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관광경영학회> 관광경영연구

관광경영연구 update

Journal of Tourism Management Research

  • : 관광경영학회
  • : 사회과학분야  >  관광학
  • : KCI등재
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  • : 2092-528X
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수록정보
102권0호(2021) |수록논문 수 : 35
간행물 제목
105권0호(2021년 09월) 수록논문
최근 권호 논문
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KCI등재

1동물 테마파크 방문객의 인식에 관한 수정된 IPA(중요도-성취도 분석)연구: 진도개 테마파크에 관하여

저자 : 강희래 ( Heerae Kang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 1-20 (20 pages)

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The Jindo Dog Theme Park in Jindo of South Jeolla Province has been a popular tourist attraction among families with children. In order to manage the theme park effectively, a service and facility assessment by the visitors is essential. This study used a revised importance-performance analysis(RIPA) approach to explored the visitors' satisfaction on the theme park attributes. Using this simple and effective research tool can aid the management to identify the areas of shortfall and sucess in order of priority. Therefore, managerial implications are provided for the theme park. Through a factor analysis on the theme park attributes, six factors were extracted as 'employee and information provision', 'environment and cleanliness', 'experience', 'animal welfare', 'accessibility' and 'facility'. The RIPA results indicate that more efforts are required to encourage the display of Jindo dogs' natural behaviours. Also, more road signs should be provided. Additional areas of improvement and implications are discussed at the end of the paper.

KCI등재

2항공사 고객의 성격 5요인이 항공사 브랜드 개성과 브랜드 자아동일시에 미치는 영향

저자 : 권지영 ( Jiyoung Kwon )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 21-45 (25 pages)

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The purpose of this study is to confirm the effect of the five personality factors on airline brand personality and brand self-identification. In this study, a total of 416 valid samples were obtained from customers with experience using airlines, and after data coding, they were analyzed using the statistical package SPSS 25.0. According to the study, first, the five personality factors were found to have a partially significant influence on airline brand personality. The extroversion, agreeableness, and conscientiousness aspects of the five personality factors were found to significantly affect on competence, ruggedness, sincerity, and excitement among airline brand personality factors, and neuroticism and openness were found to have no significant effect. Further, extroversion and agreeableness significantly affected sophistication among airline brand personality factors, but conscientiousness, neuroticism, and openness did not significantly affect on sophistication. Second, airline brand personality was found to have a partially significant effect on brand self-identification. Among the constituent factors of airline brand personality, competence, sophistication, sincerity, and excitement significantly affected both personal and social self-identification, but ruggedness did not have a significant effect on either self-identification or social self-identification.

KCI등재

35성급 호텔 종사원의 테크노 스트레스와 스트레스 대처 및 변화몰입과의 관계에 대한 연구 : 스트레스 대처의 매개효과를 중심으로

저자 : 김태욱 ( Taeuk Kim ) , 하정우 ( Jungwoo Ha )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 47-65 (19 pages)

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The purpose of this study is to figure out the influence of Techno stress, Stress coping, and Commitment to change and verify the mediating effect of Stress coping. Specimen are employees who working in 5-star hotel located in Seoul, aged 18 and above 65 and below. Survey was started at June 01, 2021 for 15 days with 310 questionaries, total 274 samples were used for actual analysis. We used Jamovi program on analysis og this study. Hypothesis test result of the study is following. H1(1-2): Techno stress has significant negative (-) effect on commitment to change. H2(1-2): Techno stress has significant negative (-) effect on stress coping. H3: Stress coping has significant positive effect on commitment to change. H4(1-2): the mediation effect of stress coping is partially mediated on the relationship between techno stress and commitment to change. Based on the hypothesis analysis in this study, this study present the basic evidence to help employees achieve their corporate performance by controling the relationship between techno stress and commitment to change by stress coping.

KCI등재

4호텔직원의 내부마케팅이 조직몰입에 미치는 영향: 직무역량의 매개효과를 중심으로

저자 : 김근창 ( Keunchang Kim ) , 김경자 ( Kyungja Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 67-86 (20 pages)

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This study examines the impact of internal marketing(authority delegatio, benefits, education training, and compensation systems) on organizational immersion in the ever-developing hotel industry market and the intermediate effect of job competency between internal marketing and organizational immersion. The purpose of this study is to study how the internal marketing of hotel employees in the hotel industry, which has been particularly struggling since COVID-19, has the mediated effect between organizational immersion. An empirical analysis was conducted through a total of 373 questionnaires for four-star hotels in Seoul and Gyeonggi Province. In addition, internal marketing (authority delegation, benefits, education training and compensation system) has been confirmed to have a significant impact on organizational immersion, and job competency has been confirmed to serve as a medium between internal marketing and organizational immersion. As a result, we can the effect job competency of hotel employees.

KCI등재

5코로나19 전후 경영성과지표 변동 비교분석 : 항공사를 대상으로

저자 : 김시중 ( Sijoong Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 87-104 (18 pages)

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The purpose of this study was to compare changes in financial performance indicators before and after coronavirus 19, targeting six airlines in Korea. Consequently, the main 14 financial ratios for 2019 before and after coronavirus 19 and 2020 were calculated based on financial statements data from each airline. The 14 financial ratios calculated were used as corresponding variables and hypothesis verification was performed by paired t-testing the corresponding samples. The empirical analysis results are as follows: First, the dependence of “borrowing on the financial ratio” of “stability indicators” was rejected, and “the flow rate and debt ratio were” adopted as null hypotheses. Second, in “the financial ratio of the profitability index”, “the operating profit ratio” and “the net return on sales” were rejected, but “the interest compensation ratio”, “net return on total assets” and “net return on equity” were adopted. Third, “the financial ratio of the growth indicator” rejected the null hypothesis that “the revenue growth rate”, “operating profit growth rate” and “gross asset growth rate” were nullified, but “the net profit growth rate” was adopted. Fourth, “the cash flow indicator operating” “cash flow ratio” and “the turnover ratio of total assets”, which are “indicators of turnover”, were rejected. Overall, eight of the 14 financial performance indicators rejected the null hypothesis and six adopted the null hypothesis. As a result, eight financial ratios have been negatively affected by coronavirus 19. This suggests that the use of the results of this study is necessary as data for reasonable decision making to manage airline financial structures in terms of stability, profitability and growth.

KCI등재

6외식상품의 SNS구전 정보시스템 품질이 경험적 가치, 감정반응, 정보만족, 정보공유의도에 미치는 영향

저자 : 김효정 ( Hyojeong Kim ) , 김판수 ( Pansoo Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 105-134 (30 pages)

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The purpose of this study is to figure out the effect relation of the quality of word-of-mouth information system of eating out product through social network services on maintaining continuous relation through empirical value, emotional response, information satisfaction, and information sharing intention.
As a result of analysis, First, it showed that information quality, emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical value through SNS. Second, it showed that the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system of eating out product have the positive effect to the empirical response. Third, it showed the recreation quality, information quality and emotional quality among the qualities of word-of-mouth information system have the positive effect to the information satisfaction.
Based on this research result, it was found when the eating out product is operated by focusing on the recreation quality, emotional quality and information quality factor among SNS information system quality that reflects the consumer characteristics, its empirical value, emotional response and information satisfaction increase and the information sharing intention improves, resulting in maintaining the continuous relationship.

KCI등재

7COVID-19 상황에서 관광객의 위험지각이 행동의도에 미치는 영향에 관한 연구: 관여도의 매개변수효과 중심으로

저자 : 설도 ( Xue Tao ) , 최영기 ( Youngki Choi )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 135-154 (20 pages)

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The recent COVID-19 epidemic has already spread rapidly around the world, causing a continuous increase in the number of confirmed cases and deaths, and is taking a major hit in various fields such as politics, economy, and culture. This study intends to examine whether there is any influence relationship between the perception of risk, involvement, and behavioral intentions perceived by tourists due to the COVID-19 epidemic, and whether the degree of involvement in travel between the risk perception and behavioral intention influences has a mediating effect. The purpose of this is to present countermeasures to attract positive tourism interest and behavior in the post-corona era, to reduce perceived risk factors as tourists, to prepare safe quarantine measures for the recovery of international travel, and to derive practical implications.
To achieve the research purpose, a survey was conducted from April 20 to June 30, 2021. The study results showed that among risk perception factors, physical risk, social/psychological risk, and disease risk had a significant effect on involvement. Among risk perception factors, only social and psychological risk and disease risk had a significant effect on behavioral intention, but physical risk factors did not significantly affect behavioral intention. And the degree of involvement had a significant effect on the behavioral intention. Lastly, there was a partial mediating effect on the degree of involvement between the influence relationship between risk perception and behavioral intention. Through the verified research results, implications are presented focusing on problem solving and future directions in line with the recent tourism market recession.

KCI등재

8빅데이터를 이용한 유산관광 연관단어 및 소셜네트워크 분석

저자 : 주징 ( Jing Zhu ) , 윤현 ( Hyeon Yun ) , 윤희정 ( Heejeong Yun )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 155-173 (19 pages)

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The purpose of this study is to analyze the contemporary universal trend and the relationship structure of keywords related to domestic heritage tourism using big data analysis. For this purpose, this study selected the nation's major portal Naver and Daum, and use frequency analysis, centrality analysis including degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality, and community analysis of heritage tourism's keywords. The main results of this study show that the keywords related to cultural heritage, UNESCO, world heritage, tourism, world cultural heritage, inscription, use and so on, are of high frequency and the keywords related to inscription on the UNESCO World Heritage list have the highest centrality and influence. These results will be a useful information for policy makers, marketing managers and tourism planners performing DMO's heritage tourism work in understanding contemporary travelers' universal cognition and in sustaining heritage tourism for the next decade.

KCI등재

9MZ세대의 지역축제위험지각이 방문의도에 미치는 영향: 감성편익의 조절효과를 중심으로

저자 : 하정우 ( Jungwoo Ha ) , 김태욱 ( Taeuk Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 175-194 (20 pages)

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Despite the current COVID-19 pandemic that has enormously bad influences on the overall tourism, in order to create the effects by continuously holding the festivals even in the post-Corona or with-Corona era, the local festivals are making efforts to diversify the frame of holding the festival.
To realize the untact festival and hybrid-type festival, the MZ generation that is familiar with online environment could play a very important role.
Thus, this study aimed to present the effective approach in the change process of local festivals in the future, by verifying the local festival risk factors perceived by MZ generation, their visit intention, and moderating effects of emotional benefits in the current situation. In the results of this study, all the festival quality decline risk, virus infection risk, and psychosocial risk reduced the visit intention in the negative(-) influence relation between perceived festival risk factors and visit intention of MZ generation.
The emotional benefits had moderating effects on the relation between festival quality decline risk and visit intention. Thus, based on the verified results of this study, the implications were presented such as O2O strategies for festival contents, the measures for continuous experience instead of one-time experience, reorganization of online festival space & establishment of operational strategies, and the measures for management & monitoring that could increase the potential visitors' satisfaction by narrowing the gap of on/offline boundary.
This study could be used as the basic data for establishing the strategies suitable for the diversified aspect of holding local festivals in the future.

KCI등재

10방한 중국관광객의 공유숙박 서비스 선택에 미치는 요인분석

저자 : 왕샤오 ( Xiao Wang ) , 윤지환 ( Jeehuan Yoon ) , 우이군 ( Yijun Yu ) , 이매염 ( Meiyan Li ) , 진요 ( Yao Chen )

발행기관 : 관광경영학회 간행물 : 관광경영연구 105권 0호 발행 연도 : 2021 페이지 : pp. 195-219 (25 pages)

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The rapidly changing tourism industry should be considered from the perspective of Chinese tourists visiting South Korea, and public enterprises should strategically maintain and develop public accommodation as the number of public accommodation users continues to increase. In this paper, the combined model of TAM and TPB was used to conduct the statistical processing of this study using the statistical program SPSS Statistics 23.0, including frequency analysis, confidence analysis, factor analysis, regression analysis and Sobel test, revealing the perceived usefulness, perceived simplicity and attitude, subjective norms, The influence relationship between perceived behavioral control. The perceived usefulness and perceived simplicity of Chinese tourists had a positive impact on their attitudes towards shared accommodation. Attitude, subjective norms and perceived behavioral control have a direct impact on behavioral intention. This paper points out the strategic direction for Chinese tourists to use more public accommodation and gives us practical inspiration.

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KCI등재

1중국인들의 한류 콘텐츠에 대한 소셜미디어 빅데이터 분석: 중국 SNS를 중심으로

저자 : 윤영일 ( Yeongil Yoon ) , 조문식 ( Moonsik Cho )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 1-18 (18 pages)

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The purpose of this study is to analyze the changes in perception of Korean Wave Contents viewed from the Chinese perspective by using Big data of Baidu social media in China. For this purpose, we collected data on "Korean Wave" in Baidu, China's representative portal site for Three years from 2017 to 2019. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of accommodation, shoping and tourism destination were high. Accordingly, practical implications were persented.

KCI등재

2호텔기업의 경영자 능력이 타인자본비용에 미치는 영향

저자 : 구원일 ( Wonil Koo ) , 최형민 ( Hyungmin Choi )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 19-33 (15 pages)

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This study conducted a study on 35 five-star hotels in Korea to understand the impact of hotel companies' managerial capabilities on raising capital costs for others. The results of the study are as follows. First, the average cost of other debt for a hotel company is 3.64%, which is generally low for each company. The overall management of the hotel company is deemed to be good. Second, correlation analysis was conducted on variables such as cost of debt and managerial capabilities. The relationship between the liability ratio and the ROA was positive(+), and the relationship between management capability and the size of the entity was negative(-). Third, the hotel companies should expand its size along with its managerial ability to show influence on cost of debt for companies, thereby expanding its net profit and lowering its debt ratio. The manager of a hotel company needs to present his ability to continue to develop the company as well as manage financial indicators. In other words, hotel companies should be able to develop and proceed with various marketing strategies by utilizing their assets.

KCI등재

3다크투어리즘 스토리텔링이 관광지 러브마크, 행동의도에 미치는 영향: 관광지 러브마크 매개효과를 중심으로

저자 : 김근현 ( Geunhyeon Kim ) , 위주연 ( Juyeon We ) , 이수광 ( Sugwang Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 35-56 (22 pages)

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The purpose of this study was to examine the effect of relationship between dark tourism storytelling, love marks from tourism, and intention of action : the mediating effect of tourism love marks. In addition, this study was proposed by the mediating effect of love mark on the relationship between dark tourism storytelling and intention of action. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questinnaire was collected, and the survey was conducted from January 20 to February 10 in 2021, and the survey method used a self-written online survey method targeting tourists who visited the DMZ in the past. A total of 181 questionnaire was collected. Looking at the analysis results, In summary of relationship between the storytelling, lovemarks and behavior intention behind Dark Tourism, 'interest' and 'educational factors' are likely to have greater impact on the creation of tourist's lovemarks on the tourist sites, compared to other factors such as 'comprehension'. It is attributable to the poor delivery of tour guides in sharing the history, or spatial constraints considering that the guide is provided outside. In order the overcome such constraints, the storyteller should pick plain words that are less ambiguous, and increased support should be provided such as competent staffs who are capable of grabbing visitors' attention at all times and more sophisticated equipments like microphones. The study suggests that 'reputation', one of the factors behind lovemarks, having had little impact on 'intention to revisit' or 'intention to recommend'is due to the visitor's perception of DMZ, associating the place with death. In other words, the place itself has a somewhat negative image, which led to the visitors not recommending it to others. In order to address such difficulties, positive outcomes should be proven by promoting artistic or cultural advantages of historic sites, and holding musicals, plays or exhibitions of tragic history are all case in points. In the end, such endeavors could improve its overall image, providing opportunities to become proficient in history. As a result, interest in Dark Tourism, including visiting DMZ, would begin to grow if they are exposed more frequently in our daily lives, which means more recommendations and revisits would also take place. In addition to that, if the Dark Tourism were combined with a wide range of areas, rather than a single area, public awareness could be further improved.

KCI등재

4여행사 종사원의 직무 스트레스가 직무소진과 이직의도에 미치는 영향

저자 : 김선희 ( Sunhee Kim ) , 이미혜 ( Mihye Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 57-77 (21 pages)

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The purpose of this study is to present effective human resource management through empirical analysis of the effects of job stress on job exhaustion and turnover of travel agency employees. After distributing 320 copies of the questionnaire, the final 300 copies were collected and analyzed using SPSS 21 and the following results were obtained. First, the employee's job stress had an effect on job burnout, and among them, job characteristics and interpersonal relationships showed a high impact relationship. Second, job exhaustion influenced turnover, among others, emotional depletion and high impact. Third, job stress affected the degree of turnover, and affected the job environment and job characteristics. Due to the nature of the travel agency's work, the stress of employees is accumulated due to excessive workload, conflicts with customers, and internal and external variables, which affect job exhaustion and turnover. In future studies, with the deepening travel recession leading to a series of travel agencies implementing voluntary retirement and unpaid leave to adjust their workforce, additional variables on job insecurity could suggest other meaningful results and implications.

KCI등재

5호텔종사원의 회복탄력성이 직무스트레스와 조직유효성에 미치는 영향

저자 : 김정훈 ( Junghoon Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 79-100 (22 pages)

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The purpose of this study is to clarify the effect of hotel employees' resilience on job satisfaction and organizational commitment, and to present implications for enhancing organizational effectiveness and reinforcing resilience. In order to achieve these research objectives, research models and hypotheses were established based on theoretical research. To test the hypothesis, a questionnaire survey was conducted for hotel employees. The summary of the empirical analysis results is as follows. First, it is necessary to develop and operate an education and training program to strengthen psychological and social abilities to overcome the situation and recover positively when hotel employees face difficult work environments. Second, job stress of hotel employees has a negative effect on job satisfaction and organizational commitment, so it is necessary to manage job stress through reinforcement of resilience. Third, in order to improve the job satisfaction and organizational commitment of hotel employees, it is necessary to simultaneously operate education and training programs to strengthen resilience and to manage job stress. This study presented a practical meaning as described above. However, there is a limit to not being able to use measurement variables that take into account the job characteristics of hotel employees. We look forward to future research that has overcome these limitations.

KCI등재

6음악축제의 만족도 평가 비교분석: 2017~2019 영동난계국악축제를 중심으로

저자 : 백성우 ( Sungwoo Baek ) , 김주호 ( Juho Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 101-120 (20 pages)

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This study compared the demographic satisfaction of visitors who visited the festival over the past three years to establish the sustainable development direction and strategy of the Yeongdong Nangye Korea Traditional Music Festival, and the results were as follows. First, although there were no differences in satisfaction depending on gender, occupation, or companion type, the Yeongdong Nangye Korea Traditional Music Festival is still considered to be operated as a resident harmony festival, not a foreign (tourist) festival. Second, the difference in satisfaction depending on whether to revisit or not, it is believed that the re-visit effect is being shown that the Korean traditional music festival is well understood and the pre-promotion of the festival was good. Third, the difference in visit satisfaction depending on the viewing period showed that the more viewing periods and staying hours at the festival hall during the festival, the more attractive and satisfied the festival's various programs were. Therefore, it is believed that various marketing strategies are needed to increase the viewing period and stay time of festival visitors. Fourth, the difference in visiting satisfaction depending on the purpose of the visit is high in the satisfaction of visitors for the purpose of the festival, so it is necessary to prepare strategies to secure festival enthusiasts such as majors and artists related to Korea Traditional Music. The implications of this study are that the research systematically analyzes the characteristics of visitors to the Yeongdong Nangye Korea Traditional Music Festival, which is currently losing manners and popularity, and draws out improvement directions to improve the satisfaction of visitors to the Yeongdong Nangye Korea Traditional Music Festival. However, the limitations of the study are that visitors to traditional music festivals have not been compared and analyzed in various ways. Therefore, future research will need to compare the satisfaction of visitors to other festivals held in the traditional music genre in Korea to establish a systematic improvement direction for the traditional Korean traditional music festival.

KCI등재

7회복적 서비스케이프와 친환경행동의도와의 관계에 대한 연구: 친환경 이미지의 매개효과와 사회적 규범의 조절효과를 중심으로

저자 : 김태욱 ( Taeuk Kim ) , 김용민 ( Yongmin Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 121-145 (25 pages)

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The purpose of this study is to figure out the influence of restorative servicescape, eco-friendly image, social norms, and environmental behavior and verify the mediating effect of eco-friendly image, and the moderation effect of social norms. Specimen are customer from hotel & resort in Jeju Island, aged 18 and above 59 and below. Survey was started at Jan. 24, 2021 for 20 days with 330 questionaries, total 313 samples were used for actual analysis. We used IBM SPSS 21.0 program and Jamovi program on analysis. Hypothesis test result of the study is following. H1: restorative servicescapes have significant effect on eco-friendly behaviour intentions. H2: restorative servicescapes have significant effect on eco-friendly image. H3: eco-friendly image has significant effect on eco-friendly behaviour intentions. H4: the mediation effect of eco-friendly image is partially mediated on the relationship between restorative servicescapes and eco-friendly behaviour intentions. H5: the moderation effect of social norms has significant effect on the relationship between restorative servicescapes and eco-friendly behaviour intentions.

KCI등재

8커피전문점 방문수요 결정요인에 관한 연구

저자 : 김현주 ( Hyunju Kim ) , 이희찬 ( Heechan Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 147-166 (20 pages)

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The purpose of this study is to collect data that could reflect the current time point of Covid-19 and identify determinants affecting coffee shop visit demand by considering coffee shop service quality, demographic variables, purpose of visit coffee shop and coffee involvement. The survey was conducted on users who have visited coffee shops in Seoul and Gyeonggi-do within the last one year, and 700 effective samples were used for this study. Determinants were estimated using the Truncated Poisson(TP) model and the Truncated Negative Binomial(TNB) model as research methods to achieve the purpose of this study. In the case of demographic characteristics, male, unmarried, higher income and education levels, and lower age have a positive influence on the number of visits to coffee shops. In the purpose of visiting coffee shops, it was found that the purpose of dessert after meals and personal meetings had a negative influence on the number of visits to coffee shops. In the case of coffee shop service quality, only the coffee quality factor had a positive influence on the number of visits to coffee shops, and the higher the degree of coffee involvement, the more positive the number of visits to coffee shops. The results of this study identify determinants that need to be considered important in increasing coffee shop visit demand, and provide important basic data for establishing a marketing strategy for the sustainable development of coffee shops through the management of these determinants of coffee shop visit demand.

KCI등재

9전통적 IPA와 수정된 IPA를 이용한 항공서비스학과의 온라인 교육서비스 품질에 관한 연구

저자 : 나소정 ( Sojung Na )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 167-182 (16 pages)

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This study seeks to examine online education that has replaced face-to-face classes and has become the center of university education, not the role of assisting face-to-face classes since Corona 19. To this end, the importance of online education service quality and the resulting satisfaction were examined through IPA analysis using the 253 part survey of aviation service students in Gwangju, Jeollanam-do, Jeonbuk, and Chungnam. The verification results of this study are as follows:
First, a quadrant of high importance and high satisfaction was both important and satisfactory for professors' posture and expertise in traditional IPA analysis, and the revised IPA resulted in high importance and satisfaction of technical support and evaluation processes. Second, the two quadrants, which are of high importance but low satisfaction, are located only in the case of traditional IPA analysis, and were items of access to the education system, communication and information on employment. For the revised IPA, the same item is located in four quadrants, with two IPAs producing completely different results with the same item. Third, two IPA analyses were located in the three quadrants with low importance and satisfaction, and the items were found to be convenient to take, diversity in lecture content, and appropriateness of content.
After conducting the traditional IPA, the revised IPA was to identify the difference between the two IPA analyses and to increase students' satisfaction with the quality of online education services based on the results, suggesting effective educational services in aviation services.

KCI등재

10유튜브 여행콘텐츠 특성과 이용자 만족, 여행의도 간의 관계: 이용자 특성에 따른 변수 간 차이에 대한 추가검증

저자 : 박은경 ( Eunkyung Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 183-207 (25 pages)

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YouTube, the popular UCC-based social networking platform, provides variable contents and live streaming service in many field. The purpose of this study is to investigate the relationship among the characteristics of tourism-related contents, users' satisfaction and travel intention. Furthermore, the study also examines the differences among the variables by user's characteristics. A total of 309 users who have watched the tourism contents on YouTube within six months participated in the study. Specifically, the respondents have watched the contents at least one year, more than once a month and once a week. The analysis results showed that the three factors of the contents had a significantly positive influence on users' satisfaction and travel intention. Among them, the entertainment factor was the most powerful factor for YouTube users. Users' satisfaction significantly and positively influenced their intention to travel. Lastly, the differences by user's characteristics were significant results, depending on whether they were married or not, the level of education, the duration and frequency of use, whether they were subscribed or not, and the number of subscribed channels. Thus, the study will contribute to expanding the tourism content-related research and help develop practical strategies for the market.

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