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현대사진영상학회 논문집 update

The Society of Modern Photography & Video

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수록정보
수록범위 : 1권0호(1998)~24권2호(2021) |수록논문 수 : 229
현대사진영상학회 논문집
24권2호(2021년 07월) 수록논문
최근 권호 논문
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KCI등재

1참여적 자화상으로서의 인물사진 : Being a Queen, Face of Face 시리즈를 중심으로

저자 : 천경우 ( Chun¸ Kyungwoo )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 24권 2호 발행 연도 : 2021 페이지 : pp. 5-21 (17 pages)

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The requirements for portrait photography are premised on the fact that the photographer and the subject are together in one space. In other words, a photographic image is formed as a single overall result through small and large interactions and empathy in space and time where the photographer and the subject person coexist.
The two photographic series to be introduced in this article both have the structure of the process of acting (performance) and the image as their result. And the process of making a photo is not aimed at capturing any moment or finding and recording the characteristics of a person, and the conditions for who the subject will be are given regardless of their appearance. Rather, it is made up of voluntary 'choice' and 'participation' by those who want to understand and participate in the conditions given by the artist, and as a result of their act of participation, the characters ultimately experience the way they see themselves. The author sees these processes and technical conditions as the meaning of 'self-portrait as participation'.
In this paper, Korean and foreign theorists introduced and interpreted the process from the conception stage to the production process and exhibition in Europe and Korea of the project Being a Queen (2007/2009) realized in Denmark and Face of Face (2016) produced in Korea. I would like to present the expanded possibilities of photographic expression of how people in front of the camera look at themselves, along with examples of their perspectives, as well as the participatory act, the perception of time in it, and how the people in front of the camera view themselves.

KCI등재

2포토북의 물성적 구조에 따른 특성 연구 - 전시기획< As a Structure > 을 위한 자료조사를 중심으로-

저자 : 이소민 ( Somin Lee ) , 천경우 ( Kyungwoo Chun )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 24권 2호 발행 연도 : 2021 페이지 : pp. 23-38 (16 pages)

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This essay aims to propose the possibilities that photobook can be developed as an experimental space as well as a genre of art. The concept is based on an interview with Gerhard Steidl. According to Gerhard Steidl, “A photo book is like building a building.“ Based on research and case studies, this paper offered the exhibition. Research on them was a basic step to broaden its argument as it consisted of a comprehensive notion. Also, we aimed to focus on the issue by visualizing the structural aspects of photobooks in an exhibition based on the case study. The exhibition visualizes with real-life exhibitions in mind built. An overview and contents of the exhibition and the space planning and the flow planning between photobooks were considered. Showing the process of analyzing the features of the book when it comes to displaying, in comparison to the usual display of the work hanging on the wall. Photobooks are a new medium that challenges general book media, and the attempt to examine features through their structural approach is going to surely be an opportunity to gain a broad understanding of photobooks. Throughout these studies, suggestions for an expanded interpretation of photobooks are what are meant to be noted.

KCI등재

3SNS가 필름 카메라 사진 수용에 미치는 영향

저자 : 이상화 ( Lee¸ Sang Hwa ) , 안시준 ( An¸ Si Joon )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 24권 2호 발행 연도 : 2021 페이지 : pp. 39-53 (15 pages)

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The use of film cameras sharply declined, and drastically declined as the number of Internet users increased from the popularization of cameras in the 1900s to the multimedia enhancements of personal computers due to the release of Microsoft's Windows 95 in 1995. With development, it gradually became farther away from the public as an item of memories.
With the development of digital cameras, the Internet, and smart media, the use of digital photos is becoming apparent more and more in terms of quantity as it has become digitalized by the use of mobilephone that have become everyday beyond popularization. However, in the recent digital era, the use of film cameras is increasing again as the story of “analog film sensibility” came out through SNS.
In this study, major factors were analyzed and empirical research was conducted on how SNS affects the acceptance of film camera photos. A questionnaire survey was conducted on people with experience of using film cameras and printing film photos, and SPSS 18.0 was used as an empirical analysis tool. The results of this study showed that the brand image, ease of use, and social influence perceived value and perceived usefulness. By measuring the intention to use film camera users, and by revealing in detail the factors that affect the intention to use, it provides the basis data for the activation of the film camera market, and analyzes the factors that influence the user's intention and the causal relationship between the factors. It will be able to provide a theoretical foundation as a reference for researchers who want to analyze and conduct future research in related fields.

KCI등재

4광고사진의 표현 형식이 광고효과에 미치는 영향 - 국내 가전제품 인쇄광고를 중심으로

저자 : 심현준 ( Sim¸ Hyunjun ) , 최종인 ( Choi¸ Jongin )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 24권 2호 발행 연도 : 2021 페이지 : pp. 66-96 (31 pages)

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The expression method of advertising photos is the work of systematically and rationally structuring expression elements so that advertising messages can be effectively delivered to consumers. By analyzing case studies and consumer reactions to the expression methods of photos appearing in advertisement images for home appliances, we try to suggest standards for how the characteristics of expression are used in advertisement pictures and how to classify advertisement pictures preferred by consumers. To this end, a classification framework for expression forms shown in advertisement photos was presented, and advertisement images of domestic home appliances were collected and analyzed by product type and release year. The representative advertisement photo expression method derived from the preliminary study was applied to the experimental object to conduct a factor design survey between 2x3 groups. As a result of the preliminary study, it was confirmed that the expression form was changed to emphasize the naturalness of everyday life. As a result of the main study, differences occurred in product attitudes and purchase intentions in the expression form of TV advertisement images, and differences occurred in the types of visual metaphors in advertisement attitudes, product attitudes and purchase intentions. As for the expression form of refrigerator advertisement image, there was a difference in product attitude and purchase intention in the visual metaphor type, and there was a difference in the advertisement effect of the expression form and visual metaphor type according to the properties of home appliances. Through this study, it is expected that it can contribute to the development of advertising photos as practical data for advertising image production by preparing standards for predicting consumer preferred advertising photo expression methods at the stage of advertising production.

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