Purpose - This study aims to develop a service quality evaluation indicators for expressway rest areas by reflecting their complex functions, public nature, and evolving societal demands. Design, data, and methodology - The final indicators were derived through a review of domestic and international literature, expert focus group interviews (FGIs), and a Delphi survey. Result - The evaluation items were structured by combining overall, basic, and specialized services with dimensions of outcome quality, interaction quality, physical environment quality, and social quality. Conclusions - The developed indicators are distinctive in incorporating a ‘social quality’ dimension and enabling multidimensional evaluation by linking service items with quality attributes. They also reflect innovation and a future-oriented perspective through the inclusion of specialized services.