The purpose of this study was to analyze the impact of the marketing mix 7P of golf practice ranges on consumers’ experiential values and re-registration intention, and to examine generational differences between the MZ generation and the older generation in the effects of experiential values on re-registration intention. For this purpose, data were collected through quota sampling from 800 adults aged 20 and older who had used a golf practice range within the past six months. The data were analyzed using M-plus 8, with confirmatory factor analysis conducted to assess the reliability and validity of the measurements, and structural equation modeling used to test the research hypotheses. The results showed that product, price, place, and physical evidence had a positive effect on functional value, while people and physical evidence positively influenced hedonic value. In addition, both functional and hedonic values had a positive effect on re-registration intention. Generational difference tests were conducted, but the hypothesized differences were not statistically supported. The effects of functional and hedonic values on re-registration intention were analyzed for both the MZ generation and the older generation; however, these generational differences were not statistically supported. These results confirm that the marketing mix 7P differentially contributes to the formation of experiential value and suggest differing patterns across generations, although the hypothesized generational differences were not supported. Based on these results, detailed theoretical and practical implications were discussed.