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Journal of Korean Beauty Society

  • : 한국미용학회
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28권2호(2022) |수록논문 수 : 21
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28권3호(2022년 06월) 수록논문
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KCI등재

저자 : 이미선 ( Mi-sun Lee ) , 강수경 ( Soo-kyung Kang )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 405-413 (9 pages)

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This study synthesized the results of individual studies that verified the effect of the obesity management program on reducing abdominal size, conducted a systematic meta-analysis, and then reinterpreted the result of the analysis. Data collection included only individual studies published from January 2003 to March 2022, and through the screening process, a total of K=57 papers were used as final analysis targets. First, the effect size of the d value, which verified the mean difference between each individual study, ranged from minimum-5.7 to maximum 18.994 with two studies that showed significant effects of 8.0 or higher, and there were 2 studies that showed significant effects of 8.0 or higher and 7 studies showing small effects of 0.1 or lower. Secondly, the total effect size of abdominal circumference was 77%(0.77), and it was verified that the magnitude of intermediate effect in confidence interval is a minimum of 68%(0.68) to a maximum of 83%(0.83) in the 95% confidence interval. Thirdly, with regard to publication bias in the abdominal circumference, symmetry can be visually confirmed. As the rank correlation test yields the value of p at 0.0597, and thus p is greater than 0.05, the likelihood of publication bias appears low. As a result of the above research, it was confirmed that the obesity program was effective in reducing abdominal size.

KCI등재

저자 : 김성숙 ( Seong-suk Kim ) , 박철호 ( Cheol-ho Park )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 414-426 (13 pages)

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This study was conducted to investigate and analyze the lifestyle of modern people and the awareness, knowledge, and use status of medicinal plants for pain relief according to body parts. The subjects of the study were 400 men and women in their 20s and 60s or less in Seoul and Gyeonggi-do. Data analysis was performed by calculating and analyzing descriptive statistics, factor analysis, and Cronbach's α using the SPSS statistical package 21.0 version, and cross-analysis and t-test were performed. As a result of the study, interest and preference for medicinal plants with pain relief effects were high, but awareness that medicinal plants are effective for pain was found to be insufficient. In addition, it was studied that products using medicinal plants did not have various purchase paths and lacked product diversity. Therefore, it can be said that it has a meaning as a study in a positive aspect that is contrary to the previous researchers on the perception of the use of medicinal plants. This study is expected to be used as basic data for the development of the beauty industry and the product industry using medicinal plants if products that help relieve pain are developed using medicinal plants.

KCI등재

저자 : 허은서 ( Eun-seo Heo ) , 김선형 ( Sun-hyoung Kim )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 427-438 (12 pages)

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This study attempted to investigate the influence of cosmetics purchase behavior on Makeup before and after the COVID-19 pandemic against college women, and the results found the followings: First, after the COVID-19 outbreak, base Makeup, color Makeup, lip Makeup, cheek Makeup and contour Makeup decreased while basic Makeup increased. Second, concerning the effects of cosmetics purchase behavior on Makeup before and after the COVID-19 pandemic, 'trend-pursuing purchase' and 'conspicuous purchase' had a positive influence on Makeup before the COVID-19 outbreak with statistical significance. In addition, 'trend-pursuing purchase', 'brand-oriented habitual purchase' and 'rational purchase' revealed a positive effect on Makeup after the worldwide pandemic with statistical significance. In sum, college women's cosmetics purchase behavior have had an influence on their Makeup before and after the COVID- 19 pandemic. It is anticipated that the study results would be helpful in developing sales strategies as basic data for cosmetics development and marketing.

KCI등재

저자 : 이서현 ( Seo-hyun Lee ) , 최에스더 ( Esther Choi ) , 권오혁 ( Oh-hyeok Kwon )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 439-448 (10 pages)

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In Korean movies, general makeup and special makeup maximize reality and immersion as an expression of external images of a character in the movies, with the development of visual media and increasing opportunities to experience various video contents. This study aimed to identify the impact of the character image implementation elements in Korean movies with special makeup technique on viewing immersion and behavioral intention and provide a theoretical model for analyzing the movies with general makeup and special makeup. To achieve this, this study conducted a survey of 617 male and female viewers aged teens or higher who viewed Korean movies with special makeup technique and made an empirical analysis with SPSS WIN 21.0. The findings can be summarized as follows: First, as a result of analyzing the impact of the character image implementation elements in Korean movies with special makeup technique on viewing immersion and behavioral intention, it appeared that viewing immersion had a significant positive (+) impact on general makeup, costume, and special makeup and that behavioral intention had a significant positive (+) impact on general makeup, special makeup, hair, and costume. Second, as a result of analyzing the impact of viewing immersion on behavioral intention, it appeared that viewing immersion had a significant positive (+) on behavioral intention. It appeared that character image implementation elements in Korean movies with special makeup technique had a positive impact on viewing immersion and behavioral intention. It is expected that replicating an atmosphere or accident in the movie more realistically and using character image implementation elements that are based on new materials and techniques and various technologies with the development of genres in the future can create more viewers continuously.

KCI등재

저자 : 엄지애 ( Ji-ae Uhm ) , 박은준 ( Eun-jun Park )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 449-458 (10 pages)

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This study was conducted to verify the moderating effect of switching costs on the effect on hair salon service scape on revisit intention. The subjects of this study were 1,380 beauty salon customers, and data were collected through self-response questionnaires on service scape, switching costs and revisit intention. The research methods are as follows. First, frequency analysis was performed to examine the general characteristics of the study subjects. Second, reliability was verified by calculating reliability coefficients of service scape, revisit intention and conversion cost. Third, correlation analysis was conducted to examine the relationship between service scape, revisit intention and conversion cost. Fourth, multiple regression analysis was conducted to examine the effect of service scape and conversion costs on revisit intention. Finally, hierarchical regression analysis was conducted to verify the moderating effect of conversion costs in the effect of service scape on revisit intention. The results of this study were as follows. First, a significant positive correlation was found between service scape, switching costs, and revisit intention. Second, service scape and switching costs had a significant positive effect on revisit intention. Third, in the effect of service scape on revisit intention, switching costs showed a moderating effect. Based on the results of this study, ways to increase the revisit intention of hair salon customers were discussed.

KCI등재

저자 : 서선민 ( Sun-min Seo ) , 이명주 ( Myoung-joo Lee )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 459-468 (10 pages)

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The purpose of this study is to analyze constitutive and geometric formativeness from architecture designed by Zaha Hadid. We made total 4 hair design work based on analysis and the result are as follows. First, We analyze Zaha Hadid's formativeness according to period of beginning, middle and latter in order to understand background of formation. At the beginning, the architecture was effected by de-constructivism so it features atypically geometric structure with dynamical- diagonal line. At the middle, irregular curves shows dynamic and the combination of porosity and systematic shows formativeness. At the end, the structure shows more curve used flexibly. Second, We analyze Zaha Hadid's 4 representative architecture and realize that the architecture shows flexible and informal feature due to diagonal wall, leaned-column, systematic curve, repeated diagonal line and curve. Third, we are motivated by Zaha Hadid's 4 representative architecture and finally make creative hair design work. Work 1 is motivated by Vitra Fire Station that features sharp direction and asymmetry. Work 1 shows informal beauty of a sculpture. Work 2 is motivated by Galaxy Soho that features repeated and intersected soft and curve. Work 2 shows repeated and successive pattern in three dimension. Work 3 is motivated by Heydar Aliyev Cultural Centre that features flexible curve. Work 3 shows a sense of balance with S and C curve overlapped. Work 4 is motivated by Dongdaemun Design Plaza that features harmony of irregular and asymmetric. Work 4 shows soft and rhythmical beauty by using smooth and gross texture together. Additionally It has voluminous style and an air of mystery thanks to ash blue color. The research is to make creative hair design work motivated by Zaha Hadid's architecture. The preceding research of hair design which has something to do with architecture is limited, specially when with Zaha Hadid's architecture. The significance of research is to develop creative hair design.

KCI등재

저자 : 정희영 ( Hee-young Jeong )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 469-480 (12 pages)

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In this study, the effect of Career preparation behavior of college students majoring in hair design on major immersion is analyzed, and it is intended to verify whether Career stress plays a mediating role between career preparation behavior and major immersion. Through this, it is intended to clarify the influence relationship between variables and suggest measures to improve students' immersion in their major. For the study, 250 questionnaires were distributed and collected from April 15 to May 30, 2021, to college students majoring in hair design at universities located in Daegu and Gyeongsangbuk-do, and a total of 243 copies were used for analysis. Frequency analysis, factor analysis, reliability analysis, t-test, and one-way batch variance analysis were conducted using SPSS 26.0K, and the mediating effect was tested by applying Process Macro Model 4. As a result of the study, the total effect of Career preparation behavior on Immersion in major is B=.42 (p<.001), but when the parameter Career stress was introduced, the direct effect of Career preparation behavior on Immersion in major was reduced to B=.37 (p<.001), confirming that Career stress plays a mediating role. Therefore, in order to improve the immersion of college students majoring in hairdressing, it is necessary to provide an environment to overcome career stress by allowing students to actively prepare for their careers through various activities related to their majors, such as certification acquisition guidance.

KCI등재

저자 : 박계희 ( Kye-hee Park ) , 차경희 ( Kyung-hee Cha )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 481-488 (8 pages)

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The purpose of this study is to present basic data that can be prepared for ways to increase the career adaptability and organizational culture of hairdressers in a positive direction by examining how the career adaptability of hairdressers affects the organizational culture. There were statistically significant results in the confidence and curiosity of career adaptability, interest in the future, and self-control. Career adaptability of hairdressers can be said to be an important variable in organizational culture. Therefore, in the beauty industry to enhance the organizational culture of hairdressers, a positive organizational culture will be formed if strategic organizational goals are set and the competency of hairdressers is strengthened. Although this study was conducted with limited research subjects and variables, it is hoped that a comprehensive and practical study that considers various variables will continue in follow-up studies.

KCI등재

저자 : 강금이 ( Jin-yi Jiang ) , 박은준 ( En-jun Park )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 489-499 (11 pages)

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The purpose of this study is to examine the social and organizational culture of hair beauty workers and the impact of turnover, and to provide basic data on ways to improve the organizational culture of hair beauty workers and reduce the degree of turnover. The sub-factors of social goodness of hair beauty workers were shown to be four sub-factors of interpersonal relationships, ability, community, and social response, and organizational culture appeared as related cultures, cultural orientations, and oriented cultures. In addition, the degree of turnover was found to be three factors: job-related, personal, and external environment. The sociality of hair beauty workers is an important variable in organizational culture and turnover. Therefore, if we seek a strategic direction to increase the organizational culture of hair beauty workers and to familiarise ourselves with the direction of turnover, it is said that the turnover of hair beauty workers will be lowered. This study was conducted with limited subjects and variables, but subsequent studies hope that comprehensive and practical studies will continue considering various variables.

KCI등재

저자 : 김정혜 ( Jung-hye Kim )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 3호 발행 연도 : 2022 페이지 : pp. 500-508 (9 pages)

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This study is about beauty style focused on the grand prize winner of the Miss World Korea contest held independently in 2011 being separated from Miss Korea contest, the winners of the Miss Queen Korea contest called national representative beauty trio, and Mis Jin who is the main winner Miss Korea contest. It was conducted through comparative analysis of makeup and hairstyles in world beauty contests and domestic beauty contests. Comparing and analyzing different patterns through the characteristics of makeup and hairstyles in international beauty contests and domestic beauty contests is expected to be used as a source of new pattern research and a material of marketing in beauty industry in the future and there is a purpose that it contributes to the provocation for Korea to be a global beauty powerhouse. The makeup and hairstyles of beauties were analyzed using research papers books, Miss Queen Korea site, photo collection of Miss Korea site, Internet search, and interviews with contestants and other winners. As a result of the analysis, the world beauty pageant has a more apparent shading and smoky makeup to express sexy with boldness overly emphasizing the eye hole, and the hairstyle is also definitely given back comb to be exaggeratedly inflated, making the face look small, and the western image of a seductive style. The domestic beauty pageant broke away from the flashy and shady makeup of the past and changed to an elegant and calm natural makeup style, and the hair style was also changed from being expanded and inflated to calm and oriental image of intellectual and announcer. In previous studies, there was a close relationship between the trend beauty style and the beauty style of the beauty pageant, but in particular, in the case of the international beauty pageant, the trend and the beauty style of the beauty contest were expressed in a different form due to disimilar needs against the past, and there was no significant relationship.

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KCI등재

저자 : 주은솔 ( Eun-sol Ju ) , 박은준 ( Eun-jun Park )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 185-193 (9 pages)

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With the advent of the beauty industry, social awareness is higher than in the past, more systematic and more commercialized. Research is being actively researched to reduce turnover in the beauty industry where human management of workers is important. This study tries to find out how extra leisure time for hairdressers affects sales growth and long-term service. The study was conducted on 458 central hairdressers in Seoul and other areas. Brief summary of the research results is as follows. The collected data used the SPSS 22.0 program through data coding and data cleaning. As a result of each dimension of leisure activities, sales growth, and long-term service, In leisure activities, two factors were derived: autonomy and efficiency. There are three factors for increasing sales: admission, scarcity, and realism. Two factors were derived for long-term service: non-conformity and regulatoryity. A Study on the Effects of Leisure Activity on Long-Term Roots Admission is in order of efficiency and autonomy of leisure activities. The reality is autonomy and efficiency in order of relevant definition of the influence and leisure activities. Scarcity affects the autonomy of leisure activities. It has been shown that efficiency is not affected. A Study on the Effects of Leisure Activity on Long-Term Roots Vision affects justice in the order of efficiency and autonomy of leisure activities. Compliance affects the autonomy of leisure activities. It did not affect efficiency. The result of this research is reduced turnover intention was for care workers to the increased sense of job satisfaction, and will lead to long-term returns is to be increased. Will, and sales have increased.

KCI등재

저자 : 최재영 ( Jae-yeong Choi ) , 박은준 ( Eun-jun Park )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 194-203 (10 pages)

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In modern society, it is important to manage the external image. As a result, as the beauty-related service industry develops, so does the beauty salon. However, the overload of hair salons and the competition between hair salons is overheating. As a result, beauty salons must increase their satisfaction with high service quality to their customers for effective store development. We conducted a survey to see how the perceived value of customer service affects customers' word of mouth, and analyzed using 579 valid questionnaires, selecting consumers who use beauty salons in Daegu and Gyeongbuk. As a result of the analysis there was no problem in factor analysis reliability to verify the validity of service quality and the perceived value of word of mouth, and regression analysis on the impact of service quality on perceived value was not a problem. The intention of the word of mouth had an impact. Has confirmed. In addition, the results of regression analysis on the effect of perceived value on word of mouth were also found to have a significant effect. In conclusion, As the perceived value of service to customers increases, beauty salons influence the customer's word of mouth intentions. Therefore, personal and beauty salons are providing marketing materials for business development by researching ways to improve service and increase value. There is a purpose.

KCI등재

저자 : 송민주 ( Min-ju Song ) , 김선형 ( Sun-hyoung Kim )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 204-215 (12 pages)

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This study attempted to investigate correlations between appearance interest and perception and satisfaction with semi-permanent makeup against adult men in their 20-30s to provide basic data needed to develop marketing strategies which are useful in responding to semipermanent makeup markets for men. The results found the followings: In appearance interest, self-expression, appearance management and other orientation revealed a positive correlation with perception of semi-permanent makeup with statistical significance. They also had a positive correlation with physical factors, human services and retreatment intention with statistical significance. In addition, perception of semi-permanent makeup revealed a positive correlation with physical factors, human services and retreatment intention with statistical significance. As appearance management and other orientation increased, perception of semi-permanent makeup also rose. As appearance management, other orientation and self-expression were higher, physical factors and retreatment intention also increased. Furthermore, as self-expression and appearance management increased, satisfaction with human services improved. Furthermore, as perception of semi-permanent makeup increased, physical factors, retreatment intention and satisfaction with human services improved.

KCI등재

저자 : 안은수 ( Eun-su An ) , 진용미 ( Yong-mi Jin )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 216-225 (10 pages)

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In this study, a total of 341 questionnaires were used to analyze the effect of hairdressers' multidimensional perfectionism and repetitive thinking on job performance through SPSS 21.0. The results of the survey are as follows. First, Multidimensional perfectionism (Selforiented, Other-oriented, and Social imposition) appeared in three dimensions, Repetitive thought (Abstract, Specific) appeared in two dimensions, and Job stress (Education, Physical, Economy, work, Psychological) appeared in five dimensions. Second, hairdressers' perfectionism had a partial positive (+) effect on job stress, abstract repetitive thought of repetitive accidents had a positive (+) effect on job stress, and specific repetitive thought had a negative (-) effect on job stress. Summarizing the above, relieving rigid beliefs about the courage and overly high goals of hairdressers to accept the inferiority complex will help reduce work stress. This study is expected to be used as basic data for relieving job stress, and research is expected to be conducted by subdividing various variables and age groups in the future.

KCI등재

저자 : 응교몽 ( Qiao-meng Ying ) , 김경란 ( Kyeong-ran Kim )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 226-232 (7 pages)

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This study is based on women in their 20s and 30s who had purchased beauty products in Chinese e-commerce live broadcast. In order to verify the impact of live broadcast characteristics on the intention of buying beauty products, the survey was conducted using WeChat, Wenjuanxing Program from April 25 to May 20, 2021, and 572 research subjects were analyzed. And the data analysis was conducted by using SPSSWIN 21.0 program for frequency analysis, factor analysis, reliability identification, technical statistical analysis, correlation analysis, and multiple regression analysis. The results of the study were as follows: The participants were mostly unmarried, bachelors and professionals aged 20 to 25. In terms of the characteristics of e-commerce live broadcast, the three factors with higher average scores are: 3.78 points for service, 3.68 points for interaction, and 3.65 points for intention to buy beauty products. The purchase intention of beauty products reflects that the interaction of e-commerce live broadcast characteristics, the relationship between service and positive(+), interaction and service have an important influence on the purchase intention of beauty products. This proves that the higher the service and interactivity of the live broadcast feature, the higher the intention and relevance of buying beauty products, and it will have a positive impact. The characteristics of e-commerce live broadcasts provide an effective service marketing strategy for attracting Chinese women to buy beauty products.

KCI등재

저자 : 구미영 ( Mi-young Gu ) , 오수연 ( Soo-yean Oh ) , 최화정 ( Hwa-jung Choi )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 233-238 (6 pages)

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We purposed to analyze the effect of liquid soap manufactured by hand on corneous, moisture, oil and pH changes of foot skin in 12 elderly (≥65 age). The elderly were 12 persons using elderly community center in Ulju-Gun. The foot skin were diagnosed by a ARM PRO 100 device, measuring corneous, moisture, oil and pH of foot skin. The data were analyzed by independent two sample t-test and paired t-test. The liquid soap manufactured with plant fatty acid (Coconut oil, caster oil and lim oil), four essential oils and etc. We applied them on left foot skin (experimental) one time per day for 4 weeks. The right foot skin applied water as a control. As the results, application of the liquid soap on 12 elderly decreased corneous amount and increased moisture content significantly. Furthermore, the application of the liquid soap on 12 elderly didn't change oil content and pH change. Therefore, the liquid soap is considered as a form of foot skin wash that is suitable for foot skin care.

KCI등재

저자 : 신지유 ( Ji-yu Shin ) , 최화정 ( Hwa-jung Choi )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 239-248 (10 pages)

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This study was studied to analyze significant difference of reliability of online information, utilization of internet shopping mall and cosmetic's purchase intention of customer according to general characteristics or actual situation of usage of internet shopping mall. The 416 survey were analyzed using the statistical package (SPSS WIN 21.0). As the results, women was 73.6%, 30 age was 42.5%, final education of university was 74.8% and official worker was 32.6%. Subjects using internet of ≥5 hours per day was 22.8% and subjects showing using frequency of 1-3 times per day in cosmetic's internet shopping mall were 37.3%. In analysis on reliability of online information, utilization of internet shopping mall and cosmetic's purchase intention of customer according to general characteristics, reliability of online information didn't significant difference with general characteristics but the utilization of internet shopping mall and cosmetic's purchase intention of customer showed significant difference with general characteristics exhibiting high utilization of internet shopping mall of ≤20 age (p<0.05 and p<0.01). In analysis on reliability of online information, utilization of internet shopping mall and cosmetic's purchase intention of customer according to actual situation of usage of internet shopping mall, reliability of online information showed significant difference with cosmetic's purchasing price through internet during month (p<0.05). Also, utilization of internet shopping mall according to actual situation of usage of internet shopping mall showed significant difference with searching prequency and cosmetic's purchasing rate through internet among the total cosmetic's purchasing price. Finally, cosmetic's purchase intention of customer according to actual situation of usage of internet shopping mall showed significant difference with internet usage per day, searching frequency of internet shopping mall, purchasing price and purchasing rate through internet shopping mall (p<0.05, p<0.01 and p<0.001). Therefore, these results will be apply cosmetic's marketing plan.

KCI등재

저자 : 한소민 ( So-min Han ) , 한수연 ( Soo-yeon Hahn )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 249-259 (11 pages)

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David Ayer's (2016), a fantasy genre movie based on DC comics, won 89th academy award for best makeup and hair styling, and received attention for the creative makeup by production crew. The Villainess and Witch in the movie are depicted as independent characters who maximize their role as women with their charm, rather than figures that good-hearted leading character should stand against. The purpose of this study is to identify images of Villainess and Witch focusing on Harley Quinn and Enchantress in the movies and explore characteristics of the makeup and hair styling and their aesthetic qualities. It's expected to see this study will understand importance in image making and makeup in playing characters and be helpful in coming up with design idea and providing basic data in future. Literature review with relevant articles and news reports and Internet information review with international news and YouTube were conducted. For case study, 57 pictures that captured scene of , especially close-up photos were chosen to analyze characteristics and aesthetics of the movie character makeup and hair styling. Harley Quinn, the Villainess showed various costume coordination in colors, jumper, dress, letter stockings, and accessories. Shapes and color variations were brought into her hair design. And her body makeup was airbrushed with some tattoos. She put on dramatic, colorful smoky makeup and tried nail arts in different colors, design and coordination. Enchantress, the Witch got tattoo and put on deep, impressive black smoky makeup with pink lips. And her body makeup, letter design makeup with ancient magic spells, and black color nails were used. Harley Quinn's makeup and aesthetic quality expresses aesthetics of reality and playfulness. She's well dressed up with proper coordination to show her social status as a doctor, but she put on natural makeup, wearing real prisoner's uniform when she was imprisoned. Once she transformed into Joker, excessive hair rollers, tattoo makeup and nail arts showed playfulness in terms of design. On the other hand, Enchantress aims to express aesthetics of surrealistic and playfulness. She put on surreal body makeup with oriental patterns, tattoo, accessories, body makeup with coordination, special effect witch's eyes. Plus, she styled with playful, over-sized hair accessories. When comparing two characters featured in the film in this study, it turned out Harley Quinn as Villainess has potential to show diversity. And the research findings indicate that makeup is important way in playing dual roles and the digital makeup with special effect has become prevalent.

KCI등재

저자 : 이나라 ( Na Ra Lee ) , 서현숙 ( Hyun Suk Seo ) , 황혜주 ( Hea-ju Hwang )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 260-270 (11 pages)

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To understand the mediating effects of happiness on the relation between appearance management behavior and self-determination of female workers in their 30s, this study conducted a survey for 34 days from August 5th to September 7th 2021. Using the SPSS v.23.0 Program for the data analysis, this study analyzed the Cronbach's α value to verify the reliability, and also conducted the correlation analysis, multiple regression analysis, and mediation regression analysis. First, the appearance management behavior had effects on happiness. Second, in the effects of appearance management behavior on self-determination, the appearance interest management of appearance management behavior had positive(+) effects on the relationship, and the appearance styling management of appearance management behavior had positive(+) effects on the competence, which verified the effects of appearance management behavior on selfdetermination. Third, in the effects of happiness on self-determination, the external happiness had effects on the relationship, and the internal happiness and external happiness in order had effects on the competence, which verified the effects of happiness on selfdetermination. Fourth, the mediating effects of happiness on the relation between appearance management behavior and selfdetermination were empirically verified. Based on such results of this study, the appearance management behavior would be needed for female workers in their 30s to enhance their self-determination, and the self-expression would increase the efficiency of psychological happiness, which would be helpful for marketing activities of the beauty industry in the future.

KCI등재

저자 : 김한별 ( Han-byul Kim ) , 박은준 ( Eun-jun Park )

발행기관 : 한국미용학회 간행물 : 한국미용학회지 28권 2호 발행 연도 : 2022 페이지 : pp. 271-280 (10 pages)

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The purpose of this study is to explore the influencing factors on customer loyalty in terms of service recovery in beauty service field. In a fiercely competitive environment, if a service failure fails to meet customer expectations and needs, what service recovery efforts can have an effective and positive effect on securing customer satisfaction and loyalty. To achieve the purpose of this study, the analysis was conducted based on the collected data of 271 consumers with experience using beauty services. As a result of the analysis, among the factors of recovery equities, the factors of handling equity and information equity showed a significant influence on recovery satisfaction. And service recovery satisfaction confirmed the role of service recovery as a mediator in the relationship between equity recognition and customer loyalty. This study is meaningful in that the equity of service recovery was set as an influence variable for customer loyalty. However, in order to expand the generalization of the results of this study, It seems necessary to balance the subjects and expand the influence variables in subsequent studies.

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