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The Research Journal of the Costume Culture

  • : 복식문화학회
  • : 자연과학분야  >  가정
  • : KCI등재
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  • : 연속간행물
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  • : 1226-0401
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수록정보
29권5호(2021) |수록논문 수 : 9
간행물 제목
30권4호(2022년 08월) 수록논문
최근 권호 논문
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KCI등재

저자 : 오설영 ( Seol Young Oh ) , 서동애 ( Dong Ae Suh )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 495-512 (18 pages)

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This study aims to design a new sizing system for hygienic masks to protect against COVID-19-related respiratory disorders. The product sizes were collected from 70 commercially available hygienic masks, and 18 head measurements were obtained from the three-dimensional (3D) scan data of 2,048 men and women aged 20 to 69 years from the 6th Size Korea Survey. The statistical analysis was performed using the IBM Statistical Package for the Social Sciences (SPSS) 28.0 program. The “bitragion-subnasale arc” and “menton-sellion length” were chosen as the key body dimensions for the hygienic mask sizing system. The linear regressions with 18 3D head measurements were analyzed, and it was determined that the key body dimensions were useful for statistically predicting other 3D head measurements related to hygienic masks. A new sizing system was proposed for two types of masks, “masks with a tight fit” and “masks with a loose fit,” taking into account the existing Korean Industrial Standards (KS) and the shortcomings of the sizes of hygienic masks on the market. The sizing system for tight-fitting masks consisted of the key body dimensions, with their sizes indicated by a pair of numbers. The sizing system for loose-fitting masks consisted solely of the bitragion-subnasale arc, with their sizes denoted by letters such as S, M, and L (denoting small, medium, and large, respectively). Future studies should consider this mask sizing system for different age groups, such as children and adolescents.

KCI등재

저자 : 도간오큠 ( Oykum Dogan ) , 서미희 ( Meehee Seo ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 513-528 (16 pages)

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The purpose of this study is to understand the concept of zero-waste design and to apply Sophia Vyzoviti's folding techniques to develop a zero-waste fashion design method that contributes to sustainable fashion design. In this study, we explore the method and characteristics of zero-waste fashion design based on the concept of folding described in Sophia Vyzoviti's book on folding techniques. Using the autonomy of Sophia Vyzoviti's folding technique, four changeable folding fashion designs were developed and produced, demonstrating zero-waste fashion design. The results were as follows. First, the development of fashion designs using Sophia Vyzoviti's folding techniques enabled the development and production of free and creative zero-waste fashion designs that were three-dimensional, continuous, fluid, and full of potential. Second, the production of zero-waste patterns was further developed into a transformable fashion design that can be used with geometric patterns. These folding techniques produced a fashion design method that could transform one piece of clothing, demonstration the potential for maintenance of creativity using a zero-waste design based on these folding techniques. Third, the double-faced fabric, Neoprene, was chosen as an appropriate material as it emphasizes the depth of folding with application of two colors and its cotton/polyester blend that is suitable for folding.

KCI등재

저자 : 박혜원 ( Hye-won Park ) , 권숙희 ( Sookhee Kwon )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 529-547 (19 pages)

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The purpose of this study was to understand the concept, form, and structure of the bata de cola through an investigation of the history of the costume and a study of the suitability of its functional elements during performance of 'Caña Flamenco'. Traditionally, Flamenco dance dresses were made by Spanish women from the lower classes, and the 'upward flow' of the dresses represented the women's individuality and unique style. The bata de cola, which appeared later, was an evolution of the Flamenco dress that was influenced by costume styles and silhouettes of the 19th and early 20th centuries, and it was made famous by Flamenco dancers. For practical costume production, a Flamenco artist who had performed in Spain and Korea was proposed as a study participant. The study was conducted using a stepwise wearing evaluation method whereby the Flamenco artist wore prototype dresses and evaluated whether they were practical for the required dance movements or not. A final bata de cola pattern was derived after the experiment was repeated five times based on the feedback of the Flamenco artist, focusing on the factors that were considered most important. Using stepwise clothing evaluation of the prototype, a costume that enabled the Flamenco artist to implement optimal movements was successfully produced.

KCI등재

저자 : 김칠순 ( Chil Soon Kim ) , 유묘 ( Miao Yu )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 548-562 (15 pages)

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We conducted this study to determine the TikTok usage status of Chinese consumers, and the effect of fashion advertisement type preference and TikTok characteristics on fashion product purchase intentions. For this study, we conducted a literature review and survey method. The following conclusions were drawn by collecting data online and performing statistical analysis. Firstly, the period of use was 2-4 years, and 95.1% of people used it for 2-3 hours a day, and 95.1% of the people had a purchasing experience on TikTok. Secondly, the most people were interested in self creating and editing videos in TikTok. With regards to TikTok content, groups aged 30 are significantly more interested in fashion coordination suggestions and influencer' recommendations than groups aged 20. Thirdly, this study found that the characteristics of TikTok fashion advertisements significantly influenced purchase intention. Among the characteristics of fashion advertisements, this study conclude that the “fashion entertainment” characteristic factor that fashion advertisements are fun and entertaining was the most influential variable on purchase intention, followed by useful information, reliability, and interactivity related to fashion. Fourthly, the types of preferred TikTok fashion advertising had a statistically significant effect on product purchase intention. The influential types of preferred advertising are top view, live advertisement, hashtag challenge, in-feed ads, and sticker ads.

KCI등재

저자 : 이현화 ( Hyun-hwa Lee ) , 이민선 ( Minsun Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 563-578 (16 pages)

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Society's emphasis on a thin body ideal may intensify an individual's negative perceptions of fatness. The purpose of the present study was to examine the relationship between sociocultural attitudes toward appearance (awareness and internalization of the female ideal) and anti-fat attitudes among middle-aged Korean women. In addition, the aim was to examine whether the body internalization of female ideals was a mediator in the proposed model. Participants included a sample of 264 middle-aged Korean women who completed a series of measures online. The following information was collected through online questionnaires: awareness and internalization of the female ideal, attitudes toward fat, body weight perception, and demographics. Data were analyzed using correlation analysis, descriptive analysis, factor analysis, and structural equation modeling. The measurement model and the structural model testing provided an acceptable fit to the data, and all proposed pathways in the research model were statistically significant. Awareness of the female ideal was significantly and positively associated with internalization, and it significantly and positively predicted both constructs of anti-fat attitudes. Additionally, awareness of the female ideal was significantly and positively indirectly associated with attitudes toward fat peopledislike and willpower mediated by internalization. Overall, these findings suggest that society's emphasis on female appearance and a thin body can ultimately result in significant stigmatization of overweight/obese individuals. This study emphasizes the importance of establishing a healthy appearance standard to reduce anti-fat prejudice.

KCI등재

저자 : 한혜리 ( Hye Ree Han )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 579-593 (15 pages)

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This study examines the surface characteristics, electrical conductivity, electromagnetic wave blocking characteristics, infrared (IR) transmittance, stealth function, thermal characteristics, and moisture characteristics of IR thermal imaging cameras. Nylon film (NFi), nylon fabric (NFa), and 5 types of nylon mesh were selected as the base materials for aluminum sputtering, and aluminum sputtering was performed to study IR thermal imaging, color difference, temperature change, and so on, and the relationship with infrared transmittance was assessed. The electrical conductivity was measured and the aluminum-sputtered nylon film demonstrated 25.6kΩ of surface resistance and high electrical conductivity. In addition, the electromagnetic wave shielding characteristics of the sputtering-treated nylon film samples were noticeably increased as a result of aluminum sputtering treatment as measured by the electromagnetic wave blocking characteristics. When NFi and NFa samples with single-sided sputtering were placed on the human body (sputtering layer faced the outside air) and imaged using IR thermographic cameras, the sputtering layer displayed a color similar to the surroundings, showing a stealth effect. Moreover, the tighter the sample density, the better the stealth function. According to the L, a, b measurements, when the sputtering layer of NFi and NFa samples faced the outside air, the value of a was generally high, thereby demonstrating a concealing effect, and the △E value was also high at 124.2 and 93.9, revealing a significant difference between the treated and untreated samples. This research may be applicable to various fields, such as the military wear, conductive sensors, electromagnetic wave shielding film, and others.

KCI등재

저자 : 설현진 ( Hyun Jin Seol )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 594-607 (14 pages)

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This study is a follow-up paper on “Development of flipped learning class model for nail beauty education” published by Seol (2022). This model was conducted from March to June 2022 for 70 students taking the “Nail color design 1” course. After 15 weeks of class, a survey of the students' perceptions of flipped learning and their self-evaluation of goal achievement was conducted, which was composed of questionnaires using a 5-step Likert scale. 15 questions were designed to evaluate the students' satisfaction with their experience and class operations; 4 questions to evaluate whether the class goal had been reached through flipped learning; and 9 questions to evaluate the students' perceptions of flipped learning. As a result of applying this model to theoretical and practical nail beauty classes, it was confirmed that flipped learning helped students better understand the content and had a positive effect on learning, while the subject's educational goals were also achieved. By evaluating the students' perceptions of flipped learning, we may conclude that they experienced learning satisfaction and perceived the approach positively. Moreover, they have expressed a desire for additional flipped learning. This study is thus meaningful in confirming the procedure's effectiveness by applying the flipped classroom model to theoretical and practical subjects with a focus on the nail beauty field, and showing how it achieved students' positive perceptions and educational goals.

KCI등재

저자 : 최영현 ( Yeong-hyeon Choi ) , 최미화 ( Mi-hwa Choi )

발행기관 : 복식문화학회 간행물 : 복식문화연구 30권 4호 발행 연도 : 2022 페이지 : pp. 608-630 (23 pages)

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The purpose of this study is to examine the relationships between citations and the research trends of The Research Journal of the Costume Culture (RJCC) using bibliometric and network analyses. The results are as follows. First, the RJCC has been cited by a greater number of journals and high-reputation journals today. The RJCC has been mentioned in global academic journals in various fields, and it has been noted the most in environmental science. Second, because of examining the articles published in the RJCC over the past three years (2019-2021), it was found that the number of topics was evenly distributed in various subfields of the clothing and textiles sector. The RJCC principally deals with traditional clothing, ethics and sustainability, and technology, which means that the RJCC reflects the past, present, and future. As a result of conducting a cluster analysis using the Wakita-Tsurumi algorithm, the subjects of ethical fashion and sustainability were derived from the subdivisions of the RJCC. This suggests that the RJCC is a journal specialized in ethical fashion and sustainability sectors such as environmental, animal, and labor ethics. This study outlined the current status and future direction of academic journals in the field of clothing through an analysis of the RJCC's influence change and the relationship between citations. In addition, it is academically significant because it identifies research trends and knowledge-structure changes in the apparel science field by identifying changes in research keywords and significant research topics by sector.

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KCI등재

저자 : 김영욱 ( Young Uk Kim ) , 마진주 ( Jin Joo Ma )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 617-633 (17 pages)

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The purpose of this study is to examine emerging trends in fashion films and the impact of COVID-19 through analysis of Prada films produced before and after the initial spread of the COVID-19 pandemic. We selected 40 cases occurring prior to the pandemic, from June to December 2019, and 21 cases occurring since the outbreak, from June to December 2020. To identify relevant trends, we conduct a literature review and examine a range of case studies. First, travel restrictions and confronting activities currently inhibit production. Through our case study analysis, we identify nineteen cases in between before and after COVID-19. Secondly, Prada can be seen to mainly produce episodes and promotional films. Additionally, it develops content showcasing brand values in environmental, cultural, creative, and sport-related fields; intended audiences extend beyond the realm of fashion. Thirdly, a new film category began to develop after the outbreak of COVID-19, namely, narrative films utilizing virtual interactions. According to our analysis results, we expect film production that is increasingly facilitated by virtual communication, technology utilization, and online platforms to continue even after the resolution of COVID-19. New film categories will emerge, and we predict that the gap between the number of cases before and after COVID-19 will narrow.

KCI등재

저자 : 이상인 ( Sang In Lee ) , 유지헌 ( Jihun Yu )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 634-650 (17 pages)

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This study was conducted to investigate the effect of relationship and service marketing on the brand interest and behaviors among Korean and Chinese active senior consumers and whether this effect differed between the two groups. A survey was conducted by having participants complete questionnaires administered by a research firm. For empirical analysis, frequency, EFA, CFA, SEM, the metric invariance test, and multiple-group comparison analysis were performed. The analysis results revealed that relationship marketing positively affected both brand interest and consumer behavior. Although service marketing positively affected brand interest, it did not have a significant effect on consumer behavior. In other words, brand interest positively affected consumer behavior through relationship and service marketing. Multiple-group comparison analysis demonstrated that no difference existed between Korean and Chinese active consumers in terms of how relationship marketing affected their brand interest, but a difference existed in how it affected their behavior. Service marketing had a greater influence on Chinese active senior consumers' brand interest than on Korean active senior consumers. However no difference existed between the two groups with respect to how service marketing affected their behaviors. Finally, brand interest had a positive effect only on Korean active senior consumers' behavior through relationship and service marketing, but not on Chinese active senior consumers. In conclusion, relationship and service marketing should be used to enhance the brand interest among Korean active senior consumers, and business activities should be planned by building relationships with Chinese active senior consumers to affect their behavior.

KCI등재

저자 : 장은수 ( Eun Su Jang ) , 이순재 ( Soon Jae Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 651-664 (14 pages)

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The purpose of this study is to first examine the relationship between appearance-enhancing beauty practices and feminism, and secondly, to analyze public images of contemporary women using this paradigm. Through the lens of this relationship, we present a literature review and empirical research focusing on the evolution of public image trends among girl groups, with special attention to the Refund Sisters, a South Korean supergroup currently drawing mainstream attention as female icons. The scope of analysis includes girl groups dating from the 1990's to the year 2020 and photos of the Refund Sisters. Our results indicate that firstly, free sexual expression is evident based on active use of sexuality; images contain bold demonstrations of females desire, expressions previously considered taboo. Secondly, we note deviations from more standardized female images, unique adornment of outward appearance, and rejection of normative female images through freer forms of self-presentation. Lastly, there is greater cultural and racial diversity, rejection of modern race and gender binaries, and increased representation of queer identities. However, the relationship between appearance-enhancing beauty practices and feminism is sometimes considered paradoxical, with some arguing that beautifying one's outward appearance is a compulsory strategy and that it should be rejected in order to resist aesthetic pressure.

KCI등재

저자 : 박신영 ( Shinyoung Park ) , 신수연 ( Su-yun Shin )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 665-678 (14 pages)

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This study empirically verified the effect of the characteristics of live commerce on consumer trust and purchase intention. An online survey was conducted targeting adult women in their 20s and 30s who watched videos relating to fashion products on the NAVER shopping live channel; 281 questionnaires were analyzed using the IBM SPSS statistics 23 and AMOS 21 software packages. Consequently, the four factors of interactivity, attractiveness, price discount, and playfulness were identified from the data as characteristics of live commerce. Whereas interactivity and playfulness positively affected trust in both the seller and the product, attractiveness did nor significantly affect trust in the seller and the product. Furthermore, price discount had a significant positive effect only on trust in the seller and had no significant effect on trust in the product. In addition, trust in both the seller and the product had a significant positive effect on consumers' purchase intention; in particular, trust in the seller had a greater influence on consumers' purchase intention than trust in the product did. Research on the characteristics of live commerce can contribute to extend the theorical framework of live commerce research. Finally, fashion companies using live commerce channels will be able to develop live commerce channels that can elicit positive consumer perceptions based on the results of this study.

KCI등재

저자 : 박유경 ( You Kyoung Park ) , 이순재 ( Soon Jae Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 679-693 (15 pages)

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The aim of this study was first to expand participation types in the field of beauty design by examining activities in the field, and second, to seek practical methods for addressing the important issue of social responsibility amid the current pandemic situation. Accordingly, social responsibility in design was examined through a review of previous studies. The features of practice domains and design performance fields were examined comparatively. As a result, it was found that social practices take place in various sectors, with sensibility toward the environment being escalated to a new level in the cosmetics industry. In terms of cosmetics enterprise practices, collecting, recycling, manufacturing, and retail networking has been established to reuse up to 95% of waste resources. Furthermore, ethical responsibility and participation concerning product and service waste resources are recommended, resulting in the supply of eco-friendly products in a virtuous cycle. In terms of systematic policy, even component transformation (such as organic certification and excluding toxic substances) is being carried out. However, it was difficult to identify such responsible activities in Korea; thus, systematic practice is needed. Designers take part in talent donation activities, and it was the sector they prefer the most. However, it is necessary to conduct studies on limitations such as venues equipped with cosmetics procedure equipment and public cosmetics sanitation and make systematic improvement, such that activities can be led with initiative from passive participation.

KCI등재

저자 : 김세진 ( Sejin Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 694-705 (12 pages)

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Forming perceptions and having experiences through digital media is becoming more common than having in-person relationships in digital media environment. This study, which was conducted when Fashion Week transitioned to a digital platform in 2020, focuses on fashion shows that are announced through social media. The purpose of the study is to explore how traditional fashion media change through social media and what their media characteristics are from the perspective of remediation, which has been suggested by Bolter and Grusin (1999) as the logic of change in the new media. The results of the case analysis in this study, based on the definition and logic of remediation outlined through a literature review, are that social media fashion shows are remediated from traditional fashion shows in the manner that they are represented, improved, refashioned, and absorbed. The characteristics of remediation expressed in social-media-based fashion shows were derived from repurposed video content, improved the elements of fashion shows to express the shows in various ways, expanded places within the fashion shows, and decontextualized and visually flattened spatial discontinuity, and from genre transitions and perceptual shifts. Social-media-based fashion shows are becoming a tool to renew the fashion experience and views of fashion and strengthen the authenticity of the brand by interacting with the audience, improving on the spatial limitations of traditional fashion shows, and diversifying fashion presentation methods.

KCI등재

저자 : 조예원 ( Ye-won Jo ) , 이영주 ( Young-ju Rhee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 706-718 (13 pages)

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The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.

KCI등재

저자 : 서경자 ( Kyung Ja Seo ) , 이혜원 ( Hye Won Lee ) , 김미영 ( Mi Young Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 719-734 (16 pages)

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The aim of this study was to determine the therapeutic effects of beauty care on negative mental health, including stress and depression. Nail care, massage care, and makeup were used as programs for beauty therapy. Qualitative research was conducted with six female participants over five-month period. After interviewing the subjects in advance, beauty care treatments were performed every week 4 weeks in the following order: nail care, massage, and makeup. The results are as follows, First, the participants perceived beauty care in the form of 4 concepts: “courtesy in social life,” “investment in oneself,” “self-satisfaction,” and “self-care.” Second, the effects of beauty therapy were categorized as “psychological effects,” “confidence,” “behavioral changes,” “evaluation of others,” and “positive social effects.” Third, each subject showed different psychological effects during the process when the function of the therapy took effect through the beauty care treatment. It was confirmed that confidence levels increased as a result of treatment through the process of becoming re-aware of oneself. Positive statements from the participants included: “I want to go out,” “I have become kind and positive to others,” “I have become more active in a given task,” and “It seems that my work ability is improving.” Finally, t-test results for selfesteem, depression, and stress showed there were significant differences in self-esteem and depression. This confirmed that self- esteem increased, and depression decreased after the beauty care treatment.

KCI등재

저자 : 박윤미 ( Yoon Mee Park )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 5호 발행 연도 : 2021 페이지 : pp. 735-746 (12 pages)

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Uiwon-gun (1661-1722) and Sim Ikchang (1652-1725) were people of the upper classes of the Joseon Dynasty, who's belts woven with thread were found in their graves. The purpose of this study is to find a term suitable for the belts of these two people and to reveal the characteristics of the two belts and decipher the 8-character text marked on Shim Ikchang's belt to understand its meaning. The terms used during the Joseon Dynasty related to woven belts include “Gwangdaho”, “Daeja”, “Bunhapdae”, “Sagagda”, “Bangseungah”, and “Samunjikdae”. Among these terms, “Gwangdahoe” is the most suitable to indicate the belts of for both belts. The belts are made of a silk fabric of narrow width. The size of Uiwon-gun's belt is 2.8× 199cm, and because it is folded in half lengthwise and sewn, the original width is 8cm. It was woven in the imitation gauze technique. Sim Ik-chang's belt measures 10.5×258cm and is decorated with a woven net at the end. There are water and mountain patterns on both ends of the belt, with 11 lines of flower patterns equally spaced between. The belt is damask, the inscription part is made of brocade with letters expressed in golden thread. The meaning of the inscription is “Made in Hanbu. May you live a long and healthy life”.

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