간행물

한국호텔리조트학회> 호텔리조트연구

호텔리조트연구 update

Journal of Hotel & Resort

  • : 한국호텔리조트학회
  • : 사회과학분야  >  경영학
  • : KCI등재
  • :
  • : 연속간행물
  • : 격월
  • : 1598-7760
  • :
  • : 호텔리조트연구(~2005) → 호텔리조트카지노연구(2005~) → 호텔리조트연구(2008~)

수록정보
20권5호(2021) |수록논문 수 : 22
간행물 제목
21권3호(2022년 06월) 수록논문
최근 권호 논문
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KCI등재

저자 : 정젤나 ( Chung Jellna )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 5-23 (19 pages)

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Developing a hotel or investing in the hotel markets requires a lot of initial capital. If developers or investors do not have a clear blueprint with regard to the dynamic and complex environments that can foster the potential market size, those capitals will not generate profits in time and proper returns as planned. This study tried to identify which environmental variables affect the size of the hotel industry market in Seoul, Korea, and present a standardized investment evaluation model accordingly. In order to identify valid environmental variables affecting the market size of the hotel industry, two-equation models have been established. Based on standardized models, differences in market size are defined by administrative districts in Seoul in terms of surplus or shortage for market potential.

KCI등재

저자 : 권혁진 ( Kwon Hyuk-jin ) , 권봉헌 ( Kwon Bong-heon )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 25-46 (22 pages)

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The crisis in the hotel industry due to the prolonged COVID-19 is accelerating changes in the employment environment of employees working in the field. As a result, there is a growing need to find out how changes in the employment environment of companies caused by COVID-19 ultimately affect hotel employees. The purpose of this study is to find out the impact of changes in employment of hotel companies caused by COVID-19 and their intention to change jobs. To this end, an empirical analysis was conducted on employees of five-star and four-star hotels in Seoul. According to the results of the study, among the factors that change employment, reorganization and job competency change have a significant impact on job stress. In addition, the factor of reorganization was found to be a preceding factor affecting the intention to change jobs. Finally, job stress had a mediating effect in the relationship between employment change and turnover intention. In particular, reorganization factors were found to be an important factor between job stress and the intention to change jobs. Therefore, based on the research results, it is expected to contribute to the establishment of corporate operation strategies by presenting human resource utilization strategies for hotel companies in the post-COVID-19 era.

KCI등재

저자 : 초승우 ( Cho Seung-woo ) , 김월호 ( Kim Weol-ho )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 47-64 (18 pages)

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Infectious disease risk perception for hotels on travel attitude and switch intention of staycation was investigate. For the sample, online survey was conduct for adults 19 years of age or older who had travel experience from February 2020 to April 2022, and a total of 249 samples were analyzed. For the analysis of this study, exploratory factor analysis and regression analysis were performed using SPSS 20. The results of this study are as follows. First, it was found that physical, economic, social, and psychological factors in the perception of risk of infectious diseases for hotels significantly affected the switch intention of staycation. Second, the economic factors of the perception of the risk of infectious diseases for hotels was found to have a significant negative effect on the positive travel attitude. Third, the positive travel attitude was found to have a significant negative effect on the switch intention of staycation. As the implications of this study, it provides information on the introduction of contactless technology and safe hotel promotion.

KCI등재

저자 : 김태욱 ( Kim Tae-uk )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 65-86 (22 pages)

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This study aims to verify the relationship between green consciousness and pro-environmental behavior intention and other variables (perception image of green CSR, attitude, subjective norm, perceived behavioral control, willingness to sacrifice for the environment) verified in previous studies and to verify structural relationship between all variables based on theory of planned behavior. For empirical analysis, 333 samples were obtained from an online survey company for two weeks from Mar 10, 2022 for a month for customers who have visited green hotel for the past one year. Using the IBM SPSS Ver. 21 program and the IBM AMOS Ver. 21 program, the hypothesis was verified through demographic characteristics and confirmatory factor analysis, correlation analysis, and structural model analysis. The analysis results of the hypothesis test in this study are as follows. H1: CSR image was found to have a significant positive (+) effect on green consciousness as supported. H2: green consciousness was found to have a significant positive (+) effect on green behavior as supported. H3a,b,d: CSR image was found to have a significant positive (+) effect on attitude, subjective norm willingness to sacrifice for the environment as supported. but, not perceived behavior control as not supported of H3c. Also, H4a,b,d were supported. but not supported of H4c. And, H5a,b,c,d were all supported.

KCI등재

저자 : 윤태규 ( Yoon Tae-kyu ) , 최웅 ( Choi Woong )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 87-103 (17 pages)

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Service companies tried to find ways to reduce burnout and turnover intention by finding job stressors of employees for efficient human resource management. In addition, it was intended to prevent sabotage or deviant behavior by employees so that employees can concentrate on their jobs and prevent acts that cause damage to the company. However, recently, research on positive psychology has begun rather than research on these negative aspects. Therefore, the purpose of this study is to empirically investigate the effect of hotel employees' occupational calling and psychological ownership on their job engagement and job performance. To achieve the purpose of this study, a questionnaire survey was conducted with hotel employees, and a total of 180 questionnaires were used for empirical analysis. As a result of factor analysis, occupational calling, psychological ownership, job engagement, and job performance were each classified into a single dimension. As a result of hypothesis testing, it was found that the occupational calling of hotel employees had a significant effect on psychological ownership, job engagement, and psychological ownership of hotel employees had a significant effect on job engagement, and it was verified that job engagement had a significant effect on job performance. In the end, it was studied that a sense of occupational calling and psychological ownership are necessary to increase job engagement and improve job performance of hotel employees.

KCI등재

저자 : 한장헌 ( Han Jang-heon )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 105-119 (15 pages)

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Although the death rate from industrial accidents in Korea continues to decline, the overall accident rate has been steadily increasing since 2018 and remains higher than that of foreign countries. In this context, various types of industrial accidents related to occupational safety and health can occur in the hotel industry. This study analyzed the discourse on the Hotel Occupational Safety and Health Act through unstructured big data. 2,943 keywords were collected through Naver and Google, and 60 keywords closely related to the hotel Occupational Safety and Health Act were confirmed as analysis targets. As a result, first, first, diverse keywords recognized by the hotel Occupational Safety and Health Act such as 'management', 'industry', 'public', 'law', 'industrial accident', 'education', 'occupational health', 'Korea Occupational Safety and Health Agency', 'construction safety', 'check', evaluation', 'international cooperation', 'professional technology', 'service safety', 'information exchang', 'private organizations' were extracted. Second, as the result of the CONCOR group analysis, four clusters were clustered. The four clusters were 'preventive management and management', 'field violations and responsibilities', 'management consignment and education', and 'information disclosure'. Based on these findings provided various academic implications that can be used as basic data in the field of hotel human resource management and practical implications that can be applied to management manual related to the hotel occupational Safety and Health Act in the practice of the hotel industry.

KCI등재

저자 : 정충영 ( Jung Choong-young ) , 이준재 ( Lee Jun-jae ) , 함종찬 ( Ham Jong-chan )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 121-140 (20 pages)

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This study analyzed the cooperation model between hotels and websites connected to the supply chain using the owner-agent model. In this model, hotels determine room rates through competition, and websites charge fees by providing promotional efforts for hotels. As a result of the analysis, first, the demand of hotel guests increases as the degree of publicity efforts of the corresponding hotel increases, and decreases as the degree of publicity efforts of other hotels increases. Second, when a hotel directly operates a website, the two hotels determine the price and publicity efforts at the same level, and the market is divided equally. Third, when the hotel entrusts the website with its public relations efforts, the website does not make any publicity efforts for at least one of the two hotels. Fourth, when the commission for the website increases, the publicity efforts for the hotel are more diligent and the publicity efforts for other companies are reduced.. Fifth, if the sensitivity of the number of visits to the price and the sensitivity of the number of hotel guests to the hotel publicity efforts are sufficiently low, the higher the hotel price, the greater the company's public relations efforts and the less public relations efforts of other companies. Sixth, if the sensitivity of the number of visits to the hotel price and the sensitivity of the number of hotel guests to the hotel publicity efforts are sufficiently low, the higher the hotel price, the greater the company's public relations efforts and the lesser the public relations efforts of other companies. Based on the above research results, hotel companies determine the optimal price.

KCI등재

저자 : 이승훈 ( Lee Seung-hun )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 141-159 (19 pages)

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The purpose of this study is to compare and analyze the changes in business performance based on the financial ratio analysis data by period of tourist accommodation business due to the COVID-19 pandemic. The target of this study were hotel and resort companies, which are tourist accommodation business, and the financial data of the analysis target were disclosed data from the DART. Using a total of 38 companies as analysis samples, 12 major financial ratio variables from 2019 to 2021 of the analysis companies were calculated, and empirical analysis was performed through corresponding sample t-test. As a result of the study, first, in terms of profitability, the decline and rebound of tourist accommodation business by period of COVID-19 appeared to be high, and compared to resorts, it was found that hotels did not recover to the level before COVID-19. Second, in terms of growth, the sales growth rate of hotels decreased significantly due to the outbreak of COVID-19, but it showed a remarkably rebound with COVID-19. As for resorts, the decrease in sales growth rate due to the COVID-19 outbreak was not significant, so the rebound is also not large. Based on the results of this study, implications for the future strategic direction of tourist accommodation business due to COVID-19 were presented.

KCI등재

저자 : 최우성 ( Choi Woo-sung )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 161-184 (24 pages)

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This study aims to verify the relationship between organizational citizenship behavior and the resulting variables verified in previous studies. Specifically, there are result variables in the positive aspects of job performance, job satisfaction, and job involvement, and there are result variables in the negative aspects of burnout, job stress, and turnover intention. Unlike the scale of organizational citizenship behavior used in previous studies, a scale developed to suit domestic hotel employees was used. For empirical analysis, in this study, a survey was conducted to evaluate organizational citizenship behavior and resulting variables for employees of 4-5 star hotels in Seoul. The survey collection of this study was conducted through a Google questionnaire, and it was conducted for two months from January 14, 2022. The analysis results are as follows. Voluntary behavior, Uncompensatory behavior, Behavior for organizational or peer support has significant effect on job performance. Voluntary behavior, Behavior for organizational or peer support, Behavior that enable the organization to remain in the current state has significant effect on job satisfaction. Voluntary behavior, Uncompensatory behavior, Behavior for organizational or peer support Behavior that enable the organization to remain in the current state has significant effect job involvement. Behavior unrelated to official duties, Uncompensatory behavior has significant effect job stress. Behavior unrelated to official duties, Uncompensatory behavior, Behavior for organizational or peer support, Behavior that enable the organization to remain in the current state has significant effect burnout. Behavior unrelated to official duties, Behavior for organizational or peer support has significant effect turnover intention.

KCI등재

저자 : 천덕희 ( Cheon Deok-hee ) , 베로니카 ( Elagina Veronika ) , 정병웅 ( Chung Byung-woong )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 21권 3호 발행 연도 : 2022 페이지 : pp. 185-203 (19 pages)

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In this study, the effect of overseas tour conductors' occupational calling on job engagement, customer orientation, and job performance was empirically studied. A survey was conducted for overseas tour conductors whose current occupation is an overseas tour conductor and who had experience leading overseas travel before COVID-19, and a total of 196 questionnaires were used for empirical analysis. As a result of the factor analysis, the occupational calling was classified into life purpose and meaning, pro-social value, and transcendental calling, and job engagement, customer orientation, and job performance were classified into a single dimension. As a result of the hypothesis test, it was found that transcendental calling, life purpose and meaning, and pro-social value, which are the components of occupational calling, all had a significant effect on job engagement and customer orientation. It was studied that job engagement had a significant effect on customer orientation and job performance, and that customer orientation also had a significant effect on job performance. In the end, it was studied that the occupational calling of overseas tour conductors increased job engagement, customer orientation, and improved job performance.

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KCI등재

저자 : 박현정 ( Park¸ Hyun-jung ) , 박득희 ( Park¸ Deuk-hee )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 5-27 (23 pages)

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Hotel industry has been in crisis since the Pandemic. Thus, hotel industry is changing their management methods & strategies and is responding to various challenging management environments in line with changes and trends based on core human resources through personnel restructuring. The purpose of this study was to investigate the impact of challenging job experience on adaptive performance of hotel employees, and examine whether perceived supervisor support is moderating between challenging job experience and adaptive performance. The survey was conducted, and a total of 220 questionnaires were used for statistical analysis. The results of this analysis were as follows: first, the challenging job experience of hotel employees was a positive impact on adaptive performance. Second, perceived supervisor support played a moderating role between challenging job experience of hotel employees and adaptive performance. This study was an opportunity to look at the quantitative approach of the hotel employee's job experience, and the results could be provide more structured data on the hotel employee's challenge job experience and adaptive performance to further refine the hotel employee's job design and distribution.

KCI등재

저자 : 장혜준 ( Jang¸ Hye-jun )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 29-48 (20 pages)

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With today's growing focus on human services in which employees meet customers for the most hours of their work, the present study was conducted to verify the effects of organizational competency on organizational commitment and customer orientation, involving hotel employes engaged in food and beverage (F&B) service encounters with customers. In the study, a total of 350 questionnaires were distributed offline for a one-month period between January 20 and February 20, 2018, and 337 questionnaires (96.2%) were used for a final analysis. As a result of the analysis, all sub-factors of organizational competency, which were organizational direction, system capabilities, leadership capabilities, and member capabilities, had positive effects on organizational commitment. In addition, the three subfactors of organizational direction, system capabilities, and member capabilities, excluding leadership capabilities, had positive effects on customer orientation. Finally, organizational commitment positively affected customer orientation. Based on these findings, the present study sought practically applicable improvements for hotel employees engaged in F&B service encounters to respond to today's faced-based work environment and suggested implications to help improve their customer orientation.

KCI등재

저자 : 이제용 ( Lee¸ Je-yong ) , 지계웅 ( Ji¸ Ke-yung )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 49-71 (23 pages)

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The purpose of this study is to find out through empirical analysis of hotel company's eco-friendly policy operation plan and whether eco-friendly hotel policy affects the hotel company's image, satisfaction, and brand loyalty. As a result of the analysis, First, it was found that the reduction policy had a significant positive (+) effect on the relationship between the impact relationship of the eco-friendly hotel policy on the quality image and the reduction policy on the impact relationship on the brand image. Second, in the relationship between the effect of eco-friendly hotel policy on satisfaction and brand loyalty, 1) reduction policy had a significant positive (+) effect on satisfaction, and 2) protection policy had a significant positive (+) effect on brand loyalty. appeared to have an impact. Third, it was found that both satisfaction and brand loyalty had a significant positive (+) effect on quality image and brand image in the relationship between hotel company image and brand loyalty. As an implication based on the research results, an efficient and sensible eco-friendly system should be introduced so that the hotel itself can provide eco-friendly services as the efficient and sophisticated reduction policy among eco-friendly hotel policies affects the quality image, brand image, and satisfaction.

KCI등재

저자 : 이용석 ( Lee¸ Yong-seok )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 73-91 (19 pages)

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This study set the hypothesis based on hotel service employees, modeled it and empirically verified it with the purpose of examining the structural relationship among knowledge sharing, innovation behavior, organizational commitment, job performance psychological empowerment, and prosocial service behavior. To verify the hypothesis, preceding studies were considered and the questionnaire was prepared. Via selecting the judgment sampling, the study proceeded with the employees who worked more than a year at the moment among the service contact employees working in the 5 stars hotels in Seoul. A total of 350 questionnaires were distributed, and 313 valid samples were applied to the study. Collected data was analyzed by using SPSS 22.0, AMOS 22.0, PROCESS macro 3.0 statistical program. As a result of hypothesis verification, first, knowledge sharing has a positive(+) effect on job performance. Second, the indirect effect of innovation behavior and organizational commitment was statistically significant in the influence relationship on the knowledge sharing and job performance. Third, innovation behavior and organizational commitment sequentially played a mediating role in the influence relationship on the knowledge sharing and job performance of the hotel service encounter employees. Through this empirical analysis, the effects of hotel service encounter employee's knowledge sharing, innovation behavior, organizational commitment, and job performance is to be verified. Through this, academic implications, practical implications, and the direction for the future research are to be presented.

KCI등재

저자 : 이수희 ( Lee¸ Soo Hee )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 93-110 (18 pages)

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The purpose of the study was to analyze selection attributes of hotel reservation applications for MZ Generation. As making hotel room reservation by mobile applications has been growing, marketers want to develop the most fit application service for their customers. They pay attention to MZ Generation who are digital native and one of the powerful consumers in hotel industry. Using revised IPA, 206 validated questionnaires(customers born in 1981-2003) were analyzed. To find out selection attributes of hotel reservation application, 24 items were sorted into 6 factors(Diversity, Price, Communication, System Quality, Contents Quality, Safety) These results are based on research, and the outcomes are as follows: First, it was shown that customers gave the high mark on safety when they made reservation by mobile. As Safety, System Quality, and Communication factors got high satisfaction, they were in “Keep up the good work Quadrant(High Importance-High Satisfaction)”. Second, what we have to focus is Contents Quality and Diversity factor. They were in “Concentrate here Quadrant(High Importance-Low Satisfaction)” It shows that MZ generation needs more useful and accurate contents with other customers' reviews to choose their hotels. They also wants various interesting experiences by getting facilities' photos & videos, and choosing payment methods they want. To attract MZ generation, hotels and online travel agencies have to provide more enhanced experiences of hotel reservation application.

KCI등재

저자 : 김경수 ( Kim¸ Kyung-soo ) , 팜티투짱 ( Pham Thi Thu Trang ) , 조환기 ( Cho¸ Hwan-ki )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 111-121 (11 pages)

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This study demonstrates the moderating role of political engineering on the relationship between perceived risk of dismissal and intention to stay, and presents relevant implications. The study sample consisted of full-time sales employees from a five-star tourist hotel in Seoul. The survey period lasted for 10 days from June 21 to June 30, 2021, and 260 structured questionnaires were distributed via convenience extraction method(240 copies (92%)were used in the final analysis). The findings are as follows. First, in regards to academic findings, the results showed perceived risk of dismissal had an effect on intention to stay, political engineering had an effect on intention to stay, and it was confirmed that the moderating role of political engineering had an effect on the interaction between perceived risk of dismissal and intention to stay. Second, under COVID-19, from a practical point of view, the results suggest the need for managers to prepare strategic alternatives that will minimize the damage to the company in the event of unpredictable and uncontrollable catastrophes. In addition, the data suggests the need for employees' self-development as part of the awareness of disasters and as a defense strategy.

KCI등재

저자 : 최상수 ( Choi¸ Sangsu ) , 이진영 ( Lee¸ Jinyoung )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 123-141 (19 pages)

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The objective of this study is to verify the relations of learning presence, learning flow, and learning satisfaction in online education environment, and also to understand which factors of learning presence would have significant effects on learning flow and learning satisfaction. To achieve the objective of this study, a survey was conducted targeting the students majoring in hotel & tourism of three universities in Gangwon-do, Gyeonggi-do, and Chungcheongbuk-do for about a month from April 20th to June 18th 2021. After distributing total 180 questionnaires, total 151 questionnaires were used for the analysis by excluding 29 questionnaires with insincere responses. Using the SPSS.18.0 Program, the multiple regression analysis was conducted. In the results of the analysis, of the subfactors of learning presence, the cognitive presence and emotional presence had significantly positive(+) effects on the formation of learning flow and learning satisfaction of students while the social presence did not have significant effects on learning flow and learning satisfaction. Based on such results, this study aims to present the importance of learning presence in online.

KCI등재

저자 : 미칼리스토아노글루 ( Michail Toanoglou ) , 오창호 ( Oh¸ Changho )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 143-167 (25 pages)

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This study aims principally to pinpoint the primary predictors of the guests' engagement towards sustainable behavior in hotels. A total of 250 questionnaires were collected through a survey administered to hotel guests in Korea. All hotels were managed by Accor. The methodology consists of a stepwise multiple linear regression applied to predict the outcome with a set of variables related to pre- and post-purchase awareness and post-purchase behavior. The findings confirm that respondents' awareness of hotels cultivating an environment with green plants and decorations, use of green construction material, and care of local communities enhance guests' engagement towards being sustainable. Besides, nationality and age are found to be predictors of engagement. This study gives insights to hoteliers on the major elements to consider augmenting guests' engagement.

KCI등재

저자 : 이명구 ( Lee¸ Myoung Goo )

발행기관 : 한국호텔리조트학회 간행물 : 호텔리조트연구 20권 5호 발행 연도 : 2021 페이지 : pp. 169-187 (19 pages)

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This study presented useful information on the quality characteristics of mobile tourism apps by verifying the causal relationship between customer convenience, functionality, information reliability, and desire satisfaction of mobile tourism apps on tourism resource information, attachment to tourist destinations, and revisit. The analysis results are as follows. First, customer convenience and information reliability were found to have a significant effect on tourism resource information. On the other hand, it was found that functionality and customer satisfaction had no significant effect. Second, customer satisfaction was analyzed to have a significant influence on attachment to tourist destinations. However, it was found that customer convenience, functionality, and information reliability had no significant effect on attachment to tourist destinations. Third, customer convenience and customer satisfaction were found to have a significant effect on revisit. On the other hand, functionality and information reliability did not have a significant effect on revisit. Fourth, tourism resource information was found to have a significant effect on attachment to tourist destinations. It was found that tourism resource information did not have a significant effect on revisit. It was found that attachment to tourist destinations had a significant effect on revisit. Therefore, useful implications were presented according to the analysis results.

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As 'social distancing' becomes mandatory due to the COVID-19 pandemic, 'Ontact', a method of communicating online with 'Untact', is attracting attention worldwide. For the long-term growth of Hallyu cultural contents, it is essential to develop new markets and understand potential consumers. Therefore, this study first analyzed data from Mexico, Brazil, and Argentina, which are called 'MBA' in Latin America. Second, the Korean Wave response of local people was searched through Internet search. Finally, by comparatively analyzing the activities of KOCIS(Korean Culture and Information Service) in three major Latin American countries, it was attempted to find a foothold for opportunities and challenges for on-tact Korean Wave cultural contents. In other words, the Hallyu cultural contents industry as a whole is a good opportunity to turn a crisis into an opportunity to the extent that it can be called the paradox of the corona pandemic and Latin America is expected to play a pivotal role in leading the continuous Korean Wave.

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