This study investigates the collective aspects of hunting motivation and hunters` attitude toward natural environment. Data were collected from three different types of respondents : 148 hunters who purchased hunting license between November 1992 and March 1993 in Cholla Province. 120 university students and 260 Suwon residents. The 26 items out of 90 items were selected to develop an attitude scale toward natural environment. Results of ANOVA revealed that there were significant differences among five groups(hunters, urban residents and students from 3 major fields) in terms of their attitude values. Hunters` attitude value toward natural environment was the highest among five different types of respondents. Two major motives for hunting participation are `exercise` and `like out-of-doors`. Factor analysis presents eight motivational dimensions underlying hunter`s involvement in the activities: 1)stewardship, 2)social contact, 3) show-off, 4) sportsmanship, 5) like to kill, 6) recreation/relax, 7) economic gain, and 8) being alone. The correlation between the motivational factor of `economic gain` and the attitudinal item of `relationship between man and nature` was negative(r=-0.28). There is a positive correlation(r=0.24) between the motivation of `being alone` and the attitude of `needs for natural environment`. These relationships indicate that individual`s attitude value decreases when one perceives nature as economic goods, while it increases when one visits nature to relieve stress and to develop self-esteem.