The Korean cultural content industry has been a massive hit in the global market. Among them, "Squid Game" continues to be the biggest hit ever in Netflix's TV series. "Squid Game" ranked first in all countries among Netflix contents worldwide. At this rate, the "squid game" is a phenomenon and the most successful case in the Korean drama industry. Korea's soft power background is in the 1990s, Kim Dae-Jung as president about cultural contents industry growth due to the active support of government policy to form the foundation of development. In particular, it can be explained as a support measure for the establishment and support of the "Cultural Content Promotion Agency" for the quantity and quality of the cultural content industry. Furthermore, the expansion of financial aid and support for various content industries became the basis for the global growth of today's cultural content industry. Due to the support and non-interference policies of various cultural content industries in line with the trend of protecting creators and ensuring creativity in various cultural content industries, it became the driving force behind the development of related industries.