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Korean Language Research

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63권18호(2022) |수록논문 수 : 1
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63권27호(2022년 11월) 수록논문
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KCI등재

저자 : 이정복 ( Lee Jeongbok )

발행기관 : 한말연구학회 간행물 : 한말연구 63권 27호 발행 연도 : 2022 페이지 : pp. 1-22 (22 pages)

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The purpose of this study is to examine how the Korean language and Hangul are used and spreading worldwide in the Youtube space through Korean wave (hallyu) cultural videos in the era of internet video, where Youtube is a big part of the people's lives. Specifically, we analyzed the data of foreign netizens' comments posted to videos containing BTS' songs and entertainment activities to describe the actual situation of using Korean and Hangeul. In Chapter 2, we analyzed the internet nicknames and comments of foreign netizens who used Korean, and in Chapter 3, we analyzed the internet nicknames and comments written in bilingual languages including Korean. Chapter 4 describes the characteristics seen in the use of Korean by foreign netizens.
Through this process, it was confirmed that ARMY, who are fans of BTS from all over the world, are actively communicating in various languages through videos of BTS, which have gained worldwide popularity, and in particular, efforts to communicate directly and actively with BTS members using Korean and Hangul. In addition, foreign netizens imported Korean expressions related to K-pop into their languages and mixed them together. BTS' videos are increasing foreigners' interest in the Korean language and Hangeul, and are becoming a catalyst for learning and writing them on their own. In this regard, internet media such as Youtube, which allows people around the world to share many cultural videos of Korean wave, function as a new area of Korean language use, and as a result, it is meaningful that Korean speaking area is expanded more widely.

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KCI등재

저자 : 박순형 ( Park Soon-hyung )

발행기관 : 한말연구학회 간행물 : 한말연구 63권 18호 발행 연도 : 2022 페이지 : pp. 1-23 (23 pages)

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The purpose of this study is to examine the main characteristics of the MZ generation and the language and characteristics used by the MZ generation in relation to the 2030 generation, which is the mainstay of social interest discussed in various fields.
Generation MZ collectively refers to Generation M, Millennial and Generation Z. In this study, based on the fact that generations in their 20s and 30s are grouped together as MZ generations, the Millennial generation is classified into 1980-1995 and Generation Z is classified into 1996-2002.
The MZ generation values individual tastes as a "digital native" generation, but knows how to respect diversity. In addition, it is a generation that has a 'Flex' culture but knows how to consume valuable things. In life, they pursue work life balance and have both Yolo and FIRE characteristics, which are concepts that seem to be at the peak of each other.
Based on the characteristics that appear in the MZ generation, it can be seen that their language has meme and multi-persona (sub-character) characteristics through buzzwords and new words that appear mainly on SNS. The MZ generation applied and used meme expressions that were popular in various situations, and specific examples showed that words were used in about five ways: abbreviations with only the first syllable (no understanding of meaning), abbreviations with only the first syllable (no understanding of meaning), new words with synthesis, and words with "trans-boundary" methods. It can be seen that the MZ generation uses images in popular photos reflecting the latest trends on the Internet, photos using subtitles in videos, or videos that express what they want to say in a contextual way to sublimate them and use them as a "meme" language. Their preference to express themselves with honest words and actions without hesitation in expressing themselves, but not crossing the line, can also be seen as a characteristic of their language.
In the modern society of the digital age, where information is changed in real time, various generations live together. Conflicts between generations have existed in any era since ancient times, but they seem to be intensifying more than ever as the generation gap is extreme in the rapidly changing digital world. Conflicts between generations are only endlessly repeated like Mobius' band with the mindset of "who is right and who is wrong." Through communication with each other, we need to find a solution by understanding, acknowledging, and respecting each other's differences little by little.

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