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한국유통경영학회> 유통경영학회지

유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회
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수록정보
24권5호(2021) |수록논문 수 : 11
간행물 제목
25권4호(2022년 08월) 수록논문
최근 권호 논문
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KCI등재

저자 : 전우석 ( Woo-suk Jun ) , 이호택 ( Ho-taek Yi )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 15-29 (15 pages)

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Purpose: The purpose of this study was to investigate the effect of salespeople's individual sales capabilities on selling behaviors. And figure out short-term sales performance that affected by salespeople's selling behaviors in door-to-door personal selling channel. And we attempted to provide meaningful implications for companies that want to increase sales performance.
Research design, data, and methodology: The collected method was conducted by surveying door-to-door salespeople in South Korea and their sales performance during three months. And 214 data were collected. The hypotheses are tested using the structural equation modeling technique. Reliability test and confirmatory factor analysis were performed for research validity and reliability of the study.
Results: First, salespeople's individual sales capabilities have a positive effect on the selling behavior. Second, the salespeople's individual sales capabilities have a greater impact on customer-oriented selling behavior than sales-oriented selling behavior. Third, sales-oriented selling behavior only has significant positive effects on sales performance. Fourth, the salespeople's sales-oriented selling behavior has a greater impact than customer-oriented selling behavior. Fifth, the effect of salespeople's individual sales capabilities to performance was not adopted because it showed statistically insignificant results.
Implications: The study offers practical and theoretical insights into understanding how they affect the individual selling capabilities of salespeople, their selling behaviors and short-term sales performance. Based on the results, the impacts of individual sales capabilities may differ in other contexts. Firms should focus on salespeople's selection and concentration. Which are required depending on whether the salespeople's goal is to secure performance through long-term customer satisfaction and loyalty or to pursue performance improvement for short-term goals.

KCI등재

저자 : 이창우 ( Changwoo Lee ) , 임승희 ( Seunghee Im ) , 장혜순 ( Hyesoon Chang )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 31-47 (17 pages)

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Purpose: The purpose of this study is to investigate the effect of STM's characteristics(system quality, information quality) and consumers' characteristics(innovativeness, subjective financial knowledge) on the usage attitude toward STM through perceived ease of use(PEOU) and perceived usefulness(PU). TAM was chosen as the key theoretical framework. In particular, this study paid attention to examine the mediating effect of PEOU, PU and the moderating effect of perceived personalization in the relationship.
Research design, data, and methodology: The study conducted an online survey. Data was collected from STM users who have used STM within the last 6 months in South Korea. A total of 197 responses were used for analysis. Regression analyses with bootstrapping were conducted to test hypotheses using PROCESS macro.
Results: The study found PEOU and PU to mediate the relationship between system quality, information quality, consumers' innovativeness and consumers' usage attitude toward STM. Also, consumer's subjective financial knowledge mediated the relationship between PU and usage attitude toward STM. In addition, perceived personalization had a moderating effect for the relationship between PEOU and usage attitude toward STM, as higher levels of perceived personalization strengthened the relationship.
Implications: First, this study presented a theoretical basis to explain the consumer use behavior of STM. Second, the research area related to TBSS was expanded to the financial service area, and it was empirically presented that consumer characteristics related to the service context affect usage behavior. Third, psychological mechanisms and limiting conditions that can explain consumers' attitudes to using STM were identified. Finally, this study expanded the scope of application of TAM to STM.

KCI등재

저자 : Ming Fang , 김준성 ( Joon-sung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 49-66 (18 pages)

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Purpose: This objective of this study is to examine the effects of influencer characteristics on content attitude and purchase intention targeting the MZ generation in China. In addition, this study investigates the mediating effect of emotional immersion and psychological attachment on the relationship between influencer characteristics, content attitude, and purchase intention. This study aims to suggest a direction for promoting Chinese social media and influencer marketing.
Research design, data, and methodology: In order to achieve the purpose of the study, an online survey was conducted on the Chinese MZ generation, and 288 valid samples were finally analyzed, Descriptive statistics frequency analysis, factor analysis, and reliability analysis were performed using the SPSS 26.0 statistical package program, and regression analysis and mediating effect analysis were performed to verify the hypothesis.
Results: First of all, the professionalism, attractiveness and reliability of influencers have a significant impact on content attitudes and purchase intentions; Second, influencer's professionalism, attractiveness, and reliability all have a significant effect on emotional commitment and psychological attachment. Third, both emotional commitment and psychological attachment have a significant effect on content attitude, purchase intention. Fourth, the mediating effects of emotional immersion and psychological attachment between influencer characteristics, content attitudes, and purchase intentions were verified.
Implications: If Influencers strengthen their professionalism, attractive, reliability and making MZ generation emotional immersion, psychological attachment on them, they can effectively promote the content attitude and purchase intention of subscribers.

KCI등재

저자 : 이윤효 ( Yun-hyo Lee ) , 이상직 ( Sang-jik Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 67-84 (18 pages)

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Purpose: This study was conducted to empirically analyze the factors affecting ESG(Environmental, Social, and Governance) adoption intentions of SMEs(Small and Medium-sized Enterprises), which has become a hot topic recently. To this end, the usefulness and adoption easiness of ESG were primarily derived as the influencing factor. In addition, the CEO(Chief Executive Officer) 's will was derived because the CEO's role in decision-making was absolutely essential due to the characteristics of SMEs. Subsequently, as the ESG management environmental factors, the customer's request or support for ESG management, government support, and reflection in credit evaluation were judged to be very important factors, and these were adopted as variables.
Research design, data, and methodology: To empirically analyze this, a survey was conducted, and 276 valid samples were selected for analysis. For statistical analysis, a hierarchical regression analysis method using SPSS 24.0 was used.
Results: As a result of the empirical analysis of this study, the usefulness of ESG, adoption easiness of ESG, the CEO's will, the customer's request or support for ESG management, the government support, and the reflection of credit evaluation all had a significant positive (+) effect on ESG adoption intentions of SMEs. In particular, the CEO's will was found to be the most influential variable.
Implications: The results of this study had academic implications in that they derived influence variables and empirically tested them in research related to the adoption of ESG in SMEs. It was a practical implication that, above all else, the CEO's will and win-win relationship with large corporations in the same ecosystem are important for successful ESG adoption in SMEs.

KCI등재

저자 : 박형준 ( Hyung-joon Park ) , 동학림 ( Hak-lim Dong )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 85-102 (18 pages)

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Purpose: This study was conducted to empirically analyze the relationship between mobile banking service quality and customer value co-creation intention with mediation of customer attitude on mobile banking. The service quality is constructed by perceived usefulness, perceived ease of use, perceived enjoyment and perceived security & privayc. Customer vaule co-creation intention is measured by seven dimensions.
Research design, data, and methodology: A survey was conducted targeting mobile banking users in Korea and 250 valid samples were selected for analysis. AMOS 24.0 was used for statistical analysis of structural equation model.
Results: As a result of empirical analysis of this study, usefulness, enjoyment, and security & privacy resulted into significantly positive effect on attitude toward using mobile banking but ease of use failed to show positive effect on attitude. Attitude had a significantly positive effect on customer value co-creation intention and positively mediate the relationship between usefulness, enjoyment, security & privacy and customer value co-creation intention.
Implications: This paper is a pioneer study to empirically investigate whether mobile banking service quality boosts customer value co-creation intention for Korean mobile banking customers. Therefore, this study will add to service research and bank marketing literature to develop further knowledge about value co-creation and service quality.

KCI등재

저자 : 이제원 ( Je-won Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 103-115 (13 pages)

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Purpose: Contrary to the growth of Metaverse expanding through the generation MZ, research on the continuous use intention of consumer behavior is limited. This study aims to reveal the relation between the impact and the continuous use intention the interactivities among humans in the Metaverse has in terms of a consumer experiential value(economic, service, and educational). Through this study, we analyze consumer behavior within Metaverse and expand the theory.
Research design, data, and methodology: This study had conducted an exploratory factor analysis and confirmatory factor analysis to analyze the reliability and validity of the measurement items through SPSS21.0 and AMOS20.0. For verifying the research hypothesis, the goodness of fit test and hypothesis of the research model were verified using AMOS20.0 and presented the results.
Results: The result showed that the interaction within the Metaverse has a positive(+) impact in terms of an experience value and also offered the extent of its influence through economic value and educational value. The experience value with the highest positive(+) impact on the continuous use intention of Metaverse was identified as an economic value. At the same time, the service value also significantly affected it. However, the educational value does not influence the intention to continuous using the Metaverse, reconfirming previous research findings that there is a limit to expect on the educational value in the Metaverse. Finally, the study also revealed that the interactivity within the metaverse affects the continuous use intention.
Implications: As a result, confirmed the influence and relationship between the interactivity and experience value of consumers who are participating in the newly introduced environment, or the Metaverse, and suggested ways to enhance the economic value and service value in order to amplify the continuous use intention the Metaverse.

KCI등재

저자 : 이상은 ( Sangeun Lee ) , 현병환 ( Byunghwan Hyun )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 117-129 (13 pages)

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Purpose: This paper empirically analyzes the effect of social entrepreneurship on organizational performance by mediating government support. In most previous studies, it is reported that social value orientation has a positive effect on the performance of social enterprises.
Research design, data, and methodology: In order to verify the mediating effect of government support on the relationship between social entrepreneurship and organizational performance, a survey was conducted on social enterprise workers (managers, managers, and practitioners) across the country. The survey was conducted for about two weeks from January 3 to January 17, 2022. A survey was conducted through the Naver online survey link, and a total of 200 people participated in the survey. Among them, there was no insincere response, and data analysis was conducted based on the data of 200 people. The data collected in this study were analyzed by the following procedure using SPSS 25.
Results: As a result, as shown in < Table 3 >, all scores and extracorporeal values of all sub-factors were -.672 to -.100. The kurtosis values were -.556∼1.013, and the extraversion of all variables was within the absolute value │2│, and the kurtosis was within the absolute value │7│. Through this, it can be understood that all variables met the criteria for forming a normal distribution suggested by Curran, West, and Finch (1996). This study analyzed the correlation between variables by calculating Pearson's correlation coefficient to understand the correlation between the independent variable social entrepreneurship, the mediating variable government support, and the dependent variable organizational performance.
Implications: As a result of correlation analysis between variables, the correlations among all variables were found to be statistically significant.

KCI등재

저자 : Thanh Liem Nguyen , 현인규 ( In Gyou Hyun )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 131-149 (19 pages)

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Purpose: This study aims to determine the current state of the Vietnamese automobile industry. In particular, it aims to provide valuable information to assist the Vietnamese government in developing its strategy for activating the automobile industry, as well as companies in developing their entry strategy.
Research design, data, and methodology: This study uses the combined SWOT/AHP model. The Analytic Hierarchy Process (AHP) is used to quantitatively analyze the SWOT matrix. In order to gather data, documents and reports from the Vietnamese government and international agencies were used to construct a questionnaire.
Results: The summary of the research results are as follows. Among the factors contributing to Vietnam's automobile industry revitalization strategy, “a stable macro environment” played a significant role. In addition, among the strong factors, the factors of “adequate manpower at low cost” and “a favorable position to join ASEAN and Asian automobile supply chains,” were found to be very important. Also, among the external environmental opportunity factors, the “deep participation of ATIGA in ASEAN and Asia's automobile supply chain” and the “potential automobile consumption market” were considered. As a result, the Vietnamese government may consider the above factors when ma king an activation strategy for the Vietnamese automobile industry in the future.
Implications: The following strategic implications are derived from this study. The SO strategy must be revitalized by creating conditions for imported cars to enter the Vietnamese market, while the ST strategy must be strengthened by protecting domestic autos. Technology transfer, collaboration with foreign companies, and localization should all be included in the WO strategy. Lastly, the WT strategy requires Vietnamese related agencies to develop binding regulations on imported cars and to quickly improve the rate of localization.

KCI등재

저자 : 조재운 ( Jaewun Cho ) , 이종우 ( Jongwoo Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 25권 4호 발행 연도 : 2022 페이지 : pp. 151-165 (15 pages)

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Purpose: The purpose of this study is to overview the existing studies on the effects of exclusive agencies on the industrial structure, economic effect, producer profit, retail price, social surplus, which have been studied in the marketing field, legal economy, and industrial organization theory. Considering the implications of the results on the distribution structure of Korea, it is intended to present a normative distribution structure for distribution of specialty products in Korea. In addition, we will propose hypotheses for future empirical studies and suggest public policy measures for the government's exclusive agency system.
Research design, data, and methodology: By analyzing and comparing previous research papers on Exclusive Dealing & Non-Exclusive Dealing, the economic effects were summarized and government policies were proposed.
Results: There are four research results on ED. ED has a profound effect on the industrial structure. The consensus view of most studies is that manufacturers will benefit from ED. ED raises the retail price. ED is judged to lower social surplus and consumer surplus. Although developed countries have reflected the impact of ED on their perceptions and policies, Korea still lacks research and policy.
Implications: Based on the economic effect of ED, there are four implications. First, the supply of retail space is required to reduce the anti-competitive effect of ED. Second, as the time, cost, and inconvenience required to travel to retailers increase, competition decreases and consumer surplus decreases. Third, ED reduces consumer surplus by limiting consumers' convenience in choosing a brand. Due to the absence of public policy regarding D, the anti-competitive effect of ED can be realized, leading to an increase in retail prices, and a decrease in consumer surplus and social surplus. Based on the implications, Korea needs institutional support for complex shopping malls and policies to promote e-commerce.

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KCI등재

저자 : 차성수 ( Seong-soo Cha ) , 홍금주 ( Geum-ju Hong ) , 신미혜 ( Mee-hye Shin )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 5-18 (14 pages)

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Purpose: The purpose of this study is to investigate the impact of Social Network Service (SNS) word-of-mouth information on the intention of visiting cafes among customers who have experience in food selection through SNS and to verify the role of mediating consumer awareness.
Design/Methodology/Approach: A total of 302 questionnaires were collected, and the survey results were analyzed to verify the reliability and validity of the measured variables. A structural equation modelling approach was used to test the hypotheses of the study with the mediation effect of consumer recognition.
Findings: The results showed that there was a mediating effect on consumer perception with regard to the relationship between the characteristics of SNS word-of-mouth information and visit intention for cafe consumers using word-of-mouth information on SNS.
Originality/Value: As playfulness and usefulness have a direct significant effect on visit intention, it was verified that favorability plays the role of a partial intermediary between playability, usefulness, and visitation intention. Meanwhile, reliability and interactivity do not have a direct significant effect on visit intention. In the three-step regression analysis, it was verified that the favorability plays the role of a complete mediator between reliability, interactivity, and visit intention.
Implications: We showed how online marketing using SNS can increase the number of customers visiting the store in the restaurant business. This study contributed to the revitalization of stores using SNS for self-employed food service entrepreneurs who are experiencing extreme difficulties in the current COVID-19 era.

KCI등재

저자 : 김두순 ( Doo-soon Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 19-33 (15 pages)

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Purpose: The purpose of this study is to analyze the case of Japanese roadside stations and provide suggestions for introducing it to Korea by referencing as it is intended for allowing local food stores to be used as places with mixed-use functions.
Research design, data, and methodology: This study attempted qualitative research, and, as for the data analysis method, topic analysis was employed. For data collection, a case study was conducted based on the analysis of academic data, and a survey of related websites was also conducted. The on-site survey through the visit to 'Niseko' area and the interview results were reflected in the research results.
Results: First, this study found that the management of social motivation is also very important for the profit-making of local food stores and that mixed-use or functional connection would be an important element for maintaining the community in the era of population aging. Second, the regional roadside stations in Japan played their proper function and settled themselves as the central base complex facility of the area with natural functional mixed-use making use of regional characteristics.
Implications: Academically, this study revealed that the functional mixed-use of local food stores would be a necessary process in the flow of population aging or the level of concentration and connection and presented various perspectives of roadside stations in Japan operating in various ways, starting from residents-friendly and region-friendly demands. In terms of policy, this study proposed the use of local food stores as a local complex function facility for regional revitalization, and especially, it was noted that concentration and connection would be important policy conditions in the situations of population aging and density decrease. Practically, this study emphasized cooperation and integrated thinking in business, based on the fact Japan's Department of Land created small bases and managed roadside stations as well. As a limitation, it was noted that it would be necessary for follow-up studies on the functions and roles required in the region.

KCI등재

저자 : 이상건 ( Sanggeon Lee ) , 안경애 ( Kyungae Ahn ) , 김태영 ( Taeyoung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 35-50 (16 pages)

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Purpose: The purpose of this study is to analyze the impact of overseas market development projects through networking with flagship countries on seafood exports.
Research design, data, and methodology: The analysis was conducted on the major seafood products of Korea (whole seafood, laver, and tuna) from 2004 to 2019. Export target countries include a total of 59 countries for whole seafood, 28 countries for seaweed, and 15 countries for tuna. As empirical models, the panel gravity model and the panel spatial gravity model were used in consideration of the characteristics of the data and the spatial dependence between countries.
Results: As the key results, the budget for the overseas market development project was evaluated to have significantly contributed to the expansion of exports of whole seafood, laver, and tuna. FTAs with flagship countries significantly contributed to increasing exports of whole seafood, laver, and tuna, and the network effect was also positive for exports in whole seafood and laver except for tuna. In particular, the effect of the network project for whole seafood and laver was higher than that of the FTA, confirming the necessity and effectiveness of the network project. Finally, the spatial spillover effect between countries was significantly present for whole seafood, laver, and tuna, so that export to a specific flagship country has a positive effect on other neighboring exporting countries as well.
Implications: It has been confirmed that the seafood overseas market development project and network project have a positive effect on seafood export, so continuous business operation is necessary. In particular, as networking with flagship countries has a positive effect on exports to neighboring countries, it is necessary to develop new flagship countries and actively promote network project in order to expand seafood exports in the future.

KCI등재

저자 : 이재은 ( Jae-eun Lee ) , 이원동 ( Won-dong Lee )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 51-65 (15 pages)

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Purpose: This study examined the effects of the relationship between platform preference type and service quality factors on the recommendation to others and reuse intention by finding out how various experiences of end consumers are correlated with the continued use of platforms in the platform market, which is growing in the online environment.
Research design, data, and methodology: A survey was conducted on users of delivery platforms like Coupang and Baemin and over-the-top (OTT) media platforms like Netflix. Reliability and validity analyses were performed through principal component analysis and Varimax factor analysis using the SPSS Statistics program. Simple regression analysis was used to examine the causal relationship between variables, verifying the effects of platform preference type (delivery/media) on the platform service quality selection factors, recommendation to others, and reuse intention.
Results: Service quality selection factors according to platform preference type were found to be Easy of Use(efficiency) and Fulfillment. There were no large differences in selection factors between platform preference types. Since online platforms are based on convenience and quickness, there are relative differences in the needs of consumers according to platform preference type. For the effects of service quality selection factors according to platform preference type on the recommendation to others and reuse intention, users of both delivery platforms and media platforms showed statistically significant positive results for the recommendation to others and reuse intention with Easy of Use(efficiency) and Fulfillment.
Accordingly, both hypotheses, “Service quality selection factors have positive effects on platform recommendation for platform users” and “Service quality selection factors have positive effects on platform reuse intention,” were supported.
Conclusions: To encourage platform users to recommend to others and have reuse intention, platform operators must have the ability to agilely accommodate complementary functions and make constant efforts to come up with effective measures for enhancing the rights and interests of users.

KCI등재

저자 : 오영삼 ( Youngsam Oh )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 67-79 (13 pages)

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Purpose: This study would look for measures for the promotion of efficiency by drawing static efficiency and dynamic efficiency, considering the needs for the promotion of interests and effort for developmental diversification of food companies characterized by their small size and problems that the food companies face and draw improvements for sustainable development by analyzing many large food companies' plans for management efficiency through efficiency analysis.
Research design, data, and methodology: The DEA model was used to analyze the static efficiency of food businesses with top actual yields, and the DEA Window model was used to assess their dynamic efficiency. The CCR and BCC models were used to calculate the value of static efficiency, and the DEA Window model was used to analyze the trend of change in efficiency and stability, using three input variables and one output variable. The efficiency from 2016 through 2020 was measured. Capital, debt, selling, and administrative expenses were chosen as input variables, with sales as the output variable.
Results: The CCR analysis of the DEA model revealed that seven out of 18 food companies were efficient, whereas the BCC analysis revealed that 11 were efficient, in terms of pure technological efficiency. As a result of the dynamic efficiency analysis, similar estimates were drawn in 2018 and 2019; however, the value decreased in 2020, and it was assumed that it was affected by social environments. In 2020, sales decreased in numerous industries due to COVID-19, and it was an estimate that showed that food companies were also affected like other industry sectors.
Implications: Estimates of large food companies' efficiency were drawn, using the DEA and DEA Window models. Small food companies can improve their efficiency by digitizing and diagnosing their management efficiency status, benchmarking estimates in this study and utilize them as the baseline data to find their management efficiency. In addition, improving their input excesses and output shortfalls through an analysis of inefficient DMU and utilizing that as a measure for the promotion of their efficiency will turn out to be large ones' continuous growth and small ones' growth.

KCI등재

저자 : 송명규 ( Myungkuy Song )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 81-97 (17 pages)

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Purpose: The purpose of this study was to identify variables which affect Korean sports goods company's strategies for entering the foreign market. The choice of entry mode is one of the most critical decisions in global marketing. This paper aims to improve Korean sports goods company's international competitiveness.
Research design, data, and methodology: A survey was conducted on 352 companies members of Korea Sporting Goods Industry Cooperative Federation. To achieve the goal of this research, the model was designed to focus on how different factors such as CEO, product, firm, and host country environment affect foreign market entry mode choice. First, an exploratory factor analysis was performed to confirm reliability and validity. Second, t-test and logistic analysis are respectively used to test the hypotheses. T-test is used to find out the difference between two groups, investment type and export type, on each of the variables, while logistic analysis is used to explore the influence of each variable.
Results: First, Findings from the analysis of differences revealed that in CEO factors, all the items were significantly different between the two types, and among product factors, degree of technological innovation and transaction cost showed significant differences, while there was no significant difference in marketing ability. Second, Concerning firm factors, only multinational experience was significantly different while there was no significant difference. Third, with respect to host market factors, except competition intensity, there existed significant differences.
Implications: The government and industry must make efforts to create a sports goods brand that meets the global level of competition in the sports sector. The government should actively support the overseas expansion of sporting goods companies, and sporting goods companies should strive to secure competitiveness in the global market through overseas market strategies suitable for them.

KCI등재

저자 : 윤기창 ( Kichang Yoon )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 99-109 (11 pages)

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Purpose: The purpose of this study is to empirically investigate the process of creating competitiveness in the global market by acquiring, assimilating, and utilizing the necessary knowledge from the outside.
Research design, data, and methodology: This study is based on the resource-based View that is mainstream in the field of strategic management. The study targets INVs, which are performing globalization in high-tech industries that inherently have the problem of lack of available resources. It is confirmed through theoretical studies in previous studies that the absorptive capacity of INVs, consisting of exploratory learning, transformative learning, and exploitative learning, is a key factor in the innovation and performance of these firms. The empirical analysis was conducted on 354 companies among INVs in Korea. The empirical analysis is a two-step approach, after conducting a feasibility analysis and the research hypotheses are tested through a structural equation model.
Results: First, explorative learning has a significant effect on INVs innovation, but the effect of this learning on management performance is not significant. Second, transformative learning has a significant influence on INVs' innovation and performance. Third, exploitative learning also has a significant influence on the innovation and performance of INVs. Fourth, INVs' innovation has a significant impact on performance. Therefore, it is confirmed that the absorption capacity of INVs is a very important factor in innovation and performance overall.
Implications: This study confirms that innovative products or services are very important in creating a competitive advantage and improving performance by acquiring necessary knowledge from outside to survive and grow in the global market and combining internally held knowledge. In addition, this study is of academic significance in that it investigated how Korean INVs are absorbed from external sources.

KCI등재

저자 : 성봉석 ( Bongsuk Sung )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 111-123 (13 pages)

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Purpose: Little attention has been paid to investigation of direct and indirect of policy and firm-specific factors on export in the renewable energy industry. To fill the gaps in the literature, this paper examines the relative importance of the effects of government supports, firm heterogeneity, and inter-firm spillovers on export.
Research design, data, and methodology: A dynamic panel model is established to investigate the relationships between the variables in question. We use the panel data for solar energy technology firms in Korea to test the relationships. We conduct various diagnostic tests to see whether first-order autocorrelation, cross-sectional dependence, homoscedasticity, and unit-root exist. Considering the results of the diagnostic tests, the empirical model is established to test the nexus between the variables, which is estimated for the full sample of the data and two sub-samples of the data over 1980-2001 and 2002-2019 period, using system generalized method of moments(GMM).
Results: For the full sample, R&D subsidy has a significant positive direct and indirect (spillover) effect on firms' export. Non-R&D subsidy has a positive spillover effect on firms' export, but does not directly affects. Total factor productivity has a direct and positive effect on firms' export. Firms' export is promoted by firm age, not inter-firm competition.
Implications: Unlike the existing literature focusing on the direct effects of policy supports on export at the industry level, this study contributes to further extending our understanding of the direct and spillover effects of policy supports and firm heterogeneity on export at the firm level. The main results of the study, and policy implications is helpful for increasing realistic policy applicability, by applying them to firms that are actual beneficiaries of public subsidy.

KCI등재

저자 : 최철재 ( Chuljae Choi ) , 서가뢰 ( Jialei Xu )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 125-142 (18 pages)

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Purpose: The purpose of this study is to verify the effect of perceived service quality, service satisfaction, employee trust, positive emotion as prerequisites for emotional attachment in upscale hotel, and emotional attachment in terms of its influence on attitudinal loyalty, behavioral loyalty. In addition, this study intends to examine the mediating effect of affective commitment in the relationship between emotional attachment, attitudinal loyalty, and behavioral loyalty, and explain through which pathways affect behavioral loyalty.
Research design, data, and methodology: The data of this study is collected through face-to-face interview with 310 customers who experienced upscale hotel service in China. For empirical analysis, a total of 302 copies were analyzed. SPSS 21.0 and AMOS 20 statistical packages were used to verify the reliability and validity of the data. Frequencies analysis was used to identify demographic characteristics of respondents. The structural equation model analysis (SEM) verified the suitability and research hypothesis of the research model.
Results: For customers who experienced hotel service, perceived service quality, service satisfaction, employee trust, and positive emotion all had a positive effect on emotional attachment. Emotional attachment had a positive effect on affective commitment and attitudinal loyalty. Affective commitment had a positive effect on attitudinal loyalty which in turn had a positive effect on behavioral loyalty. However, emotional attachment and affective commitment did not directly affect behavioral loyalty. Therefore, it was confirmed that affective commitment plays a partially mediating role in the relationship between emotional attachment and customer loyalty.
Research implications or Originality: Upscale hotel managers need to identify target customers that are highly profitable to their company and actively implement reinforcement management through database of this research. It is important to provide physical facilities and convenience so that these customers can feel emotionally attached to hotel service and be affectively committed in the service provided by the hotel. In addition, it is important to increase the emotional bond so that the customer will perceive the service as excellent and be emotionally satisfied. In particular, in addition to emotional attachment, it is important to grow customer affective commitment so that they will actively and continuously use our hotel service.

KCI등재

저자 : 초리민 ( Jiao Limin ) , 김철중 ( Chul-jung Kim )

발행기관 : 한국유통경영학회 간행물 : 유통경영학회지 24권 5호 발행 연도 : 2021 페이지 : pp. 143-158 (16 pages)

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Purpose: The combination of social e-commerce and mobile social network apps has become a common marketing strategy and an important factor influencing consumers to make purchase decisions. However, after the existing research lacks the integration of e-commerce functions, user's in-depth exploration of user's attitudes towards mobile social network apps and continued use intentions. In the TAM2 model, the pioneering introduction of the perceived value, self-efficacy, interactivity, and perceived ease of use of social e-commerce as the leading variables affecting user attitudes and perceived usefulness, to build a research model.
Research design, data, and methodology: An empirical analysis was conducted on Korean mobile network users, through the recovery data of 489 questionnaires, and structural equation models were used to conduct hypothesis testing, analysis of the moderating effect of income level, and analysis of the mediating effect of perceived usefulness and user attitudes.
Results: The results show that the perceived value and self-efficacy of social e-commerce significantly affect the perceived usefulness and user attitudes of mobile social apps; interactivity can positively and significantly affect user attitudes; and perceived ease of use has a positive effect on perceived usefulness; And through the intermediary role of perceived usefulness and user attitude, it will ultimately affect the user's intention to continue using. In addition, the income level has a significant moderating effect on the three paths of interactivity to perceived usefulness, perceived usefulness to user attitude, and user attitude to continuous use intention.
Implications: According to this study, in the mobile era, functions that can frequently introduce social commerce or affect the intention of purchasing incense through advertising exposure are gradually decreasing. It is more important to provide concise and attractive high-quality information in the content production process.

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