간행물

(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI등재
  • :
  • : 연속간행물
  • : 계간
  • : 2765-7787
  • :
  • : 컨벤션연구(~2016) → mice관광연구(2016~)

수록정보
22권3호(2022) |수록논문 수 : 12
간행물 제목
22권4호(2022년 12월) 수록논문
최근 권호 논문
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KCI등재

저자 : 박강현 ( Park Gang-hyun ) , 이민경 ( Lee Min-gyeong ) , 정지연 ( Jeong Ji-youn )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 7-31 (25 pages)

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The purpose of this study is to explore the effect of YouTube quality of professional baseball teams on flow, surrogate satisfaction, re-watching and onsite watching intentions. A total of 303 valid responses were analyzed. The novelty and vividness of YouTube quality had positive effects on flow, surrogate satisfaction, re-watching intention, and onsite watching intention. In the group with high team identification, the effects of surrogate satisfaction on re-viewing and onsite watching intentions were higher. This study has academic value in that it confirmed the effects of YouTube's quality on both of re-watching and onsite watching intentions. Also, the moderating effects of team identification were confirmed through ANOVA. The findings of this study suggest marketing strategies to increase onsite watching intentions via YouTube quality improvement during the “with Corona” period.

KCI등재

저자 : 윤성필 ( Yun Seong-pil )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 33-47 (15 pages)

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COVID-19 has brought the domestic and foreign tourism markets to a standstill causing difficulties in the overall travel industry, and in particular, it has spread the uncertainty of employment. As such, society is faced with a global health crisis due to COVID-19, which has never experienced before, and the aftermath of it has been acutely felt in the travel industry. Not only that, the COVID-19 pandemic has changed the way people think about our society and travel. Therefore, all tourism policies should successfully lead the transition to an eco-friendly future in order to further reduce the social, psychological and physical risks caused by infectious diseases. In addition, the pandemic has brought upon an opportunity to find a way to ensure future safe travel with confidence, not only in the travel-related industry, but also among domestic citizens. Accordingly, this study aims to restore the value chain of the travel industry through the establishment of strategies in the era of COVID-19 in line with the trend of the changing paradigm of travel. Based on the results of the study, strategies for the travel industry to prepare for future crises were presented.

KCI등재

저자 : 주규현 ( Joo Kyuhyeon ) , 황진수 ( Hwang Jinsoo )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 49-64 (16 pages)

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Eco-friendly smart farms are regarded as disruptive innovations with productivity and labor/cost efficiency. This innovation is also emerging in the foodservice industry in indoor smart farm restaurants (hereafter ISFR). This study focused on the perceived risks to investigate hindrances to the commercialization of ISFR. More specifically, this study investigated the differences in subcategories of perceived risks (i.e. psychological, quality, time-loss, and financial) according to demographic factors, and tested the causal relationship with word-of-mouth intentions. The study was tested based on 321 samples. The findings of the t-test and one-way ANOVA showed that the difference in psychological risk was proved in gender, the differences in quality and time-loss risk were proved in age, and the difference in financial risk was proved in the monthly income level. The results of the structural equation modeling analysis presented that quality and time-loss risk, in that order, negatively affected word-of-mouth intentions.

KCI등재

저자 : 심지민 ( Shim Jimin ) , 이원석 ( Lee Won Seok ) , 문준호 ( Moon Joonho )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 65-79 (15 pages)

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Kiosks are a widely used system in fast food business, and have become more important during the COVID-19 period. This research thus aims to understand the behavior of kiosk users. Loyalty is the explained element, while non-contact, ease of use, and promptness are the explanatory variables. This study implemented an online survey to collect the data. A total of 202 observations were used for the data analysis. For testing the research hypotheses, multiple linear regression was conducted. The results unveiled that kiosk loyalty is positively associated with non-contact, ease of use, and promptness. This study also exhibited that monthly household income and using frequency of fast food kiosk significantly affects loyalty. This research presents practical implications for the operation of fast food business.

KCI등재

저자 : 문준호 ( Moon Joonho ) , 이원석 ( Lee Won Seok ) , 송명근 ( Song Myungkeun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 81-96 (16 pages)

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DINESERV is a theoretical underpinning to account for consumer decision making in the food service business domain. This study selects intention to use as the main dependent variable. The purpose of this study is to examine the antecedents of intention to use in the area of fast food business. Five attributes are derived, and these are food quality, price fairness, convenience, employee service, and store atmosphere. This study chooses Burger King as the business case given the brand popularity. The main instrument of this study is a survey. This study collected the data using an online survey, and the valid number of observations is 206. For the data analysis, this study performed statistical analysis. To test the hypotheses, this study implemented multiple regression analysis. Considering the results, we found that intention to use is positively influenced by food quality and price fairness.

KCI등재

저자 : 하명희 ( Ha Myunghee ) , 윤혜진 ( Yoon Hyejin )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 97-118 (22 pages)

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This study investigates effective policy decision-making criteria and important agendas and priorities for mid-and long-term perspectives of Seoul's local government, as a global MICE city. The research was conducted using expert group interviews and analytic hierarchy process techniques. The results showed the four policy tasks: 1) expanding global public-private-industry cooperation, 2) developing the convergence MICE platform, 3) building a sustainable and inclusive growth ecosystem in the MICE industry, and 4) building the foundation for future growth in a smart MICE city were identified as the crucial policy tasks. Additionally, the differences in priorities of the policy tasks between the governor group and the expert group were not statistically significant. From the findings, significant implications for policymakers and practitioners were discussed in this paper.

KCI등재

저자 : 김희재 ( Kim Hee-jae ) , 황진수 ( Hwang Jin-soo )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 119-138 (20 pages)

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This study investigated the effect of the attributes of delivery food on satisfaction with the moderating role of perceived risk after the outbreak of COVID-19. The attributes of delivery food consisted of three sub-dimensions (i.e. quality of delivery food, hygiene and packaging of delivery food, and price of delivery food), and this study was conducted based on 279 samples. As a result of the data analysis, all three sub-dimensions of delivery food attributes had a significantly positive (+) effect on satisfaction, and satisfaction also positively affected behavioral intention. Lastly, perceived risk was found to have a significant moderating effect in the relationship between: (1) the quality of delivery food and satisfaction, and (2) the hygiene and packaging of delivery food and satisfaction.

KCI등재

저자 : 바자로바륵즈마 ( Bazarova Lygzhyma ) , 최규환 ( Choi Kyu-hwan )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 139-155 (17 pages)

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Since 2014, as the visa-free policy between Korea and Russia was implemented, the number of Russian tourists visiting Korea has continued to increase. Therefore, this paper aims to examine the relationships among national image, destination image, and Russian tourist's intention to visit South Korea. Furthermore, this study investigates the moderating effect of cultural familiarity on the proposed relationships. The survey was conducted from January to February, 2022. A total of 299 valid samples were used for the final analysis. The results show that national image affects destination image and visit intention positively, and destination image also has a positive effect on visit intention. In addition, it was found that the cultural familiarity partly moderates the relationships between national and destination image, and national image and visit intention.

KCI등재

저자 : 김미경 ( Kim Mi-kyung ) , 홍성화 ( Hong Sung-hwa )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 157-177 (21 pages)

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The purpose of this study is to analyze the importance and satisfaction of Jeju's Unique Venues selection attributes. In order to derive factors that will activate and strengthen Jeju's Unique Venues in the MICE industry, surveys were researched by Professional Conference Organizer companies, which are organizers and consumers of Unique Venue and MICE events. By using the Modified IPA method, values that need to be improved and maintained in the area were derived. Through frequency analysis of tourist attractions and hotels in Jeju Island, it was found that tourist attractions with regional characteristics are preferred as Unique Venues. Additionally, according to a survey on the preference of 13 Unique Venues in Jeju Island, forest theme tourist attractions were highly preferred as Unique Venues and MICE events due to their own unique regional characteristics.

KCI등재

저자 : 성보현 ( Seong Bo-hyun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 4호 발행 연도 : 2022 페이지 : pp. 179-200 (22 pages)

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This study analyzed the factors influencing the intention to continue using virtual reality sports 'Zwift' within the framework of the technology acceptance model(TAM). Through literature research, six hypotheses were formulated to explain the relationship between major variables in the technology acceptance model. A total of 301 valid samples were secured through a survey of Zwift users, and the hypotheses were verified through data analysis. Hypotheses 1, 2, 4, and 6 were supported, which confirmed the influential relationships between perceived ease of use and perceived usefulness; perceived ease of use and attitude; and attitude and continuous use intention. Hypotheses 3 and 5, which explain the influential relationships between perceived ease of use and continuous use intention, and perceived usefulness and attitude, were not supported. This study is meaningful in that it attempted to explain the decision-making process in which virtual reality sports are used through the TAM. Theoretical and practical implications were discussed through the hypothesis verification results, and follow-up studies were proposed by discussing the limitations of the study.

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KCI등재

저자 : 여호근 ( Yeo Ho-keun ) , 김도훈 ( Kim Do-hoon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 7-22 (16 pages)

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This study aims to investigate the determinants of loyalty in the domain of food delivery apps. For the elaboration of survey participants' responses, this study adopts the case of Baedaleui Minjok. This study chose menu diversity, payment convenience, timeliness, and discount benefit as the variable. For the data collection, this study performed an online survey using consumers experienced with food delivery app services. The number of observations is 203. For hypotheses testing, this research implemented multiple regression analysis. The results uncovered that food delivery app loyalty is positively influenced by menu diversity, payment convenience, and discount benefit. However, timeliness appeared as a non-significant attribute.

KCI등재

저자 : 여호근 ( Yeo Ho-keun ) , 김도훈 ( Kim Do-hoon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 23-42 (20 pages)

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The purpose of this study is to examine the effects of tourists' image sensibility of tourist destinations in Busan on their satisfaction, and the effects of their satisfaction on their behavioral intention. This study focused on Busan citizens and people from other areas. To collect data for this study, a survey was commissioned and conducted by a professional research firm for seven days from November 22 to 28, 2021. Frequency analysis and regression analysis were conducted to analyze the data. Based on the precedent studies, tourists' image sensibility of tourist destinations consisted of four factors including sense, preference, feeling of joy, existence, and tourists' satisfaction and behavioral intention were formed in a single dimension. The level of influence of the tourists' emotion of the image of tourist destinations on their satisfaction was lower in the order of preference, sense (five senses), feeling of joy, and existence (composure). As such, it was confirmed that the tourists' emotion of tourist destinations had a significant effect on their satisfaction and satisfaction had a significant effect on behavioral intention.

KCI등재

저자 : 문준호 ( Moon Joonho ) , 심지민 ( Shim Jimin ) , 이원석 ( Lee Won Seok )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 43-60 (18 pages)

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The purpose of this study is to investigate the determinants of senior citizen life satisfaction. Also, the independent variables of this research are subjective health, annual eating out expenditure, travel expenditure, and cultural expenditure. This study performed statistical analysis to analyze the data. To test the hypotheses, multiple linear regression was employed as the main instrument. Regarding the results, life satisfaction is positively influenced by four attributes (e.g., subjective health, annual eating out expenditure, travel expenditure, and cultural expenditure). Regarding the results, subjective health is positively influenced by two attributes (e.g., travel expenditure and cultural expenditure). However, eating out expenditure is negatively associated with subjective health.

KCI등재

저자 : 최효주 ( Choi Hyo-ju ) , 성보현 ( Seong Bo-hyun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 61-84 (24 pages)

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The purpose of this study is to derive the factors of the benefit sought for visitors to the 2019 Chungju World Martial Arts Masterships, and to present a marketing strategy to revitalize the festival by subdividing the demand market based on the results. The survey was conducted with visitors to the 2019 Chungju World Martial Arts Masterships, and an empirical analysis was conducted using SPSS program. As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Marketing strategies for each subgroup were discussed based on significant differences between clusters according to demographic characteristics and travel types. The research results emphasized the significance of providing basic data for program development, service improvement, and marketing strategies of the World Martial Arts Masterships, and proposed follow-up research according to research limitations.

KCI등재

저자 : 김태칠 ( Kim Tae-chil ) , 한진영 ( Han Jin-young )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 85-102 (18 pages)

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This is a case study on ESG activities at the exhibition and convention center which has the characteristics of quasi-public goods. The effect of ESG activities on social value and trust was analyzed. First, in the environmental sector, reducing toxic substances such as carbon emissions, greenhouse gases, and air quality impacted social values. Second, in the social sector, anti-discrimination and protection policies for employees influenced social values. Third, in the goverance sector, respecting customers and protecting customers' interests were found to affect social values. Social value attributes of the exhibition and convention center were revealed to have a positive effect on the center's benevolence-based trust and expert-based trust. The importance of ESG in the MICE industry is being emphasized, but it is seen as an early stage for MICE companies. The MICE industry should find new values in environmental and social factors, and use them as an opportunity for MICE industry development.

KCI등재

저자 : 김은희 ( Kim Eun-hee ) , 윤혜진 ( Yoon Hye-jin )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 103-121 (19 pages)

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The coronavirus disease-2019 (COVID-19) outbreak has restricted mobility and significantly influenced tourists' behaviors. This study examines whether different ages and gender play a significant role in travel patterns due to the COVID-19 crisis. Big data analytics in mobile cellular networks were utilized to fully understand the pandemic's impact on tourists' mobility and behavioral change. Findings showed that the average tourist activity was highest in their 50s, followed by those in their 20s, 40s, 30s, 60s, teens, and over 70s, from 2018 to 2021. Additionally, in the radius of tourism activity, the tourists' mobility outside their homes significantly decreased for those in the 60s and older with relatively increased tourism activity. This study also showed a significant difference between men and women, especially in their 40s. Finally, this paper discusses useful implications for future researchers and practitioners from the findings.

KCI등재

저자 : 주양방 ( Zhou Yang-fang ) , 김미성 ( Kim Mi-seong ) , 윤유식 ( Yoon Yoo-shik )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 123-142 (20 pages)

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The purpose of this study is to investigate the influence of TikTok's tourism information quality on the image of Seoul tourist attractions and intention to visit, establish research hypotheses based on the research model, and verify the hypotheses through empirical analysis. The findings, first, the vividness and usefulness of TikTok's tourism information quality features have a significant effect on the image (cognitive image and emotional image) of Seoul's tourist attractions. Second, cognitive image and affective image have a significant effect on visit intention. Third, affective and cognitive image mediated the relationships between vividness and intention to visit, and usefulness and intention to visit. The results of this study provide some valuable insights into the use of TikTok for tourism marketing.

KCI등재

저자 : 이성빈 ( Lee Seong-bin ) , 정광민 ( Jeong Kwang-min )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 143-164 (22 pages)

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This study applies the development of the MICE Satellite Account framework that reflects the characteristics of the MICE industry through Tourism Satellite Account, a methodology presented by The World Tourism Organization. The purpose of this study is to identify the economic size of the MICE industry and promote the MICE industry through the MICE Satellite Account, a framework developed to reflect the characteristics of the MICE industry. As a result of calculating the proportion and contribution of the domestic MICE industry to the national economy using the MICE satellite account based on available statistical data on the MICE industry, MICE direct gross domestic product is approximately KRW 3.552 trillion. According to the calculated results, the domestic MICE industry contributed 1,898 trillion won, about 0.19%, to the national gross domestic product in 2018.

KCI등재

저자 : 주효항 ( Xiaohang Zhou ) , 김철원 ( Kim Chul-won )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 165-189 (25 pages)

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The purpose of this study is to provide the direction and theoretical basis for Zhuhai's convention marketing strategy. The present study compares and analyzes the positioning of China's Hong Kong, Macau, Zhuhai, and Shenzhen as convention destinations by using convention destinations preference metrics. This study was conducted using an online questionnaire and collected 232 effective responses, and ᅟᅧᆫ used the multidimensional scaling(MDS) method. The study revealed the tourism program before and after the conference meeting was the essential attribute, and there was a difference in the images of Zhuhai, Hong Kong, Macau, and Shenzhen. Zhuhai showed relatively higher preference in terms of conditions such as conference hall conditions and the destination's attractiveness.

KCI등재

저자 : 반서연 ( Ban Seo-yeon ) , 김미성 ( Kim Mi-seong ) , 윤유식 ( Yoon Yoo-shik )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 22권 3호 발행 연도 : 2022 페이지 : pp. 191-211 (21 pages)

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The COVID-19 pandemic caused restrictions on various activities. In the current situation, people are looking at riding bicycles as a safe outdoor activity to relieve stress. In this study, we conducted an empirical analysis to understand the effect of recovery environment perception on the healing effect in the process of bicycle travel. A total of 488 samples were used for analysis by online survey. As a result of the analysis, among the recovery environment perception factors, coherence and compatibility had a positive effect on the social healing effect, and being away, fascination and compatibility had a positive effect on the emotional healing effect. Furthermore, all factors of recovery environment perception positively affected the cognitive healing effect. It was found that all healing effects had a positive effect on satisfaction, and finally satisfaction had a positive effect on behavioral intention. The results of this study will contribute to establishing a diversification strategy for the tourism industry and setting the direction for the tourism service industry.

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