The purpose of this study was to analyze the effect on social development, self-esteem, and learning attitude of middle school students by constructing a physical activity program called 'rope skipping' and 'Daejanggong'. The 63 middle school students had to perform 10 sessions of Daejanggong and rope skipping. The measures of the study were social development inventory, Rosenberg self-esteem scale and learning attitude inventory. The physical activity programs were organized through expert consultation, prior research, and student interviews to improve research participants' sociality, self-esteem, and learning attitude. The results of this study were as follows: First, physical activity gives a positive impact on the social development of students. Second, physical activity was found to improve middle school students' self-esteem. Third, physical activity improves the learning attitude of students, and the more strenuous activity it was, the higher academic performance was shown. The discussion of how physical activity affects and enhances exercise participation rate on adolescents were presented.