This study investigates the presence of asymmetric price transmission within different rice retail channels and explores potential solutions. Our research reveals a dominant position held by retail channels in negotiations with Rice Processing Complexes(RPCs), displaying a heightened sensitivity to RPC price fluctuations, particularly in recent times. Asymmetric price transmission is observed in offline channels during harvest season when RPC price increases and in online channels during price drops. These findings highlight the need for government intervention through selective monitoring, contingent upon prevailing supply and demand dynamics and price trends. While acknowledging the inadequacy of current government efforts in optimizing distribution structures, a more efficient domestic rice market is foreseeable with broad societal support and effective policy implementation.