This study was conducted to find out whether information based on norm activation theory affects personal norm and rule-violating behavior in a recreation setting, using the data collected from the Second Campground in Chiri-Mountain National Park in 1994. Of the total 280 questionnaires distributed, 253(90.4%) were usable for data analysis. Results showed that information did not increase awareness of consequences(AC) of their actions or ascription of responsibility(AR) for acts and consequences to themselves, and did not directly decrease the quiet time rule-violating behavior. However, it was found that respondents with high ACR(combination of AC and AR) or personal norms less violated the rule. Management implications of these findings were discussed.