This study was conducted to investigate quality grading factor and consumer acceptance factor of green pepper for the marketing distribution. On the optical color difference, Hunter L, b value of green pepper was decreased at dark color and big size sample. The correlation between Hunter color value and chemical color index was r ≥ 0.8, respectively. On the texture properties, the cutting strength was increased with sample size. the cutting strength small size sample was more uniform than bigger size. According to cultivar, the distribution of capsaicin content is from 0.3 to 1.1mg%, F.W. at Noggkwang, 0.5～4.3mg%, F.W. at Chungyang. The ratios of capsaicin versus dihydrocapsaicin were 5.4:4.6 at Noggkwang and 7.5:2.5 at Chungyang. The important consumer acceptance factors according to situation are following that shape of green pepper (80%) at buying factor, deep green color (25.8%) at appearance factor, cultivar of green red pepper (21.8%) at eating factor. The interest in the cultivation area was relatively low(13.8%). It is considered that the color, appearance and spicy taste of variety as design factor of sorter, marking factor of package for distribution.