닫기
18.97.9.175
18.97.9.175
close menu
자연휴양지 내의 환경오염행동에 대한 이해 : 논리적 행위이론의 이용으로 -
An Understanding of Littering Behavior in Natural Recreation Areas : Use of the Theory of Reasoned Action
김성일 ( Seong Il Kim )
UCI I410-ECN-0102-2008-520-002102659

To improve the understanding and predicting power of littering behavior in natural recreation areas, a model was proposed based on the theory of reasoned action by Fishbein and Ajzen. Among the visitors of Kaeryongsan National Park in Korea, three hundred and ninety nine (399) groups were interviewed to obtain such data as beliefs about the behavioral consequences, attitudes, normative belief, socioeconomic status and etc. A significant but practically weak relationship was found between beliefs, normative belief and past behavior (R=0.3). Using Logit analysis, past behavior could be explained with relevant variables in an acceptable power (R²=0.35). In the model, education, social group, occupation, age and visiting frequency were all negatively related to past behabavior. Beliefs and normative belief also behaved as expected by the theory. The study results show that the theory may be useful in predicting the undesirable behaviors in recreation areas and establishing management policy to control them. The cause of weak relationships between relevant variables were discussed and future research implications were also suggested.

[자료제공 : 네이버학술정보]
×