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Fashion & Textile Research Journal

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수록정보
24권2호(2022) |수록논문 수 : 9
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24권2호(2022년 04월) 수록논문
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KCI등재

1메종 마르지엘라의 크리에이티브 디렉션에 관한 고찰 - 존 갈리아노를 중심으로 -

저자 : 이현정 ( Hyun-jung Lee ) , 임은혁 ( Eun-hyuk Yim )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 173-182 (10 pages)

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As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

KCI등재

2온라인 패션 쇼핑몰 챗봇의 커뮤니케이션 실패에 대한 소비자의 부정적 반응

저자 : 서민정 ( Min Jeong Seo )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 182-193 (12 pages)

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This study aims to understand the consumers' negative responses to communication failure of chatbots caused by their imperfections. Specifically, this study examines 1) the relationship among chatbot's communication failure, dissatisfaction, negative behavior (complaint, negative word-of-mouth (nWOM), and inertia); 2) the moderating effect of technostress on the relationship between chatbot's communication failure and dissatisfaction; 3) the differences in the negative responses between the generation MZ and the previous generations. Data were collected via an online survey. First, the participants interacted with the chatbot developed for this survey, to experience the chatbot's communication failure. Thereafter, they responded to a questionnaire. PLS-SEM was conducted using the R software environment to test the hypotheses. This study empirically identified that chatbot's communication failure positively affected dissatisfaction. In addition, the customers who were more dissatisfied with the chatbot's communication failures were more likely to complain than engage in nWOM. Compared to the generation MZ, chatbot's communication failure caused a higher level of dissatisfaction in previous generations. The results suggest that online shopping malls should carefully introduce an improved chatbot service after minimizing its communication failure rate. The chatbot developers of online shopping malls targeting middle-aged and elderly consumers should strive to develop and implement strategies to further alleviate consumers' dissatisfaction in the situation of chatbot's communication failure.

KCI등재

3프로필 기반 SNS 사용자의 자기모니터링, 자기대상화 성향에 따른 이미지관리행동 연구

저자 : 이현옥 ( Hyun-ok Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 195-205 (11 pages)

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This study examines the image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Questionnaires were administered to 313 SNS users including both men and women in their 20s to 30s. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's?, t-test, and regression analysis. The study analyzed self-monitoring in 2 groups (high, low), self-objectification for 2 factors (body surveillance, body shame), and image management behavior for 5 factors (fashion oriented, instrumentality, conformity, ostentation, interpersonal disposition). The results revealed: first, self-monitoring groups exhibited significant differences in self-objectification. The higher self-monitoring group was more influenced by body surveillance and body shame compared to the low self-monitoring group. Second, self-objectification had a positive influence on all the factors of image management behavior. Especially, body surveillance demonstrated a high influence on instrumentality and body shame showed a high influence on ostentation. Third, the self-monitoring groups showed significant differences in all the factors of image management behavior. The higher self-monitoring group demonstrated more influence of image management behavior compared to the low self-monitoring group. These results provide useful information in understanding the influence of social media on users' psychological attitude and consciousness toward their body and image management behavior.

KCI등재

4글로벌 패션 기업의 해외 소싱 프로세스에서 나타난 지속 가능성 기준

저자 : 이지연 ( Ji Yeon Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 206-216 (11 pages)

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This study sought to examine the sustainability criteria found in the global sourcing practices of global fashion retailers. Sustainable supply chain management, with a particular focus on the sustainability criteria of global sourcing, was analyzed. This qualitative study was based on a focus group interview and corporate social responsibility (CSR) annual reports. Eight master categories, 18 middle categories, and 37 bottom categories were extracted. The key categories and their middle categories were as follows: (1) Social compliance (working conditions, employment, safety); (2) Environment concerns (environmental pollution management, eco-friendly production, supply chain environment); (3) Energy efficiency (energy saving program, store environment); (4) Consumer protection (restricted substances management, consumer product safety improvement); (5) Management system (code of conduct, triangle audit system); (6) Community social activities (local community service, voluntary activities, charitable activities); (7) External stakeholder engagement (media & non-governmental organization management, maintenance of relationship with local authority); (8) Brand protection (respect for companies' intellectual property). The findings of this study offer academically significant insights into the sustainability criteria that can be encountered by companies under diverse global sourcing scenarios, revealing that global sourcing by fashion retailers is not merely a means of reducing costs, but a way of generating new jobs and making a social contribution to developing countries. The study's findings also have practical significance, offering guidelines for general CSR activities in the global sourcing process.

KCI등재

5한복브랜드 창업가 및 종사자 특성에 따른 한복 교육, 공공지원 수요 연구

저자 : 이하경 ( Ha Kyung Lee ) , 윤소정 ( So Jung Yun )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 217-228 (12 pages)

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The growth of the fashionable hanbok market has led to a significant increase in the number of entrepreneurs or prospective entrepreneurs with small hanbok businesses. To develop the hanbok industry, the public sector is developing and providing education and support programs to enhance the competencies of individual hanbok brand entrepreneurs. This study conducted a survey of 213 subjects such as business operators, workers, and prospective workers in the changing hanbok industry. This study investigated their hanbok education experiences as well as future demands for education and public support programs. To explore differences based on individual characteristics, this study measured such characteristics using entrepreneurial orientation as well as the artistic and entrepreneurial competencies important in running a hanbok brand and analyzed the relationship demand for education and public support. Hanbok brand worker characteristics were classified into four groups based on individual characteristics: “traditionalist,” “entrepreneur,” “opportunist,” and “businessman.” Differences existed in terms of detailed education experience and demand as well as demand for public support, depending on the group. The results of this study contribute to development of hanbok curriculums that consider individual characteristics, the effective incubation of new and prospective hanbok brand entrepreneurs, as well as the research on founding small-scale fashion businesses.

KCI등재

6모델리스트의 업무 및 교육 실태에 관한 연구

저자 : 박성미 ( Sung Mi Park ) , 최영림 ( Young Lim Choi )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 241-248 (8 pages)

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This study aims to provide basic data to suggest guidelines for re-education and work improvement of modelists based on the analysis of the current status of modelist work and education. A survey was conducted from January 4 to May 15, 2020, targeting 44 people working in pattern, pattern CAD, and grading in domestic apparel companies. Descriptive statistical analysis and frequency analysis using SPSS 25 were employed to analyze the status of work type, work difficulties, and re-education. For pattern production, the rate of using pattern CAD for business was high. It was found that companies mainly use YUKA CAD (63.8%), and branded companies use pattern CAD (100%). It was found that 3D CAD is mostly employed by vendors (88.9%), and CLO (90%) is mainly used. Regarding difficulties in pattern making, it was found that they experienced difficulties with stretchable materials owing to the amount of shrinkage and sagging of the fabric. The work problem was the lack of requisite working hours owing to the volume of work. Regarding future re-education, 63.6% of the total respondents indicated that they required a course related to pattern correction and material. Moreover, it was found that re-education was necessary to upgrade technology and acquire new knowledge, however, information on re-education was insufficient.

KCI등재

72000년대 디자이너별 재킷 형태분석

저자 : 박미경 ( Mikyeong Park ) , 송정아 ( Jung-a Song )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 249-259 (11 pages)

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To analyze recent changes in designer-specific garment composition, detail, and design elements of jackets, we classified jackets from the Paris Haute Couture Collection from 2000 S/S to 2019 F/W according to their designers and examined their characteristics. Our analysis of the jackets by Armani, Chanel, Dior, Jean-Paul Gaultier, and Valentino shows that the hour-glass silhouette was most common in Armani, Chanel, Dior, Jean-Paul Gaultier and Valentino jackets; Chanel used more straight silhouettes compared to other designers. Most jackets, regardless of the designer, had mid-length waist-to-bottom, tight sleeves fitted to the body, natural shoulder shape, and solid color. Moreover, woven fabric was the most common material. Jackets with no collar were the most common for Armani, tailored collars for Dior and Jean-Paul Gaultier, and standing collars for Chanel and Valentino. For the closure method, Armani used hook-and-eye, Chanel, Jean-Paul Gaultier, Valentino used button closures, and Dior used snap closures the most. New design attempts by designers are bringing details and design elements together. In an era characterized by an abundance of designs and frequent replacement of each brand's creative designers, it is important to create and maintain a brand's unique design identity and philosophy that can meet consumers' elevated standards, which tend to be biased towards new and stimulating designs due to the development of the IT industry.

KCI등재

8대나무-면 복합직물의 양이온화에 관한 연구

저자 : 노영주 ( Young-ju Noh ) , 이신희 ( Shin-hee Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 260-266 (7 pages)

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Cellulose fiber is a material used in various fields. It is the most used type of fiber because of its excellent hygroscopicity and dyeability. Recently, as natural fiber materials have been highlighted due to the influence of eco-friendliness and well-being, bamboo fiber has become a commonly used eco-friendly fiber. Cellulose fibers are part of the -OH hydroxyl group, which means they are more chemically reactive than synthetic fibers. In this study, the cationization properties of bamboo-cotton blended fabrics cationized using CHPTAC (3-chloro-2-hydroxypropyl trimethyl ammonium chloride) in the PDC (padding-drying-curing) method were investigated. Various characteristics according to cationization were studied through elemental analysis, FT-IR (fourier-transform infrared spectroscopy) analysis, X-ray diffraction analysis, TGA (thermogravimetric) analysis, and SEM (scanning electron microscope) analysis. The nitrogen content of the cationized bamboo-cotton blended fabric increased with an increase in the concentration of the cationizing agent CHPTAC, and it was seen to be highly bound to cellulose molecules. As a result of the FT-IR analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics were seen to be typical cellulose. As a result of the X-ray diffraction analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics showed typical cellulose I structures. As a result of the X-ray diffraction analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics showed typical cellulose I structures. As the cationization progressed, micropores appeared on the surface of the blended fabric.

KCI등재

9패션상품 챗봇에 대한 신뢰 형성 요인- 지각된 지능과 긍정적 인지의 매개효과를 중심으로 -

저자 : 이하경 ( Ha Kyung Lee ) , 윤남희 ( Namhee Yoon )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 329-340 (12 pages)

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This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intelligence and cognitive evaluation. The moderating effects of individuals' need for human interaction between chatbot anthropomorphism and perceived intelligence, cognitive evaluation, and chatbot reliability are also explored. Participants, who were recruited through the online research firm, responded to questions after watching a video clip showing a conversation with a fashion chatbot on a mobile screen. The data were collected through Mturk, a crowdsourcing platform with an online research panel. All responses (N = 212) were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis, reliability analysis, exploratory factor analysis, and PROCESS procedure. The results demonstrate that chatbot anthropomorphism increases chatbot reliability, and this is mediated by chatbot intelligence. Although chatbot anthropomorphism increases cognitive evaluation, the effect of cognitive evaluation on chatbot reliability is not significant; thereby, the effect of chatbot anthropomorphism on chatbot reliability is not mediated by the cognitive evaluation. The direct effect of anthropomorphism on chatbot reliability is also moderated by individuals' need for human interaction. For participants with a high need for human interaction, chatbot anthropomorphism increases chatbot reliability; however, anthropomorphism does not significantly affect chatbot reliability for participants with a low need for human interaction. The study's findings contribute to expanding the literature on consumers' new technology acceptance by testing the antecedents affecting service reliability.

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KCI등재

1메종 마르지엘라의 크리에이티브 디렉션에 관한 고찰 - 존 갈리아노를 중심으로 -

저자 : 이현정 ( Hyun-jung Lee ) , 임은혁 ( Eun-hyuk Yim )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 173-182 (10 pages)

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As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

KCI등재

2온라인 패션 쇼핑몰 챗봇의 커뮤니케이션 실패에 대한 소비자의 부정적 반응

저자 : 서민정 ( Min Jeong Seo )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 182-193 (12 pages)

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This study aims to understand the consumers' negative responses to communication failure of chatbots caused by their imperfections. Specifically, this study examines 1) the relationship among chatbot's communication failure, dissatisfaction, negative behavior (complaint, negative word-of-mouth (nWOM), and inertia); 2) the moderating effect of technostress on the relationship between chatbot's communication failure and dissatisfaction; 3) the differences in the negative responses between the generation MZ and the previous generations. Data were collected via an online survey. First, the participants interacted with the chatbot developed for this survey, to experience the chatbot's communication failure. Thereafter, they responded to a questionnaire. PLS-SEM was conducted using the R software environment to test the hypotheses. This study empirically identified that chatbot's communication failure positively affected dissatisfaction. In addition, the customers who were more dissatisfied with the chatbot's communication failures were more likely to complain than engage in nWOM. Compared to the generation MZ, chatbot's communication failure caused a higher level of dissatisfaction in previous generations. The results suggest that online shopping malls should carefully introduce an improved chatbot service after minimizing its communication failure rate. The chatbot developers of online shopping malls targeting middle-aged and elderly consumers should strive to develop and implement strategies to further alleviate consumers' dissatisfaction in the situation of chatbot's communication failure.

KCI등재

3프로필 기반 SNS 사용자의 자기모니터링, 자기대상화 성향에 따른 이미지관리행동 연구

저자 : 이현옥 ( Hyun-ok Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 195-205 (11 pages)

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This study examines the image management behavior according to self-monitoring, self-objectification of profile-based SNS users. Questionnaires were administered to 313 SNS users including both men and women in their 20s to 30s. The SPSS 25.0 package was utilized for data analysis, which included frequency analysis, factor analysis, Cronbach's?, t-test, and regression analysis. The study analyzed self-monitoring in 2 groups (high, low), self-objectification for 2 factors (body surveillance, body shame), and image management behavior for 5 factors (fashion oriented, instrumentality, conformity, ostentation, interpersonal disposition). The results revealed: first, self-monitoring groups exhibited significant differences in self-objectification. The higher self-monitoring group was more influenced by body surveillance and body shame compared to the low self-monitoring group. Second, self-objectification had a positive influence on all the factors of image management behavior. Especially, body surveillance demonstrated a high influence on instrumentality and body shame showed a high influence on ostentation. Third, the self-monitoring groups showed significant differences in all the factors of image management behavior. The higher self-monitoring group demonstrated more influence of image management behavior compared to the low self-monitoring group. These results provide useful information in understanding the influence of social media on users' psychological attitude and consciousness toward their body and image management behavior.

KCI등재

4글로벌 패션 기업의 해외 소싱 프로세스에서 나타난 지속 가능성 기준

저자 : 이지연 ( Ji Yeon Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 206-216 (11 pages)

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This study sought to examine the sustainability criteria found in the global sourcing practices of global fashion retailers. Sustainable supply chain management, with a particular focus on the sustainability criteria of global sourcing, was analyzed. This qualitative study was based on a focus group interview and corporate social responsibility (CSR) annual reports. Eight master categories, 18 middle categories, and 37 bottom categories were extracted. The key categories and their middle categories were as follows: (1) Social compliance (working conditions, employment, safety); (2) Environment concerns (environmental pollution management, eco-friendly production, supply chain environment); (3) Energy efficiency (energy saving program, store environment); (4) Consumer protection (restricted substances management, consumer product safety improvement); (5) Management system (code of conduct, triangle audit system); (6) Community social activities (local community service, voluntary activities, charitable activities); (7) External stakeholder engagement (media & non-governmental organization management, maintenance of relationship with local authority); (8) Brand protection (respect for companies' intellectual property). The findings of this study offer academically significant insights into the sustainability criteria that can be encountered by companies under diverse global sourcing scenarios, revealing that global sourcing by fashion retailers is not merely a means of reducing costs, but a way of generating new jobs and making a social contribution to developing countries. The study's findings also have practical significance, offering guidelines for general CSR activities in the global sourcing process.

KCI등재

5한복브랜드 창업가 및 종사자 특성에 따른 한복 교육, 공공지원 수요 연구

저자 : 이하경 ( Ha Kyung Lee ) , 윤소정 ( So Jung Yun )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 217-228 (12 pages)

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The growth of the fashionable hanbok market has led to a significant increase in the number of entrepreneurs or prospective entrepreneurs with small hanbok businesses. To develop the hanbok industry, the public sector is developing and providing education and support programs to enhance the competencies of individual hanbok brand entrepreneurs. This study conducted a survey of 213 subjects such as business operators, workers, and prospective workers in the changing hanbok industry. This study investigated their hanbok education experiences as well as future demands for education and public support programs. To explore differences based on individual characteristics, this study measured such characteristics using entrepreneurial orientation as well as the artistic and entrepreneurial competencies important in running a hanbok brand and analyzed the relationship demand for education and public support. Hanbok brand worker characteristics were classified into four groups based on individual characteristics: “traditionalist,” “entrepreneur,” “opportunist,” and “businessman.” Differences existed in terms of detailed education experience and demand as well as demand for public support, depending on the group. The results of this study contribute to development of hanbok curriculums that consider individual characteristics, the effective incubation of new and prospective hanbok brand entrepreneurs, as well as the research on founding small-scale fashion businesses.

KCI등재

6모델리스트의 업무 및 교육 실태에 관한 연구

저자 : 박성미 ( Sung Mi Park ) , 최영림 ( Young Lim Choi )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 241-248 (8 pages)

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This study aims to provide basic data to suggest guidelines for re-education and work improvement of modelists based on the analysis of the current status of modelist work and education. A survey was conducted from January 4 to May 15, 2020, targeting 44 people working in pattern, pattern CAD, and grading in domestic apparel companies. Descriptive statistical analysis and frequency analysis using SPSS 25 were employed to analyze the status of work type, work difficulties, and re-education. For pattern production, the rate of using pattern CAD for business was high. It was found that companies mainly use YUKA CAD (63.8%), and branded companies use pattern CAD (100%). It was found that 3D CAD is mostly employed by vendors (88.9%), and CLO (90%) is mainly used. Regarding difficulties in pattern making, it was found that they experienced difficulties with stretchable materials owing to the amount of shrinkage and sagging of the fabric. The work problem was the lack of requisite working hours owing to the volume of work. Regarding future re-education, 63.6% of the total respondents indicated that they required a course related to pattern correction and material. Moreover, it was found that re-education was necessary to upgrade technology and acquire new knowledge, however, information on re-education was insufficient.

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72000년대 디자이너별 재킷 형태분석

저자 : 박미경 ( Mikyeong Park ) , 송정아 ( Jung-a Song )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 249-259 (11 pages)

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To analyze recent changes in designer-specific garment composition, detail, and design elements of jackets, we classified jackets from the Paris Haute Couture Collection from 2000 S/S to 2019 F/W according to their designers and examined their characteristics. Our analysis of the jackets by Armani, Chanel, Dior, Jean-Paul Gaultier, and Valentino shows that the hour-glass silhouette was most common in Armani, Chanel, Dior, Jean-Paul Gaultier and Valentino jackets; Chanel used more straight silhouettes compared to other designers. Most jackets, regardless of the designer, had mid-length waist-to-bottom, tight sleeves fitted to the body, natural shoulder shape, and solid color. Moreover, woven fabric was the most common material. Jackets with no collar were the most common for Armani, tailored collars for Dior and Jean-Paul Gaultier, and standing collars for Chanel and Valentino. For the closure method, Armani used hook-and-eye, Chanel, Jean-Paul Gaultier, Valentino used button closures, and Dior used snap closures the most. New design attempts by designers are bringing details and design elements together. In an era characterized by an abundance of designs and frequent replacement of each brand's creative designers, it is important to create and maintain a brand's unique design identity and philosophy that can meet consumers' elevated standards, which tend to be biased towards new and stimulating designs due to the development of the IT industry.

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8대나무-면 복합직물의 양이온화에 관한 연구

저자 : 노영주 ( Young-ju Noh ) , 이신희 ( Shin-hee Lee )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 260-266 (7 pages)

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Cellulose fiber is a material used in various fields. It is the most used type of fiber because of its excellent hygroscopicity and dyeability. Recently, as natural fiber materials have been highlighted due to the influence of eco-friendliness and well-being, bamboo fiber has become a commonly used eco-friendly fiber. Cellulose fibers are part of the -OH hydroxyl group, which means they are more chemically reactive than synthetic fibers. In this study, the cationization properties of bamboo-cotton blended fabrics cationized using CHPTAC (3-chloro-2-hydroxypropyl trimethyl ammonium chloride) in the PDC (padding-drying-curing) method were investigated. Various characteristics according to cationization were studied through elemental analysis, FT-IR (fourier-transform infrared spectroscopy) analysis, X-ray diffraction analysis, TGA (thermogravimetric) analysis, and SEM (scanning electron microscope) analysis. The nitrogen content of the cationized bamboo-cotton blended fabric increased with an increase in the concentration of the cationizing agent CHPTAC, and it was seen to be highly bound to cellulose molecules. As a result of the FT-IR analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics were seen to be typical cellulose. As a result of the X-ray diffraction analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics showed typical cellulose I structures. As a result of the X-ray diffraction analysis, both 100% pure cotton fabrics and CHPTAC-0 and CHPTAC-150 fabrics showed typical cellulose I structures. As the cationization progressed, micropores appeared on the surface of the blended fabric.

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9패션상품 챗봇에 대한 신뢰 형성 요인- 지각된 지능과 긍정적 인지의 매개효과를 중심으로 -

저자 : 이하경 ( Ha Kyung Lee ) , 윤남희 ( Namhee Yoon )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 24권 2호 발행 연도 : 2022 페이지 : pp. 329-340 (12 pages)

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This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intelligence and cognitive evaluation. The moderating effects of individuals' need for human interaction between chatbot anthropomorphism and perceived intelligence, cognitive evaluation, and chatbot reliability are also explored. Participants, who were recruited through the online research firm, responded to questions after watching a video clip showing a conversation with a fashion chatbot on a mobile screen. The data were collected through Mturk, a crowdsourcing platform with an online research panel. All responses (N = 212) were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis, reliability analysis, exploratory factor analysis, and PROCESS procedure. The results demonstrate that chatbot anthropomorphism increases chatbot reliability, and this is mediated by chatbot intelligence. Although chatbot anthropomorphism increases cognitive evaluation, the effect of cognitive evaluation on chatbot reliability is not significant; thereby, the effect of chatbot anthropomorphism on chatbot reliability is not mediated by the cognitive evaluation. The direct effect of anthropomorphism on chatbot reliability is also moderated by individuals' need for human interaction. For participants with a high need for human interaction, chatbot anthropomorphism increases chatbot reliability; however, anthropomorphism does not significantly affect chatbot reliability for participants with a low need for human interaction. The study's findings contribute to expanding the literature on consumers' new technology acceptance by testing the antecedents affecting service reliability.

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