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복식문화학회> 복식문화연구

복식문화연구 update

The Research Journal of the Costume Culture

  • : 복식문화학회
  • : 자연과학분야  >  가정
  • : KCI등재
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  • : 1226-0401
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수록정보
29권5호(2021) |수록논문 수 : 9
간행물 제목
30권1호(2022년 02월) 수록논문
최근 권호 논문
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KCI등재

1현대 여성 슈즈 디자인에 나타난 풀렌느 스타일 특성

저자 : 김수지 ( Sooji Kim ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 1-15 (15 pages)

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This study aims to investigate the socio-cultural background of Poulaines, which influenced fashion and contemporary shoe design. Analyzing the characteristics of the Poulaines provided basic data for different shoes. The study method utilized previous studies to explore the concept and characteristics of Poulaines. In the empirical analysis, shoe design data mainly came from collections that illustrate formative elements of contemporary shoe design from the 2010 S/S season to the 2020 S/S season. A total of 709 photo materials were collected and analyzed. The results showed that the morphological characteristics of Poulaines were exaggerated to symbolize classes of the past and sexual expression. The expanding structure was divided into the fore nose, heel, and top-line and featured a design that expressed the formative beauty of Poulaines. Additionally, the decorative desire to represent wealth and class using various materials introduced new designs into contemporary shoe designs while showing extreme decorativeness through over-trimming and color contrast. Furthermore, the heterogeneous characteristics that come from the change and harmony of the shoes' body and heel that deviated from the existing shoe shapes were classified into the dissolution of shapes and mixing and matching. Thus, they broke the monotonous silhouette of shoes and gave variety delicately.

KCI등재

2The real-world challenge and possibility of using Minhwa and applying Lin's cultural levels in fashion design

저자 : Jihye Park

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 16-32 (17 pages)

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In the intensely competitive global fashion market, the use of cultural elements to enhance design has become increasingly widespread. However, there is a lack of research on challenges and opportunities associated with integrating cultural elements of Minhwa into fashion design. Moreover, diverse approaches to incorporate Korean cultural elements into contemporary fashion designs are still needed. This study aims to reveal the real-world challenges relating to the incorporation of Korean cultural elements, including Minhwa, into fashion design and to clarify the possibility of applying Lin's cultural levels to cultural aspects in accordance with experts' views. To establish a theoretical foundation, the literature review on cultural design and Minhwa studies was conducted. It analyzes Minhwa to gain an understanding of the characteristics associated with different cultural levels. In-depth interviews with fashion industry professionals and Minhwa artists were conducted to ascertain their attitudes toward Minhwa use. The study's major findings were threefold. First, the cultural design facilitates the introduction, promotion, understanding, and maintenance of the culture. Since Minhwa offers rich inspiration linked to Korean culture, Minhwa-related designs can provide new perspectives while still having commercial potential. Second, however, the limitations of existing cultural designs included their being outdated, superficial without interpretation, unsophisticated, or limited. Furthermore, the use of Minhwa is limited since it is difficult to avoid creating superficial and unsophisticated designs in the real world. Third, approaching Minhwa at different cultural levels can promote diverse thinking and reduce the challenges of Minhwa use in design, but the major challenge remains visual expression.

KCI등재

3제레미 스캇의 모스키노 컬렉션에 나타난 그라피티 표현 특징에 관한 연구

저자 : 배지예 ( Jiye Bae ) , 김양희 ( Yanghee Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 33-49 (17 pages)

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The purpose of this study is to analyze the expressive elements and techniques of graffiti appearing in the Moschino collection by Jeremy Scott. A theoretical examination of graffiti art and Moschino's creative designer Jeremy Scott was conducted using previous studies and publications. Accordingly, keywords about the expressive elements and techniques of graffiti and Moschino were identified, as follows: expressive elements of 'message (slogan)', 'symbolized letters or forms', 'logo and brand symbol', 'graffiti (scribbles)', 'child-like elements', 'daily element's and expressive techniques of 'using primary colors (color contrast)', 'deformation', 'distortion', 'exaggeration', 'illusion (trompe l'oeil)', 'collage (repetition)', 'simplification (flattening)', and 'borrowing heterogeneous objects'. These keywords were then used to analyze Moschino's collection, comprising seven years of Moschino's collection photographs officially recorded in the fashion magazine Vogue, ranging from the 2014 F/W to 2020 F/W collections. A total of 761 photos were initially collected, from which 561 were selected by the researcher. Expressive characteristics of graffiti in Moschino's collection were analyzed, and identified in the following categories: 'child-like playfulness', 'commercial satire', 'using daily elements', and 'borrowing non-representative techniques'. Accordingly, it was confirmed that expressive characteristics of graffiti were found in the Moschino collection by Jeremy Scott. This study anticipates the possibility of various interpretations from which fashion that communicates closely with contemporary art can be understood.

KCI등재

4스케이트보딩용 팬츠에 대한 착용실태 및 소비자 선호도 분석 - 중국 스케이트보더를 중심으로 -

저자 : 마효청 ( Xiaoqing Ma ) , 장정아 ( Jeongah Jang )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 50-65 (16 pages)

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The aim of this study was to provide data to enable the development of skateboarding pants. From the Chinese skateboard club SNS, 126 skateboarders in their 20s and 30s were chosen to participate in a survey. Data was gathered using a questionnaire from May 14 to May 28, 2021, and then analyzed using SPSS 23. The results concerning production were as follows: clothing sizes are generally divided into six stages: XS, S, M, L, XL, and 2XL. The silhouette is wide, and most pants have e-bands and normal hems. The pants are made from cotton-blend fabric, which is mostly moistureabsorbing and quick-drying. Baggy pants are preferred by skateboarders, with cotton being the most common fabric. The crotch, knees, and buttocks of pants are the least satisfying for skateboarders. When they skateboard, their ankles sustain the most injuries, followed by their knees and wrists. In the survey of consumers' preferences for skateboarding pants, different styles were rated in the following order: straight pant silhouette, ribbed knit and string waistband design; full-rise waist height, string hemline design; and ankle-high pants length (fit), fabric and design. The hygroscopicity and ventilation of the fabric are crucial considerations when purchasing pants. In terms of color, chromatic and pastel colors are most popular. In addition, some people expect new fibers to be used and expect protective equipment and pants to be integrated.

KCI등재

5한국적 패션 디자인 분석을 통한 해체주의 패션 디자인 - 3D 가상착의를 기반으로 -

저자 : 한민재 ( Minjae Han ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 66-87 (22 pages)

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This study explores the possibility of creating new experimental hanbok designs by accommodating the latest world fashion trends and the changing needs of consumers, in order to attempt to overcome the limitations of traditional Korean fashion design. To do so, We analyze works by contemporary Korean fashion designers to investigate current developments in Korean fashion design and to identify areas of improvement within hanbok design. The results show that most contemporary hanbok designs repeat stereotypes of traditional hanbok with minor modifications. So there arises a need to create new hanbok designs that are clearly distinct from traditional hanbok but also maintain its core features. To develop such designs, I apply the techniques of deconstruction fashion, which allow making experiments with form, composition, and materials use to realize new aesthetics. The use of CLO 3D fashion design software also proves to be very efficient for developing experimental designs. The study results make meaningful contributions to the development of virtual clothing and 3D fashion for hanbok, particularly as metaBUS, a cloud-based research synthesis platform, is rapidly gaining ground, and reality and virtual reality are increasingly mixed in everyday life. This attempt at 3D design of hanbok is expected to trigger more creative experimentation in hanbok design.

KCI등재

6몰리브덴 스퍼터링 처리 의류소재의 열적 특성과 전기적 특성에 관한 연구

저자 : 한혜리 ( Hye Ree Han )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 88-101 (14 pages)

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Molybdenum is used in electrical contacts, industrial motors, and transportation materials due to its remarkable ability to resist heat and corrosion. It is also used to flame coat other metals. This study investigated, the thermal characteristics of the molybdenum sputtered material, such as electrical conductivity, and stealth effects on infrared thermal imaging cameras. To this end, molybdenum sputtered samples were prepared by varying the density of the base sample and the type of base materials used. Thereafter, the produced samples were evaluated for their surface state, electrical conductivity, electromagnetic field characteristics, thermal characteristics, stealth effect on infrared thermal imaging cameras, and moisture characteristics. As a result of infrared thermal imaging, the molybdenum layer was directed towards the outside air, and when the sample was a film, it demonstrated a greater stealth effect than the fabric. When the molybdenum layer was directed to the outside air, all of the molybdenum sputtering-treated samples exhibited a lower surface temperature than the “untreated sample.” In addition, as a result of confirming electrical properties following the molybdenum sputtering treatment, it was determined that the film exhibited better electrical conductivity than the fabric. All samples that were subjected to molybdenum sputtering exhibited significantly reduced electromagnetic and IR transmission. As a result, the stealth effect on infrared thermal imaging cameras is considered to be a better way of interpreting heat transfer than infrared transmission. These results are expected to have future applications in high-performance smartwear, military uniforms, and medical wear.

KCI등재

7국내 패션기업의 ESG 실행 현황 분석

저자 : 박경애 ( Kyungae Park ) , 허순임 ( Soonim Heo )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 102-120 (19 pages)

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With the growing importance of ESG as a must-have business strategy, this study attempted to analyze the current state of ESG practices in the Korean fashion businesses. The ESG cases of fashion business were collected from news articles searched on the largest Korean internet portal by November 2021 from October 2020 when the number of articles began to increase meaningfully. Three hundred ninety one ESG cases of 112 fashion manufacturing brands and 332 ESG cases of 49 retail brands were analyzed. Casual and outdoor/sportswear brands among fashion manufacturers were most active in ESG practices, and various online and offline retailers were practicing ESG. Approximately one-third of the fashion brands were positioned as eco-friendly concept. While environmental practices were the most practiced ESG, governance was the least practiced. Among environmental practices, fashion manufacturing businesses were most active in eco-friendly product development, while retail businesses were in eco-friendly campaign-event-service and eco-friendly packaging. The most active social practice was the contribution to communities, followed by retail businesses' sharing growth with partner businesses. Governance practices were focused on the structure and operation of the board. Various ESG collaborations with various partners were also observed. The research result is meaningful verifying and diagnosing the ESG practices of the Korean fashion businesses.

KCI등재

8패션 크리에이터의 혁신성과 매력성이 소비자 반응 및 지속적 관계지향성에 미치는 영향 - 1인 미디어를 중심으로 -

저자 : 이은진 ( Eun-jin Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 121-144 (24 pages)

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This study analyzed the effects of fashion creators' innovativeness and attractiveness on consumer response and orientation toward a sustainable relationship in personal media. A survey was conducted with consumers aged in their 20s and 30s who had experience in sharing video content or writing comments and participating in fashion creators' real-time broadcasting of personal media. The results show that the innovativeness of fashion creators was classified into originality, opinion leadership, variety, and adventurous spirit, while attractiveness was classified into physical, social, and professional attractiveness. Consumer responses were classified into either emotional or cognitive responses, and sustainable relationship orientation was classified into communication, sharing, and relationship sustainability. The originality and variety of the fashion creators positively affected the emotional and cognitive responses of consumers. Adventurous spirit positively affected emotional response, whereas opinion leadership positively affected cognitive response. In addition, the social and professional attractiveness of fashion creators positively affected consumers' emotional and cognitive responses. Emotional and cognitive responses positively affected consumers' sustainable relationship orientation. The originality and opinion leadership of the fashion creators positively affected the three factors of sustainable relationship orientation, while variety positively affected communication and relationship sustainability. Fashion creators' social and professional attractiveness positively affected the three factors of sustainable relationship orientation, and physical attractiveness positively affected relationship sustainability. The results of this study are expected to provide useful data on the direction of fashion startups using personal media and marketing as well as distribution strategies in the fashion industry.

KCI등재

9'Crimson Peak'에 표현된 Art Nouveau 영향

저자 : 김주애 ( Ju-ae Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 145-160 (16 pages)

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This study analyzes the influence of the social and cultural background of Art Nouveau on the costumes, architecture, and crafts in the period drama 'Crimson Peak'. This research method captures images of women's costumes, architecture, and crafts in the 'Crimson Peak' and selects and analyzes those with a clear Art Nouveau influence. Edith's costumes are characterized by the Art Nouveau style that emerged in the 1890s, with an hourglass silhouette, pastel colors, soft materials, and organic curved embellishments. Lucille's costumes show characteristics that were prevalent before the 1890s, using bustles, strong colors, and elaborate ornamentation. The architecture is characterized by gothic vertical lines and organic curves, naturalistic patterns featuring animals and plants, and steel and glass materials. The crafts of 'Crimson Peak' are characterized by flexible shapes with strong, organic curves. These costumes, architecture, and crafts share formal elements including waving, twisting, and organic curves and plant-shaped motifs. The influence of social and cultural background of the age of Art Nouveau expressed in movies on formative arts was examined as impressionism appeared in costumes made of pastel colors, thin and see-through materials, medieval Gothic historicism expressed in structures composed of vertical design and religious relief ornament, exoticism appeared in Chinese vase and Japanese-patterned tea sets, naturalism with an animal plant motif and phenomenon of active social activities of progressive women through women's clothing that elements of men's costume are introduced. This study will provide data for the production of period dramas set at the end of the 19th century.

KCI등재

10Research of a new tie-dyeing tool based on 3D printing technology

저자 : Dan Dan Tu , Sohyun Kim

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 1호 발행 연도 : 2022 페이지 : pp. 161-171 (11 pages)

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Traditional tie-dyeing is widely implemented in the clothing handicraft culture in China, South Korea, and Japan. Since it was developed 2,000 years ago, it has become a popular method of fabric making in the world and is highly respected by fashion designers. Based on the existing traditional tie-dyeing methods, this study conducted specific research on the 3D printing technology of the SLS laser method and the micro tool design application method of the clamp-dyeing process. Through the experimental methods of this study, it proposes to use the “7000 Nylon” material, which is commonly used in 3D printing, to develop a new clamp-dyeing tool. This new tool can be widely used in the clamp-dyeing of fabrics, such as cotton, hemp, silk, and some chemical fibers. The applied method and principle can be consistent with the traditional clamp-dyeing method. Therefore, the innovation of tie-dyeing technology is the best protection measure for the development and inheritance of traditional fabric making. The continuation of artistic life needs originality, which is also the best response to market competition. At the same time, this new design of the clamp-dyeing tool has the characteristics of novelty, innovation, and rich changes, which aligns with the new fashion demands of current fabric design.

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KCI등재

1COVID-19가 패션 필름에 미친 영향 - 프라다의 COVID-19 전후 패션 필름 사례 비교 분석을 중심으로 -

저자 : 김영욱 ( Young Uk Kim ) , 마진주 ( Jin Joo Ma )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 617-633 (17 pages)

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The purpose of this study is to examine emerging trends in fashion films and the impact of COVID-19 through analysis of Prada films produced before and after the initial spread of the COVID-19 pandemic. We selected 40 cases occurring prior to the pandemic, from June to December 2019, and 21 cases occurring since the outbreak, from June to December 2020. To identify relevant trends, we conduct a literature review and examine a range of case studies. First, travel restrictions and confronting activities currently inhibit production. Through our case study analysis, we identify nineteen cases in between before and after COVID-19. Secondly, Prada can be seen to mainly produce episodes and promotional films. Additionally, it develops content showcasing brand values in environmental, cultural, creative, and sport-related fields; intended audiences extend beyond the realm of fashion. Thirdly, a new film category began to develop after the outbreak of COVID-19, namely, narrative films utilizing virtual interactions. According to our analysis results, we expect film production that is increasingly facilitated by virtual communication, technology utilization, and online platforms to continue even after the resolution of COVID-19. New film categories will emerge, and we predict that the gap between the number of cases before and after COVID-19 will narrow.

KCI등재

2패션 브랜드 매장에서의 관계 형성을 위한 마케팅 전략이 브랜드 관심과 소비자 행동에 미치는 영향 - 한ㆍ중 액티브 시니어 소비자 비교를 중심으로 -

저자 : 이상인 ( Sang In Lee ) , 유지헌 ( Jihun Yu )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 634-650 (17 pages)

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This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

KCI등재

3페미니즘과 외모 꾸미기 패러독스 - 환불원정대를 중심으로 -

저자 : 장은수 ( Eun Su Jang ) , 이순재 ( Soon Jae Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 651-664 (14 pages)

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The purpose of this study is to first examine the relationship between appearance-enhancing beauty practices and feminism, and secondly, to analyze public images of contemporary women using this paradigm. Through the lens of this relationship, we present a literature review and empirical research focusing on the evolution of public image trends among girl groups, with special attention to the Refund Sisters, a South Korean supergroup currently drawing mainstream attention as female icons. The scope of analysis includes girl groups dating from the 1990's to the year 2020 and photos of the Refund Sisters. Our results indicate that firstly, free sexual expression is evident based on active use of sexuality; images contain bold demonstrations of females desire, expressions previously considered taboo. Secondly, we note deviations from more standardized female images, unique adornment of outward appearance, and rejection of normative female images through freer forms of self-presentation. Lastly, there is greater cultural and racial diversity, rejection of modern race and gender binaries, and increased representation of queer identities. However, the relationship between appearance-enhancing beauty practices and feminism is sometimes considered paradoxical, with some arguing that beautifying one's outward appearance is a compulsory strategy and that it should be rejected in order to resist aesthetic pressure.

KCI등재

4패션 라이브 커머스의 특성과 소비자 신뢰

저자 : 박신영 ( Shinyoung Park ) , 신수연 ( Su-yun Shin )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 665-678 (14 pages)

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This study empirically verified the effect of the characteristics of live commerce on consumer trust and purchase intention. An online survey was conducted targeting adult women in their 20s and 30s who watched videos relating to fashion products on the NAVER shopping live channel; 281 questionnaires were analyzed using the IBM SPSS statistics 23 and AMOS 21 software packages. Consequently, the four factors of interactivity, attractiveness, price discount, and playfulness were identified from the data as characteristics of live commerce. Whereas interactivity and playfulness positively affected trust in both the seller and the product, attractiveness did nor significantly affect trust in the seller and the product. Furthermore, price discount had a significant positive effect only on trust in the seller and had no significant effect on trust in the product. In addition, trust in both the seller and the product had a significant positive effect on consumers' purchase intention; in particular, trust in the seller had a greater influence on consumers' purchase intention than trust in the product did. Research on the characteristics of live commerce can contribute to extend the theorical framework of live commerce research. Finally, fashion companies using live commerce channels will be able to develop live commerce channels that can elicit positive consumer perceptions based on the results of this study.

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5뷰티디자인의 사회적 책임에 관한 연구

저자 : 박유경 ( You Kyoung Park ) , 이순재 ( Soon Jae Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 679-693 (15 pages)

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The aim of this study was first to expand participation types in the field of beauty design by examining activities in the field, and second, to seek practical methods for addressing the important issue of social responsibility amid the current pandemic situation. Accordingly, social responsibility in design was examined through a review of previous studies. The features of practice domains and design performance fields were examined comparatively. As a result, it was found that social practices take place in various sectors, with sensibility toward the environment being escalated to a new level in the cosmetics industry. In terms of cosmetics enterprise practices, collecting, recycling, manufacturing, and retail networking has been established to reuse up to 95% of waste resources. Furthermore, ethical responsibility and participation concerning product and service waste resources are recommended, resulting in the supply of eco-friendly products in a virtuous cycle. In terms of systematic policy, even component transformation (such as organic certification and excluding toxic substances) is being carried out. However, it was difficult to identify such responsible activities in Korea; thus, systematic practice is needed. Designers take part in talent donation activities, and it was the sector they prefer the most. However, it is necessary to conduct studies on limitations such as venues equipped with cosmetics procedure equipment and public cosmetics sanitation and make systematic improvement, such that activities can be led with initiative from passive participation.

KCI등재

6소셜 미디어에 의한 패션쇼의 재매개

저자 : 김세진 ( Sejin Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 694-705 (12 pages)

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Forming perceptions and having experiences through digital media is becoming more common than having in-person relationships in digital media environment. This study, which was conducted when Fashion Week transitioned to a digital platform in 2020, focuses on fashion shows that are announced through social media. The purpose of the study is to explore how traditional fashion media change through social media and what their media characteristics are from the perspective of remediation, which has been suggested by Bolter and Grusin (1999) as the logic of change in the new media. The results of the case analysis in this study, based on the definition and logic of remediation outlined through a literature review, are that social media fashion shows are remediated from traditional fashion shows in the manner that they are represented, improved, refashioned, and absorbed. The characteristics of remediation expressed in social-media-based fashion shows were derived from repurposed video content, improved the elements of fashion shows to express the shows in various ways, expanded places within the fashion shows, and decontextualized and visually flattened spatial discontinuity, and from genre transitions and perceptual shifts. Social-media-based fashion shows are becoming a tool to renew the fashion experience and views of fashion and strengthen the authenticity of the brand by interacting with the audience, improving on the spatial limitations of traditional fashion shows, and diversifying fashion presentation methods.

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7분장 서비스를 활용한 체험마케팅과 테마파크 이용자의 만족도, 충성도, 재방문의도의 관계

저자 : 조예원 ( Ye-won Jo ) , 이영주 ( Young-ju Rhee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 706-718 (13 pages)

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The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

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8뷰티 관리 프로그램을 활용한 뷰티 테라피의 심리적 효과 분석

저자 : 서경자 ( Kyung Ja Seo ) , 이혜원 ( Hye Won Lee ) , 김미영 ( Mi Young Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 719-734 (16 pages)

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The aim of this study was to determine the therapeutic effects of beauty care on negative mental health, including stress and depression. Nail care, massage care, and makeup were used as programs for beauty therapy. Qualitative research was conducted with six female participants over five-month period. After interviewing the subjects in advance, beauty care treatments were performed every week 4 weeks in the following order: nail care, massage, and makeup. The results are as follows, First, the participants perceived beauty care in the form of 4 concepts: “courtesy in social life,” “investment in oneself,” “self-satisfaction,” and “self-care.” Second, the effects of beauty therapy were categorized as “psychological effects,” “confidence,” “behavioral changes,” “evaluation of others,” and “positive social effects.” Third, each subject showed different psychological effects during the process when the function of the therapy took effect through the beauty care treatment. It was confirmed that confidence levels increased as a result of treatment through the process of becoming re-aware of oneself. Positive statements from the participants included: “I want to go out,” “I have become kind and positive to others,” “I have become more active in a given task,” and “It seems that my work ability is improving.” Finally, t-test results for selfesteem, depression, and stress showed there were significant differences in self-esteem and depression. This confirmed that self- esteem increased, and depression decreased after the beauty care treatment.

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917~18세기 의원군과 심익창 묘 출토 광다회(廣多繪)의 양식과 제작기법

저자 : 박윤미 ( Yoon Mee Park )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 735-746 (12 pages)

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Uiwon-gun (1661-1722) and Sim Ikchang (1652-1725) were people of the upper classes of the Joseon Dynasty, who's belts woven with thread were found in their graves. The purpose of this study is to find a term suitable for the belts of these two people and to reveal the characteristics of the two belts and decipher the 8-character text marked on Shim Ikchang's belt to understand its meaning. The terms used during the Joseon Dynasty related to woven belts include “Gwangdaho”, “Daeja”, “Bunhapdae”, “Sagagda”, “Bangseungah”, and “Samunjikdae”. Among these terms, “Gwangdahoe” is the most suitable to indicate the belts of for both belts. The belts are made of a silk fabric of narrow width. The size of Uiwon-gun's belt is 2.8× 199cm, and because it is folded in half lengthwise and sewn, the original width is 8cm. It was woven in the imitation gauze technique. Sim Ik-chang's belt measures 10.5×258cm and is decorated with a woven net at the end. There are water and mountain patterns on both ends of the belt, with 11 lines of flower patterns equally spaced between. The belt is damask, the inscription part is made of brocade with letters expressed in golden thread. The meaning of the inscription is “Made in Hanbu. May you live a long and healthy life”.

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