문 수 : 240
현대사진영상학회 논문집
25권1호(2022년 04월) 수록논문
최근 권호 논문
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KCI등재

저자 : 김대욱 ( Kim Daewook )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 25권 1호 발행 연도 : 2022 페이지 : pp. 5-18 (14 pages)

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This study using eyetracker analyzed gaze movement with a certain purpose of showing two photographic images together and selecting a preferred image through them. For this purpose, it can be seen that the left and right images are checked through the saccard movement for a quick time. First, in the case of men and women, when the same image is shown, in general, the preferences are similar, but in the case of specific images, it was confirmed that such preferences may differ. This difference in preference is analyzed as a tendency according to likes and dislikes. It can be concluded that certain differences in preferences between men and women are generally similar, but clearly occur in the case of certain images. The relationship between the first image and preference was examined. In the case of staring at an image, there was a weak tendency to prefer the image that was stared at first, but it occurred. For men, it was 55.23%, and for women, it was 55.9%. The relationship between intensively viewed images and preference is as follows. The correlation between the image with a high heatmap and preference was consistently high in influence, with 73.46% for men and 72.69% for women. The implications as a producer through these indicators are as follows. First, it is necessary to discover factors that can have a certain influence on image preference according to men and women. In addition, you should be able to analyze the factors that your gaze first sees and reflect them in the production. Also, it takes advantage of the fact that there is a certain relationship between image preference and intensive viewing depending on the length of the viewing time. In other words, it opens the possibility that the first photo you see and see for a long time is the photo with high preference.

KCI등재

저자 : 리보 ( Bo Li ) , 이상은 ( Sang-eun Lee )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 25권 1호 발행 연도 : 2022 페이지 : pp. 21-49 (29 pages)

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This paper keeps a comparative observation of the visual Chinese and Western media coverage of the Anti-Extradition Law Amendment Bill Movement in Hong Kong. Building on previous studies of news framing and visual framing, this paper looks into how the same political media event is covered in different ways among media cultures and explores the visual frame for the media event involving protests and geopolitics, revealing how the media frame political publicity strategies for visual coverage. For the public, being aware of the means by which news images are constructed helps to provide the tools to eliminate the false and retain the true in the media society. It is also helpful for the public to learn how to prevent themselves from being drawn into political intentions constructed by the media and to maintain rational thinking in the public sphere.

KCI등재

저자 : 장윈탁 ( Zhang Yunzhuo ) , 임안나 ( Lim Anna )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 25권 1호 발행 연도 : 2022 페이지 : pp. 51-83 (33 pages)

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Although Chinese traditional culture has experienced ups and downs with its unique charm, it is still full of vitality. The circulation of thousands of years has deeply affected the national psychology of the Chinese people. In order to win more consumers, advertising photos are often based on values that are familiar to the audience or have been used as a code of conduct to gain cultural recognition and drive product sales. This has the coincidence of modern advertising photography and traditional culture. This paper starts from the traditional elements in advertising photos and the psychology of the audience, combined with the theory and knowledge of photography, advertising psychology and other related disciplines, to carry out research. The paper first discusses the concept of Chinese traditional elements and the new requirements for using Chinese traditional elements in advertising photos in the context of globalization, then studies the current classification of advertising photo audiences based on their preference for traditional elements, and finally from the perspective of audience psychology. Research how to position advertising photos using traditional Chinese elements, and draw conclusions. The research of this paper will help advertising photographers to improve the performance of traditional Chinese elements according to the type and psychology of the audience, enhance the appeal of advertising, and drive consumption. The research method used in this paper is mainly the Q methodology.

KCI등재

저자 : 최우 ( Choi Woo )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 25권 1호 발행 연도 : 2022 페이지 : pp. 85-97 (13 pages)

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The movie < Cruella > is one of Disney's live-action films and deals with the past story of Cruella in the original 101 Dalmatian dogs, and is about the reason and context of the birth of Cruella, a cruel villain to kill Dalmatian dogs to make fur. In the original work, 101 Dalmatians, Roger, his wife Anita, and nanny were the center of the story, and Cruella started the story by causing problems, but her presence was not very great, but in recent live-action movies, other original film materials appear and connect one by one can be seen as faithful to the formula.
Although < Cruella > contained more than just a prequel version of the message, it was evaluated only as a light sight or interest, and the meaning of the work itself was not properly illuminated. Here, I would like to examine the character's essential identity and consciousness world through the journey of Cruella to find herself. In addition, I would like to examine the significance of the visual technology effect used throughout the movie and the message it wanted to express.
There is the protagonist with two egos, Estella and Cruella, in < Cruella >. The two egos have extremely contradictory characteristics, and I would like to analyze the process of Estella, who was always forced to obey, breaking away from the existing customs and framework and transforming into Cruella through the relationship between Jung's persona and shadow. And < Cruella > unfolds a villain-centered story. It is not a story of a typical Disney superhero or a good protagonist, but a sequel to a cruel crazy cruella in a white fur coat shown in < One Hundred and One Dalmatians >. However, < Cruella > contains a new interpretation of the villain along with the description of the main character's growth background and process. In this study, I will look back on the meaning of villains through Cruella, one of Disney's best villains.
< Cruella > is attracting a lot of attention with its colorful visual effects and visual aesthetics, which not only provides visual pleasure but also plays a big role in realizing story development and directing intentions. In this paper, I would like to examine the message and its meaning to be implemented through visual effects in this film.

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